Think outside the booth 2013 Event Marketing Guide | outdoorretailer.com
Winter Market Tradeshow January 23-26, 2013 Salt Lake City, UT All Mountain Demo January 22, 2013 Wasatch Range, UT
statistics
Statistics prove that sponsorships and advertising increase booth traffic. Make the decision that will elevate your brand’s visibility to the key decision makers and retail buyers at Winter Market. Unique and distinctive sponsorships are advantageous to your brand. Having a one of a kind sponsorship puts your creative stamp on it. We welcome custom sponsorships; the sky’s the limit on your creativity. Your account executive will work with you to create a perfect fit sponsorship.
5 Reasons to be a sponsor at Outdoor Retailer
Did you know that* • Onsite promotional opportunities increase brand awareness • Show advertising by
104%
46%
• Hospitality functions by
86%
Set yourself apart from your competitors
Build traffic equals increased sales
Increase brand recognition and visibility
*Using CEIR Research database.
Tradeshow | January 23-26, 2013 | Salt Lake City, UT • Demo | January 22, 2013 | Wasatch Range, UT
Enhance better customer interaction
Distinct opportunities and advantages
Testimonial
Increase your company’s brand loyalty, create awareness about your products, and drive sales by participating as a Winter Market sponsor. Your company will receive unprecedented exposure to 22,000+ industry members and leaders in the outdoor community. You will receive meaningful recognition and valuable networking opportunities.
“We’re proud to partner with the Outdoor Retailer Show as it’s truly an opportunity to be at a grassroots level with industry leaders and category influencers that bring authenticity and credibility to the retailers in attendance.” Shane Downey | New Balance
2013 Event Marketing Guide | For more sponsorship opportunities visit outdoorretailer.com
onsite signage
Our sponsorship program is designed so that you can position your brand with the largest B2B winter focused outdoor event of the year, increase your credibility in the minds of key industry decision makers and build your business.
Product Displays - Cases & Areas
Tradeshow | January 23-26, 2013 | Salt Lake City, UT • Demo | January 22, 2013 | Wasatch Range, UT
Hanging Banners
onsite signage
Your brand will gain exposure to over 22,000 of the top industry members. The opportunities on the next few pages offer something for every size exhibitor and every budget.
exterior signage - East entrance
Floor graphics
2013 Event Marketing Guide | For more sponsorship opportunities visit outdoorretailer.com
Thanks to our past sponsors
Tradeshow | January 23-26, 2013 | Salt Lake City, UT • Demo | January 22, 2013 | Wasatch Range, UT
Your innovative and brand boosting sponsorships contribute to successful OR Winter and Summer Market events.
2013 Event Marketing Guide | For more sponsorship opportunities visit outdoorretailer.com
digital media
By sponsoring in multiple media, your message is seen by a larger audience, and reinforced when viewed in several places. Enhance your marketing efforts by creating a cohesive multi-media campaign – before, during and after the show.
OR SHOW Mobile App
Web advertising & Microsites
Tradeshow | January 23-26, 2013 | Salt Lake City, UT • Demo | January 22, 2013 | Wasatch Range, UT
digital media
Sponsorships are Traffic Builders – Increase your brand’s exposure and visibility at Winter Market with Promotional Opportunities. Drive attendees to your booth and get top-of-mind awareness!
enews - Attendee & Exhibitor
live from or
2013 Event Marketing Guide | For more sponsorship opportunities visit outdoorretailer.com
Outdoor retailer hub
“We always make great connections at the OR show, but there’s only so much time each day. With the OR HUB we’re able to keep making those great connections and really get retailers stoked on Teva all year long.” Amy Bondurant | Teva
OR HUB Opportunities
Tradeshow | January 23-26, 2013 | Salt Lake City, UT • Demo | January 22, 2013 | Wasatch Range, UT
all mountain demo
At AMD you have an opportunity to sponsor demo-only events like the Nordic Challenge, Be Snow Smart program, Transceiver Park, Marker Tech area, AMD Bash plus Official Base Layer, Apparel and Sock sponsorships and more.
