WM14 Sponsorships

THINK BEYOND YOUR BOOTH MAXIMIZE YOUR REACH AT OUTDOOR RETAILER

WINTER MARKET | JANUARY 22-25, 2014 Salt Palace Convention Center | Salt Lake City, UT

ALL MOUNTAIN DEMO | JANUARY 21, 2014 Solitude Mountain Resort, UT

STATS

Build Your Brand, Support Your Industry, Drive Traffic

22,000+ Attendees 900+ Brands 95% of attendees come to Outdoor Retailer to see New Products* 86% of attendees come to Outdoor Retailer to build business relationships* 20%

Outdoor Retailer re-invests nearly of its topline revenue to the associations and organizations that support the outdoor recreation economy Sponsorships increase booth traffic up to

104%**

Show advertising increases brand awareness by

46%**

Hospitality functions increase brand awareness by

86%** *WM13 post show attendee survey **CEIR Research Database

TOP 5 REASONS 1

to be a Sponsor at Winter Market

Set your brand apart

TESTIMONIALS "Partnering with Outdoor Retailer on the Inspiration Awards has provided a platform to support the outdoor community at large and continue our deep-rooted

2

Build traffic, increase sales

association with the community by recognizing its greatest role models. OR’s strong marketing and logistics team is fully committed from concept through execution

3

Increase brand recognition and visibility

and has enabled us to create a strong and meaningful new tradition for the industry." —Greg Thomsen, Adidas “Outdoor Retailer is awesome for us because of all the

4 5

Enhance customer interaction

like-minded individuals who love being in the outdoors.

It’s been a big year for us with a lot of product rollout and for people to come to the show still excited and engaged for more from us -it’s the snowball effect that we want to

Create distinct opportunities

keep see getting bigger.” —Mike Hambacher, Go Pro

Find out how to become a Platinum, Gold or Silver sponsor. For more sponsorship opportunities

CALL YOUR ACCOUNT EXECUTIVE TODAY!

AMPLIFY

It’s about reaching who you DON’T know

CUSTOM

Custom, multi-platform, multi-screen packages—Tailor your program for your target audience

DIGITAL • OutdoorRetailer.com: Winter Market unique visitors: 415,414 • Annual page views: 1,386,244 • Winter Market 2013 GoExpo Planner: Unique visitors: 33,689 Annual page views: 782,240

DIRECTORY • Distributed exclusively onsite to buyers • Circulation 6,000 • Potential Readership 24,000+

ONSITE • Onsite signage, activations and installations • 22,000 – Industry buyers, decision makers and influencers

BOOTH • Your Booth, Your Universe

Find out how to become a Platinum, Gold or Silver sponsor. For more sponsorship opportunities

CALL YOUR ACCOUNT EXECUTIVE TODAY!

ELEVATE

Increase awareness for your brand with bold, innovative messaging

SUSTAINABLE IMPRESSION

EXAMPLES • Discover New @ OR

Providing sponsorship items that buyers can bring back to their stores or offices is a powerful branding tool. Whether it’s a tool to carry on their adventures, digital content to share, magazines or whatever you may dream up, your logo, your brand and your brand story will be recognized long after the show.

• Live From OR • VIP Bags • Hotel Drops • Library Bins • “Official Show” Swag

Debuting at Winter Market 2014 is “Discover New @ OR,” our new digital showroom where buyers can peruse your latest offerings before, during and long after the show has closed.

• Lanyards • Key Cards • Project OR • Bottles • Mobile App • Transportation Guide

Live from OR

Mobile App

Library Bins

Coffee Mug

RESOURCE

EXAMPLES • Inspiration Awards

OR is big (consistently named one of Trade Show News Network's 25 fastest-growing tradeshows by attendance – woot, woot!), and navigating the OR experience can sometimes be a little tricky even for the most seasoned buyer. Providing for show attendees’ wants and needs is a unique way to create a positive relationship – encompassing everything from floorplans and transportation guides to warming huts at the Demo, concession ware, sample stations and party sponsors, RESOURCES connect your brand to the OR audience in a tangible way.

• Retailer Lounge • Water Stations • Recycle Bins • Zones • Charging Stations • Happy Hours • “You are Here” Kiosks • Press Room • OU @ OR • Shuttles • Floorplans

Inspiration Awards

Shuttles

Zones

“You Are Here” Kiosks

BRAND BUILDING

EXAMPLES • Events

BAM! High impact brand recognition for all attendees, OR’s BRAND BUILDING opportunities focus on the placement of your messaging for maximum exposure. These opportunities command attention and strengthen the recognition of your brand to all attendees.

Some 22,000 people will pass through Winter Market, what will you do to be seen?

