BEYOND YOUR MARKETINGOPPORTUNITIES
ACTIVATIONS CUSTOM/INTERACTIVE DIGITAL DISPLAY CASES FASHION SHOW FLOOR DECALS INDOOR/OUTDOOR BANNERS INSPIRATION AWARDS MEDIA PREVIEW OUTDOOR DISPLAY AREA PRESS ROOM SHOW DIRECTORY SUPPLIER GUIDE TOTALREACH PACKAGES TRANSPORTATION GUIDE WINDOW CLINGS VEHICLE PLACEMENT
TRADESHOW JANUARY 21-24, 2015
ALL MOUNTAIN DEMO JANUARY 20, 2015
SALT PALACE CONVENTION CENTER, SALT LAKE CITY, UTAH
SOLITUDE MOUNTAIN RESORT, UTAH
WWW.OUTDOORRETAILER.COM
OPPORTUNITIES
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OUTDOOR RETAILER SPONSORSHIP OPPORTUNITIES
for Bold, Innovative Messaging
Find out how to become a Platinum, Gold or Silver sponsor. For more sponsorship opportunities
CONTACT YOUR ACCOUNT EXECUTIVE TODAY!
THANKS
4
to Our 2014 Winter Market Sponsors
OUTDOOR RETAILER SPONSORSHIP OPPORTUNITIES
Increase Awareness for Your Brand with Bold, Innovative Messaging
SUSTAINABLE IMPRESSION
Providing sponsorship items that buyers can bring back to their stores or offices is a powerful branding tool. Whether it’s a tool to carry on their adventures, digital content to share, magazines or whatever you may dream up, your logo, your brand and your brand story will be recognized long after the show.
Live From OR
Mobile App
Library Bins
OR is big (consistently named one of Trade Show News Network’s 25 fastest-growing tradeshows by attendance), and navigating the OR experience can sometimes be a little tricky even for the most seasoned buyer. Providing for show attendees’ wants and needs is a unique way to create a positive relationship – encompassing everything from floorplans and transportation guides to air conditioned huts at the Demo, concession ware, sample stations and party sponsors, RESOURCE sponsorships connect your brand to the OR audience in a tangible way.
New Product Zone
Zones
BAM! High impact brand recognition for all attendees, OR’s BRAND BUILDING opportunities focus on the placement of your messaging for maximum exposure. These opportunities command attention and strengthen the recognition of your brand to all attendees. Over 22,000 people engage at Winter Market, what will you do to be seen?
All Mountain Demo
Meterboards
Examples: • Inspiration Awards • Retailer Lounge • Water Stations • Recycle Bins • Zones • Charging Stations • Happy Hours • “You are Here” Kiosks • Press Room • Outdoor University @ OR • Shuttles • Floorplans • Industry Party
“You Are Here” Kiosks
BRAND BUILDING
Display Cases
Examples: • Discover New @ OR • Live From OR • VIP Bags • Hotel Drops • Library Bins • “Official Show” Swag • Lanyards • Key Cards • Project OR • Bottles • Mobile App • Transportation Guide
g Coffee Mug
RESOURCE
Inspiration Awards
ELEVATE
Examples: • Events • Vehicle Placements • Window Clings (interior/exterior) • South Plaza Activations • Floor Decals • Display Cases • Escalator Clings • Lanyards • All Mountain Demo • Green Steps • Show Directory • Outdoor Display • Media Preview
Window Clings
WWW.OUTDOORRETAILER.COM
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MEDIA Winter Market is attended by a growing
588
spectrum of editors and freelance writers representing national outdoor, travel, fashion and lifestyle publications, newspapers, business journals, niche blogs, online review sites, along with local and national television and radio stations.
