Summer Market 2014 Exhibitor Prospectus

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SUMMER Market | AUGUST 6-9, 2014 | salt lake city, ut

OPEN AIR demo | AUGUST 5, 2014 | PINEVIEW RESEVOIR, ut

w w w. o u t d o o r r e ta i l e r . c o m

Outdoor Recreation IS

Big Business An Overlooked Economic Giant Outdoor recreation is bigger than you think and a significant economic driver in the United States.

More than 140 million Americans make outdoor recreation a priority in their daily lives—and they prove it with their wallets.

Each year, Americans spend $646 billion on outdoor recreation.

Annual Consumer Spending, in Billions

Phaa rmaceuticals

B

Motor Vehicles & Parts

B

Financial Servicee s & Insurance

B

Outpatient Health Care

B B

Gasolinee & Other Fuels Household Utilities

B

Source: Outdoor Industry Association's "The Outdoor Recreation Economy" report

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Tap into the Power of

the Outdoor Industry

OUTDOOR RETAILER

is the only place where the entire outdoor industry gathers to discover what’s new, try it all first-hand and order the products that will be flying off shelves in the upcoming season. Outdoor Retailer’s exhibitors represent the CORE of the outdoor industry—the brands and products that define their categories. Alongside are the newest brands offering products and services that develop the categories, creating opportunities for CROSSOVER that make Summer Market the can’t-miss show for retailers.

Fly, Paddle, Endurance and Yoga retailers increased significantly at Summer Market 2013, reinforcing the crossover story.

• 2014 Buyer Outreach

• 2014 Buyer Outreach

• 2014 Buyer Outreach

• 2014 Buyer Outreach

• Print and digital advertising campaign with outdoor and fly fishing trade publications

• Print and digital advertising campaign in outdoor industry trade publications

• Print campaign in footwear and outdoor industry publications

• Targeted print and digital outreach campaign to paddle retailers nationwide

• Targeted email campaign to running specialty shops and buyers

• Open Air Demo campaign featuring SUP/Paddle to all verified attendees

• Asics Treadmill Challenge

• “OR Paddle Club” testing tank and lounge

• Targeted print and digital outreach campaign to fly fishing retailers nationwide

• Targetted d priintt and d digit itall outrea t ch h campaign to yoga retailers nationwide • Yoga education for outdoor buyers

• Open Air Demo campaign featuring fly fishing to all verified attendees

• Regular exposure in all retailer communications

• VIP Retailer Provo River Dusk Tour

• The Studio, hosted by Yoga Journal

• Casting Pond hosted by The Drake • Fly Fishing Business Panel with the New Product Zone

• OR Ragnar Relay • Trail Running at the OAD

• Daily SUP clinics

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ATTENDEE PROFILE Decision Makers. Influencers. Industry Drivers.

MALE VS. FEMALE

AGE GROUP

% Male: 65% 3 Female: 35%

17-21

22-32

33-42

43-52

53-62

63+

....................................................................................................................................................................................................................................................................................................

JOB TITLE

BUSINESS TYPE

Buyer: 29%

Independent//Specialty Retailer: 75%

Owner/Partne er: 25 5%

Distributor/Im mporter: 9%

nage ement: 13% Executive Man

National Chain Stores: 4%

Asst. Buyer: 9% %

Regional Chaiin Stores: 2%

Staff: 7%

Guide/Outfitte er: 3%

Marketing: 5% %

Government/Education/Military: 2%

Other: 5%

Discount/Outlet - Mass/Club Merchant: 2%

Merchandiser:: 4% %

Other: 3%

% Store Manager: 3%

STOR STOREFRONTS R

ANNU ANNUAL SALES

1 Store: 55%

$500,000: 26 6%

2-10 Stores: 2 23%

$500,000 - $1,000,000: 19%

11-30 Stores: 6%

$1,000,000 - $3,000,000: 18%

31-50 Stores: 2%

$3,000,000 - $10,000,000: 12%

51-100 Storess: 3% %

$10,000,000 - $50,000,000: 8%

100+ Stores: 11% %

$50,000,000 0 - $100,000,000: 6% $100,000,000 or more: 11%

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SHOW PROFILE THE BUSINESS OF RETAIL, THE POSSIBILITIES OF OUTDOOR

Summer Market By the Numbers

More than 1,400 active outdoor and lifestyle brands exhibit, giving buyers access to the largest, most comprehensive collection of outdoor products and trends anywhere!

• 1,416 brands

• Adventure/Travel

• 639 working media

• Backpacking/Camping/Hiking

• h19% International Attendance

• Climbing/Mountaineering

• 39% of International Attendees are from Asia

• Cycling/Mountain Biking • Fishing/Fly Fishing • Health & Fitness • Hunting • Made in the USA – NEW! • Military • Natural Products/Nutritionals • Paddlesports/Watersports • Pet Products • Running/Trail Running • Snow/Wintersports • SUP

• 27,830 attendees

.....................................................

