Melissa Burgess Portfolio
Melissa Burgess
Contents
C.V Project 1- Trend Research Project 2- Product development Project 3- Photography Project 4- International Branding
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Melissa Burgess
C.V
Name: Melissa Burgess Address: 48 St Lukes Road, Crosby, Liverpool, L235SZ. Tel. No: 0151 924 7827 Mobile No: 07875528939 Email: melissasophieburgess@hotmail.co.uk D.O.B: 15/03/1991
Personal Statement
I am currently studying Fashion and Brand promotion and Marketing at the University of Central Lancashire and would like to pursue a career in Marketing, Advertising and Promotion. I feel that I am a hardworking individual with a friendly and polite personality and have good time management skills gained from my University course and part time job. I have worked in retail for over three years and have experience working in teams and also performing individual tasks. As I am entering my final year of study, I hope to gain work experience in relation to my course to help with my final year.
Education: University:
University of Central Lancashire (UCLAN).
College/High School:
Sacred Heart Catholic College, Crosby, Liverpool.
Qualifications:
University degree:
Fashion Brand Promotion and Marketing, working towards BA/BSC (Hons).
A-Level:
Textiles- B Business Studies- B English Literature- C
GCSE:
Textiles- A* R.E- A* Mathematics- A English Literature- B English Language- B Art- B French- B Business Studies- C Dual Award Science- CC
Melissa Burgess
C.V
Work Experience February 2008- Present Sales Advisor-Part time Liverpool FC Official Club Superstore Liverpool ONE 7 South John Street Liverpool My responsibilities within the store are; customer service, handling money, working with stock, printing shirts and keeping a clean and tidy environment. Skills I have obtained from working here are: • Communication skills • Working in a team • Acting on my own initiative • Problem solving • Customer Service
SOFTWARE/SYSTEM SKILLS I have completed the ECDL (European Computer Driving Licence) at grade B and have experience using the following software: • Microsoft Word • Microsoft Excel • Microsoft Publisher • Microsoft PowerPoint • Adobe Photoshop CS4/CS5 • Adobe Illustrator CS4/CS5
References References available on request.
Melissa Burgess
Project 1 Trend Research
Project 1
Melissa Burgess
Trend Research- Umbro Introduction:
Trend predictors work several years in advance, so must have a deep understanding of what will become ‘current’ as opposed to what is ‘current’. It is very important for both product areas and market levels within the sportswear and fashion sectors to be in line with or indeed ahead of the pack. Both the design of the products and the style/format the promotion takes need to be directional, and take into account the various shifts occurring in the market place. in other words, you need to have your finger on the pulse, and to achieve this you must use the research sources at your disposal, various forms of market intelligence and your creative intuition.
Aims:
- To increase primary researching ability. - To understand/apply the importance of current trend and story telling. - To increase and develop a professional standard of finish ready for industry.
Brief:
Examine trend information relating to Autumn/Winter 2012 through focused research from a variety of sources, and carefully select on theme, which appeals to you from the three presented. - Classic - Modern - Future. Show how the chosen trend can influence the Ramsey Jacket.
Learning Outcomes:
- Identify and implement a wide range of research sources and methodologies. - Interpret solutions through a knowledge of trend/colour direction. - Debate the appropriateness of creative solutions to specific problems. - Select, justify and apply appropriate methods of presentation/layout. - Demonstrate a professional level of computer competence in relation to graphic solutions. - Apply imaginitive and creative solutions to a range of promotional problems.
Inspiration
Future
Final Design
Phase Change Material- Self Regulating Temperature Control
Ribbed jersey-knit cuffs, collar and waist band
Metallic Thread Ear Phones inside the collar
Polyester
Melissa Burgess
Project 2 Product Development
Melissa Burgess Introduction:
Project 2 Product Development
You are required to launch a new product or service for an existing company. This product should be innovative and exciting and open new markets for your chosen company. The product also has to be commercially viable and specifically related to the fashion industry- it does not have to be clothing.
Aims:
- To further develop and refine market research skills. - To promote an understanding of commercial viability. - To develop written ability in the form of market reports. - To continue visual presentation development.
