Outdoor University at Summer Market 2015

FREE AND OPEN TO ALL OR SUMMER MARKET ATTENDEES! All educational sessions will be held at the Downtown Marriott City Creek located across from the Salt Palace East entrance or on the Outdoor Retailer tradeshow floor as noted.

Times and topics may be subject to change.

For further updates or details, please visit outdoorretailer.com/education or download the Outdoor Retailer app.

DAY 1, WEDNESDAY, AUGUST 5 OIA INDUSTRY BREAKFAST, PRESENTED BY THE NORTH FACE: COME BACK TO NEPAL 7:00 – 9:00 a.m.

1:00 – 2 p.m.

Presenters: Pete Athans, The North Face Athlete, and Norbu Tenzing, American Himalayan Foundation

TERRAIN FERTILE Trend + Design Center

Presenters: Maria Sampedro and Jhanvi Vyas, Promostyl The New Fertile Landscape in Active Design

CROWD SOURCED DESIGN, THE SUSTAINABLE TREND 10:30 – 11:30 a.m.

Trend + Design Center

Presenter: Nick Hubert and Brian Bednarek, MESH01 For Brands: Reduced overhead and increased productivity by 60%, that’s what happened when Procter & Gamble introduced crowdsourcing and it can work for your brand too. Come learn more about Crowdsourcing and hear how it can offer greater flexibility for your design team and deliver innovative results for your brand.

For Designers: Crowdsourcing provides opportunities for designers that where previously only available to a select few.

By 2020 over 40% of the workforce will be Independent Contractors. Come learn about how Crowdsourcing can allow you to shed the cubicle and provide greater flexibility to work on the projects that you care about.

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Trend + Design Center

Presenters: David McCann, ColorZen, and Brad Poorman, Drydye Technology

Join your colleagues at the Industry Breakfast on Wednesday, Aug. 5 at 7 a.m. to hear Pete Athans, athlete for The North Face, and Norbu Tenzing, Vice President, American Himalayan Foundation, as they share their perspectives in the aftermath of the two devastating earthquakes that struck Nepal this past spring. Pete and Norbu will walk us through Nepal’s struggles as a small country that depends on adventure travel and tourism and how we as the outdoor industry, can engage, return and rebuild.

9:15 – 10:15 a.m.

TECHNOLOGY TO DYE FOR - CUTTING EDGE SOLUTIONS TO ENVIRONMENTAL PROBLEMS CREATED BY OUR NEED FOR COLOR

It’s a fact, processing of textiles for apparel, footwear and home interiors creates significant environmental impacts, from greenhouse gas emissions, to chemicals creating human and ecotoxicity, to water consumption and wastewater disposal. As Greenpeace and China Water Risk have demonstrated, the textile industry is a dirty, thirsty business. In this seminar we have two cutting edge solutions providers who have developed distinct technologies to reduce a number of these impacts due to textile dyeing and coloring.

Learn from Brad Poorman, Chief Sales and Marketing Officer with Drydye, the significant reductions in water usage and wastewater effluent from their waterless, compressed CO2 technology. Learn from David McCann, Director Strategy & Communications with ColorZen, the reductions in energy, water, chemicals and dye usage from their unique cotton fiber pre-treatment technology. Two leading edge technology solutions providers committed to making a meaningful difference to our environment. Come learn and find out how you too can make a difference.

WICKED OPPORTUNITIES: THE NEW RULES OF INNOVATION 12:00 – 12:45 p.m.

Track: Professional Development

Salon A

Presenter: Yvette Montero Salvatico, Kedge, LLC We live in a new age of accelerating complexity and change. This session is for those interested in learning how to get in the mindset of creating new and aspirational products, services, experiences and ideas.

We must reframe wicked problems as “wicked opportunities” to unveil unlimited opportunities and move from incremental innovation to transformative invention.

THE ADVENTURE BEGINS HERE: NEW FRONTIERS IN RETAIL 12:00 – 12:45 p.m.

Track: Specialty Retail

Salon D

Presenter: Chris Gray, Saatchi & Saatchi X A retail revolution is at hand. After years of declining sales and traffic, today’s cutting-edge brick-and-mortar retailers are beginning to strike back with unique formats, experiences and offerings that tap into shopper needs in ways not possible through online or mobile shopping alone.

This session will empower you with useful tools and exciting examples of innovative brands and retailers who are creating the future of shopping.

LIKE, FOLLOW, BLOG OR TWEET: PICKING EFFECTIVE CONSUMER RESEARCH STRATEGIES 12:00 – 12:45 p.m.

