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New Services, Programs and Expansions Sheltering Arms Launches New Brand Sheltering Arms, a 130-year-old Richmond healthcare provider that operates two inpatient physical rehabilitation hospitals and 10 outpatient clinics across the greater Richmond area, announces the launch of its new brand. Sheltering Arms is moving forward, growing and innovating to provide the best care for our patients, and we want our logo to reflect that.
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Mary Zweifel, president and CEO of Sheltering Arms
Sheltering Arms’ new logo mirrors the highly innovative healthcare the nonprofit provides. “We are on the cutting edge of physical rehabilitation, combining advanced technology with a holistic approach to care. This recipe gives people the best possible chance for success following illness or injury,” Zweifel adds. While there is a clear tie-in to its well-known logo—the iconic purple tree—the new logo modernizes the look while adding the patient-centric human element that is so central to the history and legacy of Sheltering Arms. The rebrand starts an exciting year for Sheltering Arms. In June, the doors of Sheltering Arms Institute, a collaboration with VCU Health, will open in east Goochland at the intersection of 288 and Broad Street. The brand new state-of-the-science, 114-bed inpatient rehabilitation facility will combine advanced research, training and innovative transdisciplinary rehabilitative care. More information: To learn more about Sheltering Arms’ two hospitals (in Mechanicsville and Midlothian) and 10 outpatient clinics, visit www.ShelteringArms.com, call 877.56.REHAB or connect with Sheltering Arms on Facebook or Twitter.
New Technologies New Treatment Option for Patients with Chronic Low Back Pain HCA Virginia’s Parham Doctors’ Hospital is the first in Virginia to offer a new approach that provides relief for patients suffering from chronic low back pain (CLBP). The Intracept procedure, performed by Daniel Martin, MD, a spine interventionist who practices at Parham Doctors’ Hospital, is a minimally invasive, outpatient procedure which targets a nerve located in the spine. It is indicated for patients who have experienced chronic low back pain for at least six months and have not responded to at least six months of conservative care. During the procedure, the surgeon inserts a specialized probe into the vertebrae and uses radiofrequency energy or heat to disable the nerve, rendering it unable to transmit pain signals. The procedure takes approximately 60-90 minutes and does not involve an implant nor change the structure of the spine.
We are pleased to offer a new option for patients suffering from debilitating chronic low back pain that have failed conservative therapy. Daniel Martin, MD
The Intracept procedure is supported by two randomized control trials with over 350 patients enrolling in the trials. One trial demonstrated a highly significant difference in pain reduction at three months for patients that received the Intracept procedure compared to patients that received standard care. In the other trial, patients who received the Intracept procedure reported a 53 percent decrease in pain at year two follow up appointments. “I’m excited that the comprehensive spine program at Parham Doctors’ is the first in the Commonwealth to offer this new treatment for patients in our region,” says Ryan Jensen, Chief Executive Officer of Henrico Doctors’ Hospitals. More information: Visit www.parhamdoctors.com.
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