Summer Market 2014 Sponsorship Brochure

THINK BEYOND YOUR BOOTH MAXIMIZE YOUR REACH AT OUTDOOR RETAILER

SUMMER MARKET | AUGUST 6-9, 2014 Salt Palace Convention Center | Salt Lake City, UT

OPEN AIR DEMO | AUGUST 5, 2014 Pineview Resevoir, UT w w w. o u t d o o r r e ta i l e r. c o m

STATS

Build Your Brand, Support Your Industry, Drive Traffic

28,000+ Attendees 1,400+ Brands 92% of attendees come to Outdoor Retailer to see New Products* 90% of attendees come to Outdoor Retailer to build business relationships* 20%

Outdoor Retailer re-invests nearly of its topline revenue to the associations and organizations that support the outdoor recreation economy Sponsorships increase booth traffic up to

104%**

Show advertising increases brand awareness by

46%**

Hospitality functions increase brand awareness by

86%** *SM13 post show attendee survey **CEIR Research Database

TOP 5 REASONS 1

to be a Sponsor at Summer Market

Set your brand apart

TESTIMONIALS "Partnering with Outdoor Retailer on the Inspiration Awards has provided a platform to support the outdoor community at large and continue our deep-rooted

2

Build traffic, increase sales

association with the community by recognizing its greatest role models. OR’s strong marketing and logistics team is fully committed from concept through execution

3

Increase brand recognition and visibility

and has enabled us to create a strong and meaningful new tradition for the industry." —Greg Thomsen, Adidas “Outdoor Retailer is awesome for us because of all the

4 5

Enhance customer interaction

like-minded individuals who love being in the outdoors.

It’s been a big year for us with a lot of product rollout and for people to come to the show still excited and engaged for more from us—it’s the snowball effect that we want to

Create distinct opportunities

keep see getting bigger.” —Mike Hambacher, GoPro

Find out how to become a Platinum, Gold or Silver sponsor. For more sponsorship opportunities

CALL YOUR ACCOUNT EXECUTIVE TODAY!

AMPLIFY

It’s about reaching who you DON’T know

CUSTOM

Custom, multi-platform, multi-screen packages—Tailor your program for your target audience

DIGITAL • OutdoorRetailer.com: 2013 Annual unique visitors: 415,414 • Annual page views: 1,386,244 • 2013 GoExpo Planner: Unique visitors: 38,876 • Annual page views: 1,333,633

DIRECTORY • Distributed exclusively onsite to buyers • Circulation 6,000 • Potential Readership 24,000+ • 365 Day Shelf Life

ONSITE • Onsite signage, activations and installations • 28,000 – Industry buyers, decision makers and influencers

BOOTH • Your Booth, Your Universe

Find out how to become a Platinum, Gold or Silver sponsor. For more sponsorship opportunities

CALL YOUR ACCOUNT EXECUTIVE TODAY!

OPPORTUNITIES

Design a Program to Meet Your Goals

• Banner - Interior and Exterior Opportunities • Casting Pond Takeover • Charging Stations

Thanks to Our Past Sponsors

PLATINUM

• Coffee Mug • Column Wrap - Interior and Exterior Opportunities • Demo - Event Sponsor, Presenting and Product Sponsor Opportunities • Display Case - East Entrance Lobby • Elevator Clings • Floor Decals - Interior and Exterior Opportunities • Green Step - Presenting and Supporting Sponsor Opportuntities • Hotel Key Card • Industrial Design Center • Industry Breakfast • Industry Party - Title or Co-Sponsor Opportunities • Lanyards - Exhibitor, Attendee and Exclusive Sponsor Opportunities

GOLD

• Library Bin • Mannequin Display • Meterboard • New Product Zone Takeover • Official "Show Product" Recognition • Online Lounge • Onsite Floorplan - Exclusive • Onsite New Product Showcase • OR Paddle Club • OU@OR Sponsored Seminar • Outdoor Display Area • Outdoor Event/"Good Morning OR" Activity • Press Room • Recycling Sponsor

SILVER

• Registration Kick Panels • Restroom Sponsorship • Retailer/Rep Lounge • Show Bag • Show Directory Advertising Opportunities • Staff Apparel Sponsor • Street Scene Takeover • Swag Handout • The Studio - Yoga Takeover • TotalReachTM Packages • TV Sponsorship - Exclusive • Vehicle Placement - Interior and Exterior Sponsor Opportunities • VIP Bag Insert • Window Clings - Interior and Exterior Opportunities • "You Are Here" Kiosks

Find out how to become a Platinum, Gold or Silver sponsor. For more sponsorship opportunities

CALL YOUR ACCOUNT EXECUTIVE TODAY!

