1. Cirriculum Vitae (3/4) 2. Project 1 - PR (5) 2.1 - Press Pack (6) 2.2 - Press Release (7) 2.3 - Microsite (8) 3. Project 2 - Umbro (9) 3.1 - Inspiration Board (10) 3.2 - Ramsey Jacket Design (11) 3.3 - Example of Jacket (12) 4. Project 3 - Branding (13) 4.1 - Country Profile - Flying Machine (14) 4.2 - Logo Board - Flying Machine (15) 4.3 - Country Profile - Seasons Furnishings (16) 4.4 - Logo Board - Seasons Furnishings (17)
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27 Bardon Road, Coalville, Leicestershire, LE67 4BE Tel: 07527582858
Email: sophiemonteith@hotmail.co.uk
An enthusiastic and reliable Fashion and Brand Management undergraduate with excellent communication, creative and organisational skills; looking to work within the PR or Marketing industry. Education 2009 – 2012 University of Central Lancashire BA (Hons) Fashion and Brand Management This degree has provided me with vital knowledge of successful marketing methods that are being used. It has also greatly increased my confidence in speaking in front of groups of people by giving me the opportunity to present my final outcome for each project. In addition, I have been set Industry led briefs, which have provided insight into the nature of tasks that are likely to be set in my chosen career. 2006 – 2009 King Edward VII Community College (Sixth Form) A Level – Art C, English Language (D), Textiles (C) 2004 – 2006 King Edward VII Community College 10 GCSE’s A-C including English, Maths and Science Skills • Communication – All of my employment has been based around interacting with the public, and providing excellent customer service, therefore I have developed brilliant communication skills. • Team Working – My course provides a number of projects that involve team work. This has helped me to develop the confidence to put forward my ideas and to interact with others to make sure that we can achieve the best outcome possible. • IT – Throughout my degree, I have been constantly enhancing my IT skills. I can now confidently use a number of design programmes including Photoshop, Illustrator and InDesign • Creative – I have been set numerous projects at university, each one has required a different outcome, but all of the outcomes have needed to be creative, appealing and appropriate for the audience.
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Employment History March 2011 – Current: ODEON Cinema Team Member Selling tickets and providing excellent customer service; encouraging the customers to purchase the reward card and “up-selling” products available at the retail stand. July 2007 – August 2009: Morrisons Supermarket Checkout Operator Providing a high standard of customer service; dealing with any queries or complaints while the customer was being served, upholding excellent standards of cash handling. Interests I am passionate about art and design, visiting local exhibitions and galleries on a regular basis. I enjoy being creative using outlets such as sewing and painting. I have a strong interest in developing my skills on design packages such as Photoshop, Illustrator and InDesign as it is beneficial for me to be fluent with these programmes in the industry I want a career in. References Louise Smith University Lecturer Lsmith11@uclan.ac.uk School of Creative and Performing Arts International Fashion Institution Victoria Building Preston University of Central Lancashire PR1 2HE Kelly-Dee Terry ODEON Preston Riversway Portway Ashton-on-Ribble Preston PR2 2YQ
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BRIEF: You are to produce a micro site for a brand and product line for one of the five brands: GAP, Joseph Joseph, Nandos, Liberty of London or People Tree. The site will inform the media and consumers about your new product. Take into consideration ways to communicate with both the media and consumers alike. Alongside this, you must produce a press pack, as traditional media must still be included as a consideration
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The sauce is created using the unique blend of sunripened lemons, garlic and spices, of course with the addition of the African Bird’s Eye chilli, to give it that extra kick. The range consists of 5 delicious variations; garlic, medium, hot, extra hot and XX hot; the difference between each is how spicy it is. Not only is the sauce extremely flavoursome, but the chillies are considered to contain twice the amount of vitamin C as a fresh orange and are also an excellent method of releasing endorphins.
