OR Summer Market 2012 Attendee Brochure by Outdoor Retailer

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Discounted Early Bird Registration ends July 2, 2012. Register today at outdoorretailer.com/register Before July 2

July 3-31

Onsite

Retail Buyer Attendees

Free

$20

$40

Importers/ Distributors

Free

$100

Freelance Designers

$100

$200

Non-Buyer Attendees

$450

$495

31910 Del Obispo, Ste. 200 San Juan Capistrano, CA 92675

THE RISE OF OUTDOOR WHAT’S IN YOUR STORE? “The energy at this show was tremendous and it rebooted everything

Join the conversation – before, during and after the show! @outdoorretailer | #ORShow | www.facebook.com/OutdoorRetailer

for me as I head back to my store. Talking with the manufacturers I work with, their business results are up. Our sales are up. People are excited.” – Shelley O’Neill | Tooth of Time Traders

*Summer Market event and exhibitors as of 6-11-12 and subject to change without notice.

SNEWS Retailer of the Year

Outdoor Retailer supports sustainable business practices, this brochure was printed using recycled paper and soy-based ink.

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OUTDOOR RETAILER

JOIN US

Top 10 Reasons to Attend OR Summer Market:

Go green. Researching and stocking environmentally friendly brands ensures that you are doing your part to preserve our natural resources, and in turn, your business.

1. Hear the buzz. Get ahead of the trends and find out which brands are catching consumer and media attention. The brands creating a buzz at Outdoor Retailer will soon be making waves in the marketplace.

Expand your revenue streams. Explore options for your secondary product line-up while writing orders for your core market. Check the New Exhibitor Pavilion and the Mezz@OR for the newest brands to hit the marketplace.

2. Get face-to-face. Talk to the manufacturers of your customers’ favorite products and ink deals right on the show floor. Eliminate hours of shopping sell sheets and catalogs.

Think outside the box. Discover ways to innovate by reviewing product lines and searching for ideas among new emerging trends, technologies and fashions.

8. Experience products first-hand. Get to know the brands inside and out to make sure you’re stocking the right inventory for your customers. Touch and test the products the same way they do.

Make connections. Outdoor Retailer provides all kinds of networking opportunities for you to build the relationships you need to grow your business.

Learn from the experts. The Outdoor University @ OR seminar series offers solutions to increase your bottom line by analyzing everything from supply chain management to merchandising and marketing.

Re-evaluate your line-up. OR allows you to compare the price points and USPs of a whole range of products to make sure your offerings are the best fit for your customers AND your bottom line.

10. See it here first. More than 1,300 active outdoor and lifestyle brands exhibit, giving you access to the largest, most comprehensive collection of outdoor products ANYWHERE!

Show | August 2-5, 2012 | Salt Lake City, UT

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Demo | August 1, 2012 | Jordanelle State Park, UT

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NEW EXHIBITORS

Exhibitors at Outdoor Retailer represent the most comprehensive collection of outdoor apparel, gear, equipment, climbing technology, footwear, mountaineering, camping, backpacking, cycling, water sports, outerwear, fitness gear and accessory companies. All the core brands you know and love are here, like Timberland, The North Face, W.L. Gore, Columbia Sportswear, Patagonia, Merrell and many more! Visit outdoorretailer.com/exhibitors for a comprehensive list of brands exhibiting at the show. This is also your chance to discover new brands to enhance your product line-up! Visit the New Exhibitor Pavilion and the Mezz@OR – 300+ new brands, ranging from lifestyle clothing and hardgoods manufacturers to solar technology and SUP will be on display.

New exhibitors include: 2 Monkey Trading AceCamp GmbH Acemerica Inc. Acli-Mate Natural Sport Drink Action Items, Inc. AdvanTac Technologies AEE Aerosoles Aerotech Sails Inc. Agit Global Alchemy Goods, LLC All Resort Furnishings Allied Feather and Down Corp. American A'ROCK Sporting LLC Apparel Singapore

Ara Shoes Armitron Watch Armpocket Enterprises LLC Asia Fit International Co., LTD ASICS America Corporation Avendise LTD BackJoy Balega Outdoor Bandavej Barefooters Corp Bellyak Inc Benjamin International Bermo Enterprises, Inc. Biffy Bag Disposable Toilets Bikes Belong Coalition BioLite

Show | August 2-5, 2012 | Salt Lake City, UT

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Blank Slate Climbing BlenderBottle (Sundesa LLC) Blue Ridge Knives Boba Inc. Boker USA Inc Bondi Band BoomBotix Brand 44 Brenthaven Buddeez, Inc. Burley Design, LLC Cabeau, Inc. Cache Advance Inc Calico Cottage Inc. Calidris 28 of America Inc. Camillus Knives

