Exclusive on Tate & Lyle
Tate & Lyle reveals key global consumer trends driving food and beverage product innovation Tate & Lyle PLC (Tate & Lyle), a leading global provider of food and beverage solutions and ingredients, is pleased to unveil six key trends that are shaping consumer product innovation in the food and beverage market both today and tomorrow. Consumers today expect more from their favourite brands, not only offering them products that are healthier and tastier, but which have been produced in a responsible and sustainable way. Beth Nieman Hacker, Market Research Director at Tate & Lyle, said: “By understanding how values, behaviours 36
and appetites are changing, and the drivers behind these shifts, food and beverage brands can launch products that meet the needs of consumers today and better anticipate how these will evolve.” Tate & Lyle’s global market research team has conducted its own proprietary consumer research, studied hundreds of research papers and data points and, together with Tate & Lyle’s commercial teams worldwide, has identified the following key trends driving consumer purchases:
