IT’S TIME TO GO OUTDOOR
PHOTO: LEE COHEN
Winter Market | January 21-24, 2015 | Salt Lake City, Utah All Mountain Demo | January 20, 2015 | Wasatch Range, Utah
w w w. o u t d o o r r e ta i l e r . c o m
Outdoor Recreation IS
Big Business An Overlooked Economic Giant Outdoor recreation is bigger than you think and a significant economic driver in the United States. More than 140 million Americans make outdoor recreation a priority in their daily lives—and they prove it with their wallets. Each year, Americans spend $646 billion on outdoor recreation. Annual Consumer Spending, in Billions
Source: Outdoor Industry Association's "The Outdoor Recreation Economy" report
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Tap into the Power of
the Outdoor Industry
OUTDOOR RETAILER
is the only place where the entire outdoor industry gathers to discover what’s new, try it all first-hand and order the products that will be flying off shelves in the upcoming season. Outdoor Retailer’s exhibitors represent the CORE of the outdoor industry—the brands and products that define their categories. The secret to OR's success, though, is that alongside the core brands are the newest brands offering products and services that develop the categories, creating opportunities for CROSSOVER that make Winter Market the can’t-miss show for retailers.
“The outdoor recreation economy grew approximately 5 percent annually between 2001 and 2005 – this during an economic recession when many sectors contracted.” —Source: Outdoor Industry Association’s “The Outdoor Recreation Economy” Report
ADVENTURE/TRAVEL, RUNNING and Yoga increased significantly at Winter Market 2013, reinforcing the crossover story.
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ATTENDEE PROFILE Decision Makers. Influencers. Industry Drivers. JOB TITLE
ANNUAL SALES
Buyer: 26%
$500,000: 22%
Owner/Partner: 19%
$500,000 - $1,000,000: 15%
Executive Management: 10%
$1,000,000 - $3,000,000: 17%
Asst. Buyer/Store Manager: 9%
$3,000,000 - $10,000,000: 11%
Marketing/Merchandiser: 8%
$10,000,000 - $50,000,000: 4%
General Staff/Sales Clerk: 6%
$50,000,000 - $100,000,000: 8%
Other: 22%
$100,000,000 or more: 14% No Response: 9%
BUSINESS TYPE
STOREFRONTS
Independent/Specialty Retailer: 60%
1 Store: 53%
Distributor/Importer: 5%
2-10 Stores: 22%
National Chain Stores: 4%
11-30 Stores: 6%
Guide/Outfitter: 4%
31-50 Stores: 2%
Regional Chain Stores: 4%
51-100 Stores: 2%
Government/Education/Military: 3%
100+ Stores: 11%
Discount/Outlet: 1%
No Response: 4%
Other: 19%
AGE GROUP
MALE VS. FEMALE Male: 62% Female: 35% No Response: 3%
17-21
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22-32
33-42
43-52
53-62
63+
SHOW PROFILE THE BUSINESS OF RETAIL, THE POSSIBILITIES OF OUTDOOR More than 1,000 wintersport and outdoor lifestyle brands exhibit, giving buyers access to the largest, most comprehensive collection of outdoor products and trends anywhere!
WINTer Market By the Numbers • 1,022 Brands
• Adventure/Travel
• 22,576 Total Attendance
• Backcountry
• 588 Working Media
• Backpacking/Camping/Hiking
• h14% International Attendance
• Climbing/Mountaineering
• 37% of International Attendees are from Asia
• Cycling/Mountain Biking • Fishing/Fly Fishing • Health & Fitness
All data based on Winter Market 2014 verified attendance
.............................................................
• Made in the USA – NEW! • Military • Natural Products/Nutritionals • Paddlesports/Watersports • Pet Products • Running/Trail Running • Snow/Wintersports • SUP • Surf/Skate/Lifestyle • Technology • Triathlon/Multisport/Endurance • Urban Outdoor – NEW! • Women’s
BACKCOUNTRY SKI PHOTO: LEE COHEN
NE W !
• Yoga/Pilates/Mind & Body
TOP REASONS ATTENDEES COME TO OR • See New Products • Establish/Build Business Relationships • Find New Suppliers/ Manufacturers • Find New Product Segments .............................................................