Track: Brands

Salon E

Presenters: Pete Frickland, Concurrent Product Development LLC, and Lynette Seebohm, Concurrent Strategies Learn how to conduct consumer market research using your social media toolkit. Hear how to generate a confluence of consumer research and consumer engagement using realworld examples. This seminar will describe how to conduct effective market research surveys using readily available social media tools.

INTRODUCING STEP BY OEKO-TEX: SUSTAINABLE TEXTILE PRODUCTION 12:00 – 12:45 p.m.

Track: Trends

Salon F

Presenter: Sam Moore, PhD, Hohenstein Institute America This session will walk the audience through the importance of transparency, the process by which a production facility can become certified and, importantly, what the certification may mean for their business.

THE WORST-CASE SCENARIO CAREER SURVIVAL GUIDE: FOR WOMEN 1:00 – 1:45 p.m.

Track: Professional Development

Salon A

Presenter: Deanne Buck, OIWC We would never think to hike in the wilderness, climb a first ascent, kayak or ski a steep drop without some recon, planning and appropriate gear. When it comes to our careers, however, we often find ourselves in survival scenarios

without hands-on strategies for surviving. This session has all the right stuff for ensuring that you not only survive, but thrive in your career in the Outdoor Industry.

HR YOU CAN USE! 1:00 – 1:45 p.m.

Track: Specialty Retail

Salon D

Presenter: Lori Kleiman, HR Topics HR 101: This session will discuss the best practices in recruiting and retaining employees, tips and tricks for a manageable HR function in your organization, as well as, understanding compliance and how it may impact your business.

SHOW ME THE MONEY – IMPORTANT BUSINESS GROWTH STRATEGIES FOR THE OUTDOOR RETAILER 1:00 – 1:45 p.m.

Track: Brands

Salon E

Presenters: Steve Rapattoni, Marcum LLP, and Kevin Sullivan, Wells Fargo Growing your retail or wholesale business takes the right product for the right consumer at the right time. Understanding cash-flow models, sourcing cash for growth via debt or equity, monitoring sales per square feet, reducing taxes with R&D credits and other business strategies can make you sink or swim. This session provides an opportunity to engage with a panel of leading experts on the latest business growth strategies.

ADDRESSING RISK IN YOUR SUPPLY CHAIN: THE VALUE OF ANIMAL WELFARE 1:00 – 1:45 p.m.

Track: Trends

Salon F

Presenters: Anne Gillespie, Textile Exchange, Dave Maslen, New Zealand Merino, and Andy Payne, Down Decor Join experts to learn about the issues connected with sourcing animal-based materials, and the solutions being developed by the industry. This is a growing area of public and NGO concern and represents significant business risk to those who do not have clear visibility into the welfare of animals feeding raw materials into their supply chains. We will take a look at current and developing standards for down and feathers, wool and cashmere. If you are responsible for business risk and integrity of the materials you adopt in your business, you will not want to miss this informative seminar.

Sponsored by:

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LOCAL TO GLOBAL: THE OPPORTUNITIES FOR INTERNATIONAL SELLING

SURVIVAL GUIDE TO TECHNICAL FABRIC PRESENTATIONS

2:00 – 2:45 p.m.

Track: Specialty Retail

2:00 – 3:00 p.m.

Salon D

Presenters: Melissa O’Malley, PayPal, and Nick Martin, Pros Closet

Presenter: Kurt Gray, SimplyGrayDesign, LLC

Selling internationally is a huge opportunity for outdoor retailers, but you need the right insights and tools for success. This session will present new research on the top markets buying from U.S. retailers, international selling opportunities and outdoor retailer best practices, and free tools to expand your business globally.

Sponsored by:

REDISTRIBUTED COMMERCE: OVERCOMING THE FRAGMENTATION OF SHOPPING 2:00 – 2:45 p.m.

Track: Trends

Salon E

Presenters: Ponara Eng and Tom Flierl, Hanson Dodge Creative Consumers are increasingly discovering and purchasing products via social commerce, Amazon and other channels before brand and retailer websites. Learn best practices to navigate the fragmentation and deliver a consistent experience across distribution opportunities. Tom Flierl and Ponara Eng of Hanson Dodge Creative will outline trends in consumer shopping behavior and strategies for omni-channel success.

WINNING WITH TRADE: OPPORTUNITIES FOR THE OUTDOOR INDUSTRY IN THE GLOBAL ECONOMY 2:00 – 2:45 p.m.

