What I’ve learnt from Brand Interrogation

Some of the words, after creating visuals and writing a short piece on some of my more important words, have similarities and I think I can connect the dots in terms of what I want to create and how I want to create it. For example, the key points I’ve taken from minimalism, shape and concept are that of a striped back colour scheme and something that has a vocal point, an area of focus with a backdrop. This I think heavily supports and shows minimalism and conceptual ideas.

Shape was something that I thought I’d struggle to find inspiration for, but after looking at architecture and interior/ exterior design, I understand the complexity and detail in shape and design more than before, I think this aids in looking at locations, whether that be a physical location that I can build upon, or potentially thinking of a virtual location, that I can green screen or photoshop my models in to.

This is where the digital aspect comes in, so on my mood-board I looked at the metaverse type of content, so 3D virtual graphics and then a more classic video game context that I think has a lot of value in terms of how to go about making something that, as this is a concept, I think I’m going to look at 3D modelling programs on my phone to potentially create part of my final production. Games like Crysis and The Witcher are famous for their realistic and visuals and conceptual drawings, I’m going to do concept boards and specific imagery collating for the location design.

The metaverse type of design would be a more digital look like the Matrix or Tron as basic examples, something that is overtly virtual. Which I think would need proper preparation around the minimalistic approach as I don’t want to go against this as it’s one of my brand ‘values’. This approach would require collaboration or a more complex photoshoot in terms of location and integration of technology. I think if I went more digital, I’d like to create some augmented reality pieces, like I’ve shown previously, like filters for Instagram and augmented reality that we can use in the fashion film also.

Something to consider is how these can relate to Gen Alpha and my consumer in particular, how do this visuals connect to my audience, whilst offering something fresh and new that either innovates or creates a new perspective. We’ll talk more about the digital natives and how gen Alpha in theory, should and would appreciate the digital fashion world more than any other generation before them.