Olivia Roberts

Olivia Roberts Sport Inspired Shapes

1. Using varied shapes and lines to create a full picture; Using sinmple designs to create somet

2. Shapes that create and describe sports manoeuvres and positions; From the court structure, to

| Second Year Portfolio | fashion and brand promotion

3. How the lines of the court determine the players movements and style of play; The ball makes

This theme is aimed at the male market Gola sell to. Mainly for the older segment of 25-45; Men keen sports enthusiasts since their youth and would appreciate the sports inspired element and d products.

Olivia Roberts

| Contents | 1. gola project introduction page

17. interview board

2. power of three trend board

18. final idea board

3. gola customer profile

19. promotion idea

4. shoe and bag design

20. promotion idea

5. lookbook project introduction page

21. promotion idea

6. river island customer profile

22. creative cv

7-13. river island lookbook

23. creative cv

14. be safe live brief introduction page 15. primary data research 16. secondary data research

Project One: Gola L i v e Brief

Sport Inspired Shapes

This project was based around creting a new design for a classic product for a brand within a limited span of time. We had to research into designs and ideas that both fitted with the brands image and were on trend for the season.

First the type of customer had to be pin-pointed, for example the gender and age. Then base the design around what that type of customer would find appealing, but still making sure that it complimented Gola’s existing brand style and philosophy.

For this design it was all about expressing a classic british sport through the chosen shoe and bag. Creating a two pieces that the older man could appreciate.

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power of three trend board: Sport Inspired Shapes

Target Customer Brand preferences

Social media + Tech

1. Using varied shapes and lines to create a full picture; Using sinmple designs to create something visually pleasing.

2. Shapes that create and describe sports manoeuvres and positions; From the court structure, to movement of players.

3. How the lines of the court determine the players movements and style of play; The ball makes players position in a certain way.

This theme is aimed at the male market Gola sell to. Mainly for the older segment of 25-45; Men who have been sports enthusiasts since their youth and would appreciate the sports inspired element and design of the

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Robert Parker, 42

Lifestyle

Robert is a hard working family man who loves getting out of the house. When it comes to his buying habbits he will rarely veer away from the brands that he trusts. He likes brands that have established themselves and have a british hertiage feel to them. some of his favourite brands include Hobbs, Levis and Converse as he likes to keep things traditional, but stay up to date with the trends.

He loves spending time with family, but an occasional trip down to the pub with old friends isn’t said no to. He uses twitter and facebook to keep up with friends and family and to update himself with global and local news. He regularly sits down with his kindle to enjoy a steven king novel and a latte.3

shapes within Great British sports, specifically tennis; How the ball and racket move around the court.

Redford Bag

These designs fully evoke the sports theme that I wanted to create with this pattern style. I decided on the tennis theme because it is a classic British sport that is well known around the world and loved by many. I wanted to give it a strong characteristic which is why the bag depicts circles with diagonal lines over lapping, to signify the sweatbands both sportsmen and women. The colours were kept primarily mascuine in order to appeal to the desired target customer that I would aim to sell to.

Harrier Men’s Shoe Design by Olivia Roberts

Project Two: Interactive Lookbook This project was based all around working with a brand and seeing how we could create a lookbook for a new season collection. it tested our group working abilities and how we could create a whole new campaign for an autumn/winter collection for a specific brand. the requirements were a lookbook showcasing the new trend that had been created, as well as a 30minute video showcasing he trend in the style of the brand chosen. initially it was for missguided, but the shoots

Harrier Trainer

Theme: Sports Inspired Shapes

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Target Customer Social Media & Tech

Brand Preferences

Lifestyle

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Amber Green, 22 Amber has a passion for style and creativity. She likes to keep things simple but chic with her look.

She loves a heeled pair of boots and thick winter cucoon coat. She doesn’t wear much colour, but makes up for that with her choice of accessories that add a luxurious feel to her outfit.

Amber is a student currently studing Fashion Styling so her look is important to her.

Being a student she doesn’t have a lot of money available, but likes to save up for the occassional designer pair of sunglasses or bag.

She admires designers like Celine and Dries Van Noten. As well as mid market brands like Lavish Alice.

She enjoys shopping the highstreet as being on trend is important to her.

She enjoys Topshop, Office and Mac. Socialising is very important and she loves a good cocktail with friends at a fancy bar or restaurant.

Autumn/Winter 16 Lookbook

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The Jean

Embarcing

the

comfy,

but

keeping

it

classy.

Make a statement this Autumn/Winter by going casual with a twist. Why not stick to what is comfortable but mix it up and wear them out... at night!

This season it’s about sticking to your tried, trusted and tested pair of jeans, but dressing them up rather than down.

We want jeans to get the treatment they deserve and to be worn out on a night on the town, out for drinks, or even on a first date! We’re fed up of jeans being left for lazy days or casual meals. We want to see them out and enjoying themselves.

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Revival

To give you some inspo we’ve devised some must have looks for this season that will help you make the most of your denim.

It can be done in your own unique style, or if you need a bit of guidance we have created this unique A/W Lookbook to help you open your eyes to some gorgeous items and outfit pairings that will give your jeans a brand new look.

The one thing we love is statement shoes paired with a lavish looking coat and statement custom jewellery. This is a tried and tested look that is set to never fail. It will make any pair of jeans look like they were destined for the highlife.

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Make a Statement

Our model Megan wears:

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Layered Faux Fur Coat £75 | Satin Caged Bralet £26 | Ripped High-Waisted Jenas £36 | Burnt Orange Court Heels £30 | Gold coloured Link Necklace £18 | Black Strap Watch £20 |

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Keep It Real

Our model Chippo wears:

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| White Duster Coat £70 | Faded Ripped Jeans £40 | Gold Wrist Cuff £8 | Layered Bead Necklace £12 | Black Ribbed Body £18 | Black Transparent Court Heels £32

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Project Three: BeSafe Live Brief This project was based around re-creating a look for a brand that wasnted to reach out to it’s clientel on the importance of contraception. Working in pairs it was of importance that the brand received new communication through the way it advertises it’s products and established itself better as to who the products are aimed at. The overall goal was to collect both primary and secondary research in order to understand who the target customer would be, then it was a matter of creating a variation of advertisement capains and marketing ideas in order to givet he brand a new image and focus on what it aimed to achieve and who it aimed to sell to.

primary data 19% said instagram was their most vivted site.

58% of people said they use social media from 8pm onwards.

only 11% said they use twitter the most.

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55% of people surveyed said Facebook is their most used social netowrking account.

surprisignly 38% said they spend 2 hours or less on social media.

f 66% said they have never purchased through a site they have accessed via social media.

a massive 82% said they access social media through a smartphone.

only 4% said they use snapchat the most 15

secondary technology and social media usage data

interview

“AS A GIRL, I FEEL LIKE I’M MORE THAN LIKELY GOING TO BE JUDGED FOR HAVING CASUAL SEX...

BUT US GIRLS HAVE NEEDS TO!”

63% keep their 60% of Social 80% of users Mobile use smartphone Media time is prefer to connect generates 30% with them apart with brands of Facebook’s spent on from an hour through ad revenue Smartphones in a working day Facebook 16

98% of both 16-24s and 25-34s are now online

25% of Facebook users check their accounts 5 or more times a day

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the honeymoon phase: sex survival kit

the lone ranger: sex survival kit PICK

CHERRY L

UBE

this kit allows loving couples to explore and have fun, but also being safe at the same time.

the lone rnger is one for the guys.

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INES

THE HONEYMOON PHASE...

THE LONE RANGER...

for every guy that’s regularly out on the town, but likes to be safe and cautious. with every back up essential for a one night stand, you’ll feel refreshed in the morning with everything in this handy little box. always leave feeling fresh and knowing you’ve been safe.

UP L

TINGLE

LUBE

there are a variety of items within the kit to experiment and try something new in the bedroom. it could be a cheeky game of rolling the sex dice, or just using the lube packets. whatever suits you and your partner. this is for the both of you to play around with and be safe.

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the last minute lay:sex survival kit NAIL

LAST MINUTE LAY...

& BA IL CARD EXCUSE S

Olivia Roberts Home Address:

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the last minute lay if for those people that are a bit spontaneous and unorganised when it comes to doing the dirty. so have fun and be safe!

Term Address:

22 Burnside Crescent, Sompting, West Sussex, BN15 9TJ

P this kit holds everything needed for the unorganised and last minute one night stander. it’s got everything you’d need to venture into a one night stand with. making staying out both fun but relaible at the same time

curriculum vitae

e

Tel Number: (01903) 764185 Mobile Number: 07415945142 Email: olive.roberts93@ gmail.com D.O.B: 02/11/1993 Driving License: Provisional

Ladywell Halls, Ladywell Street, Preston, Lancashire PR1 2XE (As of September 2015)

r

s

o

n

a

l

:

Visual merchandising is a constant aspiration of mine, as being able to work visually and physically is something that constantly sparks my enthusiasm. One main goal within life has always been to work within the creative department of any industry or brand. Research elements and trend predicting/forecasting are the two key things

BODY

that compel me within my academic life. Analysing new trend elements and designing completely

WPES

new styles is something that has definitely become an avid interest since starting the course.

Trying

new

things

keen

interest

and

for

life

event

and back

and

exploring in

am

July

a

last

planning

variety year

to

I

take

of

places

took part

part again

has in

always a

in

local future

been 5K

a

race

events.

Reading is something that has always interested me and sparked my imagination. Trying new authors and being enthralled in a book for days on end is my way of unwinding.

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University Degree: B/A Hon in Fashion and Brand Promotion and Journalism.

A-Level Results: Drama: A* | Art and Design: A* | English Language: C GCSE Results: English Language: C | English Literature: C | Drama: A* | Media Studies: A | Dance: B/B | Science: B/B/A |

work

experience

Previously employed as a Sales Assistant for Clarks and Debenhams, as well as bartending for some prestigious events at Goodwood Race course. All three jobs taught me how to work as a team and how to control difficult situations. Experience was gained in visual merchandising and personal shopping at Debenhams, whilst working efficiently and effectively, as well as understanding customer behaviour, were skills developed through Clarks and Goodwood.

Being employed since 16 has provided myself with a strong work ethic. Giving me the willingness to always grasp opportunities with both hands in order to get where I want to be and to be completely job satisfied.

Achieving Sales Assistant positions for two well known high street brands has taught me a lot about how the retail industry works. Knowing how fast pace it is has given myself incentive to want to work in an industry that suits my active lifestyle.

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