OR Summer Market 2012 Sponsorships

THINK OUTSIDE THE BOOTH "The Outdoor Retailer show is a great opportunity to speak to a broad range of retail partners in a focused way, at a time when they are open to new products, new technologies and want to understand the consumer-driven marketing approach."

– Craig Reingold | Sperry Top-Sider

2012 Event Marketing Guide | For more sponsorship opportunities visit outdoorretailer.com ––– SUMMER MARKET –––

STATISTICS Statistics prove that sponsorships and advertising increase booth traffic. Make the decision that will elevate your brand’s visibility to the key decision makers and retail buyers at Summer Market. Unique and distinctive sponsorships are advantageous to your brand. Having a one of a kind sponsorship puts your creative stamp on it. We welcome custom sponsorships; the sky’s the limit on your creativity. Your account executive will work with you to create a perfect fit sponsorship.

5 Reasons to be a sponsor at Outdoor Retailer

Did you know that* • Onsite promotional opportunities increase brand awareness

104%

• Show advertising by

46%

• Hospitality functions by

86%

Set yourself apart from your competitors

Build traffic equals increased sales

Increase brand recognition and visibility

*Using CEIR Research database.

Show | August 2-5, 2012 | Salt Lake City, UT • Demo | August 1, 2012 | Jordanelle State Park, UT

Enhance better customer interaction

Distinct opportunities and advantages

TESTIMONIAL Increase your company’s brand loyalty, create awareness about your products, and drive sales by participating as a Summer Market sponsor. Your company will receive unprecedented exposure to 25,000+ industry members and leaders in the outdoor community. You will receive meaningful recognition and valuable networking opportunities.

“We’re proud to partner with the Outdoor Retailer Show as it’s truly an opportunity to be at a grassroots level with industry leaders and category influencers that bring authenticity and credibility to the retailers in attendance.”

Shane Downey | New Balance

2012 Event Marketing Guide | For more sponsorship opportunities visit outdoorretailer.com ––– SUMMER MARKET –––

ONSITE SIGNAGE Our sponsorship program is designed so that you can position your brand with the largest B2B outdoor event of the year, increase your credibility in the minds of key industry decision makers and build your business.

PRODUCT DISPLAYS - CASES & AREAS

HANGING BANNERS

Show | August 2-5, 2012 | Salt Lake City, UT • Demo | August 1, 2012 | Jordanelle State Park, UT

ONSITE SIGNAGE Your brand will gain exposure to over 25,000 of the top industry members. The opportunities on the next few pages offer something for every size exhibitor and every budget.

EXTERIOR SIGNAGE - EAST ENTRANCE

SOUTH PLAZA

2012 Event Marketing Guide | For more sponsorship opportunities visit outdoorretailer.com ––– SUMMER MARKET –––

THANKS TO OUR PAST SPONSORS

Show | August 2-5, 2012 | Salt Lake City, UT • Demo | August 1, 2012 | Jordanelle State Park, UT

Your innovative and brand boosting sponsorships contribute to successful Outdoor Retailer Summer and Winter Market events.

2012 Event Marketing Guide | For more sponsorship opportunities visit outdoorretailer.com ––– SUMMER MARKET –––

DIGITAL MEDIA By sponsoring in multiple media, your message is seen by a larger audience, and reinforced when viewed in several places.

Enhance your marketing efforts by creating a cohesive multi-media campaign – before, during and after the show.

OR SHOW MOBILE APP

WEB ADVERTISING & MICROSITES

Show | August 2-5, 2012 | Salt Lake City, UT • Demo | August 1, 2012 | Jordanelle State Park, UT

DIGITAL MEDIA Sponsorships are Traffic Builders – Increase your brand’s exposure and visibility at Summer Market with Promotional Opportunities. Drive attendees to your booth and get top-of-mind awareness!

ENEWS - ATTENDEE & EXHIBITOR

LIVE FROM OR

2012 Event Marketing Guide | For more sponsorship opportunities visit outdoorretailer.com ––– SUMMER MARKET –––

OUTDOOR RETAILER HUB “We always make great connections at the OR show, but there’s only so much time each day. With the OR HUB we’re able to keep making those great connections and really get retailers stoked on Teva all year long.” Amy Bondurant | Teva

OR HUB OPPORTUNITIES

Show | August 2-5, 2012 | Salt Lake City, UT • Demo | August 1, 2012 | Jordanelle State Park, UT

OPEN AIR DEMO At OAD, you have an opportunity to sponsor demo-only events like the Casting Competition, GPS Treasure Hunt, SUPzilla, Mountaineering Orienteering Race, Trail Run, the Beer Garden, Official Eyewear and UV Performance opportunities and more.

