SM14 Attendee Brochure

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SUMMER Market | AUGUST 6-9, 2014 | salt lake city, ut

OPEN AIR demo | AUGUST 5, 2014 | Jordanelle State Park or Pineview Reservoir, UT (Location will be determined based on water levels)

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WELCOME!

Show Dates & Hours

Pre-show Registration

Register online at outdoorretailer.com Retail Buyers and Importers/Distributors can register free with promo code “SMFREE” (Promo code expires July 21, 2014).

Open Air Demo Tuesday, August 5

8:00 a.m. – 4:00 p.m.

Jordanelle State Park or Pineview Reservoir, UT (Location will be determined based on water levels)

Before Aug. 2

Onsite

Retail Buyer Attendees

$20

$40

Importers/Distributors

$100

$100

Designers

Designers, $200

$200

Non-Buyer Attendees

Non-Buyer $610

$610

Summer Market Tradeshow Wednesday, August 6

9:00 a.m. – 6:00 p.m.

Thursday, August 7

9:00 a.m. – 6:00 p.m.

Friday, August 8

9:00 a.m. – 6:00 p.m.

Saturday, August 9

9:00 a.m. – 3:00 p.m.

Salt Palace Convention Center • 100 SW Temple, Salt Lake City, UT 84101

Dear Shop Owner/Manager/Buyer, Outdoor Retailer, while a fun, exciting event, is primarily a working show dedicated to bringing together the top manufacturers with the finest retailers and distributors in the world. Please help provide a positive and productive working environment for everyone by registering only qualified retail attendees.

CONNECT VIA SOCIAL MEDIA

Onsite badge pick-up

Available at the North, East, South and West entrances as well as at The Pavilions @ OR. Monday

8:00 a.m. – 6:00 p.m.

Thursday 7:00 a.m. – 6:00 p.m.

Tuesday

7:00 a.m. – 7:00 p.m.

Friday

Wednesday 7:00 a.m. – 6:00 p.m.

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REGISTER TO ATTEND TODAY!

8:00 a.m. – 6:00 p.m.

Saturday 8:00 a.m. – 2:00 p.m.

@OutdoorRetailer

@OutdoorRetailer #ORShow

#ORShow

/OutdoorRetailerShow

The allure of the road trip; the discovery of new places; the bond built over fires, stream side and under stars remain a pull for the new generation of explorers.

Yet the experience is different. The expectations have changed.

Welcome to Venture Out, where the brands at the forefront of the modern outdoor experience are showcasing what is next.

When: August 6th - 9th

Where: The Pavilions @ OR

OUTDOORRETAILER.COM

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THE NEW PRODUCT ZONE Where the story of the outdoor industry comes to life: where we’ve been, who we are and where we are going.

BUSINESS FORUMS DAY 1 • Wednesday, Aug. 6

Retailer-focused discussions featuring panels of industry experts and luminaries.

DAY 2 • THURsday, Aug. 7

DAY 3 • FRIday, Aug. 8

Forum topics and times subject to change.

DAY 4 • SATURday, Aug. 9

Paddle Forum at The New Product Zone

Retail Design Forum at The New Product Zone

Women’s Forum at The New Product Zone

Paddle Forum at The New Product Zone

Paddle industry experts and luminaries discussing issues and opportunities in the paddle market. Moderated by Rapid Media.

A panel of retail merchandising and design experts help to address important ways to merchandise your store for the new outdoor consumer.

Learn how the women’s market is dominating the retail landscape in the outdoor industry.

Paddle industry experts and luminaries discussing issues and opportunities in the paddle market. Moderated by Rapid Media.

10:00 a.m. – 11:00 a.m.

Location: New Product Zone Booth# 35093

10:00 a.m. – 11:00 a.m.

Location: New Product Zone Booth# 35093

10:00 a.m. – 11:00 a.m.

Location: New Product Zone Booth# 35093

Venture Out Forum at The New Product Zone

Made in the USA Forum at The New Product Zone Fly Fishing Forum at The New Product Zone

2:00 p.m. – 3:00 p.m.

Location: New Product Zone Booth# 35093 Fly fishing industry experts take on key opportunities in fly fishing. Moderated by Angling Trade and The Drake.

10:00 a.m. – 11:00 a.m.

Location: New Product Zone Booth# 35093

2:00 p.m. – 3:00 p.m.

Location: New Product Zone Booth# 35093

2:00 p.m. – 3:00 p.m.

Location: New Product Zone Booth# 35093 A panel Moderated by the OIA’s “Made in America” Working Group, discussing issues and opportunities in and around this hot topic.