Demo Opportunities
2013 Event Marketing Guide | For more sponsorship opportunities visit outdoorretailer.com
zones - events
Each sponsorship opportunity is designed to generate onsite exposure and industry-wide recognition as well as position your company as a leader in the outdoor industry.
OR Zones
Tradeshow | January 23-26, 2013 | Salt Lake City, UT • Demo | January 22, 2013 | Wasatch Range, UT
Fashion SHow
zones - events
Your booth at Winter Market is only part of the picture. Promotional opportunities provide creative ways to promote your presence at the show and enhance your results. Sponsors get maximum exposure, dramatically increasing ROI.
industry party - opening night
all star industry jam
2013 Event Marketing Guide | For more sponsorship opportunities visit outdoorretailer.com
sponsorship pricing SPONSORSHIP PRICE 2-Sided Meterboards..........................................................................................................$2,250 4-Sided Meterboard Kiosk................................................................................................$3,500 Additional Brand Listing........................................................................................................ $150 Adventure Theater............................................................................................................ $4,000 All Mountain Demo Event Sponsor.................................................................................. $1,000 All Mountain Demo Presenting Sponsor........................................................................$3,500 Badge Advertising - Buyer or Exhibitor........................................................................ $4,000 Badge Holder Inserts - Buyer or Exhibitor................................................................... $4,000 Badge Lanyards - Buyer or Exhibitor.............................................................................. $7,500 Beverage Sleeves ............................................................................................................. $2,500 Biodegradable Concession Ware........................................................................ Call for pricing Booth Drop........................................................................................................................... $1,000 Climbing Zone Presenting Sponsorship.........................................................................$3,500 Climbing Zone Supporting Sponsorship......................................................................... $1,500 Concession Ware - Napkins.............................................................................................. $2,000 Convention Center Television Sponsorship................................................................ $25,000 Dog Leash...............................................................................................................................$500 Educational Seminars Onsite Only................................................................................. $2,500 Educational Seminars Onsite + Online...........................................................................$5,995 Endurance Zone Presenting Sponsorship......................................................................$3,500 Endurance Zone Supporting Sponsorship..................................................................... $1,500 eNews - Buyer or Exhibitor................................................................................. Call for pricing Escalator Banners..............................................................................................................$9,000 Exterior Display Area / Sample Station......................................................................... $3,750
SPONSORSHIP PRICE Fashion Show......................................................................................................... Call for pricing First Aid Station..................................................................................................................$3,500 Floor Graphics / Carpet Logo Graphic 2’ x 3’................................................................... $550 Floor Graphics / Aisle Carpet Graphic 4’ x 4’.............................................................. $2,500 Floorplan Stations............................................................................................................. $4,000 Food / Sample Station....................................................................................................... $3,750 Good Morning OR Sponsor...................................................................................................$600 Green Steps Carpet Overlay................................................................................................$500 Green Steps Customized Carpet Overlay......................................................................... $750 Green Steps - Presenting Sponsor.................................................................................. $1,000 Hanging Aisle Banner Zones............................................................................................ $5,750 Hanging Banner - Ballroom Banner............................................................................... $4,500 Hanging Banner - Circular Banner..................................................................................$3,500 Hanging Banner - Column Wrap...................................................................................... $2,000 Hanging Banner - Elevator ............................................................................................. $5,000 Hanging Banner - Entryway Panoramic....................................................................... $10,000 Hanging Banner - Exterior Handrail................................................................................ $7,500 Hanging Banner - Exterior South Plaza ........................................................................ $7,500 Hanging Banner - Main Entrances................................................................................... $5,750 Hanging Banner - Show Floor Entryway....................................................................... $5,500 Hanging Banner - Show Floor Interior........................................................................... $5,000 Hotel Door Drop.................................................................................................................. $1,500 Hotel Key Cards................................................................................................................. $4,500 HUB Bronze........................................................................................................................ $2,500