DEMO OPPORTUNITIES

2012 Event Marketing Guide | For more sponsorship opportunities visit outdoorretailer.com ––– SUMMER MARKET –––

ZONES - EVENTS Each sponsorship opportunity is designed to generate onsite exposure and industry-wide recognition as well as position your company as a leader in the outdoor industry.

OR ZONES

Show | August 2-5, 2012 | Salt Lake City, UT • Demo | August 1, 2012 | Jordanelle State Park, UT

PROJECT OR

ZONES - EVENTS Your booth at Summer Market is only part of the picture. Promotional opportunities provide creative ways to promote your presence at the show and enhance your results. Sponsors get maximum exposure, dramatically increasing ROI.

INDUSTRY PARTY - OPENING NIGHT

ALL STAR INDUSTRY JAM

2012 Event Marketing Guide | For more sponsorship opportunities visit outdoorretailer.com ––– SUMMER MARKET –––

SPONSORSHIP PRICING SPONSORSHIP PRICE 2-Sided Meterboards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,250 4-Sided Meterboard Kiosk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$3,500 Additional Brand Listing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$150 Adventure Theater . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$4,000 Badge Advertising - Buyer or Exhibitor . . . . . . . . . . . . . . . . . . . . . . . . .$4,000 Badge Holder Inserts - Buyer or Exhibitor . . . . . . . . . . . . . . . . . . . . . . .$4,000 Badge Lanyards - Buyer or Exhibitor . . . . . . . . . . . . . . . . . . . . . . . . . . .$7,500 Beverage Sleeves . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,500 Biodegradable Concession Ware . . . . . . . . . . . . . . . . . . . . . .Call for pricing Booth Drop . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$1,000 Climbing Zone Presenting Sponsorship . . . . . . . . . . . . . . . . . . . . . . . .$3,500 Climbing Zone Supporting Sponsorship . . . . . . . . . . . . . . . . . . . . . . . .$1,500 Concession Ware - Napkins . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,000 Convention Center Television Sponsorship . . . . . . . . . . . . . . . . . . . . .$25,000 Dog Leash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$500 Educational Seminars Onsite Only . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,500 Educational Seminars Onsite + Online . . . . . . . . . . . . . . . . . . . . . . . . .$5,995 Endurance Zone Presenting Sponsorship . . . . . . . . . . . . . . . . . . . . . . .$3,500 Endurance Zone Supporting Sponsorship . . . . . . . . . . . . . . . . . . . . . . .$1,500 eNews - Buyer or Exhibitor . . . . . . . . . . . . . . . . . . . . . . . . . . .Call for pricing Escalator Banners . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$9,000 Exterior Display Area / Sample Station . . . . . . . . . . . . . . . . . . . . . . . . .$3,750 First Aid Station . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$3,500 Floor Graphics / Carpet Logo Graphic 2' x 3' . . . . . . . . . . . . . . . . . . . . . .$550

SPONSORSHIP PRICE Floor Graphics / Aisle Carpet Graphic 4' x 4' . . . . . . . . . . . . . . . . . . . .$2,500 Floorplan Stations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$4,000 Food / Sample Station . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$3,750 Good Morning OR Sponsor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$600 Green Steps Carpet Overlay . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$500 Green Steps Customized Carpet Overlay . . . . . . . . . . . . . . . . . . . . . . . . .$750 Green Steps - Presenting Sponsor . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$1,000 Hanging Aisle Banner Zones . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$5,750 Hanging Banner - Ballroom Banner . . . . . . . . . . . . . . . . . . . . . . . . . . . .$4,500 Hanging Banner - Circular Banner . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$3,500 Hanging Banner - Column Wrap . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,000 Hanging Banner - Elevator . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$5,000 Hanging Banner - Entryway Panoramic . . . . . . . . . . . . . . . . . . . . . . . .$10,000 Hanging Banner - Exterior Handrail . . . . . . . . . . . . . . . . . . . . . . . . . . . .$7,500 Hanging Banner - Exterior South Plaza . . . . . . . . . . . . . . . . . . . . . . . . .$7,500 Hanging Banner - Main Entrances . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$5,750 Hanging Banner - Show Floor Entryway . . . . . . . . . . . . . . . . . . . . . . . . .$5,500 Hanging Banner - Show Floor Interior . . . . . . . . . . . . . . . . . . . . . . . . . .$5,000 Hotel Door Drop . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$1,500 Hotel Key Cards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$4,500 HUB Bronze . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,500 HUB Silver . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$4,500 HUB Gold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$6,000 Industry Party / Opening Night Co-Sponsor . . . . . . . . . . . . . . . . . . . . . . .$5,000

