DANNIELLA JEAN JOSLIN-JACKSON
20
Danniella Jean Joslin-Jackson
RAMSEY JACKET
years of age
PORTFOLIO
LIBERTY OF LONDON
PICTURE BY KODA KUMI
CONTENTS
BRANDING BRIEF LEGENDS AND SECRETS
Free
2. CV 4.UMBRO 5.STYLING
www.djjjackson/portfolio.com
3.BRANDING 8.PR
Danniella Jean Joslin-Jackson
Danniella Jean Joslin-Jackson
Danniella Jean Joslin-Jackson
EMPLOYMENT HISTORY 2005-2009 Waitress and Bar staff, Cranage Hall, Byley Lane, Holmes Chapel, Cheshire, 4 years
PERSONAL QUALITIES * * * * *
2009-2010 Sales Advisor, River Island, Deep Dale Retail, Deep Dale, Preston, 3 months 2010 Sales Advisor, Attitude, Manchester Airport, Manchester, 7 months
INTERESTS * Fashion and Promotion * Dance ( including modern, ballet, contempary, freestyle and Jazz * Exercise ( particulary Boxasize, Running, Zumba and Swimming) * Researching
2010 Sales Advisor, Scotts, Trafford Centre, Manchester, 3 months WORK EXPERIENCE 2009 Fashion Assistant, Serendipity, Holmes Chapel, 1 week
Please feel free to contact the following people: Claire Webster - Former Manager
2008 Sales Assistant, Next, Northwich, Cheshire, 2 weeks
Cranage Hall
EDUCATION 2007 GCSE’s in 9 subjects, Holmes Chapel Comprehensive School, Cheshire 2009 BTECH National Diploma Fashion and clothing, Mid Cheshire College, London Road, Northwich, Cheshire, 2 Years MPP 2009 University of Central Lancashire BA (Hons) Fashion- Brand Management 3 Years
Excellent communicator Creative Self motivated Confident Honest and Reliable
• •
Byley Lane, Cranage Cheshire Phone: 01477536666 Nicky Kettlewell - Former Tutor Mid Cheshire College London Road Campus, London Road, Northwich, Cheshire Email; nkettlewell@midchesh.ac.uk .
Excellent communication skills including the ability to build rapport with a diverse range of people Knowledge of a w ide variety of f abrics, up t o date f ashion t rends and clothing s tyles and skilled in c oordinating clothes
•
Knowledge of garment construction with good sewing and pattern making skills
•
Sales experience including customer service, cash handling and operating cash registers
•
Food and drink service skills with a good knowledge of food health and safety
•
Strong creative skills demonstrated through designing clothing and accessories and dance performances
•
Excellent planning and organisational skills demonstrated through meeting tight deadlines under pressure
•
Computer l iterate with t he a bility t o use Microsoft Office, Computer A ided D esign, I nternet E xplorer, Illustrator, Photoshop and Email.
Knowledge of high quality brands; Cartier, Hugo Boss, Tommy Hilfiger, Tag, Omega, Mont Blanc, Bvlgari, Links of London, Superdry and Diesel
www.djjjackson/portfolio.com
Danniella Jean Joslin-Jackson
www.djjjackson/portfolio.com
Danniella Jean Joslin-Jackson
International Brief
Danniella Jean Joslin-Jackson
International Brief
Danniella Jean Joslin-Jackson
THE BRIEF The aims o f this b rief w ere t o increase k nowledge of u pcoming graphic trends, to u nderstand/apply the importance o f brand guidelines a nd t o
In t his brief i had to s elect two brands and c reate a logo f or them and aim it at a target market in one of the following countries; Brazil, Russia, India and China.
SHOPPERS STOP
歐
洲
之 星進
出 口
THIS LOGO IS RED AS THIS IS THE MOST POSITIVE COLOUR IN CHINA. THE TREE IS GOLD TO SIGNFY THE JEWLLERY AND THE WRITTING IS TRADITIONAL CHINESE
出
口
increase and develop a professional standard of finish ready for industry.
