Shornne Chown by Pagemakers

Shornne Chown Digital Portfolio

Contents 1

Front page

Contents

Styling Project title page

Styling Project

Rugby Festival Project title page

Rugby Festival Project

Product Development title page

Product Development Project

Publication Project title page

Publication Project

Back Cover

CV Personal Statement

Shornne Chown

From an early age I have been extremely interested within the fashion industry. Throughout school and college I always enjoyed the more creative subjects. I am also interested in Marketing and Advertising. I wish to now further my career within the fashion industry. The areas that interest me are: retail, visual merchandising, PR, and promotion.

Work Experience Wm Morrisons - Cashier Dec 2008 – Present Working as a cashier involves being responsible for money and representing the Morrisons brand image, as often the cashier is the last person seen when leaving the store. -Customer service is extremely important -Essential to be polite and friendly -Often involves working on other departments when needed -Being responsible and maintaining the law (whilst checking I.D) The Pavilion Cafe Dec 2007 – Dec 2008 -Customer service was essential. -Receiving orders from customers. -Given a responsibility with money, including ordering and receiving change. the next day. -Maintaining and cleaning the cafe. The Scarisbrick Hotel – Knights Bridge Restaurant Sep 2007 – Dec 2007 -Silver service waitressing. -Setting up rooms for functions. -Working alongside a team.

References on request

Education

University of Central Lancashire Comb Hons Fashion and Brand Promotion with Marketing Sep 2009 – Present communicate and position themself within a chosen market, alongside how to create a successful promotional campaign. It is essential to understand the current and future methods. King George V Sixth Form Collage Sep 2007 – May 2009 Textiles D Business Studies D Ainsdale High School Sep 2002 - May 2007

Contact Details 30 Richmond Road, Birkdale, Southport, PR8 4SB Tel: 07791220409 E-mail: shornne@hotmail.com

8 GCSE passes: including Maths, English, and Science at C grade and above.

Skills -M and M Mentor (mentor at university) -Mac literate (full knowledge of Macs) -Driving (full, clean driving licence) -Adobe Photoshop -Adobe Illustrator -Adobe InDesign

Styling Project Brief This brief was based upon the theme “Road trip”. Clothing, locating, hair, make up and models were all needed. The brief was to work alongside a group to come up with a suitable idea and create a scene that would suit the theme “ Road trip”. The styling project was based upon A/W 2012

Aims 1) To work within a group 2) Time management 3) To research the trends in A/W 2012 4) Time management

Outcome As a group we decided that using a young couple on a journey female models but to put a modern twist on things, by using one model as the gentleman. The clothing would be the key to make one model feminine and the other mescaline.

Styling

Brief

Rugby Festival Project

This brief was designed around the brand Front up and a rugby festival. Within the project 3 t-shirts/ polo shirts, 3 hoodies and 3 promotional items were to be designed. The clothing would need to suit the front up customer and to be sold at the rugby festival.

Aims 1) To understand what the target customer would be 2) Research relevant trends 3) Understand promotional items 4) To use relevant computer software

Outcome The outcome for this project was 2 t-shirts, 1 polo, 3 hoodies, and 3 promotional items. After researching males sportswear trends it was clear what patterns, textures, and colours to use. Research also helped to choose what promotional items would sell best at a rugby based festival.

Rugby Festival Size L

Backneck Label

Promotional Item - Cap

Polo Shirt

Swingtag

T-Shirt

Promotional Item Water Bottle

Rugby Festival Front Up

T-Shirt and Polo Designs

Shornne Chown

Size L

The back neck label will have the rugby fest name and date printed onto it. This is

C=0

M=0

Y=0

K=50

C=0

M=0

Y=0

K=20

C=28 M=99 Y=98 K=33

customer sees when looking at a garment hung up is the back neck label. Also the back neck is seen when a customer is looking for the correct size if purchasing the item.

This Polo Shirt will be made from cotton and the stripes will be printed by rugby fest logo and back panel graphic will be screen printed onto the polo. The stitch on will be black and visible for detailing.

C=56 M=74 Y=49 K=35

C=28 M=32 Y=32 K=0

C=15 M=12 Y=9

K=0

The swing tag will be attached to all garments. The swing tag will be made from a thick cardboard. It will consist of the rugby fest logo and the same colour as a basic colour for the card.

This t-shirt will only consist of three colours to keep The logo will be printed onto the front upper right, and on the back upper right. Board 1

Front Up

Shornne Chown

Item 1

Item 2

Board 2

Product Development Project Brief This brief was based upon creating a successful promotional campaign with a suitable micro website. A new product was to be created, alongside with the relevant promotional techniques.

