Rachel Williams

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Contents Page 3 Project 1 - Nicce London 4 Nicce London Research 5 Research 6 Images used for lookbook 7 Video 8 Project 2 - Gola 9 Trend Board 10 Gola Designs 11 Project 3 - Besafe 12 Research Page 13 Key ideas 14 Final Piece 15 Creative CV 16 Contact Details

Double exposure Combining portait and seashore theme

Project one Nicce London www.nicceclothing.com

Nicce is a East London based unisex street wear based

Aim: - To develop team working skills - Use digital photography - Create a visual collection on a lookbook

Nicce London Research ....

A/W 15/16 Youth Forecast: I love Fake (Chosen the ones for the group photoshoot)

A/W 15/16 Youth Forecast: I love Fake (Chosen the ones for the group photoshoot)

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Nicce London Research ....

A/W 15/16 Youth Forecast: I love Fake (Chosen the ones for the group photoshoot)

Target customer •Female 16-25, festival goer, trend setter and innovative style.

•Day in a life.

•8:00am Get ready for school/college/uni/work. Gets dressed in clothes from Topshop, H&M and Primark. Uses beauty products from MAC, Maybelline and Rimmel.

•8:30am Gets coffee from Starbucks or Costa.

•8:45am Gets train, •9:00am Arrives at school/college/uni/work.

•12:00pm Gets lunch from Subway or Greggs.

•17:00pm Finishes school/college/uni/work.

•17:30pm Gets train home.

•19:00pm Has dinner from Nandos, Pizza Hut or Dominos.

•21:00pm Has shower using Tresemme and Imperial Leather.

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Images used for Lookbook

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https://www.youtube.com/watch?v=ej-DnuHxbvA

Outcome ....

We were working as a team. This can be challenging as were all but not always available at certain times. But managed to overcome this.

Out photos were suppose to be intended for missguided, but after feedback we had to change the brand to Nicce London for the photos to fit in Rachel Williams 7

Project Two Gola www.gola.com

Statement of intent .... to develop a commercial and inspirational footwear and bag collection for the Gola Classics brand S/S16 Collection

Pattern For the pattern i’ll be using the shape of the strawberry tart.

In the summer, British people add strawberries and cream to their desserts.

Customer For the female fans of football. company Sport Direct on their website or in their high street shop.

Colour The colour pink is one of the varieties of the Dolly mixture. It is in the design artwork of Spring/Summer 2016. The trend is called Psychedelic Summer.

Name: Rachel Williams Trend: Psychedelic Summer

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Gola Designs....

Name: Rachel Williams Shoe: Gola Classics ‘Harrier’ Trend: Psychedelic Summer

Name: Rachel Williams Bag: Gola Classic ‘Redford’ Trend: Psychedelic Summer

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Besafe

www.besafe.com

Aims: - To increase primary research ability - To indentify and analyse consumer behaviour and attitudes.

- To identify and analyse competitor activites and develop a POS Strategy - To increase and develop a proffessional standard of finish ready for industry

Research....

Products from Besafe website http://besafellc.com/besafereg-products.html TeaseMe Condoms •

Gently enveloped in silky lubricant and with a subtle but effective texture to heighten sensation for women, Tease Me condoms are very much the ladies choice of condom. Choose these if you want to show your considerate side while protecting you both against unhealthy risk.

Information about the product • Nominal width 53mm • Clear colour , lubricated and teat ended • Straight walled shape • Dermatologically tested • 100% electronically tested

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Key ideas....

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Final....

Outcome ....

This brief was a partnership. We had to each research certain parts of the brief, making sure we both did the work at certain times. to produce an advert of professional standard.

By researching this, we used the answers from the questionnaire we did.

Their answers were to make the advert with humour but sensible.

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My aim is to find employment within the fashion magazine industry, and to use the skills collectively to do the work required for the company.

My short term goal is to find wotk experience that would complement my long term aim. i enjoyed being part of and working in a team which will be advantage in the line of work that I would like to undertake as a career.

My personal goal is to finish with a good level unversity degree, and to find employment working as a team.

Education....

Unverisity of Central Lancashire - Fashion Brand Promotion and Photography Blackpool Sixth Form - BTEC Fashion and clothing - A Level Photography

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Skill Levels Adobe photoshop 5/5 Adobe illustrator 5/5 Adobe indesign 3/5 IMovie 2/5 Photography 4/5 Research on trends 4/5 Editing photos 3/5

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Contact Details...

Rachel B Williams 61, Holmes Road, Thornton-Cleveleys Lancashire FY5 2SG Home: 01253 855597 Mob: 07527307406 Email: rachelbethanywilliams@gmail.com