Winter Market 15 Sponsorship Brochure + Promotional Opportunities

BEYOND YOUR MARKETINGOPPORTUNITIES

ACTIVATIONS CUSTOM/INTERACTIVE DIGITAL DISPLAY CASES FASHION SHOW FLOOR DECALS INDOOR/OUTDOOR BANNERS INSPIRATION AWARDS MEDIA PREVIEW OUTDOOR DISPLAY AREA PRESS ROOM SHOW DIRECTORY SUPPLIER GUIDE TOTALREACH PACKAGES TRANSPORTATION GUIDE WINDOW CLINGS VEHICLE PLACEMENT

TRADESHOW JANUARY 21-24, 2015

ALL MOUNTAIN DEMO JANUARY 20, 2015

SALT PALACE CONVENTION CENTER, SALT LAKE CITY, UTAH

SOLITUDE MOUNTAIN RESORT, UTAH

WWW.OUTDOORRETAILER.COM

OPPORTUNITIES

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OUTDOOR RETAILER SPONSORSHIP OPPORTUNITIES

for Bold, Innovative Messaging

Find out how to become a Platinum, Gold or Silver sponsor. For more sponsorship opportunities

CONTACT YOUR ACCOUNT EXECUTIVE TODAY!

THANKS

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to Our 2014 Winter Market Sponsors

OUTDOOR RETAILER SPONSORSHIP OPPORTUNITIES

Increase Awareness for Your Brand with Bold, Innovative Messaging

SUSTAINABLE IMPRESSION

Providing sponsorship items that buyers can bring back to their stores or offices is a powerful branding tool. Whether it’s a tool to carry on their adventures, digital content to share, magazines or whatever you may dream up, your logo, your brand and your brand story will be recognized long after the show.

Live From OR

Mobile App

Library Bins

OR is big (consistently named one of Trade Show News Network’s 25 fastest-growing tradeshows by attendance), and navigating the OR experience can sometimes be a little tricky even for the most seasoned buyer. Providing for show attendees’ wants and needs is a unique way to create a positive relationship – encompassing everything from floorplans and transportation guides to air conditioned huts at the Demo, concession ware, sample stations and party sponsors, RESOURCE sponsorships connect your brand to the OR audience in a tangible way.

New Product Zone

Zones

BAM! High impact brand recognition for all attendees, OR’s BRAND BUILDING opportunities focus on the placement of your messaging for maximum exposure.

These opportunities command attention and strengthen the recognition of your brand to all attendees.

Over 22,000 people engage at Winter Market, what will you do to be seen?

All Mountain Demo

Meterboards

Examples: • Inspiration Awards • Retailer Lounge • Water Stations • Recycle Bins • Zones • Charging Stations • Happy Hours • “You are Here” Kiosks • Press Room • Outdoor University @ OR • Shuttles • Floorplans • Industry Party

“You Are Here” Kiosks

BRAND BUILDING

Display Cases

Examples: • Discover New @ OR • Live From OR • VIP Bags • Hotel Drops • Library Bins • “Official Show” Swag • Lanyards • Key Cards • Project OR • Bottles • Mobile App • Transportation Guide

g Coffee Mug

RESOURCE

Inspiration Awards

ELEVATE

Examples: • Events • Vehicle Placements • Window Clings (interior/exterior) • South Plaza Activations • Floor Decals • Display Cases • Escalator Clings • Lanyards • All Mountain Demo • Green Steps • Show Directory • Outdoor Display • Media Preview

Window Clings

WWW.OUTDOORRETAILER.COM

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MEDIA Winter Market is attended by a growing

588

spectrum of editors and freelance writers representing national outdoor, travel, fashion and lifestyle publications, newspapers, business journals, niche blogs, online review sites, along with local and national television and radio stations.