Show | August 2-5, 2012 | Salt Lake City, UT • Demo | August 1, 2012 | Jordanelle State Park, UT

SPONSORSHIP PRICING SPONSORSHIP

PRICE

Industry Party / Second Night Exclusive . . . . . . . . . . . . . . . . . . . . . . . . . .$10,000 Inflatables . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$5,000 Live From OR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,495 Mannequin Display . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$3,000 Official Show Bag . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$6,850 Official Show Bottle . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$3,500 Official Show Pen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$3,500 Official Show Sock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$3,500 Official Show T-Shirt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$3,500 Official Staff Apparel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$4,000 Open Air Demo Event Sponsor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$1,000 Open Air Demo Presenting Sponsor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$3,500 Online Lounge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$5,000 Online Registration Sponsor - Buyer or Exhibitor . . . . . . . . . . . . . . . . . . .$7,500 Onsite Printed Floorplan Maps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$7,500 OR Daily Distribution Bins . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$4,000 Paddle Zone Presenting Sponsorship . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$3,500 Paddle Zone Supporting Sponsorship . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$1,500 Press Room / Media Center . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$15,000 Product Showcase Online . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$750 Product Showcase Onsite . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$1,000 Product Display Area . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$4,000 Product Display Cases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$3,750 Project OR Material Submission . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$500

SPONSORSHIP

PRICE

Project OR Presenting Sponsor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$10,000 Project OR Supporting Sponsor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,500 Publication or Catalog Bin - Exhibitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$750 Publication or Catalog Bin - Non-Exhibitors . . . . . . . . . . . . . . . . . . . . . . . .$1,500 Recycle Bins - Single Source / Biodegradable Recycling Program . . . .$12,000 Registration Kick Panels . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$10,000 Restroom Sponsorship . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$10,000 Retailer Lounge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$5,000 Show Breakfast . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$3,500 Show Swag Distribution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$1,000 Table Tent Cards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,500 Thermal Coffee Mugs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$5,250 Vehicle Placement - Inside . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Call for pricing Vehicle Placement - Outside . . . . . . . . . . . . . . . . . . . . . . . . . . .Starting at $4,000 Water Stations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$4,500 Welcome to the Show Floor Mats - Per Entrance . . . . . . . . . . . . . . . . . . .$10,000 Wi Fi Hot Spots . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$10,000 Window Clings Murals - Doors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$18,000 Window Clings Murals - Interior . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$7,500 Window Clings Murals - Registration . . . . . . . . . . . . . . . . . . . . . . . . . . . .$17,500 Window Clings Murals - Salt Shakers . . . . . . . . . . . . . . . . . . . . . . . . . . . .$30,000 * Sponsorships are subject to availability. Unless otherwise specified, prices do not include production, shipping, distribution or labor costs. Customized packages are also available. Please contact your sales rep for details.

2012 Event Marketing Guide | For more sponsorship opportunities visit outdoorretailer.com ––– SUMMER MARKET –––

31910 Del Obispo, Ste. 200 San Juan Capistrano, CA 92675

Alaska & Hawaii International

KRISTA DILL Account Executive Tel: 949.226.5728 krista.dill@nielsen.com

PAUL DILLMAN Senior Account Executive Tel: 949.226.5751 paul.dillman@nielsen.com

RYAN JOHNSON Account Executive Tel: 949.226.5721 r.johnson@nielsen.com

MARISA NICHOLSON Nat’l Sales Manager/Key Acc. Tel: 949.226.5760 marisa.nicholson@nielsen.com

Outdoor Retailer supports sustainable business practices, this brochure was printed using recycled paper and soy-based ink.