• Vehicle placements • Window Clings (interior/exterior) • South Plaza Activations • Floor Decals • Display Cases • Escalator Clings • Lanyards • All Mountain Demo • Green Steps • Show Directory • Outdoor Display

Display Cases

All Mountain Demo

Meterboards

Window Clings

Find out how to become a Platinum, Gold or Silver sponsor. For more sponsorship opportunities

CALL YOUR ACCOUNT EXECUTIVE TODAY!

SPONSOR TIERS

Let Us Push Your Brand Even Further

PLATINUM | $30,000+

• Company logo will be placed on a co-branded, exterior hanging banner • Company's logo will be included in the OR Daily spread, for one day of the show • Logo included on the sponsorship page of website: www.outdoorretailer.com • Logo on foldout floorplan map and onsite "You are Here” kiosk • Logo recognition on sponsorship page within the OR Daily “Day 0” • Logo to be placed alongside of Show Directory listing • Logo inclusion on Exhibitor Sponsorship Brochure for Winter Market 2015 • Exhibitor badges to include ribbon highlighting Platinum sponsorship level • Logo included at bottom of an Attendee eNews • Logo inclusion on co-branded, interior hanging banner for Platinum sponsors • Logo inclusion on "Thank You" page in the Show Directory • Logo inclusion and company recognition on OR Facebook posting for Platinum sponsors • Platinum level 2' x 3' floor graphic in front of booth • Logo inclusion on thank you ad on OR Winter Market website

OR Winter Market Homepage

OR eNewsletter

GOLD | $15,000 – $29,999

• Company logo will be placed on a co-branded, exterior hanging banner • Company's logo will be included in an OR Daily spread, for one day of the show • Logo included on the sponsorship page of website: www.outdoorretailer.com • Logo on foldout floorplan map and onsite "You are Here” kiosk • Logo recognition on sponsorship page within the OR Daily “Day 0” • Logo to be placed alongside of Show Directory listing • Logo inclusion on Exhibitor Sponsorship Brochure for Winter Market 2015 • Exhibitor badges to include ribbon highlighting Gold sponsorship level • Logo included at bottom of an Attendee eNews • Logo inclusion on co-branded, interior hanging banner for Gold sponsors

OR Facebook Page

OR Foldout Floorplan Map

SILVER | $5,000 – $14,999

• Company logo will be placed on a co-branded, exterior hanging banner • Company's logo will be included in the OR Daily spread, for one day of the show • Logo inclusion on the sponsorship page of website: www.outdoorretailer.com • Logo on foldout floorplan map and onsite "You are Here” kiosk • Logo recognition on sponsorship page within the OR Daily “Day 0” • Logo to be placed alongside of Show Directory listing • Logo inclusion on Exhibitor Sponsorship Brochure for Winter Market 2015

OR Show Directory

OR Daily

*At all levels, sponsor must submit a current logo with signed contract for inclusion in ALL materials listed above. Many above opportunities are time sensative.

Find out how to become a Platinum, Gold or Silver sponsor. For more sponsorship opportunities

CALL YOUR ACCOUNT EXECUTIVE TODAY!

OPPORTUNITIES

Design a Program to Meet Your Goals

• All Star Industry Jam Co-Sponsor • Banner - Interior and Exterior Opportunities • Charging Stations • Coffee Mug • Column Wrap - Interior and Exterior Opportunities • Demo - Event Sponsor, Presenting and Product Sponsor Opportunities • Display Case - East Entrance Lobby • Elevator Clings • Fashion Show - Presenting, Supporting and Product Sponsor Opportunities • Floor Decals - Interior and Exterior Opportunities • Green Step - Presenting and Supporting Sponsor Opportuntities • Hotel Key Card • Industry Breakfast • Industry Party - Title or Co-Sponsor Opportunities • Inspiration Awards - Title, Presenting and Supporting Sponsor Opportunities • Lanyards - Exhibitor, Attendee and Exclusive Sponsor Opportunities • Library Bin • Zone Take Over - New Product Zone, Yoga Studio, Design Center • Mannequin Display • Meterboard • Official "Show Product" Recognition • Online Lounge • Onsite Floorplan - Exclusive • Onsite New Product Showcase • OU@OR Sponsored Seminar • Outdoor Display Area • Outdoor Event/"Good Morning OR" Activity • Press Room • Project OR - Title, Presenting and Supporting Sponsor Opportunities • Recycling Sponsor • Registration Kick Panels • Restroom Sponsorship • Retailer Lounge • Show Bag • Show Directory Advertising Opportunities • Staff Apparel Sponsor • Swag Handout • TotalReachTM Packages • TV Sponsorship - Exclusive • Vehicle Placement - Interior and Exterior Sponsor Opportunities • VIP Bag Insert • Window Clings - Interior and Exterior Opportunities • "You Are Here" Kiosks

Find out how to become a Platinum, Gold or Silver sponsor. For more sponsorship opportunities

CALL YOUR ACCOUNT EXECUTIVE TODAY!