358
working media
media outlets
These stats tell the story of our 2014 Winter Market reach.
print/ONLINE
TV
145,094,226 total unique viEWS
4,918,037 total Nielsen audience
353,696,922 total potential viewership
$80,057 total calculated ad equivalency $240,174 total calculated publicity value
SELECT WINTER 2014 MEDIA ABC
FORBES MEDIA
SCRIPPS NETWORKS INTERACTIVE
ADVENTURE JOURNAL
FOX NEWS CHANNEL
SELF MAGAZINE
ALPINIST MAGAZINE
GEARJUNKIE.COM
SENKEN-SHIMBUN
ASSOCIATED PRESS
HEALTH/HEALTH.COM, TIME INC
SF CHRONICLE
AWAY.COM
MARINE CORPS TIMES
SHAPE MAGAZINE
BACKCOUNTRY MAGAZINE
MEN’S FITNESS MAGAZINE
STYLE SIGHT
BACKPACKER MAGAZINE
NATIONAL GEOGRAPHIC
SUNSET
BLOOMBERG NEWS
NPR
TETON GRAVITY RESEARCH
CBS
OFF-PISTE MAGAZINE
THE SKI CHANNEL
CHICAGO TRIBUNE
OUTSIDE MAGAZINE
THE TEXTILE JOURNAL
COMPETITOR MAGAZINE
OVERLAND JOURNAL
TRAIL RUNNER MAGAZINE
ELEVATION OUTDOORS
POWDER MAGAZINE
WIRED
ESP TRENDLAB
RED BULL MEDIA HOUSE
WGSN
ESPN.COM
ROCK AND ICE MAGAZINE
WSA AND WORLD FOOTWEAR MAGS
ESQUIRE MAGAZINE
RUNNER’S WORLD
FAIRCHILD FASHION MEDIA
SALT LAKE TRIBUNE
NEW MEDIA PREVIEW OPPORTUNITY! CONTACT YOUR ACCOUNT EXECUTIVE FOR DETAILS 6
OUTDOOR RETAILER SPONSORSHIP OPPORTUNITIES
Winter Market Draws a Powerful Buying Audience
RETAILERREACH
OUTDOOR RETAILER STORES REPRESENT $42B IN ANNUAL SALES They Buy Across the Spectrum of Outdoor *Attendees were limited to four choices
Backpacking/Camping/Hiking: 19%
Yoga/Pilates/Mind & Body: 4% Fishing/Fly Fishing : 4% Surf/Skate/Lifestyle: 4% Paddlesports/Watersports: 5% Health & Fitness: 7%
Snow/Wintersports: 15% Adventure/Travel: 14%
Cycling/Mountain Biking: 7%
Climbing/Mountaineering: 11%
Running/Trail Running: 10%
BUYERS COME TO OUTDOOR RETAILER TO CONNECT TO THE COMMUNITY See New Products • Build Relationships • See Major Trends • ...All in One Place
WWW.OUTDOORRETAILER.COM
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AMPLIFY
It’s About Reaching Who You Don’t Know
CUSTOM/INTERACTIVE Custom, multi-platform, multi-screen packages—Tailor your program for your target audience
DIGITAL • OutdoorRetailer.com: Annual visits: 656,808 • Annual page views: 1,259,755 • GoExpo Planner: Winter Market 2014 visits: 67,382 • Annual page views: 728,303
DIRECTORY • Distributed exclusively onsite to buyers • Circulation 6,000 • Potential Readership 24,000+ • 365-Day Shelf Life
ONSITE • Onsite signage, activations and installations • 22,500 – Industry buyers, decision makers and influencers
BOOTH • Your Booth, Your Universe
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OUTDOOR RETAILER SPONSORSHIP OPPORTUNITIES
Let Us Push Your Brand and Events Even Further
SPONSORTIERS
PLATINUM | $30,000+ • Company logo will be placed on a co-branded, exterior hanging banner • Company logo will be included in the O.R. Daily OR sponsor ad, for one day of the show • Logo included on the sponsorship page of website: www.outdoorretailer.com • Logo on foldout floorplan map and onsite “You are Here” kiosk • Logo recognition on OR sponsor ad within the O.R. Daily “Day 0” • Logo to be placed alongside of Show Directory listing • Logo inclusion on Exhibitor Sponsorship Brochure for Winter Market 2016 • Exhibitor badges to include Platinum sponsorship level • Logo included at bottom of an Attendee eNews • Logo inclusion on co-branded, interior hanging banner for Platinum sponsors • Logo inclusion on “Thank You” spread in the Show Directory • Logo inclusion and company recognition on OR Facebook post for Platinum sponsors • Platinum level 2’ x 3’ floor graphic in front of booth • Logo inclusion on “Thank You” ad on www.outdoorretailer.com