A distinctive panel of brand leaders, retailers, designers and influencers come together to look at the newest opportunities and challenges around selling the modern concept of outdoor for today’s consumer. Moderated by The Mountain Lab.

MAP

WEST ENTRANCE

200 WEST ENTRY TO MEZZ

NEW PRODUCT ZONE

NORTH ENTRANCE

LIVE FROM OR We’re taking Live From OR to the next level! Now a live stage show, Timmy O’Neill will host brands, athletes and industry notables live on stage from the center of the show floor in the New Product Zone. Filming 4:30 p.m. – 6:00 p.m. Days 1-3, Live From OR will be THE place to see and hear what’s happening in the outdoor industry today.

SOUTH ENTRANCE BALLROOM

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REGISTER TO ATTEND TODAY!

ENTRY TO MEZZ

EAST ENTRANCE

SOUTH TEMPLE

THE PAVILIONS @ OR

THE PAVILIONS @ OR CAMPING/GEAR

VENTURE OUT

PET

ACCESSORIES

TECHNOLOGY FOOTWEAR

CONSUMABLES

INDUSTRY PARTY

PADDLE

YOGA/

TECH ZONE

ACTIVEWEAR

APPAREL

PV3

YOGA STUDIO

FLY FISHING

SUP

PV2

BOULDER

FOOD TRUCKS

PV1

CASTING POND

BEER GARDEN

PADDLE CLUB

REGISTRATION

TAILGATING @ OR

SOUT

H TE

RAD ISSO NH

OTE L

MPLE

PAVILIONS (ENTRANCE)

STREET SCENE

WES T

(ENTRANCE)

TO SALT PALACE

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* As of June 19, 2014. Subject to change. Map not to scale.

PAVILION EXHIBITION AREAS PV1

FLY FISHING, SUP, PADDLE, CONSUMABLES

PV2

YOGA/ACTIVEWEAR, ACCESSORIES, APPAREL, VENTURE OUT

PV3

TECHNOLOGY, CAMPING/GEAR, PET, FOOTWEAR

ACTIVITY AREAS

STREET SCENE

• BOULDER

• TECH ZONE

• INDUSTRY PARTY

• CASTING POND

• YOGA STUDIO

• FOOD TRUCKS

• PADDLE CLUB

• BEER GARDEN • TAILGATING @ OR

THE PAVILIONS @ OR 2014 Sponsors

OUTDOORRETAILER.COM

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SPECIAL EVENTS

Events subject to change without noticel

OIWC Ragnar Relay Challenge Presented by Outdoor Retailer Friday, August 8, 6:00 a.m. – 9:00 a.m.

Location: The Pavilions @ OR

Three-person relay teams will pound the pavement on this 3-mile, out-and-back course to the entrance of the Canyon. Each runner goes in turn, tagging their next teammate to run once they make it back to the start. Race for the glory of finishing first, fifth or fiftieth - all participants win! Registration is just $45 for each team of 3 or $20 for single runners. 100% of registration fees go directly to the OIWC.

The Outsiders Ball

Tuesday, August 5, 6:00 p.m.

Location: The Gallivan Center The Outsiders Ball is an eclectic mix of music, creative experiences, auctions, local food and tasty libations to rally the industry around its most important issue: the growing divide between young people and nature. It’s the perfect way to connect with friends and industry leaders; it’s also the perfect reason to party for a purpose. For more information visit outsidersball.org.

OIA Industry Breakfast

Wednesday, August 6, 2014, 7:00 a.m. – 9:00 a.m.

Location: Marriott Downtown at City Creek Join us for the kick-off to Outdoor Retailer Summer Market 2014 at the Industry Breakfast sponsored by Eagle Creek. This year’s industry breakfast keynote, Peter Sheahan, will challenge assumptions about our industry and “business as usual,” revealing how the world’s most effective organization and individuals distinguish themselves from the competition instead of running with the pack. Are you looking to exploit the opportunity that change brings?

Industry Party

Wednesday, August 6, 6:00 p.m. – 8:00 p.m.

Location: The Pavilions @ OR Wrap up at the show and join us for food, beer, music, fun and relaxation at the Summer Market Industry Party. Brought to you by the Boy Scouts of America, Asics, Stanley, Clif Bar, Mountain Khakis, Zippo and Sierra Nevada.

Ou @ OR

Location: Downtown Marriott Outdoor-centric business seminars focused on the hot topics of the community from market specialists. OU @ OR offers you knowledge and action plans to apply to your business model.

OUTDOOR RETAILER IS A EMERALD EXPOSITIONS EVENT ENDORSED AND SPONSORED BY OUTDOOR INDUSTRY ASSOCIATION

Psicobloc Finals

Friday, August 8 Location: Olympic Park, Park City

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REGISTER TO ATTEND TODAY!

