PORTFOLIO of WORK
BY CLARE RYAN UCLAN FASHION AND BRAND STUDENT
CONTENTS CV
PAGE 1
Product development Outdoor promotion Guerrilla promotion Website design
PAGE PAGE PAGE PAGE
Photoshoot In magazine context In magazine context
PAGE 6-8 PAGE 7 PAGE 8
Industry live brief Eurostar PVT Ltd. logo Shoppers Stop logo
PAGE 9 PAGE 10 PAGE 11
RugbyFest merchandise T-shirt and polos Hoodies
PAGE 12-14 PAGE 13 PAGE 14
Industry brief- UMBRO Inside jacket design Outside jacket design
PAGE 15-17 PAGE 16 PAGE 17
2-5 3 4 5
CV
Name: Miss Clare Aimee Ryan D.O.B:
27/03/1991
Tel (home): 01925 711376 Tel (mobile): 07856 319716
Driving Licence: Full Term Time Address: 55 Wellfield Road Preston Lancashire PR1 8SP
Education/ Qualifications: 4 A-levels achieved: BB Health and social Care (double award) B Textiles E History
Home Address: 50 Barbondale Close Whittle Hall Warrington Cheshire WA5 3HU
8 GCSE’s ranging from B’s - C’s Various Business Technology Awards (available on demand)
Personal Statement: Overall I am a very keen and hardworking individual always pushing myself to achieve at the highest level I can. I have been in a job for many years which has enabled me to adapt to being an effective team member, who encourages myself and others to strive. I have covered many areas of promotion and I thoroughly enjoy this field in the Fashion industry. In particular I strive for a career in Styling and have previously assisted other students with styling for photoshoots. I use software’s such as Illustrator and Photoshop on a daily basis and have become very confident using.
Work Experience: Sept 2007- Current Employment , IKEA- I currently work part-time as a co-worker at IKEA on the Kitchen department. This job entails me to ensure that I abide by food hygiene standards and health and safety regulations at all times. Within this department we work well as a team and communication is vital to achieve. This role has enabled me to build my communication skills and I am very approachable and well-mannered at all times and eager to help those around me. The shifts I work require me to work independentlyat times; therefore indicating that I am trusted to have this responsibility in my department. July 2007-Sept 2007- Widdows Mason Solicitors Office- Prior to my employment at IKEA, I worked at a solicitors office in Warrington for a short while and my role was ‘Office Junior’. It was full-time and this role required me to assist the Solicitors and their secretary’s with general duties such as photocopying, delivering important mail to the court, filing and other general office duties. This job presented me with further responsibility than ever before as I was trusted to collect and deliver vital post for the Solicitors and I was exposed to and handled the contents of important files containing information on cases on a daily basis, yet I was trusted to keep any information confidential.
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Aims: To further develop and refine market research skills To promote an understanding of comercial viability To develop written ability in the form of market reports To continue visual presentation development
TITLEIST TXADVANCE
PRODUCT DEVELOPMENT
Requirements: For this brief it was required to launch a new product or service for an existing company. The product/service should be innovative and exciting to open new markets for the company. After brainstorming ideas, I decided to create a golf ball tracker to efficiantely track down lost golf balls and it was decided that Titleist would be an ideal company to create the product. Extensive research was to be undertaken to understand the needs of the market, also research into the company was essential to know what forms and style of promotion would suit them best.
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R O O D T OU S N O I T O M O PR
3
S N O I T O M O R P A L IL
LARGE BALL AND TRACKER IN CITY CENTRE 100 BALLS HIDDEN AROUND CITY CENTRE
R R E U G
o o o o
HEY CAN’T HAVE ROLLED FAR.. WWW.ADVANCEDGOLFPLAY.COM
GOLF
NCED
GY TECHNOLO
in golf
X ADVANC
GOLF
#1 ball
ADVANCED
ADVA
E
#1 ball
in golf
OGY
TECHNOL
X ADVANC
E
4
TX ADVANCE homepage
X ADVANCE
W
GOLF BALL
ADVANCED GOLF TECHNOLOGY
#1 ball in golf
X ADVANCE
GAME
LONG DISTANCE WITH
BUY NOW
GENERA TIO N OF
ADVANCED CONTROL FEATURE
G O LF X ADVANCE
GOLF BALL X ADVANCE
The ball is the same design and mterials as the Titleist NXT Tour ball.
CORE
SOFT CENTER WITH LARGE MULTI-LAYER CORE. MATERIAL: POLYBUTADIENE
Loading page
TX ADVANCE intro page
E
X ADVANCE
N
TRACKER
ADVANCED GOLF TECHNOLOGY
H E
#1 ball in golf
X ADVANCE
COVER
SOFT AND THIN FUSABLEND COVER THICKNESS: .050” COMPOSITION: FUSABLEND
LOADING
DIMPLE DESIGN
SHAPE: SPHERICAL PATTERN: LCOSAHEDRAL PARTING LINE: STAGGERED WAVE TOTAL NUMBER: 332 NUMBER OF TYPES: 7
A.I.M
(ALIGNMENT INTEGRATED MARKING) SIDESTAMP: TX ADVANCE
Golf ball info page
X ADVANCE
MAZE TITLEIST CHALLENGES YOU..... FIND YOUR WAY THROUGH THE MAZE TO REACH THE TITLEIST BALL IN THE MIDDLE.....IF ONLY YOU HAD A TRACKER!
o o o o
THE TRACKER CONTAINS A BUTTON TO START THE TRACKING PROCESS, RED LIGHT THAT IS BUILT INTO THE SHELL OF THE TRACKER AND HOLES FOR THE SOUND TO ESCAPE AND BLEEP TO ALERT YOU AS YOU GET CLOSER TO YOUR TX ADVANCE GOLF BALL. IT IS EASY TO USE AND HAS A KEYCHAIN TO ATTACH IT TO YOUR GOLF BAG.
