What does iOS15 Update Mean for Email Marketing? What does the Apple iOS15 update mean for email markeƟng? As part of the iOS15 update, Apple has launched the ‘Mail Privacy Protec on’ for their mail app. Most of the new features in this release are emphasized on privacy, data tracking, and security. Mail Privacy Protec on will offer iOS15 users the op on to load content privately. According to Apple “The new feature helps users prevent senders from knowing when they open an email, and masks their IP address so it can’t be linked to other online ac vity or used to determine their loca on.”
Apple advances its privacy leadership with iOS 15, iPadOS 15, macOS Monterey, and watchOS 8 (Images: Apple.com & Litmus.com)
What does this mean for me? This update will deflate the open rates on emails sent to those with an Apple device who choose to turn on this se ng. This means tracking of email open rates will no longer be 100% accurate, because Apple Mail is one of the most popular mail apps used. As part of this update, users will also be able to hide their email addresses using the ‘Hide My Email’ se ng, which means they can generate a random email address when registered on an applica on or a website.
What is ATG/Proxibid doing about this change? At ATG/Proxibid, we are looking to adjust our repor ng to focus more on engagement metrics such as landing page visits, click rates, and conversions in place of open rates. We view this as an opportunity to proac vely make updates to what we send on your behalf and keep a closer eye on other conversion metrics to ensure your auc ons con nue to stay successful. We con nuously op mize our recipient lists, and its benefits are evident in our 99% delivery rate. This rate is above industry average which ensures emails are being delivered even if we won’t be able to get an accurate number on the open rates. Due to our extensive and robust email marke ng program, you can rest assured that all our emails are being delivered at the highest rate. We are commi ed to serving auc oneers as a trusted digital partner. We invest heavily in the industry, because we know that combining the right auc oneer technology and marke ng toolkit with the most trusted online buying environment for bidders, enables auc oneers to maximize asset value and run successful online businesses. Please reach out to your Account Manager if you have any ques ons:
AccountManagers@proxibid.com
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