Packaging Europe Issue 16.5

Page 15

AN INSIDE LOOK AT THE FOREST STEWARDSHIP COUNCIL

Fin Slater spoke with the Forest Stewardship Council to learn more about the work it does.

FS: In terms of impact evaluation specifically relating to Europe, what tangible effects has the work of the FSC had on the environment? FSC: FSC Principles and Criteria strive towards reducing the negative impacts of forest management interventions and promoting responsible forestry. Sustainable forest management always requires a compromise between profitability and conservation and in this fragile equilibrium, certification is fundamental. There is scientific evidence that FSC plays a key role in preventing biodiversity loss and deforestation and protecting forests of High Conservation Value (HCV) as well as bringing different stakeholders together to co-create solutions to conflicts or issues. With the proactive engagement of diverse stakeholder groups, at international and national levels, the FSC Principles and Criteria help to ensure that these many different interests and opinions regarding forest management are all considered via consultative processes which result in robust, nationally applicable standards.

FS: How might becoming FSC certified benefit a member of the packaging value chain?

FS: How does the certification process work, from start to finish? FSC: Becoming FSC-certified shows compliance with the highest social and environmental standards on the market. There are five steps to follow to obtain a certificate: 1) Contact FSC accredited certification bodies 2) Submit a certification application to the FSC certification body of your choice 3) Ensure that an appropriate FSC Forest Management or Chain of Custody Management System is in place in your business operations 4) Undergo an on-site audit by your chosen certification body 5) Gain certification approval. FS: Are there any tips that you would give to packaging organizations that are thinking about applying for FSC certification? FSC: FSC is based on three pillars which have to be accounted for at the same time: environmental, social and economic. Therefore, if a company has already included sustainability in their policies and respects the rights

FSC: FSC certificate holders indicate that meeting client demands, achieving competitive advantage and market access were the primary reasons for becoming certified in the first place which closely aligns with the business benefits identified by respondents who have been certified longer than a year. On the other hand, communicating about corporate social responsibility as well as improving public relations and communication were the main benefits for holding a promotional license. In the current context of moving towards biomaterials in the packaging VC, FSC certification plays a key role in providing reassurance to consumers and brand owners that with the sudden increase in fibre for packaging, the resulting pressure on forests does not need to be negative.

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