TP Q1
LIGHTING
CUSTER PRODUCTS COVERS YOUR
LIGHTING NEEDS
C
uster Products was formed in 1993. Custer’s first products were manufactured on assembly lines in North Canton, Ohio. These products included Magnetic Work Lights, Retractable Battery Jumper Cables, Trouble Lights and Magnetic Tow Lights for RVs. Custer has had many changes since the early days in the 1990s. When we started, we were manufacturing products for large retail stores. Many of the stores we manufactured for were driven out of business or merged with even larger big box stores. Custer adapted by manufacturing and private labelling products for manufacturers that wanted to add to their product line who had presence in the larger stores. In fact, today, Custer still has products that are private labelled in larger retail stores. Another step of the evolution was to enter the towing market. We became involved in the towing market somewhere around 1995. This was one of the
best decisions that we ever made. I’m sure there are some people who remember Al. Al would attend the Tow Shows and would show our latest products and look for distributors or potential distributors to sell the products. As the sales increased, we expanded our product offerings. We went from offering only a few items to offering hundreds of items. The LED Lights and Safety Strobe lights were a great addition to the product line. This allowed us to meet and talk to many towers who were interested in updating their trucks from incandescent lighting to the new LED lighting. In 2013, we expanded the product line again by acquiring Blades Tow Right, Inc. This allowed us to expand our line of tow lights to include the larger tow bars and wireless tow lights. We spent several years updating the technology for the wireless line and are confident in or high-quality bars. Please consider a Lite-It Wireless when making your decision on a light
20 | TOW PROFESSIONAL | Q1 22 | www.towprofessional.com