洲
eurostar
歐
eurostar
之 星進
JEWLERY
GOLD RED
SHOPPERS STOP
INSPIRATION I got all my Inspiration for this brief from the culture of china as this is the cunture I choose. I founf this really interesting how colours had such a strong meaning in this country
STRUCTURE
SHOPPERS STOP THE FLOWER ON THIS DESIGN HAS COME FROM THE BLOSSOM TREE THIS WAS MY MOST INSPIRATIONAL RESEARCH. I HAVE KEPT THE FONT SIMPLE SO IT IS TARGETED AT A SELECTION OF PEOPLE
牛仔喬斯林傑克遜
CHINA www.djjjackson/portfolio.com
Danniella Jean Joslin-Jackson
www.djjjackson/portfolio.com
Danniella Jean Joslin-Jackson
Danniella Jean Joslin-Jackson
UMBRO
Danniella Jean Joslin-Jackson
UMBRO RAMSEY JACKET <<HEADPHONES
ENERGY
inspiration came from light trends on WGSN and when questioning the customer they said that they were most likely to go running in the dark rather than the day espeacially in the winter.
<<The objective of this breif was to recreate the signiture Umbro Ramsey Jacket. Three themes were given; Classic, Modern and Future. I choose to use Future as i felt the research was easiest for me to find and i found this theme more interesting than the others.
My final design was Choosen for running as i thought this was most appropriate for a sports company. I created a questionaire to understand the customer abit more. I then took this questionaire and used the information to design the jacket. The customers oppinion was vital as the jacket would cost alot of money so if it was of any use they wouldnt sell.
www.djjjackson/portfolio.com
Danniella Jean Joslin-Jackson
On the sleeve there is an Mp3 player that has an SD card to transfer the music easily, this is then attached to the headphones that are intergrated in the neck of the jacket, they can be clipped off if the customer wanted to wear the jacket in the day without the headphones. THE MATERIAL IS BIONC LYCRA THAT PERSPIRES WHEN YOU ARE COLD AND COOLS DOWN WHEN YOU ARE HOT. THE WHITE LINES DOWN THE SIDES ARE REFLECTORS FOR WHEN THE GARMENT IS BEING WORN IN THE NIGHT. ALSO AVAILABLE IN THESE COLOURS +
www.djjjackson/portfolio.com
Danniella Jean Joslin-Jackson
styling!
Danniella Jean Joslin-Jackson
This is a styling brief were the theme was “Legends and Secrets
Danniella Jean Joslin-Jackson
styling! LEGGINGS- H&M BOOTS- RIVER ISLAND JACKET- VINTAGE NECKLACES- PRIMARK
THE
”. CLOTHES The clothes were mainly inspired by the current trend at the time of lace with layers and military boots. The main focus for this shoot was how the light pink and cream dresses and tops were contrasted with a harsh leather jacket and the chunky back boots
LEGEND AND SECRETS
RIVER ISLAND £140
Fairy light, bri ght , colourful, soft lighting.
LOCATION The Cocktail Factory
www.djjjackson/portfolio.com
The Cocktail Factory is a bar located in the centre of Preston. The Cocktail is so unique and the decore is contempary and stylish.
CATHERINE HOLSTEIN
TOP- H&M BAG- MISS SELFRIDGE SHOES- PRIMARK FLOWER CLIP- MARKET
Danniella Jean Joslin-Jackson
www.djjjackson/portfolio.com
Danniella Jean Joslin-Jackson
Danniella Jean Joslin-Jackson
Danniella Jean Joslin-Jackson
LIBERTY OF LONDON
LIBERTY OF LONDON
PRESS PACK LIBERTY OF LONDON HAS BEEN SYNONYMOUS WITH LUXURY AND GREAT DESIGNS FOR OVER 135 YEARS KNOW AND THIS COLLECTION IN NO EXEPTION. THE KEY LOOKS IN THIS COLLECTION ARE THE SILK SCARVES AND TIES, FORMS OF PLANTS AND THORN ROSE HIP FOUND ON SHIRTS AND WINTER PLANT FORMATIONS OF BRACKEN ILLUSTRATE THE IMAGE OF MR ROCHESTER ROAMING AROUND HIS ENGLISH COUNTRY ESTATE.
