Summer Market 2013 Promotional Opportunities

SUMMER MARKET | JULY 31 - AUGUST 3, 2013 Salt Palace Convention Center | Salt Lake City, Utah Open Air Demo | July 30, 2013 | Jordanelle State Park, Utah

2013 Event Marketing Guide | For more sponsorship opportunities visit outdoorretailer.com

SPONSORSHIP QUICK GUIDE 10 Under $1,000

high impact

• Attendee eNews “Featured Product Showcase”

• Window clings (exterior/interior) • Entrance signage (exterior/interior) • OutdoorRetailer.com ad campaign

• Attendee eNews logo placement

• Official Show Directory print ad

• Enhanced listing

• Gold TotalReach™ Package

• Floor graphics • Official Show Directory 4-color logo listing

Official Show Sponsorships

• Online Product Showcase

We offer three tiers – Platinum, Gold and Silver – each with unique benefits. Ask your Account Executive for more info.

• Onsite swag distribution • Mobile App Product Showcase

free

• Live from OR • New Product Digital Catalog • OutdoorRetailer.com anchor banner

Show | July 31-August 3, 2013 | Salt Lake City, UT

• New Exhibitor Dossier

•

Demo | July 30, 2013 | Jordanelle State Park, UT

(1st year exhibitors only)

SPONSORSHIP QUICK GUIDE new exhibitor

custom sponsorships

• VIP Retailer/Media “Bag” sponsor

Ready to create your own opportunity? Here are some things to think about, and then give us a call!

• New Exhibitor TotalReach™ • Onsite display case • Attendee eNews “Featured Product Showcase” • Official Show Directory “Featured Product” print ad

booth traffic drivers • Email/postal list rental programs

• Budget • Goal: would you like to create awareness, influence behavior, drive booth traffic?

• Location: would this happen in your booth, a Zone, the Demo, on the show floor, hotel?

• Resources: do you have enough product on-hand, staff for an activity, looking for partnerships?

• Product display case at Salt Palace entrance • Official show “Product” sponsor

call your account executive today!

• Mobile App alerts

Find out how to become a Platinum, Gold or Silver

• Bronze/Silver TotalReach™ packages

sponsor. For more sponsorship opportunities visit outdoorretailer.com/sponsorship

2013 Event Marketing Guide | For more sponsorship opportunities visit outdoorretailer.com

STATISTICS

Statistics prove that sponsorships and advertising increase booth traffic. Make the decision that will elevate your brand’s visibility to the key decision makers and retail buyers at Summer Market. Unique and distinctive sponsorships are advantageous to your brand. Having a one-of-a-kind sponsorship puts your creative stamp on it. We welcome custom sponsorships; the sky’s the limit on your creativity. Your account executive will work with you to create a perfect-fit sponsorship.

5 Reasons to be a sponsor at Outdoor Retailer

increase brand awareness* • Onsite promotional opportunities • Show advertising

104%

46%

• Hospitality functions

Set your brand apart

86%

Build traffic, increase sales

*Using CEIR Research database.

Show | July 31-August 3, 2013 | Salt Lake City, UT

•

Demo | July 30, 2013 | Jordanelle State Park, UT

Increase brand recognition and visibility

Enhance customer interaction

Create distinct opportunities

TESTIMONIAL

Increase your company’s brand loyalty, create awareness about your products, and drive sales by participating as a Summer Market sponsor. Your company will receive unprecedented exposure to 27,000+ industry members and leaders in the outdoor community.

You will receive meaningful recognition and valuable networking opportunities.

“We’re proud to partner with the Outdoor Retailer Show as it’s truly an opportunity to be at a grassroots level with industry leaders and category influencers that bring authenticity and credibility to the retailers in attendance.”

Shane Downey | New Balance

2013 Event Marketing Guide | For more sponsorship opportunities visit outdoorretailer.com

NEW PRODUCT FOCUS

95%

*

of attendees come to Outdoor Retailer

to SEE NEW PRODUCTS * WM13 post show attendee survey

Show | July 31-August 3, 2013 | Salt Lake City, UT

•

Demo | July 30, 2013 | Jordanelle State Park, UT

NEW PRODUCT FOCUS Maximize exposure for your new product (Special package pricing available for “New Product Focus” opportunities.)

Live From OR New Product Videos

Show Directory

$1,000

$750

New Product Showcase

Mobile App Product Showcase

$1,000

$750

Online Product Showcase $750

NEW for

Summer Market 2013

New Product Digital Catalog FREE TO ALL EXHIBITORS

2013 Event Marketing Guide | For more sponsorship opportunities visit outdoorretailer.com

OPEN AIR DEMO

“The best thing about this environment is that everybody gets to try out all the boats. retailers get to see firsthand – on the water – the changes we’re making so they’re educated for their buying and educated for their customers.

This is the hub of the industry, everybody comes here.”

– Damon Bungard, Jackson Kayak

Show | July 31-August 3, 2013 | Salt Lake City, UT

•

Demo | July 30, 2013 | Jordanelle State Park, UT

OPEN AIR DEMO

Sponsor demo-only events like paddle races, trail runs and fly casting that promote your brand and put your product in the hands of influential buyers. Maximize brand exposure as a “Presenting” Sponsor, or as an “Official” Product of the OAD.

