Georgina Atkinson

Making clothes

Working with computers

Traveling

Fashion design

Social media

Blogging

GEORGINA ATKINSON Cooking Walking

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Taking photographs

Pinterest

Cycling

Dancing

Georgina Atkinson

CONTACT ME georgina_atkinson@hotmail.co.uk 07534368120 INTERESTS I am an ambitious, creative, hardworking entrepreneurial second year Fashion and brand promotion with photography undergraduate.

I make a variety of handmade items and have has some success selling these on my personal website.

Sourcing a variety of photos of interest to me on Pinterest (http://uk.pinterest.com/georginatkinson/) allows me to document my ideas.

EDUCATION B.A (Hons) Fashion and Brand Promotion with Photography: Expected degree: 2:1 A Levels: Textiles A, Photography B, Dance B, Maths D (AS) GCSE’s: 9 C or above

COMPUTER SKILLS

EXPERIENCE

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Little Manor: March 2015-Present date Trusted to handle money Requires initiative, team-working skills

Pr Id Ai Lr ACHIVEMENTS

Full clean driving licence

Completed Bronze D of E

Completed grade 3 in Saxophone

PR and ticket seller in Ibiza: June 2014 - Sept 2014 Traveled alone to Ibiza Trusted to handle money Visual Merchandiser: Sept 2013 - March 2014 Maintaining stands Working independently Trusted to handle deliveries ‘Hannah Cooks For You’- Dec 2012 Photographer for Cooking Website director of the shoots and final outcomes Saddlers bar in Lymm Village: Oct 2011- Feb 2011 Managing the bar single handed Trusted to manage money High Legh Golf club: June 2011 – Jan 2014 Waitressing, barmaid, prepping desserts helping to manage the restaurant Team working

PERSONAL PROJECT www.Geearte.com

@Geearte

@Geearte

Geearte95

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1.

Missguided are an empowering, bold and forward thinking online fashion brand. Offering their customers thousands of styles, with fresh trends being released everyday, all at affordable price. Influenced by Catwalks, celebrities, social media, bloggers and street style, Missguided have created an online fashion destination that encompasses and celebrates everything it means to be a girl in a digitally immersed world today

BREIF: Considering Missguideds two USP's of being an affordable trend-led fashion brand, a campaign theme has been created to promote a predicted trend with a chosen story behind the collection.

This has been done in the form of a Lookbook and a promotional video.

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Name: Rebecca Harrison Gender: Female Age: 20 Occupations: Third year student at Manchester University studying Art & Design Relationship status: Relationship for two years Favourite shop for clothes: Online; Missguided, Highstreet; H&m or River Island Other favourite shops: Boot, Aldi and Office Hobbies: Keeping a blog, drawing and taking photographs Favourite Food: Smocked Salmon and creams cheese on a bagel or a beef salad Car?: Doesn't have one, thinking of buying one when she has finished uni How often do purchase clothes online? Once a week or every other week

Day In The Life Of : •Wake Up: 9:00am, has a shower, using her Tresemme shampoo and conditioner, puts make up on using her Benefit foundation with her Elf brushes, Rimmel mascara and Benefits bronser , gets changed in casual clothes, and often wears her white converse trainers •Breakfast: 9:30am usually has a bowel of porridge or if it's the weekend goes out for a full English, out the house for 10:00am to be at uni for 10:30am for her first lecture •Lunch: 2:00pm, goes to Boots to get a meal deal, usually goes for a hoisin duck wrap or chicken and stuffing sandwich, with a volvix water and cereal bar, back to her next lecture at 3:00pm •5:00pm Leaves uni and either goes to the library to continue working for an hour or to the gym to do the legs bums and tums class, apart from or Tuesdays and Wednesday where she goes to her job at Nandos •7:00pm she makes tea for herself usual cod and cous cous with avocado, then either goes for a drink or continues to do work •10:00pm watches a bit of tele on demand usually 4od or itvplayer, until around 11:00pm usually real housewives of New Jersey or 8 out of 10 cats •11:00-11:30pm Gets into bed, does some drawing or reading then goes to sleep

OVERSTATEMENT Connecting Contrast

Autumn/ 3.

Autumn/Winter 15/16

ECCENTRIC OVERSTATEMENT

Autumn/Winter 15/16

19 3576 pantone 19 2524 pantone

19 3576 pantone

18 2985 pantone

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1414 51165116 pantonepantone 19 6394 pantone

15 5218 pantone

12 4604 pantone

18 5690 pantone

18 2985 pantone

14 5116 pantone

19 3576 pantone

18 2985 pantone 19 2524 pantone

the new seasons hues featuring a base of burnt orange that builds into an elaborate artistic design, allowing you to become more confident and yle.