ELEVATE

Increase awareness for your brand with bold, innovative messaging

SUSTAINABLE IMPRESSION

EXAMPLES • New Product Zone

Providing sponsorship items that buyers can bring back to their stores or offices is a powerful branding tool. Whether it’s a tool to carry on their adventures, digital content to share, magazines or whatever you may dream up, your logo, your brand and your brand story will be recognized long after the show.

• Live From OR • VIP Bags • Hotel Drops • Library Bins • “Official Show” Swag • Lanyards • Key Cards • Industrial Design Center • Bottles/Cups • Mobile App • Transportation Guide

Live From OR

Mobile App

Library Bins

Coffee Mug

RESOURCE

EXAMPLES • Retailer Lounge

OR is big (consistently named one of Trade Show News Network's 25 fastest-growing tradeshows by attendance – woot, woot!), and navigating the OR experience can sometimes be a little tricky even for the most seasoned buyer. Providing for show attendees’ wants and needs is a unique way to create a positive relationship – encompassing everything from floorplans and transportation guides to air conditioned huts at the Demo, concession ware, sample stations and party sponsors, RESOURCES connect your brand to the OR audience in a tangible way.

• Water Stations • Recycle Bins • The Studio • Charging Stations • Happy Hours • “You are Here” Kiosks • Press Room • OU @ OR • Shuttles • Floorplans

New Product Zone

Shuttles

Pavilions/Street Scene

“You Are Here” Kiosks

BRAND BUILDING

EXAMPLES • Events

BAM! High impact brand recognition for all attendees, OR’s BRAND BUILDING opportunities focus on the placement of your messaging for maximum exposure. These opportunities command attention and strengthen the recognition of your brand to all attendees.

Some 28,000 people engage at Summer Market, what will you do to be seen?

• Vehicle placements • Window Clings (interior/exterior) • South Plaza Activations • Floor Decals • Display Cases • Escalator Clings • Lanyards • Open Air Demo • Green Steps • Show Directory • Outdoor Display

Display Cases

Open Air Demo

Meterboards

Window Clings

Find out how to become a Platinum, Gold or Silver sponsor. For more sponsorship opportunities

CALL YOUR ACCOUNT EXECUTIVE TODAY!

SPONSOR TIERS

Let Us Push Your Brand Even Further

PLATINUM | $30,000+

• Company logo will be placed on a co-branded, exterior hanging banner • Company's logo will be included in the O.R. Daily OR sponsor ad, for one day of the show • Logo included on the sponsorship page of website: www.outdoorretailer.com • Logo on foldout floorplan map and onsite "You are Here” kiosk • Logo recognition on OR sponsor ad within the O.R. Daily “Day 0” • Logo to be placed alongside of Show Directory listing • Logo inclusion on Exhibitor Sponsorship Brochure for Summer Market 2015 • Exhibitor badges to include Platinum sponsorship level • Logo included at bottom of an Attendee eNews • Logo inclusion on co-branded, interior hanging banner for Platinum sponsors • Logo inclusion on "Thank You" spread in the Show Directory • Logo inclusion and company recognition on OR Facebook post for Platinum sponsors • Platinum level 2' x 3' floor graphic in front of booth • Logo inclusion on “Thank You” ad on OR Summer Market website

OR Summer Market Homepage

OR eNewsletter

GOLD | $15,000 – $29,999

• Company logo will be placed on a co-branded, exterior hanging banner • Company's logo will be included in an O.R. Daily OR sponsor ad, for one day of the show • Logo included on the sponsorship page of website: www.outdoorretailer.com • Logo on foldout floorplan map and onsite "You are Here” kiosk • Logo recognition on OR sponsor ad within the O.R. Daily “Day 0” • Logo to be placed alongside of Show Directory listing • Logo inclusion on Exhibitor Sponsorship Brochure for Summer Market 2015 • Exhibitor badges to include Gold sponsorship level • Logo inclusion on "Thank You" spread in the Show Directory • Logo included at bottom of an Attendee eNews • Logo inclusion on co-branded, interior hanging banner for Gold sponsors

OR Facebook Page

OR Foldout Floorplan Map

SILVER | $5,000 – $14,999

• Company logo will be placed on a co-branded, exterior hanging banner • Company's logo will be included in the O.R. Daily OR sponsor ad, for one day of the show • Logo inclusion on the sponsorship page of website: www.outdoorretailer.com • Logo on foldout floorplan map and onsite "You are Here” kiosk • Logo recognition on OR sponsor ad within the O.R. Daily “Day 0” • Logo to be placed alongside of Show Directory listing • Logo inclusion on Exhibitor Sponsorship Brochure for Summer Market 2015 • Logo inclusion on "Thank You" spread in the Show Directory

OR Show Directory

O.R. Daily

*At all levels, sponsor must submit a current logo with signed contract for inclusion in ALL materials listed above. Many above opportunities are time sensative.

Find out how to become a Platinum, Gold or Silver sponsor. For more sponsorship opportunities

CALL YOUR ACCOUNT EXECUTIVE TODAY!