INTERVENTION - Marine Marketplace The longevity of the Great Ocean Road is in question, and without a viable method of transportation to and from, and between the costal towns, food shortages could become a real problem and threaten the lives of the people currently inhabiting the area. Having an isolated food production scheme is a way of not only becoming self sufficient but will also create a unique community that will be able to preserve the natural beauty of the area with little impact.
The Marine Marketplace is a mobile food storage and vending centre that travels along the coast of the Great Ocean Road Between Torquay and Warrnambool, picking up and dropping produce along the way. The scheme will provide fruit, vegetables, and meat for the people living along it’s coast. Business will also be able to trade goods to provide for the tourism industry that will have to be sustained in order to maintain the economic longevity of the area.
The Mobile Marine marketplace would rely on already existing piers/harbours located at each of the various towns along the coast, with the possible need for extensions if current ones don’t have the current capacity for an additional boat and the influx of people visiting at one point in time. The implementation of this system will supply meat, vegetables, and fruit to the areas. The scheme could easily increased in size with the addition of more member towns and more boats running on different cycles throughout the area.
Home and Communal Growing
Knowing What’s On Board
Each town will have to be aware of their production capabilities as well as their own needs. Each town will have to be responsible for purchasing as much as they put in.
It’s important for the people of the Great Ocean Road to know what to expect. People like to plan their meals in advance in order to properly prepare and save time. Knowing what’s at the market is a good way to do so. Having a method of checking and tracking the produce vital. Products loaded onto the mobile market will be recorded and tracked in terms of price, quantity, and freshness
Any specific growing that caters to one’s specific needs can be done in home using recycled materials such as old refrigerators and garbage disposal units. This could be highly benefitial if a town caters to a larger number of people or has a specific needs. Eg. A restaurant needs a larger amount of tomatoes than the marine market can provide.
The the iPhone app or the smartphone equivalent, Anyone along the great ocean road will be able to track the goods that are going onto and off the market.
Much like a greenhouse, these small contraptions will be able to produce foods with specific climate restrictions and needs.
Other available features would include: Price Freshness Location Quantity
Isolated Economy Due to the isolation of the system, the whole scheme would work on a trade basis. A town would recieve as much as their produe, eliminating the need for money exchange. Instead the transfer would simply be in the form of the product. Money to pay for the industry would be generated by the tourism industry that would still be thriving as a result
Quantitive aspects of the produce such as price and freshness will be gagued in a system much like the one below
An orange for example that’s a day old and healthy may have a rating such as the one below. Price will be adjusted accordingly Excess produce to provide income working in the industry
iPhone app template
Area Specialisation Each town/section of the Great Ocean Road will produce a certain range of produce. By specialising and creating natural or unnatural environment specific to a certain type of fruit, vegetable or meat will allow increased efficiency. Otway Prime Beef Cape Otway already has an established meat industry yet the local vendors have failed to take advantage of this. With the isolated system in place, the area could be in charge of meat production for the entire Great Ocean Road Population Apollo Bay Blueberries The region around Apollo Bay already boasts and established industry of Blueberries that are produced primarily for the region.
Currently, certain produce is brought from elsewhere due to growing restrictions such as climate and ground quality. In this case greenhouses can be set up in areas such as Port Campbell or Lorne to assist in specialist growth. The greenhouse on the right is currently under construction in Singapore's Gardens by the Bay project. It features exotic and rare plants that could not survive in Singapore’s humid climate. All aspects of the plants growth are customisable creating the perfect growing environment Torquay
Warrnambool Lorne
7 day cycle
Port Campbell Apollo Bay
With product quality and freshness in mind, the Marine Market will run on a 7 day cycle. Visiting each town between Torquay and Warnnambool twice. With multiple visits, food will stay fresh and there won’t be an overcrowding of produce on the boat.
Monday Torquay > Lorne > Apollo Bay Tuesday Apollo Bay > Port Campbel > Warrnambool Thursday Warrnambool > Port Campbell Friday Port Campbell > Apollo Bay > Lorne Saturday Lorne > Torquay