95%
of Winter Market 2014 attendees plan to return in 2015
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First on the Snow ALL MOUNTAIN DEMO The All Mountain Demo is the first on-snow event of the year and kicks off the trend stories for upcoming seasons. From the base of Solitude Mountain, the AMD draws a buyer audience that comprises the most influential store fronts in outdoor specialty, national department and chains, educational and military buyers, as well as internet retailers. Outdoor Retailer’s emphasis on backcountry safety draws these critical buyers, and we host a VIP Retailer Program and shuttle service to deliver the right buyers directly to the Demo. Add that to the lineup of events, seminars and clinics, and the AMD offers unique branding opportunities that resonate with your target audience. ........................................................................................................................................................... “The best way to judge the success of an event is by the amount of gear remaining on the shelves. As a backcountry brand that prides itself on the human powered experience, nothing makes Dynafit happier than having all of its skis, boots, bindings and skins being used in the backcountry. We successfully outfitted over 60+ people with the ‘right’ tools for the job. You can plan on seeing Dynafit and Pomoca at the Demo again next winter at OR 2015.” —Eric Henderson, Salewa North America
AMD Highlights: 1,700 Total Attendance • The GORE-TEX® Wasatch Ski Mountaineering Race “SkiMo” took place for the first time as part of the All Mountain Demo with approximately 100 racers. • MSR Snow Park The obstacle course provided an opportunity to experience the latest technology from the leaders in snowshoeing. • Avalaunch Transceiver Park With over 100 visitors, doubled from the previous year, the Park sparked great insider competition between safety companies. • “Can You Dig It” Challenge This new event pitted teams against each other to develop and employ a digging strategy – skills that are invaluable if ever faced with rescuing a buried backcountry explorer.
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OPPORTUNITIES VENTURE OUT Venture Out provides brands seeking to connect with the outdoor core a means to legitimize their modern, outdoor experience themed goods. It validates that function does exist in a fashionable solution, while expanding their brand reach to new market segments. Likewise, the core outdoor retail establishments seek to update their assortments and merchandising to protect business opportunity, attract new, younger and more urban influenced consumers, yet they are often unaware of trends or opportunity if it is not in their immediate wheelhouse. As the largest tradeshow for the over $646 Billion outdoor sports and recreation industry, Outdoor Retailer offers a one-of-a-kind opportunity to connect directly with the key buyers and media to grow your business. ........................................................................................................................................ “OR is a whirlwind. A place where time slips away as one conversation leads to the next, where meetings start and end with a high-five or hug, and where everyone you’ve emailed, followed on social media, talked with on the phone, or never had the good fortune of crossing paths with just so happens to be under the same roof, in the same air-conditioned room, BUZZING WITH CREATIVE ENERGY. Looking back on our experience, it’s clear that OR is a sort of PILGRIMAGE. It’s where folks come out of the woodwork with the sole intention of rubbing shoulders with their fellow outdoor community members.” —RANGE Magazine
SPONSORSHIPS OR's sponsorship opportunities focus on placement of your messaging for maximum exposure. These opportunities command attention and strengthen the recognition of your brand to all attendees. Some 22,000 people will pass through Winter Market, opportunity awaits. Examples: • Entrance Banners • Events • Live from OR • Official Show Product • Floor Decals • Display Cases • Discover New @ OR • Mobile App • All Mountain Demo • eNews • Show Directory • Website • Direct Mail/Email Marketing ................................................................................................................... "At this show, more than ever, I feel like we are talking to the decision makers and less of the 'fringe' folks. Outdoor Retailer is one of two shows that are absolutely imperative to our business, which is why we choose to be here in such a big way." —Pat Bush, National Sales Manager for CLIF Bar
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31910 Del Obispo, Ste. 200 San Juan Capistrano, CA 92675 www.outdoorretailer.com
Tradeshow | JANUARY 21-24, 2015 Salt Palace Convention Center Salt Lake City, UT
Demo | JANUARY 20, 2015 Wasatch Range, UT
EXHIBIT ToDAY • • • • •
Face-to-Face – It’s about who you DON’T know Crossover – Categories across the outdoor spectrum Buyer Portfolio – Qualified, verified and growing Education – Advance your business Media – Nearly 600 working members of the press attend OR
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Reserve your space today!
Marisa Nicholson
Sports Group National Sales Director Tel: 949.226.5760 marisa.nicholson@emeraldexpo.com
Krista dill
Sales Manager Tel: 949.226.5728 krista.dill@emeraldexpo.com
——————————— paul dillman
Senior Account Executive Tel: 949.226.5751 paul.dillman@emeraldexpo.com
RYAN JOHNSON
Senior Account Executive Tel: 949.226.5788 ryan.johnson@emeraldexpo.com
Dave nielson
Account Executive Tel: 949.226.5755 dave.nielson@emeraldexpo.com Alaska & Hawaii Canada & International
For more information please CALL US TODAY OR visit outdoorretailer.com
robert o’quinn
Account Executive Tel: 949.226.5721 robert.oquinn@emeraldexpo.com