Demo | August 1, 2012 | Jordanelle State Park, UT

Cannon Paddles Cat Apparel Cat Footwear ChainDrive/ Multidev Technologies Inc. Chateau Bodywear Chi Hsus Color Litho Graphy Co. Chippenhook Christar's Net, Inc CMerit USA Inc. Coffeebrewer Nordic A/S Coleman Outboards Colosseum Cool Gear International LLC Coreban SUP Corran Cosmoda Corporation

Crispi USA Cruiserboard Company CTF Enterprises CUDAS Footwear Cyclogical d.light design Da Yu Enterprise Co., Ltd. Dark Timbers LLC Depot Trading Diaper Dude DLD International driSuit technologies LLC DYMO Endicia EC3D (QSD Inc.) Eco Stream Eco Swim by Aqua Green Eco Vessel, LLC Eddie Bauer Kids/Success Apparel EF Walter Elevate Brands/Sip N' Go Elite Brands Inc Emergency Zone LLC Endeavor Design Endurance Conspiracy Limited Enerco Group Inc (Base Camp) EnviroFit ERGObaby

Ethnotek Bags Eusebio Sporting Co Ltd Everest Mountain Foods Evermax Plastic Industry Co., LTD. Explore Scientific/ Bresser FALKE Fallene FARIA DA COSTA, peugas e confeccoes LDA Fera International Corp Fila USA Flair Hair Flopeeze International Limited Fluid Kayaks Flying Tex Forsake Fossil Inc Fresh Wave Sport / OMI Industries G-Form LLC Gerber Technology Inc Glam Headbands Glide Paddlesports Global Surf Industries Go-Go Dog Pals Grand Intl Exhibition Co Ltd Grayl Green Dot

H.I.S. Juveniles, Inc. H20 Audio H2O Outdoor Gear Hala Gear Hapari Harding Lane Inc. Hari Mari Harken Sport Head Swimming & Snorkeling Heel That Pain Heritage Travelware Hickory Brands/Drymax Hinano Tahiti Hit Zone Sports Div. Metropolitan Vacuum Cleaner Hiwing Footwear Industral LTD Hohenstein Institute Honeywell Horizon Fuel Cell Technology (Hong Kong) Limited Hot Can Howler Brothers Hybrid Light LC I-Ming Sanitary Material Co Ltd Identity Group iFabrix Taiwan Co. LTD iFitness Inc

InflaSports Infora Inc. Invert Action Sports LLC Itasca Footwear by C.O Lynch Enterprises Itreking Technology Co., Ltd JayBird JGR Copa LLC Ji-Yang Plastic Co., LTD JIANGSU DINGXIN DYEING AND PRINTING CO., LTD John Wayne Enterprises Joovy Josef Seibel & Romika Jukz K-Way Kelly Kettle USA Kenmark Sports Kimatek Kimber Mfg. Inc. KMK Designs Inc DBA Nature Cast Krave Pure Eats Kuberg Kwik Tek Inc. Laminex SRO Landway International Corp Landyachtz Longboards

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NEW EXHIBITORS Lansky Sharpeners Level Terrain Apparel Lifefactory Inc. LifeProof LIFESTRENGTH Light and Motion LightSpeed LIJA LIZARD FOOTWEAR- AICAD SRL Lonesome George and Company LoopRope LLC Lucy Activewear M&P Services/Masters Trekking Poles NA. MADCAPZ Manduka Marshmallow Fun Co. Mary's Gone Crackers MaxEmill Photonics Corp. Maxland Sportswear Industrial Co., Ltd. Mazama Designs, LLC McMurdo Ltd. Mega Cap Inc/Juniper Misty Mountain Threadworks Moji Montana Fly Mophie

Mylaps Sports Timing Naschem Company Ltd. Nature's Kettle Coffee NB Union Inc NEDCO New BDNY International Trading New Up Group Corp. NITECORE Co. LTD No Sox NOW / nogii Nuu-Muu LLC Nux Group Inc. O-range USA Ocean Minded By Crocs Ocean Rodeo Sports OOFOS, LLC. Optrix, LLC Oriental Recreational Products (Shanghai) Co., LTD Orolia Ltd. Orthaheel Orvis Company OtterBox Outdoor Edge Cutlery Corp. Outthere USA Owls Nest Games, LLC Pakems

