ERIN ROSE STUBBS PORTFOLIO FM2022
ERIN ROSE STUBBS
CONTENTS:
75 Bakewell Drive, Beech Hill. Wigan WN6 8QH. erinrosestubbs@hotmail.com 07909993827
P E R S O N A L S T AT E M E N T
CV
PAGE 1
PROJECT ONE: GOLA
PAGE 2-6
PROJECT TWO: RIVER ISLAND
PAGE 7-14
PROJECT THREE: BE SAFE
PAGE 15-24
From an early age, interest in the media and all things digital has been an extreme fascination of mine. Ways in which things can be manipulated to fit a desired look always intrigued me and it is exactly this that enabled me to distinguish what direction to go in education wise. Ultimately, it would be a dream of mine to eventually work alongside a magazine – whether this is magazine editing, post production or just general assisting. Due to my father being in the army, my life has been pretty nomadic. Experiencing this has led me to gain great communication skills as well as patience. It is essential that when working in the
specific field of work that you are able to communicate well with others yet it is also vital that you can take initiative and be confident in your independence. E D U C A T I O N Ba Hons Fashion and Brand Promotion with Photography: still to be obtained A-LEVEL – English Literature: C, Photography: C, Media Studies: B I received 10 GCSE’s including English Literature: B, English Language: B, Maths: C and Science: B WORK EXPERIENCE
Employer:
Sheree
Toolan
Currently, care assisting a severely disabled child is my part time job. Although the job is hard, it is extremely rewarding. Roles consist of giving medication, helping around the house and most of all, just being a companion for Daniel. People seem to see care work as a chore whereas personally, it’s something I enjoy doing. Within this field of work it is vital that you are able to listen to direction attentively as well as the ability to understand. Although this career is far from what I ultimately want to do, it’s a step in the right direction as it builds a groundwork of skills that are desirable.
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PROJECT ONE:
TRANQUILITY RULE OF THREE TREND BOARD
Since 1905, Gola has been producing unique yet stylish trainers that are reflective of their British heritage. It is this that sets them apart from any other brand. Gola ask that UCLan students design an innovative and exciting footwear and bag collection for SS16. With this in mind, it is important to extensively research upcoming trends so that if chosen, the collection will be popular with potential customers. Designs should portray Gola’s brand identity as well as conveying that you are able to take research and apply it to the designs without it being too literal. The collection must correlate and communicate all original concepts.
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CUSTOMER PROFILE
CUSTOMER PROFILE
MEDIA:
MEDIA: BRANDS:
Tranquility is a unisex collection aimed at those who are fashion conscious and trend aware. It is vital for them to maintain an attractive appearence yet by no means are they narcisistic.
BRANDS:
LIFESTYLE:
4.
Tranquility is a unisex collection aimed at those who are fashion conscious and trend aware. It is vital for them to maintain an attractive appearence yet by no means are they narcisistic.
Helen Anderson, 24.
Helen is an image conscious blogger who uses social media to promote herself as a brand. She takes pride in her appearence and is not afraid to make a statement. Normcore is her favourite trend as she likes to be stylish yet have an aspect of comfortability. With brands, she drawn to ones that are understated and don’t have as much recognition as competitors. E.g, instead of Starbucks, she prefers Cafe Nero. She is work motivated and strives for the best in life. As well as this, she will never settle for second best.
Josh Roberts, 20.
LIFESTYLE:
Josh is a photography student with the dream of moving to America to pursue a career as a documentary photographer. He is single and tends to focus on his work ethic most predominantly. He likes to take care of himself and his appearance and will ever so often treat himself to a new garment and/or pair of shoes. Image is everything with his kind of profession so it is vital to distinguish an identity and be recognised for it.
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WALKER
The brief required a Gola bag and trainer design in response to the original ‘rule of three’ trend board. It was vital that both the designs reflected the initial concept as well as being innovative and wearable. The final outcome had to be not only appropriate for the customer but also reinforce Gola’s brand identity - this being ‘authenticity’ and ‘originality’. Due to Gola being renowned for their traditional ‘British heritage’, it was key to keep this in mind when designing. The final designs were to connote a British seaside but without being too stereotypical. It was essential to keep designs conventional and reflective of the seaside concept but in a discreet and fashionable way. ERIN ROSE STUBBS UNISEX SHOE THEME: TRANQUILITY
HARRIER
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PROJECT TWO INTERACTIVE LOOKBOOK With over 60 years of experience, River Island consider themselves as a ‘the perfect store to pick up everything you need for a brand new head-to-toe look’. This project requires in-depth research behind the brand as well as sourcing information on upcoming and popular trends. With this information, in groups, it is desired to create a lookbook using images from an arranged photoshoot. The group members must have assigned roles in order to create structure. Focus on styling and props is key as it must look reflective of the brand as well as professionally put together.
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CUSTOMER PROFILE
The Jean Revival is aimed at women who are not afraid to stand out and take pride in their appearence. As well as this, they are very ambitious and are perfectionists in every aspect of their lives. They follow bloggers on instagram to gain inspiration for outfits and looks as well as frequently reading Vogue and Elle to see what’s in!
THE JEAN
MEDIA: BRANDS:
LIFESTYLE:
8.
Who says jeans are just casual attire? Our trend begs to differ! AW16 is in for a treat with our new collection - The Jean Revival. There is a pair for everyone; all shapes and sizes. And girls, adrogyny is in! Out with the dresses and in with the denim.
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REVIVAL
Normcore is in and it’s here to stay! To acheive the perfect evening look, pair your favourite denim companion with a bold golden statement piece to add a sophisticated (yet not overpowering) edge. This lookbook includes some helpful ways on how to piece this sassy trend together!
