Reveal Niagara - Business Magazine - Vol. 2 | Issue 2 by Ownera Media

JUNE 2021 |

NIAGARA BUSINESS MAGAZINE VOLUME 2 | ISSUE 2

plus HEAR IT FROM THE FOUNDERS

The commitment and dedication to delivering best-in-class marketing opportunities to the businesses in their local community was a critical factor to why Rowe and Brandy built Ownera.

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2021 CEO OF THE YEAR AWARDS NOMINATIONS OPEN AT WWW. OWNERAMEDIA .COM/NOMINATE

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June 2021

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22 WORLD CLASS Hospitality Delivering above standard destination experience

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Amidst all the new excitement around the recent lifting of some restrictions, it is important to remember that our economy is still quite shattered and torn. Prior to the pandemic, our Canadian economy may have even felt strong. Regardless of any position of strength, our economy was shaken. Very quickly we saw the loss of over one million jobs and had the highest unemployment rate seen since the Great Depression. Our deficit rose while our leaders reacted to the needs of the citizens and now, as the waters begin to calm, we look forward to a stronger future. Revitalization, however, is a longterm game. It will require heavy lifting by each of us. It will take more than government programs and funding. To breathe new life into an economy after a pandemic will take work from within, starting right here in our own backyard supporting one another.

In Niagara, we yield great power that comes with having a robust landscape of strong industry representation. Contrary to popular belief, we are more than the iconic Niagara Falls. As majestic as it is, and as prominent as our Tourism & Hospitality representation is, we also possess great positioning in sectors such as manufacturing and agri-business and our Economic Development Offices have pushed the envelope to draw in new and emerging sector growth. We have all that we need right here in Niagara to cultivate a strong response to the pandemic. The economic impact on businesses has been devastating, and it is important to recognize that independent business owners are truly at the core of economic revitalization. The time is now to seek out synergistic partnerships with other local leaders, to support one another in business and in community, and to deliberately collaborate to ensure growth and prosperity here in Niagara. This is our mission, as it should also be yours.

Sincerely,

Rowe & Brandy

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JUNE 2021 |

NIAGARA BUSINESS MAGAZINE Volume 2 • Issue 2

PUBLISHERS Rowe V. Prudente Brandy Henderson

With Niagara’s ever-changing economic landscape, it is critically important to deliver highly relevant and engaging content to the businesses here while connecting the leaders of today and tomorrow throughout the region. It is out commitment to be the leading platform that delivers meaningful, effective and thoughtprovoking content, both internal and external to our community. We are proud to empower Niagara by bringing you this regional B2B publication, offering vital information for your business and the latest information impacting our Niagara community.

on the cover

CHIEF EDITOR & CREATIVE DIRECTOR Rowe V. Prudente MANAGING EDITOR Brandy Henderson TECHNOLOGY PARTNER Julio Batres-Gavidia, BRRiJ Solutions Inc. EXECUTIVES Adam Shields Paul Prudente MEDIA CONSULTANTS: Brian Fletcher brian@owneragroup.com 905.380.4005

Olivia Riemer olivia@owneragroup.com 519.993.0285

WRITERS Brandy Henderson Erin King Kathrin Glösel Rowe Prudente Olivia Riemer Brandon Currie Jessica Gale Friesen CONNECT WITH US

LinkedIn Facebook Instagram GET IN TOUCH revealmags.com letstalk@revealmags.com Tel: 1-844-922-2790 H.Q . 8-3643 Portage Road Niagara Falls, Ontario Canada L2J 2K8

Photography: Julio Batres-Gavidia

PHOTOGRAPHY Darren Clarke Kenneth Ngo Rowe V. Prudente Julio Batres-Gavidia Stock Photos @unsplash

The Founders pg. 29

Reveal Magazine is published by Ownera Media, a subsidiary of Ownera Group Inc. Opinions expressed in Reveal Magazine are not necessarily those of Ownera Media or Ownera Group Inc, their owners, employees or stakeholders. All submitted content inclusive of photography is assumed to be intended for publication. The right to edit, alter or refuse content is assumed. All material and content submitted to Ownera Media for purpose of publication is done so at the risk of the submitter. Ownera Media does not guarantee the accuracy, completeness or timeliness of the information contained in this publication. Ownera Media is not responsible for any products or services of any third-party advertiser or the content in any advertising of such advertisers.

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CONTENTS the vanguard

travel & leisure cover feature special editorial

RIGHT NOW: THE EDUCATION SYSTEM NEEDS A SHAKEDOWN

ARE YOU READY? RE-OPENING FOR THE SECOND TIME

TECHNOLOGY IN

AGRICULTURAL BUSINESSES

WORLD CLASS HOSPITALITY DELIVERING ABOVE STANDARD DESTINATION EXPERIENCES

HEAR IT FROM THE FOUNDERS LEARN WHAT OWNERA IS ALL ABOUT

39 NOTABLES 40

NOTABLES IN FINANCE

42 44

NOTABLES IN TOURISM

MY FAVOURITE TECH CONTRIBUTION TOWARDS SUSTAINABLE FUTURE

MENTAL HEALTH

ONE POWERFUL HACK TO STAYING HEALTHY & STRONG TAKING GOOD CARE OF YOURSELF

AN EMPLOYER'S OBLIGATION TO EMPLOYEE WELLNESS

UNIVERSAL BASIC INCOME FINANCIAL SERIES PART 3 OF 6

REAL ESTATE BIDDING WARS THE GAME THEY LIKE TO PLAY

the edge

INFORMATION FOR THE NEXT LEVEL OF SUCCESS

leadership

BRIDGING THE EMPLOYMENT GAP

FINLAND ENDS HOMELESSNESS

marketing technology health & wellness finance, real estate, & investment

INTERACTIVE CONTENT THE POWER OF VIDEO

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Upgrade to digital signs and billboards

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OU R H O M E. OU R N IAGAR A .

READ US

anywhere. Read us on issuu

@revealmags Use #revealbusiness to showcase your favourite local business rockstars!

Are you planning a business event? Are you an entrepreneur? Or do you have a cool story about collaboration Are you planning a business Are you an or an innovative productevent? or entrepreneur? Or do you a cool story about business you'd like tohave share? collaboration or an innovative product or business you'd toknowing share? about all the Welike love

great initiatives happening We love knowing about all the in great initiatives Niagara and would love to love to share them happening in Niagara and would share them with readers with readers like you. like you. Contact us at Contact us at letstalk@revealmags.com pensans letstalk@revealmags.com

beyond

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Find and unlock new updates, content and even contests by interacting with our magazines. We use our own technology to offer you interactive content. First step is to scan the QR code here with your camera and follow the prompts. It will reveal which stories and ads are interactive.

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THANK YOU TO OUR CONTRIBUTORS Mishka Balsom CEO Greater Niagara Chamber of Commerce Susan Morin Business Development Manager Venture Niagara Jessica Gale Friesen CEO Gales Gas Bar Douglas C. Smith President C.R. Smith Financial Services Inc. Trevor Van Nest, B. Comm., CFP® Owner/Founder Niagara Region Money Coaches Jessica Kemp Partner Kemp Financial Group Michael Kemp Partner Kemp Financial Group Kelly Jones Program Coordinator Employment Solutions Britnie Bazylewski Tourism Coordinator Town of Lincoln Marco Marino Manager of Economic Development City of Thorold Angela Davidson Economic Development Officer City of Niagara Falls Julie Lepp Director of Marketing White Oaks Resort and Spa Klaus Reif President Reif Estate Winery and Monastery Cellars Andrea Kaiser Director of Marketing Reif Estate Winery and Monastery Cellars Amanda Demarchi Co-Owner The Mobile Mixer Stefan Cosma Co-Owner The Mobile Mixer

We are a growing company that is eager to support those seeking an exciting career path. With both local and international opportunities on the rise, we might just be your dream opportunity. Let’s get to know each other, shall we?

Click on the links to unlock access content.

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NIAGARA The EDUCATION SYSTEM needs a

SHAKEDOWN

These students are our children, they Taking a drive throughout town you cannot help but notice the are our future, and they all deserve better sprawling of lawn signs celebrating students as they close out another than what they have been given for this school year. Across the nation, children and students of all ages are past year and a half. grieving the loss of cancelled proms, end-of-year class trips and longWith the next provincial election less awaited graduation ceremonies. the vanguard

Looking at those lawn signs brings a sense of joy and a warm smile as you pass by, knowing that a family is celebrating something special. It also brings some sadness, as the reality sets in for those secondary and post-secondary students that have missed their chance to walk across a stage and celebrate that once in a lifetime moment.

For post-secondary graduates, it is historically an anxious time preparing to enter the very real working world. With all that the world has gone through, those anxieties are now met with greater obstacles, adding more worry to securing employment or in some cases, more permanent residency.

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than a year away, we are interested to know how our current and prospective elected leaders plan to fix education, addressing both new and existing challenges that were further exasperated and exposed in the pandemic. It is not to say that anyone on either side of the coin is doing anything wrong, or to point blame in any direction, but to take what

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JUNE 2021 |

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we know and challenge ourselves to rebuild a better system. Prior to the pandemic, the “modernized classroom” proposal put forth by the province included increased class sizes and a blend of physical and remote classroom learning time. After living the past 15 months with no choice but to rely heavily on digital ways of teaching, we must collectively acknowledge that it is not as easy to modify our system and inject remote learning as some may have thought. A modernized approach to the classroom is going to take far more planning, and investment, than that previous plan had included. the vanguard

There is evidence of required funding being directed to make necessary changes, with one of the more familiar changes being to enhancing education in math. In June 2021, the first update to the math curriculum since 2005 was announced, emphasizing real-world applications and financial literacy. “We are better preparing students with the life and job skills they require – with a focus on financial literacy,

coding, and data literacy – to ensure Ontario students succeed,” said Stephen Lecce, Minister of Education within the Ontario press release. In September 2021 throughout all of Ontario’s publicly funded schools, the new curriculum will replace the current Grade 9 course material. As part of a $200 Million investment, this is one of many steps in the 4-year strategy designed specifically to address the 10-year decline in math performance throughout Ontario. Speaking of funding and investments, several economists share that education is an essential resource that drives our future, and as a result should be more heavily invested in, yet according to OECD, most governments typically invest between 2% and 4.5% of GDP education. While much discussion has been had about provincial cuts to education, there are investments are being made. Recently in June, District School Board of Niagara (DSBN) announced the passing of the 2021/2022 budget of $522+ million, which is a reported increase of $22 Million from