Track: Advocacy Engagement

Salon F

Presenters: Ron Sorini, Sorini, Samet & Associates, and Matt Schreiner, W. L. Gore & Associates From the Trans-Pacific Partnership (TPP) to new laws that will have substantial cost-saving benefits, learn how international trade will impact importers and U.S. manufacturers, and give your business new opportunities to lower your costs and sell outdoor products to the world.

Sponsored by:

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Trend + Design Center

A fast paced 30-minute presentation highlighting the survival skills needed to negotiate your way through a technical fabric presentation. Cut through the marketing fog and get the performance textiles you need.

Question and challenge session at the end.

COLOR WARS: ALL YOU NEED TO KNOW ABOUT BUSINESS YOU LEARNED AT CAMP 3:00 – 3:45 p.m.

Track: Professional Development

Salon A

Presenter: Tom Holland, American Camp Association You already have the keys to business success.

You learned them as a child long ago at summer camp. Through storytelling, modeling and research based on the camp activities of children, we will bring to light the essential elements of a successful business as taught to us by our very own experiences at camp. Use this time to remind yourself of the key strategies that brought you success as a child and see how they can bring you success as a business leader as well. Come to refresh your creativity and reinvigorate the child in you so that you can take your business practices to the next level.

CHOREOGRAPH YOUR CUSTOMER’S JOURNEY 3:00 – 3:45 p.m.

Track: Specialty Retail

Salon D

Presenter: Jill Nickels, Gensler In 2013, McKinsey Insights said, “Some predict that retail will change more in the next five years than it has over the past century.” This prediction couldn’t have been more on target.

Just last year we stressed the importance of an omni-channel strategy, but what happens when the channels are growing and expanding at an accelerated rate? Now more than ever, organizations need to work together across business units to choreograph the customer experience and redefine how success and business goals are measured. We will take a look at how some creative brands are navigating these tricky waters to maintain loyal customers and attract new ones.

¡HAZLO EPIC! (MAKE IT EPIC) CAPTURING THE MILLENNIAL LATINO OUTDOOR ENTHUSIAST & SHOPPER

PUBLIC LAND HEIST ROUNDTABLE – HOW STATE TAKEOVER THREATENS THE OUTDOOR INDUSTRY

3:00 – 3:45 p.m.

Track: Trends

3:00 – 4:30 p.m.

Deer Valley Salon Track: Advocacy Engagement

Salon E

Presenters: Becky Arreaga and Liz Arreaga, Mercury Mambo Representing over 65 percent of all U.S. Latinos and one in four U.S. millennials, Latino millennials are poised to drive economic and cultural shifts over the next 10 years and beyond. This increased influence, coupled with their cultural predispositions toward style, quality and sociability, make Latino millennials the ideal consumer segment to fuel growth across the outdoor industry. Highlights will include an introduction to Mercury Mambo’s new Latino Outdoor Influencer Network, an understanding of Latino millennial insights and actionable ways to engage this audience to build lasting and profitable relationships.

CORPORATE RESPONSIBILITY, COLLABORATION AND BETTER BUSINESS PRACTICES IN THE OUTDOOR INDUSTRY 3:00 – 3:45 p.m.

Track: Brands

Salon F

Presenters: Beth Jensen and Nikki Hodgson, Outdoor Industry Association Learn more about the industry’s sustainability initiatives and the tools and resources available to help you establish or improve your company’s corporate responsibility program. Whether you’re just getting started, curious about what the outdoor industry is doing to improve business practices, or have questions about improving environmental and social responsibility, this session will provide an overview of the tools, partnerships and organizations dedicated to moving the outdoor industry toward more responsible supply chain management.

Sponsored by:

Presenters: Steve Barker, Outdoor Industry Association; John Sterling, The Conservation Alliance; Adam Cramer, Outdoor Alliance; Whit Fosburgh, Theodore Roosevelt Conservation Partnership; Lori Weigel, Public Opinion Strategies; Jennifer Rokala, Center for Western Priorities; and Peter Metcalf, Black Diamond Equipment Issue experts, political insiders, close-to-home recreation advocates and other thought leaders from across the outdoor industry discuss the growing threat from state and federal efforts to take away our public lands so states can sell them to the highest bidder. From outdoor business leaders to sportsmen and the conservation community, the outdoor industry is joining together to fight back. Find out what YOU can do to help protect the places we love.

Sponsored by:

THE RANGE PRESENTATION “OUTDOOR // OFFLINE” 3:30 – 4:30 p.m.