Demo Opportunities

2013 Event Marketing Guide | For more sponsorship opportunities visit outdoorretailer.com

ONSITE EXPOSURE show directory The Summer Market 13 Show Directory is OR’s premier print opportunity to target our retail audience. Already a key industry resource, more than 6,000 copies will be hand-delivered to retail decision makers onsite.

Premium Size: Spread Full Page Full Page Full Page Full Page Full Page

Show | July 31-August 3, 2013 | Salt Lake City, UT

•

Premium Ad Placement: Inside Front Cover Inside Front Cover Inside Back Cover Back Cover Right Page/Front of Book Tabbed Divider/Two sided (space limited)

Demo | July 30, 2013 | Jordanelle State Park, UT

Standard Size: Spread Full Page 1/2 page Logo Showcase

standard Ad Placement: Run of Book Run of Book Run of Book Logo Listing Product Showcase

(Custom opportunities also available)

ONSITE EXPOSURE

OR sponsorships give your brand exposure to over 27,000 key industry decision makers. With vehicle placements, product displays and signage to one-of-kind custom opportunities, tell your brand story in front of the largest B2B outdoor event of the year.

window clings

vehicle placements

product displays

entrance signage

2013 Event Marketing Guide | For more sponsorship opportunities visit outdoorretailer.com

DIGITAL MEDIA

By sponsoring in multiple media, your message is seen by a larger audience, and reinforced when viewed in several places. Enhance your marketing efforts by creating a cohesive multi-media campaign – before, during and after the show.

OR SHOW Mobile App

Show | July 31-August 3, 2013 | Salt Lake City, UT

•

Web advertising & Microsites

Demo | July 30, 2013 | Jordanelle State Park, UT

DIGITAL MEDIA

Sponsorships are Traffic Builders – Increase your brand’s exposure and visibility at Summer Market with promotional opportunities. Drive attendees to your booth and get top-of-mind awareness!

enews - Attendee & Exhibitor

live from or

2013 Event Marketing Guide | For more sponsorship opportunities visit outdoorretailer.com

OUTDOOR RETAILER HUB

“We always make great connections at the OR show, but there’s only so much time each day. With the OR HUB we’re able to keep making those great connections and really get retailers stoked on Teva all year long.” – Amy Bondurant, Teva

OR HUB Opportunities

Show | July 31-August 3, 2013 | Salt Lake City, UT

•

Demo | July 30, 2013 | Jordanelle State Park, UT

LIVE FROM OR

“Live From OR” is a video series OR produces and promotes with host Timmy O’Neill reporting on happenings from the show and also conducting exhibitor interviews.

“The value of the Live From OR video is realized when we compare it to our internally produced and/ or externally contracted forms of advertising/marketing. Live From OR provides us production quality results in an authentic unmanufactured setting. We use the video for advertising, web clips, YouTube, Facebook, training, and various other company needs. From the impressions to the professionalism of the staff, we will continue to utilize this return on investment.”

– Kevin Carpenter, Rocky S2V

2013 Event Marketing Guide | For more sponsorship opportunities visit outdoorretailer.com

ZONES & EVENTS

86%

*

of attendees come to Outdoor Retailer to build

business relationships * WM13 post show attendee survey

Show | July 31-August 3, 2013 | Salt Lake City, UT

•

Demo | July 30, 2013 | Jordanelle State Park, UT

ZONES & EVENTS

Your booth at Summer Market is only part of the picture. Promotional opportunities provide creative ways to promote your presence at the show and enhance your results. Engage your audience at the Industry Party, a “2nd Night” party, or the All Star Industry Jam.

Outdoor retaileR Zones, events & parties

2013 Event Marketing Guide | For more sponsorship opportunities visit outdoorretailer.com

THANKS TO OUR PAST SPONSORS

®

Show | July 31-August 3, 2013 | Salt Lake City, UT

•

Demo | July 30, 2013 | Jordanelle State Park, UT

Your in inno nova vati tive v and brand boos osti ting ng sponsorships con ontr trib ibut ute e to su succes ssful sfful OR Winter and d Su Summ mer Mar arke kett even ents ts.

2013 Event Marketing Guide | For more sponsorship opportunities visit outdoorretailer.com

31910 Del Obispo, Ste. 200 San Juan Capistrano, CA 92675

Summer Market | July 31-August 3, 2013 Salt Palace Convention Center | Salt Lake City, UT Open Air Demo | July 30, 2013 Jordanelle State Park, UT

Alaska & Hawaii Canada & International

PAUL DILLMAN Senior Account Executive Tel: 949.226.5751 paul.dillman@nielsen.com

ROBERT O’QUINN Account Executive Tel: 949.226.5721 robert.oquinn@nielsen.com

KRISTA DILL Account Executive Tel: 949.226.5728 krista.dill@nielsen.com

DAVE NIELSON Account Executive Tel: 949.226.5755 david.nielson@nielsen.com

For more sponsorship opportunities please visit outdoorretailer.com OR supports sustainable business practices, using recycled paper and soy-based ink.

Show | July 31-August 3, 2013 | Salt Lake City, UT

•

Demo | July 30, 2013 | Jordanelle State Park, UT