THINK BEYOND YOUR BOOTH MAXIMIZE YOUR REACH AT OUTDOOR RETAILER
WINTER MARKET | JANUARY 22-25, 2014 Salt Palace Convention Center | Salt Lake City, UT
ALL MOUNTAIN DEMO | JANUARY 21, 2014 Solitude Mountain Resort, UT
STATS
Build Your Brand, Support Your Industry, Drive Traffic
22,000+ Attendees 900+ Brands 95% of attendees come to Outdoor Retailer to see New Products* 86% of attendees come to Outdoor Retailer to build business relationships* 20%
Outdoor Retailer re-invests nearly of its topline revenue to the associations and organizations that support the outdoor recreation economy Sponsorships increase booth traffic up to
104%**
Show advertising increases brand awareness by
46%**
Hospitality functions increase brand awareness by
86%** *WM13 post show attendee survey **CEIR Research Database
TOP 5 REASONS 1
to be a Sponsor at Winter Market
Set your brand apart
TESTIMONIALS "Partnering with Outdoor Retailer on the Inspiration Awards has provided a platform to support the outdoor community at large and continue our deep-rooted
2
Build traffic, increase sales
association with the community by recognizing its greatest role models. OR’s strong marketing and logistics team is fully committed from concept through execution
3
Increase brand recognition and visibility
and has enabled us to create a strong and meaningful new tradition for the industry." —Greg Thomsen, Adidas “Outdoor Retailer is awesome for us because of all the
4 5
Enhance customer interaction
like-minded individuals who love being in the outdoors. It’s been a big year for us with a lot of product rollout and for people to come to the show still excited and engaged for more from us -it’s the snowball effect that we want to
Create distinct opportunities
keep see getting bigger.” —Mike Hambacher, Go Pro
Find out how to become a Platinum, Gold or Silver sponsor. For more sponsorship opportunities
CALL YOUR ACCOUNT EXECUTIVE TODAY!
AMPLIFY
It’s about reaching who you DON’T know
CUSTOM
Custom, multi-platform, multi-screen packages—Tailor your program for your target audience
DIGITAL • OutdoorRetailer.com: Winter Market unique visitors: 415,414 • Annual page views: 1,386,244 • Winter Market 2013 GoExpo Planner: Unique visitors: 33,689 Annual page views: 782,240
DIRECTORY • Distributed exclusively onsite to buyers • Circulation 6,000 • Potential Readership 24,000+
ONSITE • Onsite signage, activations and installations • 22,000 – Industry buyers, decision makers and influencers
BOOTH • Your Booth, Your Universe
Find out how to become a Platinum, Gold or Silver sponsor. For more sponsorship opportunities
CALL YOUR ACCOUNT EXECUTIVE TODAY!
ELEVATE
Increase awareness for your brand with bold, innovative messaging
SUSTAINABLE IMPRESSION
EXAMPLES • Discover New @ OR
Providing sponsorship items that buyers can bring back to their stores or offices is a powerful branding tool. Whether it’s a tool to carry on their adventures, digital content to share, magazines or whatever you may dream up, your logo, your brand and your brand story will be recognized long after the show.
• Live From OR • VIP Bags • Hotel Drops • Library Bins • “Official Show” Swag
Debuting at Winter Market 2014 is “Discover New @ OR,” our new digital showroom where buyers can peruse your latest offerings before, during and long after the show has closed.
• Lanyards • Key Cards • Project OR • Bottles • Mobile App • Transportation Guide
Live from OR
Mobile App
Library Bins
Coffee Mug
RESOURCE
EXAMPLES • Inspiration Awards
OR is big (consistently named one of Trade Show News Network's 25 fastest-growing tradeshows by attendance – woot, woot!), and navigating the OR experience can sometimes be a little tricky even for the most seasoned buyer. Providing for show attendees’ wants and needs is a unique way to create a positive relationship – encompassing everything from floorplans and transportation guides to warming huts at the Demo, concession ware, sample stations and party sponsors, RESOURCES connect your brand to the OR audience in a tangible way.
• Retailer Lounge • Water Stations • Recycle Bins • Zones • Charging Stations • Happy Hours • “You are Here” Kiosks • Press Room • OU @ OR • Shuttles • Floorplans
Inspiration Awards
Shuttles
Zones
“You Are Here” Kiosks
BRAND BUILDING
EXAMPLES • Events
BAM! High impact brand recognition for all attendees, OR’s BRAND BUILDING opportunities focus on the placement of your messaging for maximum exposure. These opportunities command attention and strengthen the recognition of your brand to all attendees. Some 22,000 people will pass through Winter Market, what will you do to be seen?