Venture Out

Presenter: Jeanine Pesce, The Range From forest bathing to adult summer camp, how are the wellness, travel and digital sectors influencing the evolution of the modern outdoor movement? Join RANGE founder Jeanine Pesce as she examines the complex relationship between mother nature and the contemporary outdoors consumer through the lens of design, marketing and social media trends.

LEVERAGING SYNERGY, RETHINKING THE DESIGN TEAM 4:00 – 5:00 p.m.

Trend + Design Center

Presenters: Jon Hart and Chris Witham, Swarm Design 1. You’re Good Looking and Have a Cool Skill Set 2. People from other Fields Have Other Cool Skill Sets 3. Working Together Leads to Better Outcomes

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DAY 2, THURSDAY, AUGUST 6 MARKET INTELLIGENCE AND ANALYSIS ON CONSUMER TRENDS IN OUTDOOR PRACTICES 7:15 – 9:00 a.m.

Track: Trends

Salon D

Presenter: Julia Day, NPD Group – Sports and Leisure Trends The NPD Group’s Sports and Leisure Trends Team will discuss current retail and consumer trends. Understanding current market trends and dynamics, knowing who is coming into your stores and what is driving them there is critical in today’s fast-changing marketplace.

This presentation gives attendees a birds-eye view of the latest consumer shopping trends of the outdoor consumer. Please RSVP to Julia.Day@NPD.com.

Sponsored by:

EXHIBITOR BRIEFING - INTERNATIONAL BUYER PROGRAM 8:00 - 9:00 a.m.

New Product Zone

Presenter: Mary-Lynn Landgraf, U.S. Department of Commerce, Industry & Analysis The Three R’s of the Great American Outdoors: Recreation, Revenue and Re-thinking. This presentation is open to exhibitors only.

IDENTIFYING AND TARGETING YOUR CURRENT OR OPPORTUNITY CUSTOMER SEGMENTS 9:30 – 10:15 a.m.

Track: Trends

Salon A

Presenter: Samantha Searles, Outdoor Industry Association OIA will demonstrate how insights from its ConsumerVue research data can be used to identify your existing or aspirational outdoor consumer segments and, once determined, how you can apply that learning to your sales, product and marketing strategies.

Sponsored by:

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SOCIAL, MOBILE & DIGITAL FOR INDEPENDENTLY OWNED RETAILERS 9:30 – 10:15 a.m.

Track: Specialty Retail

Salon D

Presenter: David Lively, Grey Suit Retail The online landscape for the independent business continues to fragment and confound the best business people. The local retailer is being crushed in two directions by the national big-box store and the pure-play e-commerce giants that are also stealing market share. This session will discuss strategies to take back your turf!

EXPERIENTIAL MARKETING WITH GEOCACHING: DIGITAL, TANGIBLE AND MEASURABLE 9:30 – 10:15 a.m.

Track: Brands

Salon E

Presenters: Christy Weckner and Andrea Hofer, Geocaching This session takes a look at experiential marketing and how to implement it via the outdoor treasure-hunting game of geocaching.

Learn about the 10 million people who geocache, and how to leverage an outdoorsy, adventureseeking community. Examples include John Grisham, Michelin, Airstream and Jeep programs with great visuals. (Geocaching is free to play.)

THE CUSTOMER EXPERIENCE AND SUPPLY CHAIN 10:00 – 11:00 a.m.

Trend + Design Center

Presenter: CJ Whittaker, Cotopaxi How Cotopaxi is linking the two to create a more meaningful experience for people in the supply chain and our customers.

CONNECTING WITH THE BRAND CONSUMER AUDIENCE - A VENTURE OUT FORUM 10:00 – 11:00 a.m.

New Product Zone

Presenter: Scott McGuire, The Mountain Lab Brand and retail leaders share insights on how to build relationships with your consumers by way of experiences, brand story telling. It is no longer enough to just advertise, brands and retailers today are crafting connections with their consumers through events, social programs, viral

marketing shared to peers and a dozen other ways to strengthen the bond between them and the consumer. We will bring together leaders in retail and brand to discuss some known best practices that work for them as well as iterate with the audience on concepts to be considered that will help all of outdoor retail attract and connect with the modern outdoor consumer.

SELLING CHINA - PARTNERING WITH CHINA’S LEADING E-RETAILERS

UNIQUE NEEDS OF OUTDOOR RETAILERS: HOW TO CRAFT YOUR LEASE TO MAXIMIZE YOUR BUSINESS

Learn about new opportunities to partner with China’s leading e-retailers to sell into the world’s biggest consumer market.