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18 5690 pantone

1812 46045690 pantone pantone 15 5218 pantone

Autumn/Win IC ECCENTRIC OVERSTATEMENT ECCENTRIC OVERSTATEMENT OVERSTATEMENTAutumn/Winter 15/16 Autumn/Win 19 6394 pantone

Grasp the ininstated a avibrant blend that creates over eccentric style.

The clash of graphics graphics compliment one one another, another, givin givi season in a vibrant blend thatthis creates an over eccentric style.

The clash ofan graphics compliment one another, giving an engagement between Grasp theopulence opulence thisseason season vibrant blend that creates an over stated stated eccentric style.

The you clash of compliment style and Revel ininthe new hues featuring aa base burnt orange that into anmore elaborate artistic design, allowing allowingyou yo Revel inyour the seasons hues featuring a base ofthe burnt orange that builds into an elaborate artistic you tointo become confidentartistic and yournew style andsetting. setting.

Revel newseasons seasons hues featuring base of of burnt design, orange allowing that builds builds an elaborate design, unpredictable within your own style. r own style. unpredictable within your own style.

12 4604 pantone 15 5218 pantone

19 2524 pantone

19 3576 pantone

14 5116 pantone

19 6394 pantone

18 2985 pantone

18 5690 pantone 6799 PANTONE

12 4604 pantone 15 5218 pantone

PANTONE 8532 19 6394 pantone

PANTONE 8096 PANTONE 7652

PANTONE 1435

PANTONE 6784 PANTONE 2342 1

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#Break-A-Way It’s time to let down your hair with a fun, mischievous girls weekend away to a luxurious manor house. Adding style to your journey with a range of outfits fit for all activities, from afternoon tea to pillow fights on the stair case. This is a weekend away which won’t be forgotten, and neither will the outfits!

AW16

#Break-A-Way

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Promotional Missguided Video

Stage One, One letter revealed at at time to create #Missguided

Stage Two, Casual footage of model sorting her hair ourt between shots

Stage Three, Split screen of model spinning around

Stage Four, model placing hat over camera to reveal a black screen

Stage Five, text #Break, then #Break-A, then #Break-A-Way is revealed

Stage Six, model walks up to the camera and winks, ending the video on a black screen with the text #Missguided

https://www.youtube.com/watch?v=JaQH3J6RyHQ&feature=youtu.be

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About Gola: The Gola brand was created in a small factory in 1905. After surviving two World Wars Gola then blossom in the 1960s and 70s as the pre-eminent sportswear brand. Today Gola keeps true to its roots and has become one of the most enduring and endearing sportswear and fashion brands in the UK, making their mark on the fashion world. Gola creatively combine styles from the past with today's most desired trends

Brief: This project required us to develop a commercial and desired piece of footwear and bag for Golas SS16 collection. The designs must reinforce the brands British heritage, and include considerations to the primary market the designs will be targeted at.

SWE

CUSTARD C REAM

ETMEAL

DIGESTIVE BISC UITs

JD

BOURBON

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Targeted consumer

Jenny enjoys cycling in the outdoors and would therefore need a good quality trainer, vintage clothing and designs influence her fashion and lifestyle. She makes her own cushions and enjoys drinking tea.

Final Design Ideas

Harrier Shoe SWE

CUSTARD C REAM

ETMEAL

DIGESTIVE BISCUITs

JD

BOURBON

12.

Walker bag

SWE

CUSTARD C REAM

ETMEAL

DIGESTIVE BISC UITs

JD

BOURBON

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BeSafe has been supplying their customers with quality contraception for 7 years. They strive to help millions of countries become aware of the consequences of having unprotective sex, providing information on how to prevent disease, sexually transmitted infections and unexpected pregnancies. Known as a contraceptive brand who 'provides safety whilst having fun' BeSafe would like to capitalise on this message by educating users and increasing their brand profile.

BREIF: BeSafe want to improve the way they're feeding their customers information, they currently offer a wide range of contraceptive products online but BeSafe would like to make the consumer more aware of the reasons for each contraception and increase the sales of their products.

HOW CAN THIS BE DONE: Research into the target market and target consumer for BeSafe will initiate ideas, using primarily recourses such as surveys and focus groups and further current advertising research, will conclude what forms of advertising and where to use them will be most effective for our target consumer.