Show | August 2-5, 2012 | Salt Lake City, UT

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NEW EXHIBITORS Palladium Paper Shower LLC Pat's Backcountry Beverages Peapack Mitten Pearl Izumi Piggyback Rider Pinktree Distribution Planet Wise Inc. Plangea Inc/ Molehill Mountain Po Campo Polar Graphics USA dba ACE Outdoor PowerTraveller LTD Primitive Fuels ProForce Equipment Puma Purnell Qingdao Kawell Int’l Trading Co,.Ltd Retail Control Systems Rethink Fabrics RIBZ Richlu Manufacturing RICS Software Rics Solar Riviera Paddlesurf Riyoko Urban Bikewear Road Warrior Sports LLC Rocky Brands

Demo | August 1, 2012 | Jordanelle State Park, UT

Rogue Stand Up Paddleboards Rotondo SAS Roxy Ruff Dawg Ruk Sport LTD Safety Smart Wear SailorBags Salt Life Samsonico International Samsonite Sazzi Footwear LLC Scosche Industries, Inc. Scott Sports Seaward Kayaks Ltd Selke - North America Sharkies Div of Topps Sheico Group Sho's Spirit of Fire SIC- Sandwich Islands Composites - Div of FlowSport SIGVARIS Inc Sirena Sol - Paddle Wear for Women Sirena Water Wear SKORA Skratch Labs Skyline USA Inc Slatgrills.com LLC

Smooth Stand Up Paddle Boards, LLC Snow (Beijing) Int'l. Trading Co. Ltd Sock and Accessory Brands Global Sockwa Southwest Specialty Food Soybu Spooner Corporation Sportek Sprout Watches Stand Up Paddle Company Stonelick Stor N Boat Storm Creek Apparel Strong Volt Strongback Chairs SUP ATX SUPLove Inc. Survival Straps Sweaty Bands Sweetwood Cattle Co. Swimfit Worldwide Corporation Switch Vision

Synergy Organic Clothing Tactical Lighting Solutions LLC Taffy Activewear Tahe Marine Target Dry LTD tasc Performance Teledex Inc Terox Footwear International Tervis Tessitura Taiana Virgilio Spa The Monster Factor Ltd The RoboCup, LLC Tianjin Pureland Camping Equipment Co. Ltd. TIGA SUP by BIC Sports Tiger Tail USA Timberwolf Holdings, LLC TKO Evolution TMG Toesox Inc. Tornado Toughstake

Tough Truck Bags Inc. Trail Foods Trak Kayaks Inc Trekmates Trespass USA Truetent Tsair Yih Industrial Co., Ltd TSI Manufacturing LLC Ultimate Direction Inc Umpqua Outdoor United By Blue Urban Junket Urban Plastix & V Line Utility Flame UV Skinz Vapur Inc. Vargo Outdoors Vastrade International Inc Velo Bling Designs Venture Products LLC VestPac, Inc ViewRanger/Augmentra Ltd.

VIP Products Vista Fabrications Volatile/Sbicca Volusion WAI SUP Watersports Warehouse Watson's Bodywear/Chateau Bodywear WeatherHawk Weinbrenner Shoe Co., Inc WIN Detergent Wind X-treme Wrightsock Xero Shoes XShot LLC Yak-Gear Inc Yuantex Co,LTD Zippo Outdoor ZOGGS See the full exhibitor list and plan your show! OutdoorRetailer.com/exhibitors

The Latest Stories Home to the newest brands in outdoor, the new Exhibitor Pavilion is a microcosm of trends too. Check out the latest stories in SUP, yoga, footwear and gadgets galore that drive store traffic!

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ZONES

Outdoor Retailer’s Zones serve as central gathering points for each specialized community’s

Climbing Zone

retailers, advocates, athletes and brands. This is the perfect environment to network, engage

OR and Climbing magazine bring you the ever-popular Climbing Zone! Come by and climb, with equipment provided, or participate in one of our daily events - book and poster signings, demos, entertainment and prizes. But more than anything else, come to the Climbing Zone to engage with the climbing community.

and feed off the energy of your fellow enthusiasts.

Design Center Paddle Zone Visit the Paddle Zone hosted by Rapid Media, and get updated on the latest in the paddle world including associations and advocates! Check out product displays and meet with key industry players in this relaxed and open environment.

SUP Zone The SUP Zone hosted by SUP Magazine in the Pavilion will be the hub of the standup paddle community at OR with demos, a new product area and events. Plus, see products and athletes in action in the SUP Tank.

Source and shop the components that make up the innovative and fashion forward elements of the outdoor market. From trend forecasting to color theory to laminations, the Design Center is your resource destination at Summer Market. Make sure to follow the live 48-hour original design-to-prototype competition – Project OR Cycle 9 – the contestants will be constructing their garments here. It’s exciting to be a part of it.

Tent City on the Grass The industry’s best in camping gear and tents will be on display at Tent City on the Grass. Check out tents from multiple manufacturers and compare the latest tent innovations side-by-side in a natural environment.

Endurance Zone We’ve teamed up with Competitor to bring you the latest information on events, products and opportunities in the endurance market. Come take a break from your busy day to relax in the lounge, pick up the latest endurance focused magazines, or listen in on seminars.

Show | August 2-5, 2012 | Salt Lake City, UT

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Demo | August 1, 2012 | Jordanelle State Park, UT

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EVENTS

There is a fine line between work and play at Outdoor Retailer Summer Market. Check out this line-up of activities to make sure you get the most out of your visit. Test products, attend a seminar, do some networking or just take a break! Open Air Demo – Wednesday, August 1 Join us at the beautiful Jordanelle State Park to experience products in the environment they were designed for! Spend the day in the great outdoors, getting previews of new products, doing hands-on testing and networking with industry experts.

Industry Party – Thursday, August 2, 6 - 8 p.m. Wrap up at the show then roll right into some food, fun and relaxation at the Summer Market Industry Party. Take advantage of this rare opportunity to catch up with old friends and make some new ones as well! Must have Outdoor Retailer badge to attend.

Show | August 2-5, 2012 | Salt Lake City, UT

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Think Battle of the Bands + OR + beers at Club Elevate. Hosted by funny-man and world-class rock climber Timmy O’Neill, for one night only... witness industry veterans rocking the legendary All Star Industry Jam. Featured performers include:

Food Trucks Hungry? A caravan of gourmet food trucks will be waiting for you outside the New Exhibitor Pavilion on 200 West between North and South Temple; entrance will be limited to badged show attendees, but the trucks are always a crowd pleaser, so plan ahead.

Demo | August 1, 2012 | Jordanelle State Park, UT

Project OR Five promising design students from top schools around the country will compete in Project OR, the industry's original 48-hour concept-to-prototype design competition. Their prototypes will be judged on their functionality, originality and design of outdoor recreation clothing. Watch it all unfold LIVE on the show floor!

Merchandising Tours Merchandising Tours are designed to gain merchandising inspiration and discover creative methods you can put into play. See just what details are responsible for that merchandising magic and then bring those ideas back to your retail environment! To join, email merchandisingtour@snewsnet.com to put your name on a contact list for more information - spaces are limited.

Outdoor University@OR Outdoor centric business seminars focused on the hot topics of the retail community from renowned speakers and market specialists, offering you the chance to take back tangible knowledge and ideas to apply to your business model. OIWC Ragnar OIWC and Ragnar Relay have joined forces to host a relay during Outdoor Retailer Summer Market! 100% of the registration fees go to OIWC's programs focused on providing advocacy, education and resources for women in the outdoor, bike and snowsports industries. The relay includes teams of 3 and is Saturday, August 4 from 6-8:30am. Registration closes July 20. Visit www.oiwc.org for more information and to register.

Beer Garden at the New Exhibitor Pavilion Sometimes nothing refreshes like an ice-cold beer. Have your fill at the Beer Garden next to the New Exhibitor Pavilion – all four days of the show. Cheers.

All Star Industry Jam

Bike Sharing / Park n Pedal

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All Star Industry Band Cro Molly (with DeFeet) Curleigh Fried (with Keen, Patagonia) The Black Diamond Band (with Black Diamond) The Rocky Mountain High Five (with Osprey, LaSportiva, Keen and Black Diamond) The Struggles (with WL Gore, Petzl, Cascade Designs) Midnight Son (with Merrel, Patagonia, Sterling Ropes)

OR Bike Share, sponsored by Dahon and Electra, powered by Park n Pedal, offers attendees free, secure bike parking and rentals during the show. Located on the South Plaza, OR Bike Share offers full valet service for local commuters – operated by the Salt Lake City Bicycle Collective - and free rentals of the full line of Electra bicycles for attendees to grab lunch or tour the city. The OIA Industry Breakfast with diversity keynote, The Conservation Alliance Breakfast with climber Aron Ralston, OR Rocks Films @ UMOCA, outdoor photo gallery and “Lunch and Learns” are just a few of the benefits provided to you for free each summer at Outdoor Retailer. Full event schedule at outdoorretailer.com.