Outdoor Industry Association and the U.S. Department of Commerce are partnering to bring representatives from China’s leading e-retailers to Outdoor Retailer and connect them to outdoor industry brands. Learn more about working with these retail partners to get access to the world’s largest consumer market.

10:30 – 11:15 a.m.

Track: Specialty Retailer

Salon A

Presenter: James Moorhead, Moorhead Law Group, LLC Learn the basics of retail leasing. Outdoor retailers have unique needs in their retail spaces from sidewalk sales, demonstrations in parking lots, unusually sized products for sale — all of these should be addressed in your retail lease. This session will provide takeaways on what you should include in your lease to avoid limitations on your business which may lead to lower sales revenue.

ECOMMERCE STREETFIGHT MANUFACTURERS AND RETAILERS IN A DIRECT SALES WORLD 10:30 – 11:15 a.m.

Track: Brands

Salon D

Presenter: Rob McCready, Blue Collar Agency Are you prepared for where e-commerce is going? This session will tell the strategic and tactical story on how retailers and manufacturers can increase profits by working together and identifying ways to balance manufacturers selling direct while still supporting the retail sales channel.

GENERATION Z INSIDE OUT - BRINGING DIGITALLY FOCUSED YOUTH OUTDOORS 10:30 – 11:15 a.m.

Track: Trends

Salon E

Presenters: Eric Hanser and BJ Cook, Digital Operative Today’s teens are true “digital natives,” having never known a world without constant connectivity and access to information. They are also known for engaging in outdoor activities less than any previous generation.

This session will provide takeaways on who to direct content marketing toward and how to attract and engage Generation Z?

10:30 a.m. – 12:00 p.m.

Track: Specialty Retail

Salon F

Presenters: Alex Boian, Outdoor Industry Association, Josh Halpern, US Embassy Beijing, and Joseph Cooke, Web Presence in China

“DO THESE SHOES MAKE ME LOOK FAST?” . . . MAXIMIZING THE INTERSECTION OF OUTDOOR ACTIVITY AND CULTURE TO THE FEMALE CONSUMER 11:30 a.m. – 12:15 p.m.

Track: Trends

Salon D

Presenter: Matt Powell, NPD Group, Sports and Leisure Trends Back by popular demand! Mark your Outdoor Retailer calendar for this can’t-miss event hosted by Outdoor Industries Women’s Coalition with support from NPD’s leading footwear and sports analyst Matt Powell. We will look at how the past 60 years in fashion and retail have influenced the rise and success of women-specific gear and sales in the outdoor industry today.

IDENTIFYING COMPETITIVE LEADERSHIP SKILLS THAT LEAD TO SUCCESS 11:30 a.m. – 12:15 p.m.

Track: Professional Development

Salon E

Presenter: Thomas Hudgin, Wilmington Quality Associates Implementing superior competitive leadership skills is critical to your success in today’s challenging economy and diverse workforce.

This session shows you how visionary, global and long-range thinking play major roles in your beating the competition.

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HOW LEADING OUTDOOR BRANDS SUCCESSFULLY MANAGE SUPPLIERS, COMPLIANCE AND MATERIALS 12:00 – 1:30 p.m.

Track: Brands

Salon I

Presenters: Joe Groves and David Gardner, Centric Software Centric’s Lunch & Learn PLM Seminar uses case studies to profile the product development best practices of leading outdoor brands. How do globally recognized outdoor brands effectively manage supplier collaboration, compliance and materials? How does PLM give them a competitive edge? What best practices do they employ that can benefit your company?

Sponsored by:

SOCIETY AND THE FUTURE OF VIDEO UNDERSTANDING THE MOST HUMAN TECHNOLOGY EVER 2:00 – 2:45 p.m.

Track: Brands

Salon D

Since video’s inception in the 20th century, it has been used to sway audiences and move societies. This session covers how video has been used to change elections, create authentic connections and enhance human interaction. Using examples from pop culture like the 1960s presidential debates, a RunDMC music video, and GoPro footage, Fritz demonstrates how video has impacted society — and where the future of video is headed with e-commerce and live product communication.

CITIES PROMOTING ACCESS TO NATURE Salon E

Presenters: Mayor Ralph Becker, National League of Cities; Juan Martinez, Children & Nature Network; Martin LeBlanc, IslandWood; Andrew Moore, National League of Cities; Chris Howe, Denali & Trailblazer Retail Stores, and Jessica Wahl, Outdoor Industry Association Discover how mayors are leading the way to get more kids into the outdoors and learn about a new partnership between the National League of Cities and the Children & Nature Network that can present a model for communities across the country.