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the previous year. In the DSBN press release on June 21st, Warren Hoshizaki, Director of Education, stated “As we look toward in-person learning for the 2021/2022 school year, one of our core priorities is student mental health and well-being. Investing in the skills and strategies that will be applied by staff is an important part of supporting student mental health and well-being.” As we speak about the prospect of investing more into education, it is only fair to immediately wonder if giving more money to a system that appears to be failing is truly the right answer. You may recall our Premier Doug Ford earlier this year expressing anger and frustration when it was uncovered that $11 million in COVID-19 relief aid was allegedly stolen by Sanjay Madan, Director of the Ministry of Education’s iAccess Solutions Branch. Captured by YYZ Times, Premier Doug Ford states “I think all systems

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should be tightened up right across the board. I can’t say too much. This is in front of the courts, but misappropriation of any taxpayers’ money is unacceptable.” Hitting much closer to home, look at the recent story that broke Niagara news where former educators were charged and recently arrested for defrauding the District School Board of Niagara. For nearly 20 years, respectable and trusted employees at the schoolboard were reportedly committing fraud through false invoicing and diverted revenue. While official charges have yet to be laid in court for both of these occurrences, it does verify the one resounding theme that many can agree on: the system itself needs to change. No matter what side of the fence you sit, the never-ending debates between teachers, political parties and unions will truly never end until those with the power to do so are prepared to shakedown our entire system. We have been given a unique circumstance, where the entire world sits together at a juncture that forks to the future. On one path, we can return our previous education systems as they were before the pandemic. On the other path, we can seek new ideas, challenge the system, and rebuild a brighter future for our children. Sources: https://news.ontario.ca/en/release/1000301/modernized-math-course-prepares-students-for-jobs-ofthe-future-and-life-skills https://www.dsbn.org/news-release/2021/06/22/dsbn-trustees-pass-$522-650-999-million-budget https://yyztimes.ca/index.php/2021/02/09/it-absolutely-infuriates-me-doug-ford-angry-about-allegedlystolen-covid-19-cash/

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DISCOVER A NEW-TO-YOU CORNER OF NIAGARA THIS SUMMER! explore. experience. earn. The Town of Lincoln's all-new WanderLost app offers a fun and free new way to explore the picture-perfect pocket of Niagara tucked between the Escarpment and Lake Ontario. With WanderLost you’ll discover our benchland businesses, heritage sites, and natural attractions that set this scenic section of Niagara in a leisurely league of its own. Discover just how out-of-this-world an out-of-the-way adventure can be: • • • •

Feast on the freshest farm-to-table fare Sip on something spectacular at a winery, craft brewery or distillery Discover the more rural side of retail's charm Find a new view enjoying Lincoln's many parks and trails

Great food and drink, picture-perfect panoramas, friendly faces and feel-good vibes of supporting local businesses aren’t your only rewards for exploring Lincoln! You can also earn points towards fun prizes and promotions on your travels from participating WanderLost app partners!

Learn more and download the app today at www.wanderlost.ca

WE LOOK FORWARD TO SEEING YOU SAFELY As the COVID-19 situation in Ontario continues to change, a minute or two of extra planning is an important step in ensuring hiccup-free adventures. Follow the latest travel guidelines for your community and any communities you plan to visit and help keep our communities safe by adhering to the restrictions and guidelines as set up by the province.

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JUNE 2021 |

ARE YOU READY?

RE-OPENING

S EC OND TI M E

Closing in on 4 million people fully vaccinated in Ontario, we are feeling grateful to witness restrictions beginning to lift and the economy slowly re-opening. It is not the first time we have been able to re-open, but we are hopeful that from here on out we can remain open and slowly begin to rebuild. It has certainly been a long time coming. As people flock to a patio or a vineyard to get out of the house and indulge in a much-needed change of scenery, the focus behind the scenes continues to be on a fully vaccinated community. “Our immediate focus is on access and rollout of the coronavirus vaccine to ensure our health security. Moving forward, we need to make full use of the opportunities in front of us by applying a lens of resilience, innovation, and shared values. It is vital to our economic recovery,” says Mishka Balsom, CEO of the Greater Niagara Chamber of Commerce. The health and safety of all continues to be the greatest of our priorities as we cautiously navigate another re-opening. As we exceed the requirement of 70% of adults completing their first dose and 20% fully vaccinated, we are progressing quickly towards Step Three and potentially ahead of schedule.

Following the recent announcement moving to Step Two of Ontario’s Reopening Roadmap, there is still much needed clarity surrounding how to execute and be prepared. In a statement released in response to the government announcement Rocco Rossi, President and CEO of the Ontario Chamber of Commerce (OCC) further states “We also need immediate public health guidance for those Ontarians who are now fully vaccinated.”

Niagara, however, has initiated its own sustainable and long-term plan recently approved on June 24th by Regional Council. Guided by an Advisory Committee of 22 local organizations spanning both private and public sectors, the Community Safety and Well-Being (CSWB) Plan sets in motion a municipally harmonious approach addressing emerging issues. This living plan focuses in four areas (mental health and addictions, housing and homelessness, poverty and income and systemic discrimination) and exemplifies the regions commitment to setting a new standard for the future. Follow all public health measures. These measures that have been developed to address and mitigate the risks of transmission must be adhered to with an ►►► REVEAL NIAGARA BUSINESS MAGAZINE

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Greater Niagara Chamber of Commerce The Greater Niagara Chamber of Commerce (GNCC) is a non-profit, non-partisan, membershipdriven organization comprised of 1,500 business enterprises, civic organizations, educational institutions, and individuals. The GNCC is dedicated to helping businesses and organizations succeed in order to ensure the long-term economic and social prosperity of the Niagara region.

Ontario Chamber of Commerce

unwavering sense of duty to ensure that employees, customers, and visitors to the community will be as possible regardless of individual vaccination status.

For more than a century, the Ontario Chamber of Commerce (OCC) has undertaken important research on Ontario’s most pressing policy issues, advocating for solutions that will foster the growth of Ontario businesses and lead to the creation of jobs in the province. Through our focused programs and services, we support businesses of all sizes, encouraging workforce development and inclusive economic growth. This work is based on the belief that strong businesses are the foundation of a prosperous Ontario.

Go the extra mile. As encouraged by Health Canada, wherever possible, do more than the minimum. Take the extra steps that you can to make your staff and your guests feel protected. This can be done in several ways possible for your business. It might mean creating more space between tables than required, or a more open kitchen plan. It could entail more frequent staff communication to provide education and regular updates. Keep your signage clean and visible and replace it frequently if needed. Be proactive.

the vanguard

If something changes, and it will, be ready to adjust swiftly. Make changes to workplace policies as soon as a gap is identified and do not be afraid to welcome new ideas from your staff or your guests on how to improve. Operate with complete transparency to instill confidence in your operation and illustrate your commitment to your staff and guests. Sources: https://occ.ca/mediareleases/supports-reopening2021/ https://www.publichealthontario.ca/en/data-and-analysis/infectious-disease/covid19-data-surveillance/covid-19-data-tool?tab=summary https://www.niagararegion.ca/projects/community-safety-well-being/default.aspx

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Niagara Region’s Community Safety and Well-Being Plan On June 24, 2021, Regional Council adopted Niagara's Community Safety and Well-Being Plan, 2021-2025.In collaboration with many partners, the Region's plan supports safe and healthy communities through a community-based approach to address root causes of social issues. The goal of the plan is to create a community where everyone: Is safe; Has a sense of belonging; Has access to services; Is able to meet their needs (either individually or as a family) for education, health care, food, housing, income and social and cultural expression.

An economic wonder with lots of opportunity for businesses and residents to live, work, and play.

NiagaraFalls.ca | NiagaraFallsBusiness.ca

TECHNOLOGY IN

Agricultural Businesses

the vanguard

Supporting more than 837,000 jobs in Ontario, the agriculture sector contributes more than $47 billion towards the province’s Gross Domestic Product (GDP).

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JUNE 2021 |

With population always on the rise and available land becoming scarcer, the applied use of technology has and will continue to assist in deploying innovative changes to how we farm today and how we must farm into the future. The power of analytics, data digitization, data platforms, robotics, artificial intelligence (AI), and machine learning (ML) are all being advanced and integrated into our agriculture practices to help us move into the future. Technology has helped us learn how to control pests, predict better soil, and growing conditions, alongside enhancing supply chain delivery, and yielding healthier crops. Some of our advancements, however, have exasperated other areas of concern, such as artificial fertilizers and pesticides or monocropping that has driven greenhouse gas emissions and biodiversity loss. According to the Intergovernmental Panel on Climate Change, between 21 and 37% of human-caused greenhouse gas emissions is related to food. We need to continue advancements in agribusiness to not only learn how to produce more with less, but to do so more effectively than we have in the past. New advancements must be done so by evaluating all impacts to the environment through a sustainable lens, and existing practices that are causing harm need to be re-engineered. At the forefront of climate change, agriculture businesses around the world are tremendously affected by changing temperatures, humidity, shifting rainfall patterns to name a few. Businesses that have potentially one of the largest capacities to impact the climate challenges are also the ones most adversely affected by it. Across Canada we are seeing both federal and private investments spiking in agritech advancements, understanding the responsibility on all sides to fuel this industry forward at a rapid rate. From artificial intelligence to robotics and even vertical farms, this fastgrowing sector is looking at all possible advancements to help with the food insecurity challenges that span the globe in different ways. The pandemic has certainly reinforced the immediate need to address any food security ►►►

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►►► issues, from growing to supply and transport. On April 21, 2021, Minister of Agriculture, Food and Rural Affairs, Ernie Hardeman, announced the Agri-tech Innovation Program, which would provide a $22 million cost-share program designed to help farming operations implement new and innovative technologies. The investment not only addresses the need for adoption of new technologies, but also brings direct enhancements to the health and safety of workers within the sector. "Technology and modern equipment make today's farms more efficient and safer — both for people and the environment. Ontario farmers are excited at the prospect of working with the provincial government to further push innovation on the farm. This program will not only protect farmers and farm workers from the COVID-19 pandemic. It will enable investments in new processes and state of the art equipment," said Peggy Brekveld, President, Ontario Federation of Agriculture in the Ontario Newsroom. The greatest of agri-tech advancements are the sustainably-focused practices that redesign the farming experience on all sides, producing healthier and more nutritious with a longer shelf life while also conserving water, land and labour. Several companies are focusing on production that is free of harmful chemicals while also reusing its own waste back within its own production process. With innovation comes investment, and not all businesses can afford to make the necessary changes, which is why government support is critical. It is also important to note that by developing advancements in a priority sequence that allows for a return based on its high yield, we may move forward at a more rapid rate.

