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Page 3 Curriculum Vitae Page 4 Project One: Brief Page 5 Project One: Research Page 6 Project One: Final Piece Page 7 Project Two: Brief Page 8 Project Two: Concept Page 9 Project Two: Final Images Page 10 Project Two: Final Images Page 11 Project Three: Brief Page 12 Project Three: Social Media Page 13 Project Three: Print Promotion Page 14 Project Three: Viral Campaign
3 Personal Statement My main goal is to have a successful career in the fashion industry, during my course I have developed a range of skills that will be beneficial to my career. I am very interested in fashion media and enjoy visiting various galleries and exhibitions to obtain information for my projects. Along with being interested in fashion I am also interested in travel and various different cultures, I would one day love to work abroad.
Work Experience September 2010- Present Next Retail -Working as part of a team -Customer service -Being involved within phase changes, which involves selecting stock and displaying it on the shop floor in a way that will help it to sell.
September 2009-Present University of Central Lancashire Bachelor of Arts with Honours in Fashion Brand Management. Modules including: Intro to Fashion and Brand Promotion Introduction to Colour Digital Imaging for Fashion Intro to Trend Introduction to PR and Media within Fashion Product Development September 2002- May 2007 Fashion Enterprise Millfield Science and Performing arts college Online Development and Practice English Literature: B English Language: C Art: C Media Studies: B Religious Studies: B Textiles: C Drama: B
April 2009-Present The Bull Hotel, Public House -Working as part of a close knit team - Taking both food and drinks orders -Ensuring that drinks orders are taken correctly so that the company doesn’t lose money. May 2008- June 2009 Premium Concepts, Telesales -Taking and managing phone calls in a professional and clear manner -Administration -Creating sales and leads for the company
dress: Term time Ad Court 9 Malthouse Preston Lancashire PR2 2PH
Home Addr ess: 32 Willows Av Thornron C enue leveleys Lancashire FY5 3AY
07545957392
Email Addresses natbrown2212@aol.com nbrown3@uclan.ac.uk
brief Brief: Part 1: Examine trend information relating to Autumn/Winter 2012 through focused research from a variety of sources, and carefully select one theme, which appeals to you from the three presented. 1. 2. 3.
Classic Modern Future
Develop the theme by researching surface texture or pattern, trims/details, graphics, photography and finally colour palettes. These may emerge from existing AW2012 trend themes. Brief: Part 2: Show how the chosen trend can influence the Ramsey Jacket.
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research board
Umbro Modern
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Final Board
Umbro Tailored by you Your Jacket Front
Home
About
Delivery
FAQ’s
Tutorials
BASKET
Step one, Choose your colour
Step two, Choose your rib colour Step three, Choose your logo colour
Step four, Choose your transfers
Switch to back view
Drag the transfers onto the jacket
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brief Brief Decide what Road Trip means to you – what is the look? Classic jeans and T-shirt looks, tomboy, punk, leather etc. Look at style.com, WGSN, Trendstop.com for an A/W11 catwalk show for inspiration and to base your shoot around, and compile mood boards for the overall feel of your story. You will need: � Project Director � Model Scout � Location Scout � Photoshoot Liaison/Art Director � � � �
on/Art
ot lias Photosho r directo
ctor
Project Dire
Graphic
Artist
t
Model Scou
t
n Scou
Locatio
Stylist
Clothing Manager Stylist Researcher Graphic artist
Clothing
Manager
Researcher
concept
Road Trip
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Final Images
R AD Trip
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final images
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brief
Brief Part one You are required to select from the following lifestyle or sport-clothing brand. • � � �
JD sports Size Missgided Bank
Analyses their existing image, brand and communication tone. You must develop an online marketing campaign for your brand. Think about covering as many aspects as possible for their website.
Brief Part Two You are required to select from the following lifestyle or sporttclothing brand. • � � �
JD sports Size Missgided Bank
Develop a viral marketing concept & video for your selected brand
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social media
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print based promotion
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viral campaign
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