92%

see new products/brands .....................................................

90%

• Surf/Skate/Lifestyle

establish/build business relationships

• Technology

.....................................................

• Triathlon/Multisport/Endurance

87%

• Urban Outdoor – NEW! • Women’s • Yoga/Pilates/Mind & Body

NE W !

find new suppliers/ manufacturers

.....................................................

81%

find new product segments .........................................................................................................................................................................................

“Outdoor Retailer is the show to find the legitimization of products and new brands for the outdoor specialty channel.”

—John Rogers, Owner, Maine Running Company, Portland, ME

All data based on Summer Market 2013 verified attendance

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OPPORTUNITIES PAVILIONS The Pavilions @ OR house the hottest segments, emerging trends and newest brands in outdoor. Anchored by key brands like Riviera Paddlesurf, Dickies, TOMS, Redington and Lifeproof, the Pavilions have become the buyer’s destination for “new” at OR. The Pavilions are also home to activation areas where buyers can test product and see the gear in motion—the Casting Pond, the OR Paddle Club, the Boulder and the Studio, hosted by Yoga Journal. We also shut down the street alongside the Pavilions and set up a festival of gourmet food and entertainment that draws show-goers all four days of the show!

Summer 2013 Pavilions @ OR Facts: • 95,790 sq. ft. of Exhibition Space • 421 Exhibitors • 5,000+ Attendees Throughout the Show ........................................................................................................................................

"The AceCamp booth at Outdoor Retailer was incredibly busy and profitable.

Though we were in the Pavilions, there is no doubt we got our money's worth. Starting with the first day, we noticed groups of executives from the largest names in retail walking the Pavilions seeing what’s new. One buyer said she makes it a point to come out there because 'This is where the money is.' Not only did we do a lot of business, we had a great time too!"

—Michael Beverly, AceCamp

TECHNOLOGY

YOGA

INDUSTRY PARTY

HARDGOODS

ACCESSORIES

FLY FISHING SUP

BOULDER

CASTING POND

FOOD TRUCKS

PADDLE TANK

BEER GARDEN

TAILGATING @ OR

SOU

TH T

SALT PALACE

EMP

LE STREET SCENE (ENTRANCE)

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OPEN AIR DEMO (OAD) The OAD experience puts the most cutting-edge gear in the industry directly into the hands of key retail decision makers and media (nearly 100 working media), setting in motion the trend stories for the coming season.

Summer 2013 Facts: • 3,277 Total Demo Attendance • 140 Exhibiting Brands • 80% of OAD buyers are Independent Specialty Retailers ........................................................................................................................................

“Attending the Open Air Demo gives us a competitive advantage over shops in our area that do not. Beyond the value of testing and trying products for ourselves, the event exposes us to brands and products that might take several more months to enter our radar through other channels.”

—Arnetta Hanzel, CJ Ventures LLC

SPONSORSHIPS OR's sponsorship opportunities focus on placement of your messaging for maximum exposure. These opportunities command attention and strengthen the recognition of your brand to all attendees. Some 28,000 people will pass through Summer Market, opportunity awaits.

Examples: • Entrance Banners • Events • Live from OR • Official Show Product • Floor Decals • Display Cases • Discover New @ OR • Mobile App • Open Air Demo • eNews • Show Directory • Website • Direct Mail/Email Marketing ...................................................................................................................

"At this show, more than ever, I feel like we are talking to the decision makers and less of the 'fringe' folks. Outdoor Retailer is one of two shows that are absolutely imperative to our business, which is why we choose to be here in such a big way."

—Pat Bush, National Sales Manager for CLIF Bar

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31910 Del Obispo, Ste. 200 San Juan Capistrano, CA 92675 www.outdoorretailer.com

Tradeshow | August 6-9, 2014 Salt Palace Convention Center Salt Lake City, UT

Demo | August 5, 2014 Pineview Resevoir, UT

EXHIBIT ToDAY • • • • •

Face-to-Face – It’s about who you DON’T know Crossover – Categories across the outdoor spectrum Buyer Portfolio – Qualified, verified and growing Education – Advance your business Media – More than 600 working members of the press attend OR

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Reserve your space today!

Marisa Nicholson

Sports Group National Sales Director Tel: 949.226.5760 marisa.nicholson@emeraldexpo.com

Krista dill

Sales Manager Tel: 949.226.5728 krista.dill@emeraldexpo.com

——————————— paul dillman

Senior Account Executive Tel: 949.226.5751 paul.dillman@emeraldexpo.com

RYAN JOHNSON

Senior Account Executive Tel: 949.226.5788 ryan.johnson@emeraldexpo.com

Dave nielson

Account Executive Tel: 949.226.5755 dave.nielson@emeraldexpo.com Alaska & Hawaii Canada & International

For more information please CALL US TODAY OR visit outdoorretailer.com

robert o’quinn

Account Executive Tel: 949.226.5721 robert.oquinn@emeraldexpo.com