GOLD | $15,000 – $29,999 • Company logo will be placed on a co-branded, exterior hanging banner • Company logo will be included in an O.R. Daily OR sponsor ad, for one day of the show • Logo included on the sponsorship page of website: www.outdoorretailer.com • Logo on foldout floorplan map and onsite “You are Here” kiosk • Logo recognition on OR sponsor ad within the O.R. Daily “Day 0” • Logo to be placed alongside of Show Directory listing • Logo inclusion on Exhibitor Sponsorship Brochure for Winter Market 2016 • Exhibitor badges to include Gold sponsorship level • Logo inclusion on “Thank You” spread in the Show Directory • Logo included at bottom of an Attendee eNews • Logo inclusion on co-branded, interior hanging banner for Gold sponsors
SILVER | $5,000 – $14,999 • Company logo will be placed on a co-branded, exterior hanging banner • Company logo will be included in the O.R. Daily OR sponsor ad, for one day of the show • Logo inclusion on the sponsorship page of website: www.outdoorretailer.com • Logo on foldout floorplan map and onsite “You are Here” kiosk • Logo recognition on OR sponsor ad within the O.R. Daily “Day 0” • Logo to be placed alongside of Show Directory listing • Logo inclusion on Exhibitor Sponsorship Brochure for Winter Market 2016 • Logo inclusion on “Thank You” spread in the Show Directory *At all levels, sponsor must submit a current logo with signed contract for inclusion in ALL materials listed above. Many above opportunities are time sensitive.
WWW.OUTDOORRETAILER.COM
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OPPORTUNITIES
for Bold, Innovative Messaging
“Outdoor Retailer is a whirlwind. A place where time slips away as one conversation leads to the next, where meetings start and end with a high-five or hug, and where everyone you’ve emailed, followed on social media, talked with on the phone, or never had the good fortune of crossing paths with just so happens to be under the same roof, in the same air-conditioned room, BUZZING WITH CREATIVE ENERGY. Looking back on our experience, it’s clear that OR is a sort of PILGRIMAGE. It’s where folks come out of the wood work with the sole intention of rubbing shoulders with their fellow outdoor community members.”—RANGE
Find out how to become a Platinum, Gold or Silver sponsor. For more sponsorship opportunities
CONTACT YOUR ACCOUNT EXECUTIVE TODAY!
Account Executive Tel: 949.226.5721 robert.oquinn@emeraldexpo.com
Robert O’Quinn
Senior Account Executive Tel: 949.226.5751 paul.dillman@emeraldexpo.com
Paul Dillman
Dave Nielson
Krista Dill Account Executive Tel: 949.226.5755 dave.nielson@emeraldexpo.com
Senior Account Executive Tel: 949.226.5788 ryan.johnson@emeraldexpo.com
Sports Group National Sales Director Tel: 949.226.5760 marisa.nicholson@emeraldexpo.com
Sales Manager Tel: 949.226.5728 krista.dill@emeraldexpo.com
Ryan Johnson
Marisa Nicholson
CONTACT YOUR ACCOUNT EXECUTIVE TODAY!
SOLITUDE MOUNTAIN RESORT, Utah
All Mountain Demo January 20, 2015
Salt Palace Convention Center, Salt Lake City, Utah
TradeShow January 21-24, 2015
31910 Del Obispo, Ste. 200 San Juan Capistrano, CA 92675 www.outdoorretailer.com