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White Duster Coat £56 Black Vest £12 Ripped Sally Jeans £28 Black Translucent Heels £37 Gold Arm Cuff £16 Gold Necklace £22
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PROJECT THREE
BeSafe BESAFE HAVE WERE ESTABLISHED 7 YEARS AGO. SINCE THEN, THEY HAVE SPENT THEIR TIME MAKING IT THEIR MISSION TO HELP PEOPLE ALL OVER THE WORLD TO HAVE FUN WITHOUT THE RISK OF SEXUALLY TRASNMITTED DISEASES AND/OR ANY UNPLANNED PREGNANCIES. THEY PRIDE THEMSELVES ON PRODUCING HIGH QUALITY CONDOMS BUT THEY DON’T SEEM TO HAVE THE DESIRED RECOGNITION UNLIKE COMPETITORS. BESAFE ASK THAT UCLAN STUDENTS DO EXTENSIVE RESEARCH INTO NOT ONLY POTENTIAL CUSTOMERS BUT ALSO MARKET AREAS.
Faux Fur Jacket £67 Caged Bralet £27 Golden Link Necklace £18 Ripped Ella Jeans £28 Black Strap Watch £26 Tangerine Court Heels
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THE PROJECT REQUIRES YOU TO MAINTAIN THEIR BRAND IDENTITY HOWEVER YOU ARE ABLE TO IMPROVE IT IF DEEMED NECESSARY.
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secondary technology and social media usage data
primary data 19% said instagram was their most vivted site.
58% of people said they use social media from 8pm onwards.
63% keep their 60% of Social 80% of users Mobile use smartphone Media time is prefer to connect generates 30% with them apart with brands of Facebook’s spent on from an hour through ad revenue Smartphones in a working day Facebook
98% of both 16-24s and 25-34s are now online
25% of Facebook users check their accounts 5 or more times a day
only 11% said they use twitter the most.
55% of people surveyed said Facebook is their most used social netowrking account.
surprisignly 38% said they spend 2 hours or less on social media.
f 66% said they have never purchased through a site they have accessed via social media.
a massive 82% said they access social media through a smartphone.
only 4% said they use snapchat the most
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INTERVIEW
promotional ideas Idea one: a range of three ‘sex survival kits’ kits that embody the different relationships that people have with sex. the THREE themes will consist of ‘the honeymoon phase’ that is aimed at couples looking to add spice to their sex life. ‘the lone ranger’ which caters to the fun loving singleton. and that’s okay. Last but not least is ‘the last minute lay’ which is for the people that aren’t that organised when it comes to doing the dirty. “AS A GIRL, I FEEL LIKE I’M MORE THAN LIKELY GOING TO BE JUDGED FOR HAVING CASUAL SEX... BUT US GIRLS HAVE NEEDS TO!”
the honeymoon phase will include: cock ring 100ml bottle of cherry flFLavoured lube the last minute lay will include: disposable knickers body wipes 3 pack of ‘arouse me’ be safe condoms chewing gum or breath spray
the lone ranger will include: chewing gum or breath spray fun ‘pick up lines’ cards. disposable sachets of tingly lubricant 3 pack of ‘excite me’ be safe condoms
19.
Idea two: Be confIdent. be clever. be spontaneous. besafe this idea occurred because we remembered when always promoted their tins for sanitary products we linked this to when the girls in our feedback group felt ashamed to have one night stands because they weren’t in a relationship. we wanted to create a similar tin that was discrete enough to keep condoms in and something that is travel size and can go into any size bag, in order for the girls to feel more comfortable when taking condoms with them on a night out. we want to make the girls feel confident about taking condoms out with them, as some feel it’s up to the man or are just too embarrassed to take condoms with them anywhere. the tin will allow space for three condoms and is small enough to even fit in pockets. making girls feel more comfortable when going on a night out. as long as they’re being safe, that’s all that matters. we would initially promote these at freshers week and give out free samples, or they will be available as a free gift when besafe products are purchased online which
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Idea Three: nus social media competition: tweet in your best ‘nail and bail’ this was thought up simply around the social media data that we sourced and collected. we wanted to create something that was totally based around social media as we feel it would receive the most attention on a social media platform, as well as promoting the brand and get people talking about besafe and contraception in general. we feel it will bring a lighter side to sex and make people feel like they can talk about it and have a laugh rather than feeling like they have to take it seriously. the prize will be awarded to who tweets the most embarrassingly hilariously story about themselves. the prize will include all six varieties of condom, as well as a selection of the lubricants that besafe sell. people must hashtag nailandbail and @besafe in order to be in with the chance to win. not only will it help spread awareness of the importance on contraception, but will also give besafe positive promotion and advertising.
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FINAL CAMPAIGN the last minute lay:sex survival kit NAIL
the last minute lay if for those people that are a bit spontaneous and unorganised when it comes to doing the dirty. so have fun and be safe!
PICK
& BA IL CARD EXCUSE S
UP L
INES
THE LONE RANGER...
LAST MINUTE LAY...
this kit holds everything needed for the unorganised and last minute one night stander. it’s got everything you’d need to venture into a one night stand with. making staying out both fun but relaible at the same time
the lone ranger: sex survival kit
the lone rnger is one for the guys.
BODY
WPES
for every guy that’s regularly out on the town, but likes to be safe and cautious. with every back up essential for a one night stand, you’ll feel refreshed in the morning with everything in this handy little box. always leave feeling fresh and knowing you’ve been safe.
TINGLE
LUBE
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the honeymoon phase: sex survival kit THE HONEYMOON PHASE...
CHERRY L
UBE
this kit allows loving couples to explore and have fun, but also being safe at the same time. there are a variety of items within the kit to experiment and try something new in the bedroom. it could be a cheeky game of rolling the sex dice, or just using the lube packets. whatever suits you and your partner. this is for the both of you to play around with and be safe.
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