• Vehicle placements • Window Clings (interior/exterior) • South Plaza Activations • Floor Decals • Display Cases • Escalator Clings • Lanyards • All Mountain Demo • Green Steps • Show Directory • Outdoor Display
Display Cases
All Mountain Demo
Meterboards
Window Clings
Find out how to become a Platinum, Gold or Silver sponsor. For more sponsorship opportunities
CALL YOUR ACCOUNT EXECUTIVE TODAY!
SPONSOR TIERS
Let Us Push Your Brand Even Further
PLATINUM | $30,000+
• Company logo will be placed on a co-branded, exterior hanging banner • Company's logo will be included in the OR Daily spread, for one day of the show • Logo included on the sponsorship page of website: www.outdoorretailer.com • Logo on foldout floorplan map and onsite "You are Here” kiosk • Logo recognition on sponsorship page within the OR Daily “Day 0” • Logo to be placed alongside of Show Directory listing • Logo inclusion on Exhibitor Sponsorship Brochure for Winter Market 2015 • Exhibitor badges to include ribbon highlighting Platinum sponsorship level • Logo included at bottom of an Attendee eNews • Logo inclusion on co-branded, interior hanging banner for Platinum sponsors • Logo inclusion on "Thank You" page in the Show Directory • Logo inclusion and company recognition on OR Facebook posting for Platinum sponsors • Platinum level 2' x 3' floor graphic in front of booth • Logo inclusion on thank you ad on OR Winter Market website
OR Winter Market Homepage
OR eNewsletter
GOLD | $15,000 – $29,999
• Company logo will be placed on a co-branded, exterior hanging banner • Company's logo will be included in an OR Daily spread, for one day of the show • Logo included on the sponsorship page of website: www.outdoorretailer.com • Logo on foldout floorplan map and onsite "You are Here” kiosk • Logo recognition on sponsorship page within the OR Daily “Day 0” • Logo to be placed alongside of Show Directory listing • Logo inclusion on Exhibitor Sponsorship Brochure for Winter Market 2015 • Exhibitor badges to include ribbon highlighting Gold sponsorship level • Logo included at bottom of an Attendee eNews • Logo inclusion on co-branded, interior hanging banner for Gold sponsors
OR Facebook Page
OR Foldout Floorplan Map
SILVER | $5,000 – $14,999
• Company logo will be placed on a co-branded, exterior hanging banner • Company's logo will be included in the OR Daily spread, for one day of the show • Logo inclusion on the sponsorship page of website: www.outdoorretailer.com • Logo on foldout floorplan map and onsite "You are Here” kiosk • Logo recognition on sponsorship page within the OR Daily “Day 0” • Logo to be placed alongside of Show Directory listing • Logo inclusion on Exhibitor Sponsorship Brochure for Winter Market 2015
OR Show Directory
OR Daily
*At all levels, sponsor must submit a current logo with signed contract for inclusion in ALL materials listed above. Many above opportunities are time sensative.
Find out how to become a Platinum, Gold or Silver sponsor. For more sponsorship opportunities
CALL YOUR ACCOUNT EXECUTIVE TODAY!
OPPORTUNITIES
Design a Program to Meet Your Goals
• All Star Industry Jam Co-Sponsor • Banner - Interior and Exterior Opportunities • Charging Stations • Coffee Mug • Column Wrap - Interior and Exterior Opportunities • Demo - Event Sponsor, Presenting and Product Sponsor Opportunities • Display Case - East Entrance Lobby • Elevator Clings • Fashion Show - Presenting, Supporting and Product Sponsor Opportunities • Floor Decals - Interior and Exterior Opportunities • Green Step - Presenting and Supporting Sponsor Opportuntities • Hotel Key Card • Industry Breakfast • Industry Party - Title or Co-Sponsor Opportunities • Inspiration Awards - Title, Presenting and Supporting Sponsor Opportunities • Lanyards - Exhibitor, Attendee and Exclusive Sponsor Opportunities • Library Bin • Zone Take Over - New Product Zone, Yoga Studio, Design Center • Mannequin Display • Meterboard • Official "Show Product" Recognition • Online Lounge • Onsite Floorplan - Exclusive • Onsite New Product Showcase • OU@OR Sponsored Seminar • Outdoor Display Area • Outdoor Event/"Good Morning OR" Activity • Press Room • Project OR - Title, Presenting and Supporting Sponsor Opportunities • Recycling Sponsor • Registration Kick Panels • Restroom Sponsorship • Retailer Lounge • Show Bag • Show Directory Advertising Opportunities • Staff Apparel Sponsor • Swag Handout • TotalReachTM Packages • TV Sponsorship - Exclusive • Vehicle Placement - Interior and Exterior Sponsor Opportunities • VIP Bag Insert • Window Clings - Interior and Exterior Opportunities • "You Are Here" Kiosks
Find out how to become a Platinum, Gold or Silver sponsor. For more sponsorship opportunities
CALL YOUR ACCOUNT EXECUTIVE TODAY!