Aims 2) Choose a brand to suit the product 3) Decide upon the target audience 4) Evaluate the 6 P's within promotion and apply to product. 5) Time management

Outcome For this brief a new remote control wallpaper was designed, Bang & Olufsen was the chosen brand after research. The product would be a luxury item that would cost ÂŁ25,000 per square metre, this would determine the promotional techniques used.

Product Development ONE ROOM, SEVERAL MOODS

MORNING

MID - DAY

AFTERNOON

EVENING

RMT Moods T: 01772 862266 F: 01772 861838 For more information visit www.RMTmoods.co.uk

Publication Advert

Product Development www.RMTmoods.co.uk

www.RMTmoods.co.uk

View Product

RMTmoods View Product

View Product

Collaborations

Store Location

About us

(Turned on)

RMT mood system The new RMT mood system is perfect for the style conscious homeowner. The materials used are state of the art O-led Each feature wall in any room can be transformed to suite every mood wanted. Morning

Contact To view the RMT moods please visit your local store, or ring 01772 862266 to arrange a meeting with a member of the Bang & Olufsen team

Lunch

Afternoon

Evening

www.RMTmoods.co.uk

About Bang & Olufsen

Collaberations

The Bang & Olufsen brnd is one of the worldâ&#x20AC;&#x2122;s strongest brands created 85 years ago. Bang and Olufsen has a reputation of creating unique technologies, based on beautiful design, creative solutions, and outstanding quality.Bang and Olufsen believe strongly in making the impossible possible.

View Product

Collaborations

Bang and Olufsen is all about the beauty of the products, and to amaze customers with the outstanding look and quality of products.

Collaborations

Store Location

About us

About us Bird and Anemone

Powderedd

Artichoke

Trellis

Daisy

Grafton

Store Locator

Promotional Micro -Website

Gorilla advertising Projections of wallpaper patterns will be projected onto iconic buildings within cities in the evening. The Bang & Olufsen logo will appear in the bottom corner of the building.

Publication Project Brief The brief was to gain knowledge of publications. A double page produced, based upon a new creative subject. A photo shoot would also be required for images within the article.

Aims

1) To gain key knowledge of publications 2) To use an original subject and to write an in depth report 3) To choose most relevant publication to place article 4) Research layout of Publications 5) Time management

Outcome The subject chosen for this project was the W.I attracting younger members and the change within the organisation. Fabulous magazine was chosen as this best suited the article and the target customer.

Publication Dou FABULOUS LIFESTYLE

“It’s not all Jam and Jerusalem!” The women’s institute - old ladies sat around sipping tea and eating cakes? Things are starting to change within the W.I BY SHORNNE CHOWN There has been a fresh breathe of air to many of more suitable for the the W.I groups around the younger members. country. Since the recession many women have One of the most strikwarmed to the idea of ing changes for the homemade cakes and the W.I was the chance need to feel part of a comfor members to take The W.I has now up the art of pole decided that dancing, however enough is many older members enough, of the believed that this old stereotype didn’t meet the stan“fuddy duddys in dards of the W.I. Pole village halls”. For a dancing has been start many taken of the agenda, community’s but a whole range of have give up on new younger activiAfternoon tea the idea of the ties has been taken meetings to take up by the women. place in village One of these is to go halls with a cup of white water rafting,

Gardening

uble Page Spread Why not join the women’s institute and get help from fellow members to help plan the party. The more traditional member are swapping their organmore to suit this day in age.

Baking

Step into a modern day institute and you would Activities the WI are think it was just some involved with: successful career women meeting up for a good old natter and being involved Wine + Gossiping in activities that suit them More and more W.I groups are now and also matter to them. meeting in pubs rather than the

Want to be a lady that lunches? If you fancy your chances of becoming a member of the W.I visit www.thewi.org.uk. A year’s membership for your local group will be £29.50

Nowadays the W.I is starting to be seen as a trendy hangout, rather than your grandma’s regular meetings making Jam in church halls. The W.I I believe is soon going to be full to the brim with younger, better dressed women.

village hall, Whilst enjoying a glass of wine.

Burlesque

Yes that right the W.I ladies are now enjoying burlesque nights to raise money for charity’s.

Parachute Jumping

Younger members have enjoyed adrenaline rushes whilst jumping out of a plane at 1,000ft.

Glastonbury

Yes that’s right! A handful of W.I groups are arranging to get their wellies on and enjoy the festival season.

For more info about the W.I visit www.fabulousmag.co.uk