Vineland Research & Innovation Centre Vineland Research and Innovation Centre is an independent, not-for-profit organization, funded in part by the Canadian Agricultural Partnership, a federalprovincial-territorial initiative. The Centre delivers innovative horticulture science products, solutions, and services through an integrated and collaborative crosscountry network to advance Canada’s research and commercialization agenda.

Agri-Tech Innovation Program Recognizing the importance of keeping Ontario's agri-food sector strong through the course of the COVID-19 pandemic, the Agri-Tech Innovation cost-share program will support the modernization of workplaces, by funding projects to implement advanced or innovative technology (such as automation and robotics), that will enhance the protection of workers health and safety against COVID-19, lead to business efficiencies and productivity, and help build the sector's resilience.

In an article by Farmtario, Hussam Haroun, Director of Automation at the Vineland Research and Innovation Centre, shared that automation must have a return on investment for farmers either by reducing labour costs, improving quality and yield, or increasing efficiency. As an active partner of the Canadian Agricultural Partnership, Vineland is developing a robotic cucumber harvester that identifies fruit and assesses ripeness, so far reporting a 90% success rate. In a news release earlier this year from the Government of Canada, Tyler Whale, President, Ontario Agri-Food Technologies, shared “Innovation is key to all aspects of agriculture, including how we commercialize new technologies. Importantly, the governments' support will help Ontario maintain its leadership role in the ag-tech ecosystem, thus supporting a primary economic driver of this province and country." Sources: Stats provided by the Government of Canada https://news.ontario.ca/en/release/61224/ontario-investing-255million-in-technology-to-protect-agri-food-workers https://farmtario.com/machinery/farm-automationlikely-adopted-in-high-value-crops-first/#_ ga=2.167977378.2045496769.1624760767-1594822840.1624760767

Ontario Agri-Food Technologies Ontario Agri-Food Technologies is at the forefront of championing the commercialization of agrifood and bio-based products. They are focus on ensuring that Ontario producers have access to the latest science and engineering breakthroughs to compete globally and develop new markets. Ontario Agri-Food Technologies assists entrepreneurs with learning to write grants, support key research and product standards testing, and fund business-to-business meetings with the potential to forge million-dollar deals.

JUNE 2021 |

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WORLD-CLASS

Hospitality

travel & leisure

delivering above standard

destination experience

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JUNE 2021 JUNE 2021 |

TOURISM is a competitive business on a global

the behaviors and mindsets of not only their

scale. To be a truly world-class destination, it

customers but also their workforce in order

requires much more than a world-renowned

to deliver world-class hospitality, safety, and

landmark. a

reputation

world-class

destination

has

security consistently, alongside conscientious

and

community that

preservation of the destination itself. It's

brand

advocates for the destination.

a long process but the result, customer & staff satisfaction and loyalty — which means

“Whether you offer natural settings, urban

economic prosperity, increased market-share,

innovations, or a combination of both, a true

and a world-class reputation.” — RVP, OGI.

world-class destination should understand

Niagara is blessed with bounty, from the iconic and majestic Niagara Falls to the surrounding rich and cultural resources throughout the region. For two centuries, Niagara Falls has attracted visitors and carved out its own unique position as a worthy destination, and as we look at today’s positioning, it remains a top contender for world travel.

►►► REVEAL REVEAL NIAGARA NIAGARA BUSINESS BUSINESSMAGAZINE MAGAZINE || VOL. VOL. 2 || ISSUE ISSUE 2

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tourism and hospitality

industry has always deployed

rigorous standards

of cleanliness and sanitation

travel & leisure

With travel restrictions in place for more than a year, people all around the world have been daydreaming of a time in the future when they themselves can once again be permitted to explore, followed by feeling safe and ready to do so. That time will be different for everyone, but one thing is for certain, where they choose to go will have to be an outstanding experience. As travelers begin to consider what their first travel experience will be after the pandemic, what will be the driving factor for them to choose that destination? If Niagara, or any destination for that matter, would like to stay as a top consideration for

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visitors, now is the time to re-evaluate its commitment to delivering above standard experiences. To increase presence in the global market as a truly above standard, world-class destination worth visiting, it requires the elevation and collaboration of multiple relationships that span in transportation, accommodation, food & beverage, recreation & entertainment, and travel & tour services. Every business that contributes to this ecosystem has been preparing for the future, and the updated policies and programs should reflect that newfound commitment to excellence as follows:

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Enhanced Cleaning and Safety Standards The tourism and hospitality industry has always deployed rigorous standards of cleanliness and sanitation; however, the pandemic has brought forth an entirely new level of expectation that includes enhanced standards of health and safety protocols designed to protect guests and employees. If ever there were a time to go well beyond the guideline, this is that time. Every business must operate with a new set of standards that include elevated levels of cleaning and sanitation, well planned policies that protect social interactions and workplace protocols, while providing transparent and proactive customer communication. All businesses must also commit to an increased frequency of assessment and verification to standards being upheld.

Impeccable Professionalism The first impression of many establishments is dictated by their staff presence. The opportunity here is both visual and experiential, considering the physical appearance and well-mannered approach of all employees. Professionalism must be prepared for at all levels, beginning with the very basic expectation of personal hygiene, immaculate grooming, and tailored clothing. It also extends to courteous and mindful dialogue, an eagerness to assist and provide all customers with a positive interaction, and a willingness to source solutions to unexpected occurrences. It should never be assumed that being clean, polite, and friendly is common sense. These core values must be held in high regard, trained regularly, and expected at all levels. ►►► REVEAL NIAGARA BUSINESS MAGAZINE

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Seamless Accessibility When there is an issue troubling a guest, it should not cause further aggravation to get in touch with someone who may be able to assist. Every business should ensure that they have appropriate staffing levels to tend to all customers and that there are policies in place to provide easily identifiable ways to connect with staff in a timely manner. In person or over the phone support offers the timeliest response and support, while other options such as chat and email should be made accessible for other matters that do not require immediate assistance.

Skilled Workforce travel and leisure

Hiring the right candidates for the role at hand is very critical as the ongoing investment to ensuring skills are kept sharp and further development is being encouraged. The most successful businesses are committed to investing in continuous education that hones soft skills, such as courtesy, active listening, and empathy in addition to company specific process and systems training.

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It shows when an environment invests in building skills and proper remuneration of its workforce, it positively impacts its bottom line through reduced workforce attrition and absenteeism, and an elevated customer experience.

Team Empowerment In addition to having the necessary knowledge and skills to handle the job, the extent in which a team member or employee can make decisions to provide exceptional service allows for a better overall environment. There are far too many variables in customer service to avoid unexpected circumstances, and how a business reacts to those unexpected situations is often what sets them apart. If businesses employees are empowered to lean on their training and expertise to make a judgement call, when necessary, the customer will benefit from an issue being addressed right away and the business will not incur additional costs related to and elongated escalation processes.

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To take position as a leading destination, the collective businesses that represent the tourism and hospitality industry need to be ready to showcase their renewed commitment to delivering above standard, world-class experiences.

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JUNE 2021 |

Photography: Julio Batres-Gavidia

Our goal is to take your stories and connect them with others on a level you only once imagined.TM — Rowe & Brandy, Founders of Ownera

The commitment and dedication to delivering best-in-class marketing opportunities to the businesses in their local community was a critical factor to why Rowe and Brandy built Ownera. REVEAL NIAGARA BUSINESS MAGAZINE

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Team

Ownera team takes pride on being a part of your team.

Ownera technology targets your ideal markets

Ownera team is made up of 21 individuals who are purposeful in their execution of both Ownera's and Ownera Clients' missions and goals.

Ownera operation drives success by leveraging the best-in-class digital solutions with revolutionary advertising software that oversees the full life cycle of an online marketing campaign. Ownera delivers hundreds of million impressions to target audiences on any media - search, social, audio, and video platforms; and news, business, and leisure websites that your target individuals frequently search for, read about, listen to, or visit online.

"Our entire team of experts are always available to collaborate, plan, and execute with clients. Our team brings all the necessary skills, knowledge, and expertise to explore the most effective and advanced solutions that capture your audiences any place, any time, and achieve the desired results." said Rowe, founder and president of Ownera. |

Technology

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JUNE 2021 |

Yours truly,

Rowe & Brandy

How Ownera Helps Businesses Thrive Network Ownera network spans in over 56 countries Ownera products and services are being leveraged by partners and clients to market in Canada, USA, and in 56 other countries. "We are focused on making quality market solutions accessible to businesses of all size, scope, and budget. With exclusive access to proven processes, strategies, and AI technology, we offer effective branding, marketing, advertising, and publishing solutions that can help scale your business." said Brandy, founder and executive vice president of Ownera.

he combined experiences and portfolio of the team at Ownera is resolutely aiding the local economy thrive. This is evident by multiple media campaigns, inclusive of their own purposeful work, Reveal Magazines. Their advocacy in this space has proven results in delivering unique strategies designed to engage any audience. The commitment and dedication to delivering best-inclass marketing opportunities to the businesses in their local community was a critical factor to why Rowe and Brandy built Ownera. "Strong and purposeful advertising outlets should be accessible to everyone in business, to allow for targeted growth in the marketplace and to stimulate the local economic footprint," said Rowe. ►►► REVEAL NIAGARA BUSINESS MAGAZINE

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Economically speaking, it is the small to medium businesses across Canada that fuel their local communities. These businesses are the backbone of every community, and these businesses deserve every opportunity to market their products and services effectively at each stage of their business development. Beginning as a destination marketing organization seeking systematic and strategic messaging for Niagara as a whole, Rowe and Brandy revolutionized

the traditional approach to magazine publishing and distribution. Delivering a readership focused content strategy and a targeted and transparent circulation and distribution plan to their advertisers was well-received in the local marketplace. This strategy allowed them to rapidly execute their goals to provide a full-service marketing and publishing firm with a national customer base. They can now help more businesses of all sizes, from small organization of less than 25 to large corporations and franchises.

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As marketers, they work alongside businesses offering tangible strategies that are in alignment with the financial and social goals of each company. Expanding their portfolio across top producing sectors like manufacturing, agri-business, tourism, technology and healthcare, the team at Ownera is interconnected with both the industryleading companies and the various municipal and economic development entities throughout Ontario and Canada.