Psicobloc returns to Park City! The best climbers in the world return to compete head-to-head on a 5.14 difficulty wall, 50 feet above the water. The comp will feature a men’s and women’s divisions, with qualifying rounds Aug. 6 and 7. OR will run free shuttles for attendees from the Salt Palace to Olympic Park for the Finals on Friday, Aug. 8. psicocomp.com Pssst…it’s pronounced “See-co-block.”

NEW SHOW FEATURES Things Have Changed Since Last Summer – from a quiet oasis for retailers and reps, to where to get the best food, things have changed for the better at Outdoor Retailer Summer Market. Here’s your cheat sheet about where to find what’s new with the show.

Retailer/REP Lounge Location: 254B

Overlooking the show floor, the Retailer/Rep Lounge is a quiet respite from everything going on below. Open to retailers and reps only, the Retailer/Rep Lounge will have plenty of seating, free WIFI, charging stations, refreshments, and – above all else – quiet. Located just beyond the Business Center and just before the prAna Rejuvenation Room, the Retailer/Rep Lounge is brought to you by the Boy Scouts.

Venture Out

Location: The Pavilions @ OR, Pavilion 2 Community. From urban parks to campfire circles, the spirit of the outdoors is becoming less solitary adventurer and more shared experience playground. Simple discovery plays as much a roll as the once grand expedition in inspiring dreams of new places. Where once words such as conquest, bravery, challenge and risk described the drive of adventure seekers, today it is more balance with nature, storytelling, playfulness, lifestyle and freedom that inspire the new wave of Naturalists. Welcome to Venture Out, where the brands at the forefront of the modern outdoor experience are showcasing what is next.

New Product Zone Location: Booth# 35093

New for 2014 we’ve combined our community centers on the show floor into one central location – the New Product Zone – with a focus on the stories, products, trends and people that help drive traffic to your shops. New product offerings, heritage displays, trends and new brands and more will provide fresh ways to think and sell outdoor products year round. The New Product Zone is just down from the North Face, next to Teva’s new spot.

Add this stop to your daily schedule; you won’t regret it.

Industrial Design Center

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Location: MR-155

Exploring the future of outdoor, The Industrial Design Center will bring together lead designers from across the outdoor industry to discuss success, failures, and how they come together to create what’s next in footwear, paddle, hardware and shelter. From innovative materials that inspire the creative and design processes to prototypes brought to life on a 3D printer, the Industrial Design Center will bring together the design community that helps drive the industry into the future.

THE Café ON THE MEZZ

Location: The Mezzanine (above the North Foyer) The escalators are installed, but the Café has moved! The restaurants and vendors you have come to count on for your daily show floor meal are back and waiting for you on the Mezzanine – Level 2.

Tailgating @ OR

Days 1 - 4, August 6 - 9, 9:00 a.m. – 6:00 p.m.

Location: The Pavilions @ OR New this year…OR’s sister show, The Sports Licensing and Tailgate Show, is hosting a new area showcasing the growing tailgating market. Everything from generators to grills and accessories to tents and shelters will be on display. Enjoy some food and games while you check out new products! Tailgating @ OR will be located in the Street Scene next to The Pavilions @ OR.

31910 Del Obispo, Ste. 200 San Juan Capistrano, CA 92675 www.outdoorretailer.com

Tradeshow | August 6 - 9, 2014 Salt Palace Convention Center, Salt Lake City, UT

Demo | August 5, 2014 Jordanelle State Park or Pineview Reservoir, UT (Location will be determined based on water levels)

WHAT’S NEW To help you navigate the 1,500+ brands at Summer Market, here are a few new brands and industry favorites showing new lines:

Aftco

Fincognito

Lily Lotus

Tenkara USA

Beyond Yoga

goTenna

Niterider

Threads for Thoughts

BioLite

Hard Tail

Nuu-Muu

Ticla

Carver Skateboards

Hottotties by Terramar

SeaVees

Tiger Tail

Dan Bailey

Inergy

Sheex

TomTom

Dansko

Jade Yoga

SolePower

TravisMathew

Endurance Conspiracy

Kitson

Soybu

Zippo

Enerplex

Kovea

Switch Sunglasses

For a complete list of Exhibitors at Outdoor Retailer Summer Market, please go to:

www.outdoorretailer.com/exhibitors

SCAN TO Download the Mobile App Or, search for “Outdoor Retailer Summer Market”

If you have the Winter Market 2014 app, no need to download. Simply tap the settings icon and select “Exit to Show List” and choose Summer Market 2014.