MATERIAL
BASE: BLACK POLISHED PLASTIC BUTTON: BLACK RUBBER KEYCHAIN: METAL
BATTERIES
X2 AA BATTERIES
Tracker info page
WEBSITE 5
X ADVANCE
Entertainment page
TRACKER
N A C I R E M A E I R I A PR
PHOTOSHOOT
Brief: In groups we were given the word ‘American Prairie’ and this word then became the influence for a shoot. The word influenced the style and therefore the outfits chosen. Each member had their own role within the group. I shared the role of stylist and discovered the model. The shoot took place at Myerscough College in Preston- ideal for the country/western environment we hoped for. I have put the images in a magazine context for COMPANY magazine.
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E G A P E L B U O D D A E SPR
7 FASHION:
PHOTOGRAPHER:
CLARE RYAN
DAVID SCHOFIELD
Casting Call winner, Martha, enjoys a mix of playful materials. Masculine shirts + elegant lace + nude shades = perfect for a country retreat
way
prairie
the
Straw hat, £12, Topshop. Denim shirt, £20, H&M. Cream lace dress, £65, Topshop. Grey cable Socks, £10, Urban Outfitters. Worn brown boots, £75, River Island >
fashion
Y N A P M O C E N I Z A G MA
fashion Straw hat, £10, H&M. Plaid Shirt £8, Primark. Cream lace Leotard, £25, Topshop. Worn denim Shorts, £20, New Look >
Horse print shirt, £28, Topshop. Worn denim shorts, £20, New Look. Cream lace Leotard, £25, Topshop. Tan cowboy Boots, £30, Dorothy Perkins >
WWW.COMPANY.CO.UK
123
fashion Cream and lace Dress, £70, Unique at Topshop >
Denim waistcoat, £30, River Island. Nude and lace shirt, £30, Miss Selfridge. Worn denim Shorts, £20, New Look >
124
WWW.COMPANY.CO.UK
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Aims: To increase knowledge of upcoming graphic trends
To understand/apply the importance of brand guidelines To increase and develop a professional standard of finish ready for industry
Requirements: To begin this brief we had to choose two brands from a list given, I chose Eurostar PVT Ltd. (Indian jewellers) and Shoppers Stop (Indian department store). It was asked to apply a re-design to the companies- a full logo and symbol was required. Research was carried out into the target market for each company and the tone of the brand had to be understood. The logo’s had to appeal to a younger market to increase sales. The countries I decided to re-design to were India and China; therefore I had to research into both cultures extensively.
sHOPPERS STOP
INDUSTRY LEAD BRIEF
EUROSTAR PVT LTD
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D T L T V P R A T S O R U
E
ＥＵＲＯＳＴＡＲ ＰＶＴ ＬＴＤ
ＥＵＲＯＳＴＡＲ ＰＶＴ ＬＴＤ
Re-design of Eurostar PVT Ltd. to be branded for India
10
ＳＨＯＰＰＥＲＳ ＳＴＯＰ Re-design of Shoppers Stop to be branded for China
SHOPPERS STOP
ＳＴＡＲＴ ＳＯＭＥＴＨＩＮＧ ＮＥＷ
ＳＨＯＰＰＥＲＳ ＳＴＯＰ ＳＴＡＲＴ ＳＯＭＥＴＨＩＮＧ ＮＥＷ
ＳＨＯＰＰＥＲＳ ＳＴＯＰ ＳＴＡＲＴ ＳＯＭＥＴＨＩＮＧ ＮＥＷ
11
RUGBYFEST MERCHANDISE
Requirements: Frontup were looking to launch a range of RugbyFest branded merchandise to support the launch of RugbyFest. It was asked to create a range of mens tshirts, polos and hoodies as well as any fun promotional items to sit alongside the merchandise. The core message is that it is a fun/cool rugby festival with music, entertainment for all the family, but the focus will be on young men who like rugby. Research was undertaken into the market’s needs and upcoming graphic trends.
12
Aims: To increase knowledge of upcoming trends To understand/apply the importance of brand guidelines To increase and develop a professional standard of finish ready for industry
P U T N O R F Y B G RU
S O L O P D N
A S T R I H S T-
M M
M
RUGBYFEST
RF
ST
RUGBY FE 2011
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S ’ Y D O O TH
S E F Y RUGB
M
M
RUGBYFEST
M
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INDUSTRY LEAD BRIEF
Requirements: We had to choose either; classic, modern or future trend word and then research into this trend word. I chose the word ‘modern’ and research into relative graphics, materials and colours that I felt relate to the word modern. From this I chose to themes to contrast which were minimal contrasted with Graffiti/Street art. We were then asked to apply this new trend to the UMBRO Ramsey Jacket accordingly. The research had to follow in a story from general research to the chosen theme/s and then the application to the jacket.
15
Aims: To increase primary research ability To understand/apply the importance of current trend and story telling To increase and develop a professional standard of finish ready for industry
BY O R B UM
/ t r A t Stree i t i f f a Gr
Inside the jacket will contain this street art inspired graphic.
HIGH AIM
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Vs.
Minim
alist
Outside of jacket is minimal with cut ‘n’ stick lines.
AIM HIGH
Attention to every detail.
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