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Share your message. Share your brand. “Working with partners on the B2B side as well as the B2C side, we help connect their brand with their audience, we ensure that we are delivering a compelling value proposition to everyone we work with. It’s why our return business rate is so high – because we see the value in what you do and amplify that value accordingly. We work as hard for your business as we do for our own,” said Brandy. Forging strong, collaborative, and long-term relationships is something Rowe and Brandy demand of their entire team and exemplify in their own leadership. To provide honest value and support to another entity is to first understand that entities vision, mission, and goals. "We first seek to understand a business by knowing what they've done in the past, what they currently do, and what kind of future of which they are seeking. We then are able to recommend and manifest proven marketing strategies and advertising solutions to assist in realizing their goals," says Rowe.

“

We first seek to understand a business by knowing what they've done in the past, what they currently do, and what kind of future of which they are seeking. We then are able to recommend and manifest proven marketing strategies and advertising solutions to assist in realizing their goals."

“A good doctor does not prescribe medication without first understanding the symptoms and the root cause of it all,” Rowe added. ►►► REVEAL NIAGARA BUSINESS MAGAZINE

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How Ownera Supports Economic Development

ith a healthy portfolio of work with various cities, towns, and municipalities across Ontario, Ownera has a strong understanding of the goals and needed positioning for economic development entities.

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The team works to ensure the marketing strategies deployed will position economic development for significant growth and attract both investors and residents, in alignment with their strategic plan. This is accomplished by delivering the right message packaged with the right creatives, showcasing the unique assets that the specific city, town, or region has to offer. Ownera analyzes key factors that drive GDP growth, such as strength in specific industries and sectors, accessibility, workforce, current and available market share, incentives and support structure, and overall health, safety, and quality of life. “When working with a municipality, we understand the

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existing footprint and evaluate the strategic plans to understand where they are looking to go. We know the GDP contributions by key sector, and we get to know the businesses that make up those contributions. We then learn about the areas of growth, the industries to attract, and how to tailor the strategy to achieve that mission," said Rowe. With the key information collected, and a true collaborative relationship defined with the

economic development entity, the team begins execution. The strategies deployed are designed to drive intentional results, such as the recent example working with an economic partnership for a large rural municipality in Ontario. They required a new strategic approach to connect with an international audience and grow Foreign Domestic Investment (FDI) interest amongst key sectors. With an overall GDP exceeding $14M and a manufacturing sector that exports more than $16B annually, this municipality had a goal to grow its unique sector space like Biochemical, Value-Added Agriculture, and Creative and IT Technologies. In partnership with the municipality, Rowe and Brandy engaged their team to assess the current footprint, design a unique omni-channel approach that connected with both domestic and international audiences of interest, and executed seamlessly across all channels. By collaboratively streamlining online resources and maintaining ongoing communication for maximized optimization, the campaign resulted in over delivery of impressions, and more than 1273 qualified leads while also leading to the client receiving industry-recognized awards and accolades. “We have very high expectations around the work that we do and the strategies we produce - and we are willing to put in the work necessary to have the best products, the best service and the best results,” said Brandy. Rowe and Brandy illustrate a relentless ambition and an expansiveness of ideas and strategy and display a

confident forward-looking approach to all that they do. “The only way we know how to approach business and life is to relentlessly move forward. Unexpected things will always come up, changes in the market will happen, but you must press forward and be conscientious about the contributing forces that drive the economy and its community forward. Among many others, such examples are gender equity and diversity, along with sport and cultural influences to achieve a more progressive economy,” adds Rowe.

Have a go with Ownera.

Ownera as Your Book Publisher Ownera is invested in helping authors succeed in their journey to becoming a successful, published author with a super-quality book. Bringing a manuscript to life is one of the most rewarding parts of being a publisher. Helping an author not only produce a finished product but walking alongside them throughout the critical stages that come after is equally rewarding. As a publishing and marketing agency, Ownera carries authors through the full cycle, from the developmental and coaching stages to design and layout and ultimately executing a flawless publishing process that is customized to the authors unique business desires. They then work collaboratively with the authors to craft and execute a strategic launch and marketing plan that harnesses the true purpose behind why the author wrote the book, sharing it with the right audience and ultimately achieving the authors intended outcome for the book. When Ownera began in publishing, they did so with a passion and love for helping others share their message on a grand scale. Working so closely with an author, often assisting them craft something so very personal to their heart and soul, is a gratifying opportunity not only for the Ownera team and for the author, but also for those around the world who need the messages being brought to life.

The results might astound you!

oneworld

Book now er ms

& conditions

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JUNE 2021 |

notables

REVEAL NIAGARA BUSINESS MAGAZINE

| VOL. 2 | ISSUE 2

Notables in

FINANCE

special feature

Financial services make up one of the economy’s most influential sectors. From running the largest corporations to a family savings account, the financial sector is involved. Financial experts are needed to drive our economy. Within the industry, there are various avenues: personal finance, consumer finance, corporate finance and more. The strength of the financial sector is crucial to the success of a country and the leaders of these companies that are making positive changes to our community should be noted.

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Reveal Niagara Business Magazine by Ownera Media is proud to present the leaders of the financial sector within Niagara who do their part in forging positive change. They are the leaders that recognize the importance of local engagement, support, and mutually beneficial relationships, making them truly notable in their industry, in our community, and beyond.

Trevor Van Nest, B. Comm., CFP®

Douglas C Smith

Jessica Kemp and Michael Kemp

Trevor Van Nest started Niagara Region Money Coaches to change the financial industry. After working as an executive at a Fortune 500 company for many years, Trevor learned he didn’t like much of what he saw. Trevor wanted to educate his clients, remove product sales entirely from the process of financial planning, and enable his clients to their families. With over 25 years of experience, Trevor combines an understanding of the industry with a heart for teaching.

Douglas Smith started in the insurance and financial service business in 1987 and began working independently from his father’s business to prove to himself that he could make it on his own. After 2 years he started working with his dad and became a partner in 1992, taking over fully in 1997 when his dad retired.

Kemp Financial Group is a boutique firm specializing in wealth management. As a second-generation family business, the company’s value for family overflows into the care and service they provide their clients. Siblings, Jessica and Michael Kemp, continuously look for opportunities to grow and support the community and facilitate success in coaction with other businesses.

Owner/Founder Niagara Region Money Coaches

Niagara Region Money Coaches Since 2010, Niagara Region Money Coaches helps individuals, couples, and families gain control over their personal finances by offering flat-fee services by a Certified Financial Planner® professional. Their goal is to fix your relationship with money, help you plan and teach the tools you need to reach your goals. Trevor prioritizes giving back to the community. “Giving back has always been a big part of who I am, having been raised by a family of generous community volunteers, including my parents and grandparents,” Trevor said. “I am also involved in several committees at the St. Catharines Rotary Club as a Board member, including being a Rotary Reader, assisting with a breakfast program and having been a Board member at Salvation Army Toronto, Cottage Dreams and University of Toronto’s Seminar College.” Recently, Trevor worked towards the Presbyterian Church in Canada committing to investing 5% of their funds in Indigenous organizations as a push to act on Truth and Reconciliation promises.

President C.R. Smith Financial Services Inc.

Business Partners Kemp Financial Group

C.R. Smith Financial Services Inc. Differentiating themselves through their service, this organization stands out because their team will always go an extra mile to provide stellar service. In the community, they give back through time, talent and donations. “The Wise Guys Charity Fund is closest to our hearts, and we all spend what adds up to be hundreds of hours each year volunteering. It is a 100% volunteer organization that we believe is one of the best ways for us to give back to dozens of organizations across all of Niagara. However, there are numerous other charities we support annually as well.” Doug said. A small business in Niagara, their culture is incredibly important to everyone on the team. “We have eight different team members and eight different personalities, and they all contribute positively. We are only as strong as our weakest link, so we never stop working as a team and supporting each other while we all strive to be better in business and better community members as well,” Doug stated. “Recently, one of our team members had a family crisis and needed significant time away. Another member of our team came to me asking what they could do, not just within the business but to help out personally.” The team combatted COVID setbacks by continuously pushing forward. Although Doug noted that this was not always easy, they wanted to make sure that as the world began to reopen, they were not sitting still. “It was a time when clients needed us most and we wanted to continue to be there for them.” Doug added. The team knows that support that goes around, comes around. By supporting their clients to the fullest, their clients supported them back.

Kemp Financial Group This organization emphasizes that family is most important and attributes their dedication and focus on helping other family businesses achieve their goals. “Our focus, after taking care of our clients, of course, is to build and make our community stronger. Born and raised in Niagara, we know how important it is to make sure the people and community around you always maintain a strong foundation. Growth in your community helps everyone succeed.” Jessica stated. Jessica notes what sets them apart is their commitment to fostering relationships with its clients to better understand their needs. “Our industry is unique in that every advisor has a different way to structure and run their practice. For us, we love connecting people with opportunities that will make their businesses and families stronger,” Jessica says. “By building meaningful relationships, it allows us to not only grow the trust that we want in our clients, but to identify opportunities for other people to succeed. That is what we love to do the most.” In all regards, the Kemp family puts their clients and community first. Michael Kemp is president at the Ronald McDonald House in Hamilton after being asked to be involved six years ago. “The minute he walked onto the property and saw the work they did, he knew he would easily be able to direct his passion to this organization.” Jessica remarked. Jessica also sits on the Board of Trustees at Niagara University. She, herself, attended the University and the initiative to support students in the local community is one of their priorities.

REVEAL NIAGARA BUSINESS MAGAZINE

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Notables in

TOURISM ables special feature

Tourism is more than an economic contribution. It is the heart of what connects us all, it’s a catalyst for adventure, it revitalizes communities and promotes the learning of different cultures. WTTC research reveals that the global travel and tourism sector suffered a loss of almost $4.4 trillion in 2020, due to the impacts of COVID-19. Given that the tourism sector is a large contributor to the global economy, now, more than ever, it is crucial to support the industry and rebuild.

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Reveal Niagara Business Magazine by Ownera Media is proud to present the leaders in the Tourism Sector within Niagara, who do their part in forging positive change. They are the leaders that recognize the importance of local engagement, support, and mutually beneficial relationships, innovative business design and unique attributes that make them truly notable in their industry, in our community, and beyond.