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2:00 – 2:45 p.m.

Track: Trends

Salon F

Presenters: Tom Flierl, Hanson Dodge Creative What does the future hold for shopping? How can brands and retailers partner to capture customers and create an incredible experience?

Discover digital commerce trends, strategies and tactics to grow your business. In this next evolution of Hanson Dodge Creative’s popular Outdoor University seminar, Tom Flierl will provide insights on how brands and retailers can inspire consumers and grow together in an omni-channel world.

CONSUMER INSIGHTS LEADS TO EVRGRN PRODUCT LINE 2:00 – 3:00 p.m.

Trend + Design Center

Presenter: Page Hadden, Lead Designer for the EVRGRN project, REI Private Label

MERCHANDISING EDUCATION TOUR

Presenter: Fritz Brumder, Brandlive

2:00 – 2:45 p.m.

Track: Advocacy Engagement

THE FUTURE OF SHOPPING: DIGITAL COMMERCE TRENDS AND STRATEGIES

2:00 – 3:00 p.m.

Venture Out

Lead by: Scott McGuire, Mountain Lab Come to Venture Out and see the best ideas developed by the exhibiting brands on how to tell brand and product stories in a small space.

Merchandising creativity does not have to be complex, large scale or expensive. Today’s scrappy brands and retailers are figuring out how to shake up displays, creative emotive and inspiring presentations and doing it small scale and under budget. The Venture Out brands often have less than 200 square feet to tell their entire brand story. See what works and how to learn from this for your own brand or retail location.

NATIONAL PARK SERVICE PROGRAMS AND INITIATIVES AND THEIR ENGAGEMENT WITH MILLENNIALS 3:00 – 3:45 p.m.

Track: Advocacy Engagement

Salon A

Presenters: Ivan Levin, Outdoor Nation; Bob Radcliff, National Park Service; and Jeanette Shackleford, Bureau of Land Management Ever wonder how you can partner with the National Park Service and their initiatives to reach millennials? Come learn how to join in or take advantage of the wide variety of National Park Service programs such as the Rivers, Trails, and Conservation Assistance (RTCA) Program.

This program is the community-planning arm of the National Park Service that works with cities, counties and tribes in park gateway communities and in areas that parks can’t reach. Also learn about National Park Service initiatives such as: “Find your Park” campaign or “Every Kid in the Park” campaign.

LICENSING AS A MARKETING TOOL HOW TO USE LICENSING TO GROW YOUR BUSINESS 3:00 – 3:45 p.m.

Track: Brands

Salon D

Presenters: C Woodrow Browne, Building Q, and Henry Stupp, Cherokee Global Brands Licensing Basics — This session will walk you through how to leverage someone else’s consumer equity to grow your business, increase distribution and open new product segments. Brand owners will learn how to extend their brands’ consumer reach into new product categories while generating incremental revenue and marketing support.

HOW CAN RETAILERS DRIVE RESPONSIBLE BUSINESS PRACTICES 3:00 – 3:45 p.m.

Track: Specialty Retail

Salon E

Presenters: Kirk Myers, REI; Amy Roberts, MEC; and John Mead, Adventure 16 A panel of outdoor industry retailers will present how they’re addressing environmental and social responsibility, both through the industry’s collective supply-chain sustainability work as well as individual retailer sustainability efforts.

This session will also look at how existing tools and programs are, or could be, used by retailers in the industry. Join us for a thought-provoking

discussion around the role retailers can play in driving better business practices throughout the outdoor industry and the role that supply chain management tools play in helping retailers identify and communicate those practices.

SUSTAINABLE PACKAGING IN OUTDOOR RETAIL 3:00 – 3:45 p.m.

Track: Trends

Salon F

Presenters: Riley Marshall, Bay Cities This session will discuss the importance of responsibly sourcing your packaging materials, ways packaging manufacturers can help CPGs to reduce emissions (as well as costs), and how building effective packaging designs can cut waste. It will also outline the similarities and differences of the various organizations that exist to promote and regulate sustainable packaging (FSC, SFI) and what is required to earn these certifications.

FUTURECAST: WHAT’S NEXT IN ACTIVE LIFESTYLE 3:30 – 4:30 p.m.