358

working media

media outlets

These stats tell the story of our 2014 Winter Market reach.

print/ONLINE

TV

145,094,226 total unique viEWS

4,918,037 total Nielsen audience

353,696,922 total potential viewership

$80,057 total calculated ad equivalency $240,174 total calculated publicity value

SELECT WINTER 2014 MEDIA ABC

FORBES MEDIA

SCRIPPS NETWORKS INTERACTIVE

ADVENTURE JOURNAL

FOX NEWS CHANNEL

SELF MAGAZINE

ALPINIST MAGAZINE

GEARJUNKIE.COM

SENKEN-SHIMBUN

ASSOCIATED PRESS

HEALTH/HEALTH.COM, TIME INC

SF CHRONICLE

AWAY.COM

MARINE CORPS TIMES

SHAPE MAGAZINE

BACKCOUNTRY MAGAZINE

MEN’S FITNESS MAGAZINE

STYLE SIGHT

BACKPACKER MAGAZINE

NATIONAL GEOGRAPHIC

SUNSET

BLOOMBERG NEWS

NPR

TETON GRAVITY RESEARCH

CBS

OFF-PISTE MAGAZINE

THE SKI CHANNEL

CHICAGO TRIBUNE

OUTSIDE MAGAZINE

THE TEXTILE JOURNAL

COMPETITOR MAGAZINE

OVERLAND JOURNAL

TRAIL RUNNER MAGAZINE

ELEVATION OUTDOORS

POWDER MAGAZINE

WIRED

ESP TRENDLAB

RED BULL MEDIA HOUSE

WGSN

ESPN.COM

ROCK AND ICE MAGAZINE

WSA AND WORLD FOOTWEAR MAGS

ESQUIRE MAGAZINE

RUNNER’S WORLD

FAIRCHILD FASHION MEDIA

SALT LAKE TRIBUNE

NEW MEDIA PREVIEW OPPORTUNITY! CONTACT YOUR ACCOUNT EXECUTIVE FOR DETAILS 6

OUTDOOR RETAILER SPONSORSHIP OPPORTUNITIES

Winter Market Draws a Powerful Buying Audience

RETAILERREACH

OUTDOOR RETAILER STORES REPRESENT $42B IN ANNUAL SALES They Buy Across the Spectrum of Outdoor *Attendees were limited to four choices

Backpacking/Camping/Hiking: 19%

Yoga/Pilates/Mind & Body: 4% Fishing/Fly Fishing : 4% Surf/Skate/Lifestyle: 4% Paddlesports/Watersports: 5% Health & Fitness: 7%

Snow/Wintersports: 15% Adventure/Travel: 14%

Cycling/Mountain Biking: 7%

Climbing/Mountaineering: 11%

Running/Trail Running: 10%

BUYERS COME TO OUTDOOR RETAILER TO CONNECT TO THE COMMUNITY See New Products • Build Relationships • See Major Trends • ...All in One Place

WWW.OUTDOORRETAILER.COM

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AMPLIFY

It’s About Reaching Who You Don’t Know

CUSTOM/INTERACTIVE Custom, multi-platform, multi-screen packages—Tailor your program for your target audience

DIGITAL • OutdoorRetailer.com: Annual visits: 656,808 • Annual page views: 1,259,755 • GoExpo Planner: Winter Market 2014 visits: 67,382 • Annual page views: 728,303

DIRECTORY • Distributed exclusively onsite to buyers • Circulation 6,000 • Potential Readership 24,000+ • 365-Day Shelf Life

ONSITE • Onsite signage, activations and installations • 22,500 – Industry buyers, decision makers and influencers

BOOTH • Your Booth, Your Universe

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OUTDOOR RETAILER SPONSORSHIP OPPORTUNITIES

Let Us Push Your Brand and Events Even Further

SPONSORTIERS

PLATINUM | $30,000+ • Company logo will be placed on a co-branded, exterior hanging banner • Company logo will be included in the O.R. Daily OR sponsor ad, for one day of the show • Logo included on the sponsorship page of website: www.outdoorretailer.com • Logo on foldout floorplan map and onsite “You are Here” kiosk • Logo recognition on OR sponsor ad within the O.R. Daily “Day 0” • Logo to be placed alongside of Show Directory listing • Logo inclusion on Exhibitor Sponsorship Brochure for Winter Market 2016 • Exhibitor badges to include Platinum sponsorship level • Logo included at bottom of an Attendee eNews • Logo inclusion on co-branded, interior hanging banner for Platinum sponsors • Logo inclusion on “Thank You” spread in the Show Directory • Logo inclusion and company recognition on OR Facebook post for Platinum sponsors • Platinum level 2’ x 3’ floor graphic in front of booth • Logo inclusion on “Thank You” ad on www.outdoorretailer.com

GOLD | $15,000 – $29,999 • Company logo will be placed on a co-branded, exterior hanging banner • Company logo will be included in an O.R. Daily OR sponsor ad, for one day of the show • Logo included on the sponsorship page of website: www.outdoorretailer.com • Logo on foldout floorplan map and onsite “You are Here” kiosk • Logo recognition on OR sponsor ad within the O.R. Daily “Day 0” • Logo to be placed alongside of Show Directory listing • Logo inclusion on Exhibitor Sponsorship Brochure for Winter Market 2016 • Exhibitor badges to include Gold sponsorship level • Logo inclusion on “Thank You” spread in the Show Directory • Logo included at bottom of an Attendee eNews • Logo inclusion on co-branded, interior hanging banner for Gold sponsors

SILVER | $5,000 – $14,999 • Company logo will be placed on a co-branded, exterior hanging banner • Company logo will be included in the O.R. Daily OR sponsor ad, for one day of the show • Logo inclusion on the sponsorship page of website: www.outdoorretailer.com • Logo on foldout floorplan map and onsite “You are Here” kiosk • Logo recognition on OR sponsor ad within the O.R. Daily “Day 0” • Logo to be placed alongside of Show Directory listing • Logo inclusion on Exhibitor Sponsorship Brochure for Winter Market 2016 • Logo inclusion on “Thank You” spread in the Show Directory *At all levels, sponsor must submit a current logo with signed contract for inclusion in ALL materials listed above. Many above opportunities are time sensitive.

WWW.OUTDOORRETAILER.COM

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OPPORTUNITIES

for Bold, Innovative Messaging

“Outdoor Retailer is a whirlwind. A place where time slips away as one conversation leads to the next, where meetings start and end with a high-five or hug, and where everyone you’ve emailed, followed on social media, talked with on the phone, or never had the good fortune of crossing paths with just so happens to be under the same roof, in the same air-conditioned room, BUZZING WITH CREATIVE ENERGY. Looking back on our experience, it’s clear that OR is a sort of PILGRIMAGE. It’s where folks come out of the wood work with the sole intention of rubbing shoulders with their fellow outdoor community members.”—RANGE

Find out how to become a Platinum, Gold or Silver sponsor. For more sponsorship opportunities

CONTACT YOUR ACCOUNT EXECUTIVE TODAY!

Account Executive Tel: 949.226.5721 robert.oquinn@emeraldexpo.com

Robert O’Quinn

Senior Account Executive Tel: 949.226.5751 paul.dillman@emeraldexpo.com

Paul Dillman

Dave Nielson

Krista Dill Account Executive Tel: 949.226.5755 dave.nielson@emeraldexpo.com

Senior Account Executive Tel: 949.226.5788 ryan.johnson@emeraldexpo.com

Sports Group National Sales Director Tel: 949.226.5760 marisa.nicholson@emeraldexpo.com

Sales Manager Tel: 949.226.5728 krista.dill@emeraldexpo.com

Ryan Johnson

Marisa Nicholson

CONTACT YOUR ACCOUNT EXECUTIVE TODAY!

SOLITUDE MOUNTAIN RESORT, Utah

All Mountain Demo January 20, 2015

Salt Palace Convention Center, Salt Lake City, Utah

TradeShow January 21-24, 2015

31910 Del Obispo, Ste. 200 San Juan Capistrano, CA 92675 www.outdoorretailer.com