Julie Lepp

Amanda Demarchi & Stefan Cosma

Klaus Reif

White Oaks Resort & Spa has been in business since 1978. They have a mission of creating a balance between minimizing their carbon footprint and maximizing their guests’ experience through the implementation of environmentally sustainable practices and has shown a strong commitment to its local community. Julie Lepp is a tenured and experienced industry leader whose passion for the community acts as a driving force behind many corporate-led initiatives.

Amanda and Stefan started an incredibly unique mobile bartending experience right here in Niagara. The two met while travelling abroad, and after returning to Niagara from Stefan’s hometown in Australia, the couple found themselves missing some Australian culture - specifically the coffee. “We had spotted coffee trailers on our travels and decided to put the two together. I had many years of bartending and serving experience, and so the idea naturally developed from there into a full-scale cocktail bartending service.” Amanda said.

Klaus Reif was born into a life of winemaking as his family has been making wine for 13 generations. While their original family winery is in Germany, Klaus’ uncle moved to Canada in the 70s to explore the new world and start growing premium grapes. Klaus was inspired by his uncle and planned to join the winemaking industry after graduation from the Geisenheim Institute as an oenologist.

Director of Marketing White Oaks Resort and Spa

White Oaks Resort and Spa White Oaks values the health and wellbeing of its employees and understands that a safe and enjoyable place to work will foster success among its staff. “We created a program called The Link, which aims to help our team members in two ways. First, The Link team chooses an event or fundraiser to participate in and offers that opportunity to the rest of our team and their families. This is a great way to get them out, meet other people in the company and help our community all at the same time,” says Julie Lepp, Director of Marketing. “The Link also helps our team members who may be in need by allowing for confidential requests to be submitted. Our team then goes to work assisting requests. The link has fostered a feeling of family and safety for all of our team.” White Oaks sponsors several other initiatives within the community such as Community Care food drives, Children's Christmas toy drive, and supports The Hotel Dieu Shaver Hospital with their Celebrity Ice Cup Challenge. White Oaks’ Corporate Social Responsibility program is far-reaching, and requests can be made through the dedicated web page "Giving" which outlines the various companies and organizations they have worked with. “Giving back to the community has always been part of our DNA since the beginning. Our mission statement is: White Oaks likes to give where we live. We support local Niagara non-profit charitable organizations that align with our company vision and beliefs.” Julie stated.

Owners The Mobile Mixer

President Reif Estate Winery and Monastery Cellars

The Mobile Mixer Amanda and Stefan started the Mobile Mixer in 2018 and it is Ontario’s premier mobile bartending service hosted out of a 1966 Airstream Globetrotter. They serve local wine, craft beer, and specialty cocktails as well as premium coffee and espresso beverages for weddings, events, pop-ups, and private parties all over southern Ontario. From event planning and amazing atmospheres to unique drinks and delicious food, they take care of everything “We mix, you mingle.” says Amanda. "We are always working on collaborating with local longstanding businesses to create a more youthful, innovative feel to their businesses and introduce them to younger markets,” Amanda noted. “Companies such as Cave Spring Winery and The Watering Can have fantastic older customer bases, so bridging the gap between them and our younger base provides both companies access to one another’s markets.” They recently raised over $1000 for the McNally House, an organization providing dignified end-of-life accommodations for those with terminal illnesses. Amanda notes, “When our close friend Kimmer fell ill, we took the opportunity to bring her friends together for a Christmas fundraiser. Teaming up with a local photographer, Rob Anzit, and local venue Sue-Ann Staff Winery, we organized a Christmas photoshoot with one of our vintage vehicles.”

Reif Estate Winery As a farmer first, Klaus is committed to making wines from 100% local fruit, preserving the agricultural lands of the winery for generations to come, and helping others. “We are committed to producing certified sustainable wines from our 125-acre vineyard by time-honoured traditions, but also welcome new technologies in farming and winemaking such as the optical sorting of grapes, floatation technologies for winemaking and state-ofthe-art harvesting equipment,” Klaus says. “We also welcome new ideas in packaging and product development and have recently created our own one-of-a-kind product ‘spirit’ called VINEA made with Cabernet grapes and brandy to add to our portfolio.” Klaus is also dedicated to supporting a wide range of local community groups in Ontario through wine donations, sponsorships and hosting on-site events. Klaus mentions how important his team at Reif Estate Winery is to him and how seriously he prioritizes their wellbeing. “I am so thankful for all the amazing people who contribute to the success of my organization and I’m committed to providing an open, diverse and respectful workplace,” he noted. “I also feel responsible for the livelihood of our team members and their families, so I take my role as President very seriously in ensuring the company is healthy and positioned as economically viable well into the future.”

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Interactive

CONTENT e s i r e h t on is

THE POWER OF VIDEO By Brandy Henderson

It was not all that long ago when we had to turn on the television to catch a music video or the news. In today’s age, you can watch any type of video on any platform. You can even watch videos about other videos.

Video content consumption is at an all time high. As reported by Social Media Today, it is estimated that by 2022, an impressive 1 million videos will be watched per second. Valued at approximately $33.3 billion in 2020, Statista 2020 further reports the video marketing industry worldwide is expected to reach $45.6 billion by 2025. With an average attention span of less than 8 seconds (yes, this is less than a goldfish) you have a very short window to make an impact. Before you start creating, you have some planning to do. This is also known as

has different requirements,

budget allocations, targeting options and demographics. storyboarding. The best video content, even when it is live, is content that has a plan before going into the recording stage. Taking the time to outline your storyboard will ensure that your videos have purpose, and they will perform much better as a result. Remember the goldfish? When planning your video, ensure that you place special attention to the first 3 seconds of your video. This is the “hook” that is needed to capture the attention to carry through the rest of the video.

marketing

Each PLATFORM

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Once you have a plan, determine the complexity of production. Different videos will require different skills and equipment, so you need to assess if you can create the content inhouse or if you need to hire the right expertise. Whichever you choose, be sure to allocate the right timeline and budget that works for you. After content creation, you need to execute the right strategy to share that invaluable content. There is an overwhelming variety of strategic options to choose from, from singleplatform ad investments to multichannel campaign strategies.

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Think about all the times you have gotten videos or commercials stuck in your head throughout your life – that’s the power of sight, sound and motion put together which ultimately leads to higher brand recall. Knowing your audience is a critical part of this strategy because different platforms are frequented by different types of people. For example, if 90% of your target audience is considered GenZ, then a strategy that was more heavily shared on Facebook as opposed to YouTube could be far less effective and thus, more costly. Now consider that example and apply it to Twitter, Facebook, Instagram, Tik Tok, and all the other channels that you can advertise your video on. Each platform has different requirements, budget allocations, targeting options and demographics. Working with individual platforms can get very costly, and this is where we typically advise the consult of a professional. Credible agencies can maximize your advertising budget across multiple platforms at the same time, leveraging their expertise and buying power to drive more optimized results for you. This is why agencies like us leverage a different variety of products, like pre-roll video and programmatic, to build campaigns that are not limited to a specific platform or device. We can create a customized strategy unique to you and cast that strategy to all the right devices, platforms and web portals that your ideal consumers are on. Sources: https://financesonline.com/video-marketing-statistics/

REVEAL NIAGARA BUSINESS MAGAZINE

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Favourite Tech

by Julio Batres-Gavidia

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Reveal Magazines aims to connect businesses with technology that can help navigate a more safe, productive, and efficient business environment

technology

Contributions towards a sustainable future are more than just neat ideas. It must involve cognitive actions to truly protect our planet’s natural assets and ensure quality livelihood of all living things that inhabit it. Here are some recent trends that we should all be learning more about and supporting as adaptations rollout in our communities:

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JUNE 2021 |

IN OUR CITIES & TOWNS: IN RETAIL:

Public Electric Transport

Circular and Climate-Positive Fashion Trends

The use of public transportation is one of the most effective actions one can take to conserve energy. It is commendable to mention that the transportation industry is now working above and beyond to reduce greenhouse gas emissions and CO2. The industry is determined to improving its global eco-footprint sooner than later. In Canada, transportation accounts for 23% of greenhouse gas emissions overall, and we applaud the municipalities that are doing more for the environment by increasing the number of electric buses in their fleet. A great example is the City of Toronto — which will be adding 300 all-electric buses to their current fleet of 60. In China, the city of Shenzhen has 16,000 electric buses and 22,000 electric taxis currently deployed in its city routes.

In 2021, more clothing manufacturers are looking at ways to reduce greenhouse gases from the atmosphere by more than they emit. Clothing manufacturers have also started to move away from the linear model — the traditional take, use, and waste; and have now been adopting a circular model where resources stay in use for as long as possible before being converted into new products and materials. The goal is to advance beyond carbon neutral and move towards a regenerative and positive impact model. While most companies are still far from getting close to achieving these goals, the fact that more clothing brands are recognizing this need is a very positive step forward. Companies like H&M use innovations like LOOOP, an in-store recycling system that transforms unwanted garments into new fashion favourites. H&M aims to have all materials either recycled or sourced in a more sustainable way by 2030.

IN OUR HOMES: Upcycling Home Programs The importance of both recycling and upcycling are widely recognized across the globe. You will find that many companies have now solidified their commitment upcycling, more so as recycling, to reduce waste after their products reach consumers and lessen landfill waste and positively impact our environment. TakeSamsung’s Galaxy Upcycling at Home Program as an example. Earlier this year, Samsung Electronics outlined a program that will enable its users to make a Smart Home with old phones. Sung-Koo Kim, VP of Samsung’s Sustainability Management Office said, “We created Galaxy Upcycling at Home to enable more people to repurpose their old devices into useful tools, allowing both Samsung and our users to be mindful of the impact we have on the environment.” Through the SmartThings App, users can repurpose the built-in sensors in older devices, transforming sensors into smart devices like childcare monitors, pet care solutions, light sensors, and more.

IN OUR SCHOOLS: IN OUR DAILY ROUTINE: Shower Power by Ampere Recognized as an Honoree at the 2021 CES Innovation Awards Program, Shower Power by Ampere received accolades for its outstanding design and engineering. A consumer-focused product powered by water, the Shower Power is a shower head speaker that uses the energy from your shower stream to run the device and charge its internal battery. It also connects to smart devices, like your phone, so you can enjoy your favourite tunes or podcasts while reducing your carbon footprint at home.

Innovation to Teaching Practices All over the world, people are starting to acknowledge that the education system needs changes. We need to ensure that the younger generations can harness the necessary knowledge and skills to build a stronger and positive future economy. The NEMISIS Project, which stands for Novel Educational Model Enabling Social Innovation Skills, is an educational model with integrated practical tools to improve both the teaching and learning core change-making skills and competencies. Currently being explored in five countries, NEMISIS Project aims to help young people create new business and community initiatives, increase youth employment, and forge a more sustainable and equitable economy.

