Lucy Moseley Portfolio
Curriculum Vitae Oasisman Brand Development Photography & Styling 1 Photography & Styling 2 Umbro Trend Reseach
Oasisman project1 Aims: - Further develop and refine market research skills - Promote an understanding of commercial viability - Develop written ability in the form of market reports - Visual presentation development An existing fashion related company was chosen to launch a new product/ re-vamp an existing product or service that’s gone off the boil. Research was conducted in the particular area of the market to justify that there is a sufficient gap to be filled with the new product. Four different forms of promotion were required to promote the new product.
Lucy Moseley
Curriculum Vitae
Contact Details
Education
Term Time Address
Currently
14 Ripon Street Preston Lancashire PR1 7UL
Studying BA (hons) Fashion & Brand Management
Home Address 7 Vinery Way Cambridge Cambridgeshire CB1 3DR Home Phone: 01223 410512 Mobile: 07895105102 E-mail: lucy.moseley@hotmail.co.uk References On Request
A-levels B Photography C English Combined C Psychology
AS-level D Philosophy
GCSEs A English Literature B English Language & History C Maths, Science Dual Award, German, Religious Studies, Drama, Child Development
Work Experience Oasis June 2010 – September 2010 December 2010 – January 2011 Responsibilities: * Retail Sales Assistant * Visual Merchandising
Debenhams October 2008 – August 2009 Responsibilities: * Retail Sales Assistant on Menswear dept
Photography Mac & Windows Photo Studios - Microsoft Office - EnjoysTeam Work - Creative Shoot Directing - Illustrator - Takes Initiative - Leadership IT Literate - Photoshop - Organised - Good Time Management Styling - In Design VM - i movie
I chose the brand Oasis, my new product was creating a menswear range called Oasisman. My four chosen forms of promotion for Oasisman were : - Website - E-shots - Visual Merchandising - Press Pack
project1 Website
Oasisman Brand Development
project1 E-shots
Oasisman Brand Development
project1 Visual Merchandising
Visual Cube, used on shelves above different areas instore. Each cube has the same six images on, can be arranged with all same side facing out or a mix of sides. Shows how item looks on a person
Oasisman Brand Development
project1 Press Release
OASISMAN PRESS OFFICE 262 - 264 Regent Street, London, W1B 3AQ
Call: 020 7297 0040 Email: Press@oasisman.com
Oasisman Brand Development
Photography & Styling project2
project2
Aims: - To develop research skills & brain storming in groups - To develop the use of digital photography - To enhance presentation techniques - To develop team working skills Decide what Road Trip means – what is the look? Classic jeans and T-shirt looks, tomboy, punk, leather etc. Look at style.com, WGSN, Trendstop.com for an A/W11 catwalk show for inspiration and to base your shoot around, and compile mood boards for the overall feel of your story. Working with Martine Alexander Title - Roadtrip Trend - Vintage with a Modern twist Location - The New Hall Inn Preston My Role - Photographer, Photo editing, Art Director, Styling & Clothes sourcing.
Photography & Styling 1
project2
Photography & Styling 1
Photography & Styling2 project3
project3
Aims: - To develop research skills - To develop the use of photography & styling with Fashion & Brand - To practice and enhance presentation skills - To develop team working skills Working in small teams research into a spring/summer 2011 trend. Assign roles within the group: photographer, make-up , hair, location etc. We had to find a location and models our selves. Considering brands, promotion location - billboard, magazine etc. Trend - Glamour Goddess Location - Eaves Hall, Clitheroe My Role - Photographer, photo editing, photo director, contacting location.
Photography & Styling 2
project3
Photography & Styling 2
Umbro Trend Research project4
Project4 Fabric: Cotton Heavyweigh Bushed Back Colour fades when washed/worn
Aims - Understand the importance of current trend and story telling - Increase and develop a professional standard of finish ready for industry Examine trend information for Autumn/Winter 2012 through focused research from a variety of sources and select one theme: -Classic -Modern -Future Areas to condsider: surface texture, pattern, trims/details. graphics. photography and colour palettes. 1 Research Moodboard 1 Trend Board 1 Final design 80s inspired character detailing Red embroidered Umbro logo ensures even when jacket looks old logo will still be in place. Red Ribbed cuffs, collar, waist band. Red plastic zip with metalic zip pully.
Umbro Trend Research
project4 Space Invader style character printed on the jacket with a slight sheen finish. Stiching in bright yellow through out whole of jacket
C-99 M-97 Y-3 K- 0 R-46 G-49 B-146
C-0 M-99 Y-97 K-0 R-237 G-28 B-36
80s Mood Board
C-4 M-0 Y-93 K-0 R-255 G-242 B-0
Pixel Trend Board
Lucy Moseley Portfolio Umbro Trend Research