Packaging In Focus - July 2021 - Pharma

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Specialist solutions set Denny Bros apart By Denny Bros

he importance of labelling in the healthcare sector should never be underestimated. Whether it is giving clear and concise information or making sure that the right labelling prevents any simple mistakes or patient risk, the right healthcare labelling can have many benefits. For more than 75 years, Denny Bros has been leading the way in healthcare labelling. In what can be a demanding and heavily regulated field, often with tight deadlines, Denny Bros’ skilled and expert team is adept and highly experienced in providing the right service for every customer. Specialist services Denny Bros offers a range of specialist label printing services for the pharmaceutical and healthcare sectors. As a proud independent company, Denny Bros has the freedom to tailor their services and develop effective products to meet the specific needs of each project. Multi-page labels occupy the same space as an original single panel label and were originally invented and patented in the mid1970s by Denny Bros.

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Fix-a-Form®, the multi-page label, allows you to include detailed product information – such as descriptions, safety messages and dosage instructions – on the container itself. While there may be a temptation to increase packaging size as a result, multipage labelling is often a more cost-effective solution that makes better use of the available labelling space on a product. They are a trusted and secure way to meet legislative demands for detailed product and user information, by increasing the on-product space. It also has the added advantage of often staying with the product throughout its usable life, rather than being discarded shortly after purchase. Some multi-page labels can provide up to 120 pages of extra space and be tailored to suit the size, shape and construction of the product packaging. This can reduce patient risk as information is always kept with the medicine and helps ensure vital information remains on pack for the lifetime of the product. They can even display product information in multiple languages, meaning you only need to produce one version of your product label

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for multiple international markets, reducing costs and simplifying inventory. Labelling applications range from containers, vials and even syringes, where despite the often-small available surface a large amount of text, graphs and pictograms needs incorporating. Other print solutions at Denny Bros are available from patient information leaflets, to instrument pouches, single ply labels and more. Anti-counterfeit solutions Denny Bros has an extensive range of anti-counterfeit solutions to help safeguard pharmaceutical producers and the general public from harm. One of the company’s print features to help combat counterfeiting is a security 2D matrix which enables information to be encoded using either text or numeric data. Microtext is another solution offered enabling words to


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