Yoga Wellness Center

Presenter: Roberto Ramos, The Donneger Group Our hyphenated lifestyles require greater flexibility and fluidity, with apparel playing a key role. Active-wear has surfaced as the transitional foundation as we toggle from work to workout and then to different forms of entertainment. Active-wear has spun multiple expressions, with the consumer easily adding and subtracting elements to fit their needs.

Several needs are driving this experimentation with active-wear: from a greater focus on being fit and healthy, to the return to cities, as well a perennial yet only now fully accepted need for comfort. We look at the state of Active-wear and its manifestations for tomorrow.

RAPID FIRE SESSION - HOW TO DESIGN AND LICENSE YOUR PRODUCT 4:30 – 4:45 p.m.

Trend + Design Center

Presenter: Mark LeBeau, LeBeau Design Consultancy Fifteen minutes about how to design and license your product

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RAPID FIRE SESSION - KICKER STARTER: TECHNICAL TENT DESIGN 5:00 – 5:15p.m.

Trend + Design Center

Presenter: Mike Cecot Scherer, Inkling , Inc. Fifteen minutes about technical tent design and the influence of Kickstarter.

RAPID FIRE SESSION - LIFE AS COLOR TRENDING SPECIALIST 5:30 – 5:45p.m.

Trend + Design Center

Presenter: Tori Kayal, Freelance Fifteen minutes about life as a color trending specialist

CONTENT MARKETING FOR THE OUTDOOR INDUSTRY: LEVERAGING TECHNOLOGY AND AUTHENTICITY TO CREATE GROWTH OPPORTUNITIES FOR BRANDS AND RETAILERS 4:45 – 6:00 p.m.

New Product Zone

Presenters: Moderator: Greg Williams Panelists: Sarah Matt, Kelley Freridge, Dave Polivy, Sam Bass, Jay Kinghorn, and Fynn Glover Consumers are hungry for information that is grounded in accessible experiences, and as brands and retailers take strides to become publishers, there are opportunities to enable and inform outdoor recreation, drive brand awareness, and grow sales. Through best practices and case studies from an expert panel, learn how brands and retailers can develop content marketing strategies to increase brand awareness and create measurable impact to the bottom-line.

Sponsored by:

DAY 3, FRIDAY, AUGUST 7 EXHIBITOR BRIEFING - INTERNATIONAL BUYER PROGRAM 8:00 - 9 a.m.

New Product Zone

Presenter: Hector Jimenez, U.S. Commercial Service, Guadalajara, Mexico Doing Business in Mexico. This presentation is available to exhibitors only.

ALIVE AND ASPIRATIONAL 9:00 – 9:45 a.m.

Track: Trends

Salon A

Presenters: Ivan Levin, Outdoor Foundation; Neil Schwartz, SportsOneSource; and Francis Abeywardane, Coleman Corp.

According to the latest Sports, Fitness and Outdoor Recreation Participation Report, outdoor activities represent six of the top 10 aspirational activities for the majority of Americans. Who are these people that tell us they want to get outdoors but have failed to do so for one reason or another? In addition, this panel will look at those new outdoor participants across a wide variety of activities

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to determine if the industry’s current efforts are bringing in the desired target consumers. Lastly, we will look at one activity that appears to be answering the call with respect to growing their business with an inside look into paddlesports.

DIRECT MAIL FOR RETAILERS: TARGET NEW SHOPPERS, KEEP LOYAL CUSTOMERS 9:00 – 9:45 a.m.

Track: Specialty Retail

Salon D

Presenter: Keith Goodman, Modern Postcard With the direct mail resurgence, it is a prime marketing channel for retailers, both offline and online. It easily integrates with other datadriven marketing efforts to create an effective, multi-channel program. This session will share powerful ideas and important fundamentals to help outdoor retailers drive more business.

Learn new data resources to target campaigns, audience-specific messaging, new printing formats and integrating direct marketing with email, mobile and online advertising.

DRIVING PRODUCT PERFORMANCE: HOW TO BEST USE PRODUCT MANAGERS 9:00 – 9:45 a.m.

Track: Brands

Salon E

Presenters: Pete Frickland, Concurrent Product Development LLC, and Lynette Seebohm, Concurrent Strategies Product managers (PMs) pilot the future of a company’s product line offerings. Clarifying their roles and carefully integrating them into the operation of an organization dramatically increases their value and effectiveness. This session will help clarify your understanding of what product managers do and how to best use their talents.

I’M ON LINKED IN…NOW WHAT? 10:00 – 10:45 a.m.