REVEAL NIAGARA BUSINESS MAGAZINE

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Mental HEALTH

FOR CENTURIES THE AVERAGE FAMILY UNIT WAS SUBSTANTIALLY LARGER THAN IT IS TODAY. THIS WAS DUE, IN PART, TO LACK OF BIRTH CONTROL, BUT ALSO DUE TO THE NEED FOR MANY HANDS TO HELP RUN THE HOUSEHOLD.

health & wellness

By Jessica Friesen

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JUNE 2021 |

With the dawn of the Machine Age (roughly 1880-1945), the need for many hands was significantly reduced. This, coupled with the introduction of formal medicinal birth control in the 1950’s, caused the size of an average family unit in Canada to decrease steadily – dropping from over 12 children in the 1850’s to only 2.5 children in 20201 . With this change, the sense of ‘community’ has altered drastically – encouraging increased independence and decreased reliance on others. A community, once considered to be primarily the family unit, or the members of the immediate area outside of the family unit, is now more flexible. It may be a group of people who have similar political, religious, or cultural beliefs. In essence, a community is simply a group of people who feel a connection. What a community no longer requires is proximity. COVID-19 has shown us that the people who are closest in a geographical sense, do not necessarily come in contact often – if at all. However, the virtual community has boomed, allowing people to reach out to networks in a way that would have been impossible even twenty years ago. With this decrease in family size, increase in independence, and virtual reality at the tips of our fingers, there is an added

expectation that individuals are self-sufficient. In a world where you can ‘Google’ any question, why would anyone struggle with anything in life? But the struggle is real. Mental illness is on the rise as our sense of real, connected, geographic community has been reduced to mere moments when we leave the safety of our houses to venture out for the basic necessities of life. Mental Health Research Canada states that “One-third of Canadians report their mental health is affecting their ability to function, with social and family life being the hardest hit” since the onset of the pandemic.

So, how do we help those that are struggling with their own mental health? As a geographic community, we need to step up and support each other – creating a world where our differences are embraced, we are respected, and we feel safe asking for help. One of the greatest advantages of living in the year 2021 is that the mental health movement of the past decade has significantly increased the support available to those that need it. For those who have never struggled with mental illness, the first step to being able to help a loved one is through education. New parents often hear the phrase “Don’t worry, you’ll figure it out”, or “Don’t worry, it’s just a phase”. Historically, these are phrases that were often used for other situations as well – responses to the child who is dealing with the schoolyard bully, or the teenager struggling with their sexual identity, or the woman dealing with an abusive husband. In essence, they are being told that they can figure it out themselves, that there is nothing anyone can do, and that they must deal with their situation alone. My personal goal in life is to leave the world a better place than it was when I entered it. With that in mind, I have written my memoir entitled “This Will Not Break Me”, detailing my personal journey with postpartum depression. My story is simply one example of the inner thoughts and feelings of a young woman, and new mom, struggling with her mental health for the first time. It is one example of the lengths that can be taken to hide that struggle from everyone. It is the most intimate, personal, private period of my life and I have opened my world, so that I may help the world to be a better place. The greater narrative of my story is one person’s struggle with mental illness. No one deserves to suffer. As a community, any community, we need to continue to break the stigma around mental illness. We must work to achieve a society where speaking of mental illness is done with the same confidence as speaking of a broken bone or the common cold. With the same acceptance. With the same support and love. We have come a long way, but we have much further to go. Through education, and conversation, we will one day live in a world of acceptance. Source: https://www150.statcan.gc.ca/n1/pub/11-630-x/11-630-x2015008-eng.htm

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One Powerful Hack to Stay Healthy and Strong by: Erin King

Taking good care of yourself When you think about HEALTH, do you immediately consider the physical aspect or the mental aspect? Does sitting in a cafe, seeking serenity in a good book sound like the perfect health regime? Or does a heart-pounding run around the neighborhood fit the bill? If your position is that both are equally important, you are not alone. Studies show a defined connection between mental and physical health, so true balance and wellness requires paying close attention to nurturing your physical and mental health. Perhaps you wonder if there’s a way to bolster both aspects of your health — something to keep your strength up and your stress down, or something you could add to your routine to support your body in motion and at rest; it can solve many problems you may be having. What if I were to tell you that there is something you can take that actually does impact both?

health & wellness

Magnesium

This powerhouse electrolyte is essential for muscle function, cardiovascular health, skeletal strength, protein synthesis (building new cells), energy storage cell production (ATP), and over 300 other cellular processes. While magnesium is more widely known for strengthening your bones, it is also capable of relaxing your muscles. This is the calming effect. As it is building you up, at the same time, it is calming you down, making it the perfect enhancement to both mental and physical wellbeing.

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According to Potassium and Magnesium Roles and Food Intake Analysis by Jeanette Joy Fronterhouse from Oklahoma State University, Magnesium is very important in maintaining mental well-being. Magnesium is required for the formation of Serotonin. Serotonin is a neurotransmitter associated with feelings of ease and is considered highly mood elevating (Whitney & Rolfes, 2005). Even a slight deficiency of magnesium can cause a person to be tense, irritable, and emotionally unstable (Whitney & Rolfes, 2005) A deficiency of magnesium is also associated with depression, anxiety and seizures (Whitney & Rolfes, 2005). Magnesium may also help protect from disorders such as obsessive-compulsive disorder. Magnesium is a natural glutamate blocker. Glutamate which is found in monosodium glutamate and yeast extract is known to

damage brain cells and increase symptoms of OCD, Anxiety, Migraines, Parkinson’s, and Seizures (Whitney & Rolfes, 2005).

Where can you find Magnesium? Food. Supplements. There are many delicious ways to get your magnesium, as it is found in leafy green vegetables, whole grains, nuts, beans, and legumes. When planning your grocery list, consider adding a variety of the following enriched foods: Almonds, Cashews, Flaxseed, Peanuts, Pumpkin Seeds, Black beans, Edamame, Lima Beans, Quinoa, Shredded Wheat, Milk, Yogurt, Spinach, Dark Chocolate, and more It can also be taken in capsules or dissolved in hot water to create a healthful, soothing drink to ensure you are getting enough into your regime. Keep in mind to read the labels and ensure to stay within the daily allowable intake. Because of its involvement in so many vital processes in your body, if you have been experiencing symptoms such as fatigue, loss of appetite, queasiness, vomiting, weakness, or muscle twitching, it’s time to have a conversation with your doctor or registered nutritionist and tailor magnesium into your needs. Whether your idea of an optimal health regimen includes an afternoon of gardening, a triathlon, or curling up with a good book, making an intentional decision to ensure you are getting magnesium into your system might just be the perfect addition to your daily practice.

Sources: https://ontario.cmha.ca/documents/connection-betweenmental-and-physical-health/ https://www.everydayhealth.com/diet-nutrition/ what-are-the-health-benefits-of-magnesium/ https://www.youtube.com/ watch?v=oefAI2x2CQM&ab_ channel=AmoebaSisters https://health.clevelandclinic.org/happensbody-dont-get-enough-sleep/ https://core.ac.uk/reader/215263496

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An Employer’s

OBLIGATION To Employee Wellness HAPPY EMPLOYEES, HAPPY CUSTOMERS by: Erin King Most people understand what is expected of them at work. Show up on time, complete your tasks, treat your colleagues with respect, take your allotted breaks, and clock out when you are done. Employers have handbooks and training sessions that clearly outline what they require from their employees, but what about flipping the script and outlining what employees can expect from them? What exactly is an employer's obligation to its employees, on a deeper level? What should be expected, especially after all the recent changes to a standard workplace environment over this pandemic. Given the long history, from Ontario Factories Act of 1884, Ontario’s first statute to regulate hours of work, to the most recent changes to the ESA in 2014 and 2015, what does it look like now? What will it look like five or ten years

from now? With the work/life balance substantially skewed, adding pressures like caring for our children while working, or worse, employers not attracting people to work for them. This is the time for employers to redefine what commitment to wellness in the workforce they will uphold, beyond the standard ESA expectations. Knowing that most employees, regardless of position, will be walking that work/life tightrope, what considerations should be deployed by all employers? There are some existing basic guidelines that outline an employer's obligations: Be aware of new information as it emerges and support employees in following all protocols. Increase deep cleaning procedures and make sanitizing products available to everyone.

home whenever possible. Promote social distancing in the office. Avoid having unnecessary visitors in the workplace. Guarantee a sick leave policy that encourages people to report illness and comfortably take time off when sick. Beyond the bare minimum, what additional measures should companies be reviewing to create an atmosphere of wellness? According to Murray State University Study in Spring 2018 by Jeremy Nelson: “Workplace wellness programs can be cost effective and beneficial to many if implemented properly. Research has been conducted on costs, benefits, barriers, to participation with insight on how programs are beneficial. However, if not properly

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implemented, success cannot be obtained.” We can likely all agree that there are challenges from both the employers and the employees’ circumstances. For employees, balance has certainly shifted. Nearly everyone is conducting some form of work, school, and household obligations all simultaneously throughout the day, stretching each day longer and longer. Burnout for many is inevitable. For employers, perhaps if you’d implement programs that are more conscientious to potential employees, you might not have difficulties finding people, let alone keeping them. For those employees with children, schooling, daycare, and other care options have been severely limited, leaving many forced to homeschool and care for small children while also working. One of the largest ways that an organization can ensure a more wellbalanced employee is to encourage and display flexibility. By breaking up the workday or having flexible start and end times, employers

can create new routines that fit better with employees juggling obligations.

if existing policy is sufficient or could benefit from an update.

Allowing staggered starts so that some employees can begin their days earlier (as early as 6:00 a.m., perhaps for those bright morning people) might be a way to space out workplace numbers by having less overlap at the beginning and the end of the day.

What is your organization doing to make remote working arrangement more seamless, secure, and sustainable?