Brief:
You are required to choose an existing fashion related company and launch a new product or re-vamp an existing product that has gone off the boil. Once you have chosen your product/company, you then have to research that particular area of the market and justify why there is a sufficient gap to be filled by this new product or re-launch. This will involve extensive research and target customer examination. You then have to decide on the best method of promoting your new product/company and produce the necessary promotional material.
Learning Outcomes:
- Identify and implement a wide range of research sources and methodologies. - Illustrate an ability to thoroughly analyse research and select appropriate media for practical solutions. - Demonstrate a professional level of computer competence in relation to graphic solution. - Apply numerical skills in relation to budget considerations. - Apply writing skills to a professional standard across a range of academic requirements. - Demonstrate an ability to plan and manage time in respect of an increased work load. - Apply imaginative and creative solutions to a range of promotional problems.
Melissa Burgess Company: Converse Product: ‘Enviro-Chucks’- Chuck Taylor All Star shoes made from recycled materials.
USP: Environmentally sourced shoes.
POS Promotion
The tree shelving unit and nature mural reflects the environmental aspects of the USP whilst the tyre wall mounts represent where the recycled rubber soles come from.
Adshel
Enviro-Chucks
“We make the world we live in and shape our own environment”
Melissa Burgess Billboard
“We make the world we live in and shape our own environment”
Enviro-Chucks
Melissa Burgess
Project 3 Photography
Melissa Burgess Introduction:
Project 3 Photography
Look at most promotional adverts and displays and you will see that one of the most common mediums used is that of photography. Photography and brand promotion are intrinsically linked, in most campaigns you develop between now and graduation, photography will play a major role. It is therefore essential that you get to grips with styling, studio work and working with a professional photographer, in order that you get the best results from your creative ideas.
Aims:
- To develop research skills and brain storming in groups. - To develop the use of digital photography. - To enhance presentation techniques. - To develop team working skills.
Brief:
Decide what road Trip means to you- what is the look? Classic jeans and T-shirt looks, tomboy, punk, leather etc. This is a group based project and within your groups you are required to organise and style a photo shoot, reflecting the Road Trip theme.
Learning Outcomes:
- Identify and implement a wide range of research sources and methodologies. - Debate the appropriateness of creative solutions to specific problems. - Select, justify and apply appropriate methods of presentation/layout. - Illustrate an ability to thoroughly analyse research and select appropriate media for practical solutions. - Display an ability to communicate and participate in team projects.
Melissa Burgess
Project 4 International Branding
Melissa Burgess
Project 4 International Branding
Introduction:
India has been acknowledged by many business pundits throughout the world as one of four countries who are likely to make a significant impact on the economic profile of the world, they are commonly referred to as the BRIC countries; Brazil, Russia, India and China.
Aims:
- To increase knowledge of upcoming graphic trends. - To understand/apply the importance of brand guidelines. - To increase and develop a professional standard of finish ready for industry.
Brief:
Select two brands from the five listed and apply a re-design to the companies. A full logo is required for one of the BRIC’s (Brazil, Russia, India, China). Consider the customer profile for the brand and you must communicate the tone of the brand. Moving forward, the client would like the brand product not only to appeal to the current customer, but also to appeal to a younger customer profile to increase sales and profit reflecting higher price and quality.
Learning Outcomes:
- Interpret solutions through a knowledge of trend/colour direction. - Debate the appropriateness of creative solutions to specific problems. - Select, justify and apply appropriate methods of presentation/layout. - Apply imaginitive and creative solutions to a range of promotional problems. - Select and apply the most appropriate IT solution to a given problem or task.
珠寶
Eurostar
珠寶
Indian Jewellery company re-branded for the Chinese market.
Eurostar
Final Logo
歐元星
Black and White
Eurostar 歐元星
Black Background
Eurostar 歐元星
C- 0% Y- 0% M- 0% K- 8%
家具配備
Seasons 家具配備 Furnishings
Indian homeware company re-branded for the Chinese market.
Final Logo
Seasons
季節的家具配備 Chinese Translation for ‘Seasons Furnishings’
Colour Version
Black Background
Seasons
Seasons
季節的家具配備
季節的家具配備
C- 15% Y- 90% M- 100% K- 10% C- 85% Y- 100% M- 10% K- 10%
Melissa Burgess
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