Brand Interrogation

Through the 20x20 method, I’ve highlighted what I believe to be keywords and phrases within New Codes. The following pages are going to be delving in to these in more detail, via mood-boarding and questioning why I’ve chosen these words, which will not only visually communicate what I’m trying to say, but will add reasoning and underpinning to my work in general. Something that is important to do is find out the reason why as this then leads in to a deeper understanding of my work in general.

The chosen words are about the market level and what I think is key to reaching this market level, so conceptual, exclusivity, luxury etc. Some of the words describe the consumer, for example, Gen-Z, Streetwear and digital. Some of this work will also be talking about the final production of this project and what that is going to look like in terms of the platform it sits on, will it be film, photography, an app? Many of this questions will be supported in this following process and I think having the visual and then the breakdown of the visuals next to it will be really useful in understanding New Codes as a whole.