Introducing more generous sick leave benefits would allow people who get sick to stay home rather than push through it to avoid financial or professional penalties. This is also imperative to keeping the workforce healthier, not spreading illness, and creating more peace of mind among all. Minimum regulations are a good start for keeping employers on the right track, but there is still a way to go to create a truly healthy environment for the people who give so much of themselves so a company can thrive. Employers need to be mindful of the changes that have occurred in everyone’s lives and begin making the necessary policy changes that will provide a more welcoming, supportive, and ultimately successful environment.

health & wellness

Organizations should consider asking the following questions to determine

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Is your organization making a conscious effort to monitor how your people are responding to remote work, and adjusting as needed? How are you reinventing your various policies that used to be tied to a physical workspace, for example expanding your recruitment efforts beyond your existing geographical area, or using more immersive technologies to build new company cultures? Sources: https://www.torys.com/insights/publications/2020/03/ covid-19-and-the-workplace https://www.osler.com/en/resources/regulations/2020/ covid-19-quick-reference-considerations-for-employers https://www.labour.gov.on.ca/english/about/cwr_ interim/chapter_5_1.php https://digitalcommons.murraystate.edu/cgi/ viewcontent.cgi?article=1120&amp;context=bis437

JUNE 2021 |

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JUNE 2021 |

take this opportunity to know more about

Universal Basic Income FINANCIAL SERIES: PART 3 OF 6 by: Brandon Currie

his is the third in a six-part series aimed at helping you achieve a clear understanding of Universal Basic Income and all it entails. Hopefully by the end you’ll possess the foundation of knowledge necessary in order to wade through the vast array of opinion pieces and editorials out there these days. In the last article we discussed the data and conclusions stemming from “Mincome”, the UBI experiment conducted in Manitoba from 1974 - 1979 by the provincial and federal governments and analyzed in 2008 by Evelyn Forget. The concern that a guaranteed income would result in a disincentive to work proved to be, for the most part, groundless according to this experiment. As a matter of fact, it appeared that communities would benefit from the financial security ensured by the program. However, could such a project make the leap from paper to reality? Before we begin to assemble the steps necessary to accomplish this feat, we need to agree that a country-wide program such as this would have to be funded by the federal government. Lower tier governments do not have the consistent tax base necessary to finance such an endeavour, never mind the fact that the population itself shifts about geographically. Oversight by the federal government is the most reasonable option. Now let’s break it down: Since the introduction of the Canadian Emergency Relief Benefit (CERB), implemented due to the COVID-19

pandemic, many Canadians have been calling for the creation of a UBI where everyone would have an income safety net in the event they were to lose their jobs unexpectedly or, simply to help pay for basic living necessities like food, shelter and clothing for those who struggle to do so. The idea is, every adult (18 and over) would directly receive a monthly benefit Taxation will be discussed in another article. The amount received would be consistent across the country, to allow people to move from province to province without triggering administrative issues concerning payment across jurisdictions (similar to CPP for example). For arguments’ sake, let’s use the most advocated minimum wage of $15. Using that number, $15 for 40 hours a week over 52 weeks = $30,000/year or $2,500/ month. One significant advantage to this guaranteed income is the elimination of other income tested (and arguably flawed) programs such as the Ontario Student Assistance Program and the Ontario Disability Support Program. Hear me out. An 18-year-old who wants to pursue post secondary education

would have $2,500/month to put towards those studies and would no longer need OSAP, which is funded by the provincial government. An individual who is disabled and who qualifies for ODSP could, if he or she so chose, go out and find employment to supplement their finances without worrying about being kicked off of benefits. Seniors on Old Age Security and the Guaranteed Income Supplement would no longer need these benefits as the UBI would replace them as the primary retirement supplement. Of course, the Canadian Pension Plan (CPP), which is funded by employees and employers, would still be in place as this is individually funded, not taxpayer funded. Therefore, people would still be able to enhance their retirement income. Obviously, this represents the UBI boiled down to the basics. We will cover more aspects on the elimination of income tested programs in another article. So, if implemented today, the proposal would be similar to some aspects of the model Milton Friedman suggested in his 1962 book “Capitalism and Freedom”. ►►►

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Most importantly, in order to qualify for the UBI it would be mandatory to file taxes with the CRA every year. No taxes filed, no benefit. Arrangements would be made for people undergoing situations which make it difficult to file taxes on their own (homelessness, for example). Every year the CRA would receive an individual’s taxes by a specific deadline, which would then “restart” implementation of the benefit on a specific date, much like the current Canadian Child Tax Benefit (CCTB). Direct deposit capabilities these days would ensure seamless disbursement and payment. For those who prefer snail mail, that would of course continue to be an option. All of this is fine and dandy, but in our next article we’ll get down to brass tacks: What is the cost of such a program? Is it even viable? We will consider the numbers behind the theories next time.

Reveal Magazines is pleased to collaborate with Brandon Currie as an ongoing source for reliable and trustworthy financial viewpoints, beginning with this 6-part series on Universal Basic Income. Be sure to follow us online and subscribe for future releases.

Brandon Currie, CLU®, CHS™, RRC® Advisor C.R. Smith Financial Services Inc. Sun Life Financial 386 St. Paul Street, Suite 203, St. Catharines, ON L2R 3N2 Cell: 289-668-6746 Ph: 905-687-4063 Fax 905-687-4177 Email: brandon.currie@sunlife.com Web: www.sunlife.ca/brandon.currie

finance & investment

As a trusted and qualified advisor in his field, Brandon proudly holds CLU®, RRC®, and CHS™ designations and is currently working to achieve CFP® and CEA. Born and raised in Niagara, he lives in St. Catharines, ON with his wife and two children. Brandon is well travelled, including spending 3 years in Australia. In his spare time, he is a committee member of the Wise Guys Charity Fund and loves to cycle in the spring/ summer and play pick-up hockey in the fall/winter.

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JUNE 2021 |

REAL ESTATE

For prospective buyers who find a property they are excited to view, there is almost a hesitation to do so because of the landscape of what is occurring at open houses these days. Real Estate agents are going so far as to shovel people through a home in a fast and furious single-file line while boasting about how many unconditional offers have already been presented verbally.

Bidding Wars The game they like to play

“Land MONOPOLY is not only MONOPOLY, but it is by far

the greatest of monopolies; it is a perpetual monopoly, and it is the mother of all other forms of MONOPOLY.” - Winston Churchill Whether you are in a buyer’s market or a seller’s market, you want to be on the winning side of your transaction. In a seller’s market, which we are experiencing currently, buyers are exposed to a more challenging process facing multiple offers and even potential bidding wars. WHERE THINGS GET HEATED. Two or more prospective buyers competing with increasing bids for a property is what constitutes a bidding war. The market competition is escalating, and homebuyers have

had to endure ruthless bidding wars throughout the pandemic period as low mortgage rates and the flexibility of remote working have compelled many more people to seek relocation. With an already existing shortage of homes on the market, and buyers by far outnumbering sellers, the bidding wars are growing in intensity. Single-family homes are the most likely to attract bidding wars, but as buyers run out of options in their ideal market they are reaching for townhouses and condos to stay within their affordability range. What happen in open houses these days.

To compete, you must be willing to consider an offer well above asking price and are even being encouraged to also skip home inspections and waiving all conditions if you want to have the slightest chance of your offer being viewed. While it is easy to advise avoiding the entire process currently and wait for the market to cool off, not all those looking to purchase a home have the luxury to wait it out. Others have already been waiting it out for a few years and fear that with time will only come higher valuations and higher rates. FOR THAT BUBBLE TO POP With the record-breaking prices across Canada, and especially here in Southern Ontario, there has bee a lot of talk around whether this pace will be sustainable much longer and if a crash in the near future is inevitable. From April 2019 to April 2020 house prices have increased by more than 10 percent in Ontario, according to Living In Canada, $870,000 is the average house price in Toronto. ►►►

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For that bubble to pop that everyone is hypothesizing about, we need to see a substantial decline in demand which is typically driven by a surplus of inventory. Based upon how quickly entire subdivisions are being sold out across the Niagara region, it does not seem like we are anywhere near having a surplus of housing that would cause a corresponding decline in pricing. There has been an acknowledgement from the Bank of Canada that growing debts related to household mortgages in conjunction with an imbalanced housing market may cause threats to the economy. Record low mortgage rates have certainly pushed that momentum forward, and with the rising market values there are families that have undoubtedly stretched themselves beyond their means. Any unexpected events such as illness or job loss could cause havoc on one’s financial state.

of Financial Institutions (OSFI) and the Department of Finance confirm that, in the simplest of terms, all buyers will have to qualify at an interest rate of 5.25%. This change represents an increased stress test threshold, which was previously set at 4.79%. These market challenges are impacting different generations seeking to purchase a new home, from baby boomers in need of down-sizing to growing families as well as first-time home buyers. “PHANTOM OFFERS”

Announcement made earlier this year by both the Office of the Superintendent

A buyer in Niagara, who chooses to stay anonymous, lost to a mere $2,500

finance & investment

MORTGAGE INTEREST RATE INCREASED THIS YEAR

With un unpredictable end in sight, discussion turns to the lack of checks and balances that Canada seemingly has in place for regulating a bidding war. Too often, the buyers have no visibility to whom they are bidding against or if the offers are legitimate. Although listing agents are now required to keep all bids and counter bids on file to ensure transparency, there is still room for what is referred to as “phantom offers” to be used as an unfair tactic to drive up sale price.

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above offer where the house was sold for $1,602,500.

Questioning the seller or the seller’s agent It is also visible that some properties are being underpriced intentionally as a tool to attract buyers from a lower affordability bracket in order to increase the pool of potential buyers; then, intentionally stir a bidding war, while also guaranteeing that they can then market the sale of the house as being sold overasking. Whether you are selling or buying, a cautious approach is encouraged to ensure that you put your best foot forward while protecting yourself from being taken advantage of or being persuaded to go beyond your comfort level to acquire a new home. Sources: https://www.canada.ca/en/department-finance/ news/2020/02/a-new-benchmark-rate-for-insured-mortgages. html https://www.osfi-bsif.gc.ca/Eng/Pages/default.aspx https://blog.remax.ca/will-the-ontario-real-estate-marketcrash-soon/ https://www.npr.org/2021/05/18/996600894/wild-biddingwars-frustrated-home-buyers-dont-buy-into-a-frenzy https://www.cbc.ca/news/business/stress-test-mortgage-realestate-1.6046758

EDGE the

INFORMATION FOR THE NEXT LEVEL OF SUCCESS

“Everything depends on our ability to sustainably inhabit this earth, and true sustainability will require us all to change our way of thinking on how we take from the earth and how we give back.” — Deb Haaland

Looking at the world through a sustainability lens not only helps us future proof' our supply chain, it also fuels innovation and drives brand growth.

