Minimalism

1. A movement in sculpture and painting which arose in the 1950s, characterized by the use of simple, massive forms.

2. An avant-garde movement in music characterized by the repetition of very short phrases which change gradually, producing a hypnotic effect.

Minimalism has always interesting me in terms of how it can portray a story or style, without the need for any over exaggeration or use of objects, colours, patterns styles that aren’t completely essential to the narrative.

The moodboard shows a collection of images that range from architecture, art and design which shows where minimalism is mostly used. These images have inspired ideas for what I might want to potentially do and can be useful for looking at ideas for photoshoots and how to fill ( or not fill in this case) the space for my video and lookbook.

Minimalism, in my opinion, speaks for itself and I think, can be used to stand out younger generations as we’re so used to the maximalist approach in Hollywood films, social media and our daily experiences in terms of advertising and marketing. So I think a more muted approach will be the best way to get the attention of Gen Alpha.