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BeSafe

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BeSafe

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Initial ideas BeSafe

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BeSafe BeSafe BeSafe

COMICAL

Comical Illustrations which would appeal to the target audience

Funny, light hearted images/ quotes on the packaging

Will make the male audience more likely to buy a condom for the humor value

RISQUE

Boudoir images, target audience will respond to

Sexual images such as kissing; squeezing; grabbing; bodies close together

Photography orientated on the packaging

Make the brand more mature, showing more risquĂŠ images relating to the product

SHOCKING

Make people realise the consequences of not using protection

Inspired by smoking adverts, showing gruesome but truthful images

People might be unaware of how serious some cases of STDs could be

Shock people/ scare people into purchasing the condoms

ILLUSTRATIONS

Portray the brand as a fun brand as well as serious

Gives the consumer ideas to use in the bredroom

Karma Sutra Illustrations will make the product more obviously to do with sex

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Customer Research

70% of 16-24 year olds couldn’t list or identify more than 3 STDs R

BeSafe

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Direct of action Include shocking/ graphic images of STDs onto the packaging and places of advertising to make people see the co sequences of unprotected sex

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BeSafe

Our target market want to know how to have better sex/ be given tips for how to perform better in the bedroom

Include ‘sex tips’ and information on what each sex likes within the bedroom on either the inside of the box or on the website for consumers to read

BeSafe

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BeSafe

People want to have a clear indication that the product is related to sex, customers in some cases thought the product were food

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Have images related to sex such as close up shots of kissing, squeezing, grabbing and bodies close together (stimulation images) on the packaging and places of promotion to clearly indicate the product is abou sex

BeSafe

BeSafe

Customers think BeSafe are inconsistent with their use of branding, packaging and promotion

Keep consistency throughout the branding, (packaging, website and all forms of promotion) R

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BeSafe

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BeSafe

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Market Research 41% of young people in the UK use at least 1-5 apps and 32% use from 6-10 apps within a week, only 3% of young people in the UK do not use apps

Direct of action Create an app for the BeSafe brand, where you will be able to find out information on the products and the brand

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BeSafe

BeSafe

60% of college students have been in a ‘friends with benefits relationship’

To sell the condoms at more college linked places, and adverts with stimulating images these students can relate to

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BeSafe

BeSafe

Ages 16-24 year olds access the social media sites the most, with 89% accessing them daily, sourced from a recent survey on Mintel carried out in 2014

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Create a pop up/ web banner advertising BeSafe, update BeSafe safes personal profile with promotional posts and offers which would appear to our target market

BeSafe

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BeSafe

40% of all cell phone users use social networking apps

Mobile takeover/ Pop up advertisment could be used to grab our target markets attention

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BeSafe

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BeSafe

Promotional advertisments Mobile Takeover

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STAGE TWO

STAGE ONE

X

SWIPE TO OPEN

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BeSafe

BeSafe’s mobile takeover first page, 6 curtains are revealed.

Customers can cancel the takeover by clicking the cross in the top right

STAGE FOUR

STAGE THREE Swiping across reveals A provocative image. A recorded audio message then plays, for this example a man/woman saying ‘Love Me’.

The selected curtains pops up bigger, then reveals an interactive ‘Swipe to open’ option

Three seconds later the product is revealed with the option to ‘Buy Now’

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Promotional advertisments Web Banner, Facebook page BESAFE WEB BANNER

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BeSafe

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BeSafe

This promotional web banner will pop up on social media sites used by the brands targeted consumer. A different curtain will be revealed every week

BESAFE FACEBOOK PAGE

No SIM

12:00

40% R

Search for people, places and things

BeSafe BeSafe

Status R

BeSafe

Photo

Check In

BeSafe 20 minutes ago Do you desire what’s behind this curtain, you’ll be interested in the Red box

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7 likes 14 Comments Like

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BeSafe 12 minutes ago Have a look whats behind the curtain with the Green box

42 likes 60 Comments

BeSafe

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BeSafe BeSafe 1220minutes minutesago ago

STUDENTS GET 10% OFF! Use code STUDENTSBESAFE at the checkout !

BeSafe R

BeSafe

LoveMe

3 Condoms Ribbed with extra lube for enhanced sensitivity and your pleasure

3 BeSafe® LoveMe Condoms

42 likes 60 Comments Like

BUY NOW

Comment

£2.50

Share

The brand personal Facebook page posting promotional and eye catching posts to get their consumers attention

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BeSafe

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GEEARTE

19.

Geearte.com

Geearte is an online fashion retail store, the idea to start my own brand initiation from my passion for making a variety of handmade things and a desire to gain a further knowledge of how to promote a selected brand.

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Promotional techniques-Webiste, Instagram, Twitter and Facebook account for the brand

Setting up an e-commerce website has allowed consumers to purchase items online and provides me with a platform to blog, and update on a regular basic

Constantly updating a Twitter Facebook and Instagram account to gain followers and awareness of the brand. This allows me to give consumers a clear indication of the brands identity.

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21.

Promotional Advert

Split screen to create a mirrored effect

Cropping the video and reversing the two sections on the right

Text follows the model as she moves towards the camera, placing her hat over the lenses revealing a black screen

Black screen to reveal Geearte.com

The model is then in a different outfit when the hat is removed from the camera as she walks back around

Text follows the model onto the screen ‘Online fashion retail store’

https://www.youtube.com/watch?v=29tepIoWkYM

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