Summer Market 2015 Attendee Brochure

#WEAREOUTDOOR

It’s our future thinking. Business moves very quickly and you’ve got to be ahead of the curve. OR is our opportunity to team closely with our vendors and talk about what we’re going to do in six months, a year...is there something grand that we can put together that is five years out?

That, for us, is one of the best components of Outdoor Retailer.”

—Chad Wykle, Rock/Creek Chattanooga, Tennessee

SUMMER MARKET TRADESHOW AUGUST 5 - 8, 2015 SALT PALACE CONVENTION CENTER, SALT LAKE CITY, UTAH

OPEN AIR DEMO AUGUST 4, 2015 PINEVIEW RESERVOIR, UTAH

WEARE

OUTDOOR THE VALUE OF COMMUNITY W W W . O U T D O O R R E T A I L E R . C O1M

Chad Wykle at Stone Fort.

2

Photo: Andrew Kornylak/Hed Hi Media

Chattanooga, Tennessee Stores: 6 + www.rockcreek.com Doors Opened: 1987 Years at Outdoor Retailer: 28

“Relationships are very, very important to Rock/Creek. Relationships inside our community here in Chattanooga, but also the relationships that we have with our vendors. They know us; they know where our interests are; they know where we can have an impact in our community, and we work closely with them philanthropically to improve our access to the outdoors.”

Working closely with the land owner and their outdoor industry partners, Rock/Creek pulled together a very unique partnership to permanently open a very prestigious rock climbing area to the entire community – Stone Fort.

“Outdoor industry vendors are looking for ways to partner with their retailers to affect positive change in these local communities.

It’s part of the lifeblood of this industry to find those causes, those interests, and help them come to fruition. Without Outdoor Retailer, without a place for both retailers and vendors to come together and work together, opportunities like Stone Fort would never be realized. I think getting us together twice a year is so important to our community and outdoor communities throughout the United States.”

– Chad Wykle, Rock/Creek

COMMUNITY 3

DISCOVER TRENDS

PRODUCTS

BRANDS

YOGA+ WELLNESSSTUDIO

OAD

CONNECT

Outdoor-centric business seminars focused on the hot topics of the community from market specialists, OU @ OR offers you knowledge and action plans to apply to your business model.

Plan and manage your education, events and appointments from your phone.

Download the Outdoor Retailer Summer Market 2015 Mobile App from your App Store today.

NEWPRODUCTZONE 4

LEARN

WWW.OUTDOORRETAILER.COM/REGISTRATION

WEARE

OUTDOOR Outdoor Retailer is about the people, ideas and products that shape the outdoor experience.

It’s all about community.

It’s where retailers find new products and forge new relationships that will help set their businesses apart. It’s the opportunity to see all of the most influential outdoor and lifestyle brands in the world in just a few days.

Outdoor Retailer is the only place to get the pulse of the industry and to understand what is going on with these vendors and who's making dramatic steps in some new direction, and I love it for that very reason. I get inspired. Conrad Anker, who's been to our store many times, I think said it best, ‘It's like a tribal gathering,’ and that's what I love about it. It brings a lot of like-minded people into one place and it's hard to replace that anywhere else.

—Beezer Molten Owner, Half-Moon Outfitters Charleston, South Carolina

Photos: Carlo Nasisse/Hed Hi Media

5

BeezerMolten, Molten,Owner, Owner,Half-Moon Half-Moon Beezer Outfittersin inhis hisnew newflagship flagshipstore storein in Outfitters WestAshley, Ashley,South SouthCarolina.

Carolina.

West Opposite:The TheMoltens Moltensperfecting perfecting Opposite: theart artof ofaalifestyle lifestylebusiness. business. the 6

Photos: Photos:Andrew AndrewKornylak/Hed Kornylak/HedHi HiMedia Media

“Outdoor Retailer is probably the only place that in one given afternoon, you can see most of the SUP and Kayak manufacturers, and meet their best athletes and principals in order to see what they are really all about.

You get a real strong sense of where a given company is with regard to culture, and where they may be headed and therefore what the potential is. That future potential is the key to success in a highly curated shop like ours.

We started off as a small backpacking shop in downtown Charleston. Early on we tried to weave in the surf lifestyle just because that's what we were doing. Later it was great to witness and enjoy the gradual merger of surf, backcountry snow-sports, and outdoor.

Now, take that one step further, and we have all these wild variations on paddling, kiting, surfing and camping.

The lifestyle is expanding, and most of this stuff is held under one roof. I love being a part of that, and being tied into it; and most of all, love bringing this lifestyle back to our customer. Outdoor Retailer is the ultimate way to stay in touch.”

Charleston, South Carolina Stores: 9 + www.halfmoonoutfitters.com Doors Opened: 1993 Years at Outdoor Retailer: 22

– Beezer Molten, Owner, Half-Moon Outfitters

A COMMUNITY. A LIFESTYLE. A BUSINESS.

7

31910 Del Obispo, Ste. 200 San Juan Capistrano, CA 92675 www.outdoorretailer.com

#WEAREOUTDOOR

If you haven’t already,

REGISTER

TODAY

Retail Buyers can register free with promo code SM15FREXT1

WWW.OUTDOORRETAILER.COM/REGISTRATION

BRINGYOURKIDS! CampOR at Summer Market

Get your kids ready for their own Summer Market adventure! CampOR, powered by the Boy Scouts of America is open to the children of all Outdoor Retailer attendees and exhibitors exclusively and free of charge. Each day your kids will go to Millcreek Canyon (transportation and lunch provided) to experience the best of the outdoors with fun, safe and informative daily sessions of paddling, hiking and more.

HOSTED BY

REGISTRATION IS OPEN! GO TO WWW.OUTDOORRETAILER.COM/KIDS FOR MORE INFORMATION