— Paul Polman

the edge

“After all, sustainability means running the global environment - Earth Inc. - like a corporation: with depreciation, amortization, and maintenance accounts. In other words, keeping the asset whole, rather than undermining your natural capital.” — Maurice Strong

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REVEAL Niagara Business Magazine • Volume 1 Issue 2 • 2019

JUNE 2021 |

“Do your little bit of good where you are; it’s those little bits of good put together that overwhelm the world.”

– DESMOND

TUTU

“ Look after the land and the land will look after you,, destroy the land and it will destroy you.” .” — Aboriginal Proverb

“We abuse land because we regard it as a commodity belonging to us. When we see land as a community to which we belong, we may begin to use it with love and respect.”

– ALDO

his single word describes so many critical paths, initiatives, world shifts, and required changes to protect both our planet, ourselves, and one another. Sustainability has become a buzz word amongst western civilization – it has become a goal to adopt a more sustainable lifestyle. When in fact there is much of the world that a sustainable lifestyle is the only option for survival. To live off the land and to innovate with nature, not against it. We are all interconnected, as people to one another and as people to the earth.

LEOPOLD

Chief Seattle, in 1854, wrote: Humankind has not woven the web of life. We are but one thread within it. Whatever we do to the web, we do to ourselves. All things are bound together. All things connect. We are amidst surviving one of the greatest tragedies our world has ever seen, proving that our interconnectivity is very real, acting as catalyst to challenge and begin changing how we live to allow us to repair and prolong the life of our planet.

“There is a great need for the introduction of new values in our society, where bigger is not necessarily better, where slower can be faster, and where less can be more.” — Gaylord Nelson

“Fiscal policy should balance growth, equity, and sustainability concerns, including protecting society's most vulnerable.”

get it done! — Gita Gopinath

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BRIDGING THE

Working in Employment everyday gives you a unique perspective on the trends and patterns of employment in Niagara during the best of times. The last year plus has certainly not been the best of times, in case you didn’t notice. Now, with our economy reopening after a challenging 16 months of COVID-19 fears and ever-changing protocols, keeping our family and community safe are top priorities. Here, at Employment Solutions, we are witnessing a unique trend of jobs not being filled as fast as they used to in Niagara. Depending on who you talk to, this could be happening for many reasons. From an Employer’s perspective it could be; “people don’t want to work”, “they are dependent on CERB now” or “they are confused on the protocols from the different levels of Government”. On the flip side, a Job Seeker’s perspective could be something completely different; “I will just get laid-off again during the next wave”, “not enough pay and hours” or “concerned about the health risks of work during a pandemic”. And the fact of the matter is that all or none of these factors could be a reason for job postings in Niagara not being filled. Every Employer and every Job Seeker will have a different list of concerns to be addressed and needs to be met. It is no different than any other relationship we have in our lives. Both parties need to feel appreciated, cared for, and that their contributions matter. With all the changes happening in our world, Niagara has been left with an employment gap. The key to bridging this employment gap is going to be Trust and Creativity; basic fundamentals of any great relationship. Here is some advice on how Employers and Job Seekers can start building that bridge to close the employment gap in Niagara.

Trust Employers – In your job postings, be up front with the actual hours and pay for the role you are hiring for. State the safety protocols you have in place to keep people safe from COVID-19 and other pandemic related risks. Including a simple introductory paragraph about how your work environment is superior, fun, and most importantly safe can do so much in building trust in a new relationship with a potential employee. Trust that pay isn’t always the be all and end all, everything counts in large amounts when looking for new employees. Job Seekers – Job Seekers need to be ready to trust Employers and be open minded to new roles and responsibilities and everchanging processes due to COVID-19 protocols. Rebuilding an economy is challenging. Understand that hiring during uncertain times is just as difficult as job searching at uncertain times. Be open and fair in your communication during the searching and hiring process to build trust. Do your homework on the Employers you are applying to, but refrain from being an overly critical grader.

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Creativity Employers – Providing information for applicants is crucial during this time. Give applicants a true picture of what the job will be like and what your organization is like. Reach out to Employment Solutions or Employment Ontario Offices in Niagara to set up an online Informational Session for potential applicants. Informational sessions create a non-pressure environment for Job Seekers to ask questions and get a real feel for the job and for you as an Employer. As well, consider creating a video facility tour of your business and posting it on YouTube. The link could then be included on every job posting, allowing the applicant to see what the business and position is all about. Job Seekers – Job websites are not the be all and end all. Applying to job postings is not a speed race activity. Draw up your list of the top five employers you want to work for. Reach out to them with a well-crafted resume and cover letter for that specific employer via email, LinkedIn or other Social Media. Job posting or not! Do your follow-ups a week later to prove that you are genuinely interested. Generic resumes and generic cover letters will get you generic results. Don’t be afraid to use the phone and talk directly to Employers to sell yourself. You won’t get through to everyone, but might get through when it counts. In closing, this is a very exciting time in Niagara to be finding new employees and starting new jobs. Let’s pack away our worry and look at the remainder of 2021 like it truly is… a big honking opportunity for everyone involved. If you are an Employer or Job Seeker looking to bridge that employment gap here in Niagara, please call Employment Solutions today at 905-788-3751 or 289-488-1800. Our services are free and our results are long term. It’s time to get a job and it’s time to hire.

Let’s Bridge Together,

Kelly Jones

Program Manager Employment Solutions Phone: 905-788-3751 kjones@employment-solutions.org

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FINLAND by Kontrast.at / Kathrin Glösel

JUNE 2021 |

ENDS HOMELESSNESS AND PROVIDES SHELTER FOR ALL IN NEED

nobody Finland has set itself a target:

should have to live on the streets

every citizen should

have a residence.

In Finland, the number of homeless people has fallen sharply. The reason: The country applies the “Housing First” concept. Those affected by homelessness receive a small apartment and counselling – without any preconditions. 4 out of 5 people affected thus make their way back into a stable life. And: All this is cheaper than accepting homelessness. FINLAND IS THE ONLY COUNTRY IN EUROPE WHERE HOMELESSNESS IS IN DECLINE In 2008 you could see tent villages and huts standing between trees in the parks of Helsinki. Homeless people had built makeshift homes in the middle of Finland’s capital city. They were exposed to harsh weather conditions. Since the 1980s, Finnish governments had been trying to reduce homelessness. Short-term shelters were built. However, long-term homeless people were still left out. There were too few emergency shelters and many affected people did not manage to get out of homelessness: They couldn’t find jobs – without a housing address. And without any job, they

couldn’t find a flat. It was a vicious circle. Furthermore, they had problems applying for social benefits. All in all, homeless people found themselves trapped. But in 2008 the Finnish government introduced a new policy for the homeless: It started implementing the “Housing First” concept. Since then the number of people affected has fallen sharply. FINLAND HAS SET ITSELF A TARGET: NOBODY SHOULD HAVE TO LIVE ON THE STREETS – EVERY CITIZEN SHOULD HAVE A RESIDENCE. And the country is successful: It is the only EU-country where the number of homeless people is declining.

HOUSING FIRST: How everyone is given residence in Finland It is NGOs such as the “Y-Foundation” that provide housing for people in need. They take care of the construction themselves, buy flats on the private housing market and renovate existing flats. The apartments have one to two rooms. In addition to that, former emergency shelters have been converted into apartments in order to offer longterm housing. “IT WAS CLEAR TO EVERYONE THAT THE OLD SYSTEM WASN’T WORKING; WE NEEDED RADICAL CHANGE,” says Juha Kaakinen, Director of the Y-Foundation. Homeless people turn into tenants with a tenancy agreement. They also have to pay rent and operating costs. Social workers, who have offices in the residential buildings, help with financial issues such as applications for social benefits.

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flat for a long time with “Housing First” and lead a more stable life.

Juha Kaakinen is head of the Y-Foundation. The NGO receives discounted loans from the state to buy housing. Additionally, social workers caring for the homeless and future tenants are paid by the state. The Finnish lottery, on the other hand, supports the NGO when it buys apartments on the private housing market. The Y-Foundation also receives regular loans from banks. The NGO later uses the rental income to repay the loans. “We had to get rid of the night shelters and short-term hostels we still had back then. They had a very long history in Finland, and everyone could see they were not getting people out of homelessness. We decided to reverse the assumptions." says Juha Kaakinen, Director of the Y-Foundation. THAT’S HOW THE “HOUSING FIRST” CONCEPT WORKS The policy applied in Finland is called “HousingFirst”. It reverses conventional homeless aid. More commonly, those affected are expected to look for a job and free themselves from their psychological problems or addictions. Only then they get help in finding accommodation.

leadership Leadership

“Housing First”, on the other hand, reverses the path: Homeless people get a flat – without any preconditions. Social workers help them with applications for social benefits and are available for counselling in general. In such a new, secure situation, it is easier for those affected to find a job and take care of their physical and mental health. The result is impressive: 4 out of 5 homeless people will be able to keep their

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In the last 10 years, the “Housing First” program provided 4,600 homes in Finland. While in 2017 there were still about 1,900 people living on the streets, the program could reduce this number to less than 1000 long-term homeless by 2019 – but there were enough places for them in emergency shelters so that they at least didn’t have to sleep outside anymore. PROVIDING PEOPLE WITH APARTMENTS IS CHEAPER THAN LEAVING THEM ON THE STREET Creating housing for people costs money. In the past 10 years, 270 million euros were spent on the construction, purchase and renovation of housing as part of the “Housing First” programme. However, Juha Kaakinen points out, this is far less than the cost of homelessness itself. Because when people are in emergency situations, emergencies are more frequent: Assaults, injuries, breakdowns. The police, health care and justice systems are more often called upon to step in – and this also costs money. In comparison, “Housing First” is cheaper than accepting homelessness: Now, the state spends 15,000 euros less per year per homeless person than before. NO MIRACLE CURE – BUT A HIGH SUCCESS RATE With 4 out of 5 people keeping their flats, “Housing First” is effective in the long run. In 20 percent of the cases, people move out because they prefer to stay with friends or relatives – or because they don’t manage to pay the rent. But even in this case they are not dropped. They can apply again for an apartment and are supported again if they wish. Of course, there is no guarantee for success. Especially homeless women are more difficult to reach: They conceal their emergency situation more often: They live on the streets less frequently and rather stay with friends or acquaintances.

JUNE 2021 |

jessicagalefriesen.com

Now a successful business professional, Jessica wants to help continue to shed light on mental health. She has put her story on paper in this heartfelt, gut wrenching depiction of one mother’s struggles with postpartum depression.

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