Track: Professional Development

Salon A

Presenter: Melissa Washington, Melissa Washington, Inc. This interactive session will teach you how to “showcase you” by creating a compelling online professional brand, create a company profile and engage with followers, how to find jobs, how to find talent to fill jobs, use groups and stay engaged with your connections. BONUS...

Never make a cold call again!

HOW TO ATTRACT, RECRUIT AND RETAIN WOMEN EMPLOYEES IN SPECIALTY RETAIL 10:00 – 10:45 a.m.

Track: Specialty Retail

Salon D

Presenter: Aparna Rajagopal-Durbin, OIWC As a small specialty retailer, you can do a few simple things to recruit and retain female employees. In this session we’ll provide actionable tips to bring women in the door (and not just customers) and keep them engaged and psyched to work for you.

Salon E

Presenter: Maria Teresa Sampedro, Promostyl Join Promostyl as they debut their Spring/ Summer trend forecast at Outdoor Retailer. The presentation will highlight key colors, shapes and marketing information all relevant to the active and outdoor markets.

Sponsored by:

10:00 – 10:45 a.m.

Track: Brands

Deer Valley Salon

Presenter: Scott Hothem, Barrett Distribution Join Barrett Distribution to discuss the key elements in selecting, evaluating and managing third-party fulfillment providers as well as the potential benefits and pitfalls of outsourcing the fulfillment and distribution of your consumer products. Learn what to avoid and how to maneuver through the process to ensure customer satisfaction. Discuss how to avoid some of the many landmines that are along the road in making that evaluation.

Sponsored by:

OUTSIDE INFLUENCES DRIVE BETTER AND MORE SUCCESSFUL DESIGN 10:00 – 11:00 a.m.

Trend + Design Center

Presenter: Sam Ward, Strukture Events & Jason Belaire, IDSA + AIGA Colorado Presidential Advisory Board The importance of connectivity and the tribal mentality of the current design culture. How to achieve for professional development in specific and broader scoped outlets. Discovering WHY so much of the market place is saturated with LIKE kinds of design, features and price points. How to create a different design language and push for corporate support and resources.

FUTURECAST: WHAT’S NEXT IN ACTIVE LIFESTYLE 11:00 – 11:45 a.m.

Track: Trends

Salon D

Presenter: Roberto Ramos, The Doneger Group

SPORT AND STREET: SPRING/SUMMER 2017 10:00 – 10:45 a.m.

Track: Trends

SO YOU HAVE DECIDED TO OUTSOURCE YOUR FULFILLMENT AND DISTRIBUTION OPERATIONS…NOW WHAT?

Our hyphenated lifestyles require greater flexibility and fluidity, with apparel playing a key role. Active-wear has surfaced as the transitional foundation as we toggle from work to workout and then to different forms of entertainment. Active-wear has spun multiple expressions, with the consumer easily adding and subtracting elements to fit their needs.

Several needs are driving this experimentation with active-wear: from a greater focus on being fit and healthy, to the return to cities, as well a perennial yet only now fully accepted need for comfort. We look at the state of Active-wear and its manifestations for tomorrow.

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CAN’T WE ALL JUST GET ALONG? GREAT DESIGN REQUIRES COLLABORATION

LEVERAGING CO-LABS AND PARTNERSHIPS PANEL

2:00 – 3:00p.m.

2:00 – 3:00p.m.

Trend + Design Center

Presenters: Jon Hart and Chris Witham, SWARM DESIGN 1. The myth of the lone genius is dead.

2. Why is design breaking out of silos?

3. What does it take to create truly compelling design?

Trend + Design Center

Brands often find success and market expansion by creating product collaborations with other brands or developing mutually beneficial partnerships at events or in connection with symbiotic brands. When they work well, everyone benefits, but there are cautious steps to take. Come learn from brands that have done it well and know the best path as well as from industry and legal experts on what to consider before jumping into co-lab effort.

DAY 4, SATURDAY, AUGUST 8 EXHIBITOR BRIEFING - INTERNATIONAL BUYER PROGRAM 8:00 – 9:00 a.m.

New Product Zone

Presenter: Linda Lu, U.S. Commercial Service, Guangzhou, China Outdoor market industry briefing on South China. This presentation is available to exhibitors only.

OR WINTER MARKET • JANUARY 7 – 10, 2016

CALL FOR PRESENTATIONS Want to share your knowledge and expertise with the industry or recommend an outstanding speaker for Outdoor Retailer?

Learn more and submit your presentation topic at: outdoorindustry.org/events/call-for-speakers/

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