Sophie Monteith pressoffice@nandos.co.uk 07890641693
Feeling Saucy? On June 1st 2010 Nando’s are officially launching their amazing range of Peri-Peri sauces to be sold in Asda, Morrisons, Sainsbury’s, Tesco and Waitrose supermarkets nationwide, as well as being available online and in their restaurants. The sauce is available in a 125ml bottle, and each one only costs £1.59. This means that now you can create your very own Nando’s style meal in the comfort of your own home. Having a barbeque? Add the sauces to absolutely anything, such as skewers, burgers or salads; maybe even just use it like other sauces and put it on the side of the plate. Feeling adventurous? Add a dash of peri-peri magic to a classic dish such as spaghetti Bolognese. It instantly alters the simple, original food and creates a much more exciting and appetising meal.
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Nando’s specialises in serving flame-grilled, piri-piri chicken dishes made exactly how the customer requests when ordering. The first Nando’s restaurant opened in September 1987 in Johannesburg, South Africa. It was based in the heart of a local Portuguese community; all of the food was made and prepared according to Portuguese tradition. Currently Nando’s operates in 28 countries, across 5 continents, and has been named this year as one of the world’s top 30 hottest marketing brands by Advertising Age Magazine. Want to know more? Visit our website: www.notforchickens.co.uk
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Examine trend information relating to Autumn/Winter 2012 through focused research from a variety of sources and carefully select one theme which appeals to you from the three presented. • Classic • Modern • Future Develop the theme by researching surface, texture, pattern, trims/details, graphics, photography and colour palettes. The chosen trend must then be used to show how it can influence Umbro’s Ramsey Jacket. Remember to keep your research focused on the selected theme. 9
C=0 M=0 Y=0 K = 100
C = 5.1 M = 12.94 Y = 97.25 K=0
C = 12.55 M = 100 Y = 83.14 K = 2.35
C = 69.41 M = 16.86 Y=0 K=0
C = 20.78 M = 0.39 Y = 100 K=0
C = 23.14 M = 50.59 Y=0 K=0
C = 74.51 M = 3.53 Y = 29.41 K=0
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C = 1.18 M = 99.22 Y = 1.96 K=0
The jacket is only available in black or white due to the detailing on the sleeve.
logo is stitched on using thread the same colour as the sleeve designs
Sleeve designs will be screenprinted onto the fabric so that it can be efficiently mass produced.
Jacket is cotton, so that the heat transfers will bind to the material properly
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These transfers are designed to be placed absolutely anywhere on your jacket. The 5 designs at the bottom of the page are the ones that come free when you buy the jacket, and more will be available to buy in store. The idea is to add as many or as llittle as you like, and that they can be where ever you like. Therefore allowing the jacket to be as individual as the person wearing it.
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Select two brands from the five listed and apply a re-design to the companies. A full logo and symbol is required for one of the BRIC countries (Brazil, Russia, India or China). Consider the customer profile of the brand and you must communicate the tone of the brand. Moving forward, the client would like the brand product not only to appeal to the current customer, but also appeal to a younger customer profile to increase sales and profit, reflecting higher price and quality
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Flying Machine Country Profile
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Flying Machine Logo
C =0 R =237 Hex =ED1C24 M =100 G =28 Pantone =Red 032 EC Y =100 B =36 K =0 C =0 M =0 Y =0 K =0
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R =250 Hex =FAFAFA G =250 Pantone = Bright white B =250 11-0601 TCX
R =35 C =0 G =31 M =0 B =32 Y =0 K =100
Hex =231f20 Pantone = Black 6U
Seasons Furnishings Country Profile
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Seasons Furnishings Logo
Способ жить Способ жить
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C =0 M =0 Y =0 K =0
R =250 G =250 B =250
Hex = FAFAFA
C =0 M =0 Y =0 K =100
R =35 G =31 B =32
Hex = 231F20
C =0 M =26 Y =100 K =0
R =253 G =192 B =16
Hex = FDC010
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