THIS IS A PRESS PACK FOR A LIBERTY OF LONDONS MENS WEAR COLLECTION.
LIBERTY OF LONDON 2011
dark blue, parquet silk scarf
LOOKBOOK
£ 195.00
PRESS RELEASE LIBERTY OF LONDON MENSWEAR 2011
LIBERTY OF LONDON 2011
blue regular, thomas, cotton, shirt £165.00
LIBERTY LIMITED COLLECTION PRESS DAY 15 AUGUST 2010 LIBERTY OF LONDON GREAT MARLBROUGH ST LONDON W185AH
PRESS DAY INVITE
THIS IS THE LOOKBOKO THAT IS AVAILABLE ONLINE AND PRINT BASED. IT IS SIMPLE YET INFORMATIVE. EVERY PIECE OF PROMOTION HAS THE THREE LINES ON THE PAGE SO THAT THEY ALL LINK TOGETHER AND IT FLOWS BETTER.
+442077341234 PRESS@LIBERTY.COM WWW.LIBERTYOFLONDON.COM FEATURING LIBERTY OF LONDON AUTUM/WINTER 2010 COLLECTION ARRIVAL TIME FROM 1PM
THIS IS THE INVITE TO THE PRESS RELEASE PARTY THAT WILL BE HELD. IT WILL BE HELD 6 MONTHS PRIOR TO THE RELEASE OF THE COLLECTION.
www.djjjackson/portfolio.com
Danniella Jean Joslin-Jackson
www.djjjackson/portfolio.com
Danniella Jean Joslin-Jackson
LIBERTY OF LONDON
Danniella Jean Joslin-Jackson
LIBERTY OF LONDON
Danniella Jean Joslin-Jackson
FIRST PAGE Liberty of London
Limited edition i
|
THE LOADING PAGE IS A LOGO THAT I TOOK FROM LIBERTY OF LONDONS EXISTING PAGE AND THE COLOUR OF IT IS THEIER SIGNATURE COLOUR. THE SIGN SPINS AROUND WHILE EACH PAGE LOADS UP.
WEBSITE P
|
M
|
J
|
G
|
B
|
R
THE WEBSITE IS FOR THE NEW COLLECTION. IT IS SIMPLE LIKE THE PROMOTIONAL ITEMS AND I HAVE TAKEN ELEMENTS OF THE REAL WEBSITE AND ADDED THEM TO MINE.
Liberty of London
Limited edition
contact us: +44 20 7734 1234| timeless pieces|mens wear autum/winter 2010
SCARVES TIES THE ZOOM BOX WHEN YOU HOVER OVER THE ITEM A SMALL ICON ON THE SIDE APPEARS IN THE CORNER (ZOOM BOX) THIS ALLOWS THE CUSTOMER TO EXAM THE QUALITY OF THE PRODUCT AND TO SEE UP CLOSE WHAT THE PATTERN IS.
SHIRTS
contact us: +44 20 7734 1234| timeless pieces|mens wear autum/winter 2010
Liberty of London
Limited edition
size p|| rice 37 200
loading.....
|
£165.00
matirial 100%
link :// . . . / / / / / - - - ,- - - /56310
OBJECTIVE THE OBJECTIVE OF THIS BREIF WAS TO DESIGN A PRESS PACK THAT WILL BRING IN NEW CLIENTS AND TO LET FASHION MAGAZINE AND REGULAR CUSTOMERS KNOW ABOUT THE NEW COLLECTION BEFORE ANYONE ELSE.
THE PAGE IS CLEAR SO THAT THE MAIN FOCUS IS ON THE PRODUCT RATHER THAN WHATS GOING ON AROUND IT. contact us: +44 20 7734 1234| timeless pieces|mens wear autum/winter 2010
www.djjjackson/portfolio.com
Danniella Jean Joslin-Jackson
www.djjjackson/portfolio.com
Danniella Jean Joslin-Jackson