Tradeshow | January 23-26, 2013 | Salt Lake City, UT • Demo | January 22, 2013 | Wasatch Range, UT
sponsorship pricing SPONSORSHIP PRICE HUB Silver........................................................................................................................... $4,500 HUB Gold............................................................................................................................. $6,000 Industry Party / Opening Night Co-Sponsor ............................................................... $5,000 Industry Party / Second Night Exclusive..................................................................... $10,000 Inflatables........................................................................................................................... $5,000 Live From OR.......................................................................................................................$2,495 Mannequin Display.............................................................................................................$3,000 Official Show Bag............................................................................................................... $6,850 Official Show Bottle...........................................................................................................$3,500 Official Show Pen................................................................................................................$3,500 Official Show Sock..............................................................................................................$3,500 Official Show T-Shirt..........................................................................................................$3,500 Official Staff Apparel........................................................................................................ $4,000 Online Lounge.................................................................................................................... $5,000 Online Registration Sponsor - Buyer or Exhibitor........................................................ $7,500 Onsite Printed Floorplan Maps........................................................................................ $7,500 OR Daily Distribution Bins............................................................................................... $4,000 Press Room / Media Center............................................................................................ $15,000 Product Showcase Online.................................................................................................... $750 Product Showcase Onsite................................................................................................. $1,000 Product Display Area........................................................................................................ $4,000 Product Display Cases....................................................................................................... $3,750 Project OR Material Submission.........................................................................................$500 Project OR Presenting Sponsor..................................................................................... $10,000
SPONSORSHIP PRICE Project OR Supporting Sponsor..................................................................................... $2,500 Publication or Catalog Bin - Exhibitors............................................................................. $750 Publication or Catalog Bin - Non-Exhibitors.................................................................. $1,500 Recycle Bins - Single Source / Biodegradable Recycling Program......................... $12,000 Registration Kick Panels................................................................................................. $10,000 Restroom Sponsorship.................................................................................................... $10,000 Retailer Lounge.................................................................................................................. $5,000 Show Breakfast...................................................................................................................$3,500 Show Swag Distribution..................................................................................................... $1,000 SnowSports Zone Presenting Sponsorship...................................................................$3,500 SnowSports Zone Supporting Sponsorship................................................................... $1,500 Table Tent Cards................................................................................................................. $2,500 Thermal Coffee Mugs.........................................................................................................$5,250 Vehicle Placement - Inside.................................................................................. Call for pricing Vehicle Placement - Outside...................................................................... Starting at $4,000 Water Stations.................................................................................................................... $4,500 Welcome to the Show Floor Mats - Per Entrance....................................................... $10,000 Wi Fi Hot Spots................................................................................................................. $10,000 Window Clings Murals - Doors........................................................................................$18,000 Window Clings Murals - Interior....................................................................................... $7,500 Window Clings Murals - Registration.............................................................................$17,500 Window Clings Murals - Salt Shakers........................................................................... $30,000 * Sponsorships are subject to availability. Unless otherwise specified, prices do not include production, shipping, distribution or labor costs. Customized packages are also available. Please contact your sales rep for details.
2013 Event Marketing Guide | For more sponsorship opportunities visit outdoorretailer.com
Alaska & Hawaii International
Krista dill
ryan johnson
Paul Dillman
Marisa nicholson
Account Executive Tel: 949.226.5728 krista.dill@nielsen.com
Account Executive Tel: 949.226.5721 r.johnson@nielsen.com
Senior Account Executive Tel: 949.226.5751 paul.dillman@nielsen.com
Nat’l Sales Manager/Key Acc. Tel: 949.226.5760 marisa.nicholson@nielsen.com
For more sponsorship opportunities please visit outdoorretailer.com