2016 --- 2017 VOLUME IV RETAIL DESIGN PANCHAYA SIENGSAKUL DESIGN PORTFOLIO BANGKOK ------> SAN FRANCISCO
ENTREPRENEURIAL INTERIOR ARCHITECTURE & DESIGN
COPYRIGHT @ 2017 PANCHAYA SIENGSAKUL All right reserved. No part of this book may be used or reproduced in any manner without the written permission of Panchaya Siengsakul. Academy of Art University 79 New Montgomery Steet San Francisco, Ca 94105 Director : Archana Myer Instructor : Chamindri Wijemanne Course : Portfolio Date : Spring 2017 Typeface : Univers Software : Adobe Suite CC 2017 Photography : Sony Nex-5 Print & Bindery : BlurbÂŽ 580 California St # 300 San Francisco, CA 94104
E pansieng@gmail.com T (+1) 617-763-3354
A 501 Taylor St. Apt 204 San Francisco, CA 94102
W Issuu.com/panchaya behance.net/pansieng
2016 --- 2017 VOLUME IV RETAIL DESIGN PANCHAYA SIENGSAKUL DESIGN PORTFOLIO BANGKOK ------> SAN FRANCISCO
ENTREPRENEURIAL INTERIOR ARCHITECTURE & DESIGN
ACKNOWLEDGEMENTS Family : My wonder mom and Super dad, my dearest sister and brother, my sponsor uncle and my aunts, and my fluffy pet bunnies. Faculty : Charles Gignilliat, Grace Wood, David Riffert, Paul Delevati, Suzan Swabacker, Stephanie Smith-Haenel, Rose, Michael Mood, Edward Pertcheck, Molly Ness, Steven Birdwell, CarrieAnn Plank, Ernest Mariotto, Michael Sammet, Tobi Adamolekun, Rico Peng, Ivan Azerbegi, Chamindri Wijemanne, Serena Zanello and Samuel Mathau Friends and Classmates : Hoong, Juub, Pla, Eve, Mint, Ice, Peace, Noon, Paew, Tae, Boat, Phan, Yanan, Kan, P’Ueng, Kwan, Peak, New, Mo, Bok, Mac, Milk, Big, Haew, Nut, Hammy, Ploy, P’Yod, Kam, Maprang, Pangrum, P’Mai, P’Tarn, P’Baew, P’Ngonngon, P’Pink, P’Auin, P’Baby, P’Boo, Theresa, Dahyun, Elif, Xiaoran, Riko, Stephanie, Yoon, Gili, Mehran, Sephia, Miranda, Mio, Nicole, Nadia, N’Bew, N’Palm, N’Oak, P’Noon, P’Ped, P’Yai, P’Boy, P’Pitch, Piyanart, Orn, Pam, Petch, Bam, Prae, and Preachompu.
I would like to thank all of you. Without you, this portfolio couldn’t be completed. Thank you to the instructors of Academy of Art University. You taught me so much about this professional field. Thank you to the ESL tutors. As an international student, without your patience and enthusiasm, I would not have been able to express myself clearly. Thank you to my friends. You always stand by me when I am in need of help, either in the academic or mental aspects, eventhough we were in different continents. Most importantly to my family and my uncle. Without you, the dream of learning design abroad would never have come true. You’re the people who care about me the most in the world. Thank you for flying to U.S. and taking care of me when I missed home the most. There will never be enough words to express my appreciation. Thank you. I’ve seen true love from you all. Finally, I would like to dedicate this book to my supporters and myself. I designed this book after the greatest loss of my country, In Remembrance of His Majesty King Bhumibol Adulyadej. My thoughts and prayers go out to all people in Thailand. I am proud to have been born in the reign of king Rama IX of Thailand from the bottom of my heart. April 2017
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CONTENTS PROJECT 7 HEATH CERAMICS SAN FRANCISCO 06 HEATH LAGACY 07 DEMOGRAPHICS : MISSION DISTRICT SAN FRANCISCO, CA 09 USER SCENARIO & SITE ANALSIS 11 DESIGN DEVELOPMENT : SITE VISIT & SKETCHES 13 MISSION & PHILOSOPHY 16 CONCEPT : CHEMICAL L AB 17 DESIGN DEVELOPMENT : DISPL AY DESIGN AND SKETCHES 19 FLOOR PL AN & REFLECTED CEILING PL AN 21 ELEVATION 23 RENDERING : FEATURED DISPL AY IN ENTRY AREA 25 RENDERING : SIGNATURE & SALE PRODUCRS 27 RENDERING : HEATH TILE RESOURCES
PROJECT 8 DESIGN MILK POP-UP SHOWROOM 37 DESIGN MILK : CLIENTELE & USER SCENARIO 38 POP-UP RETAIL TRENDS 2017 39 SITE ANALYSIS : LOCATION & SOL AR STUDY 41 DESIGN DEVELOPMENT : INSPIRATIONS AND SKETCHES 48 CONCEPT : HALO 49 EGRESS DIAGRAM & FLOOR PL AN 53 MATERIAL LEGENDS & ELEVATION 55 RENDERING : SHOWROOM ENTRY & INSTALL ATION 63 RENDERING : CUSTOM DESIGN DISPL AY & FURNITURE
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P RO JEC T 7
Determinate / də’tərmənət / adjective having exact and discernible limits or form.
02
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C+D
D
S A+B
B+S
C+S
C+S
B+S
L 03
P RO JEC T 7
PROJECT VII RETAIL DESIGN 2017 HEATH CERAMICS SAN FRANCISCO TOOLS : REVIT / 3DS MAX / ADOBE CC SUITE
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© A R T IC L E A ND P HOTO : HE AT HCE R A MIC S.C OM
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HUSBAND AND WIFE TEAM EDITH AND BRIAN HEATH
HEATH LEGACY QUALIT Y AND INTEGRIT Y WITHOUT
building was designed in collaboration
QUESTION.
with the Heaths and Marquis and Stoller Architects.
When the duo moved from Chicago to San Francisco in the early 1940s,
Edith designed her pieces for a single
Edith—who’d had little formal
kiln-firing, at a lower-than-normal
training in the area— began making
temperature, thus saving energy
ceramics. In 194 4, she held a one-
while producing a remarkably durable
woman exhibition at the Legion
product. Her work led to advances
of Honor, where her work was
in clay and glaze development,
noticed by Gump’s, a respected
securing Heath a unique place in
design store in San Francisco. They
ceramic history, along with design
commissioned Edith to create an
awards including the Industrial Arts
exclusive dinnerware collection for
Award from the American Institute of
them, and when more retail orders
Architects. Many of Edith’s original
started coming in, the couple officially
pieces are a part of the permanent
founded Heath Ceramics in Sausalito,
collections of museums such as
California in 1948.
MOMA and L ACMA.
In 1959, their business expanded into the factory which still houses our dinnerware manufacturing today. The
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SAN FRANCISCO, CALIFORNIA
MISSION DISTRICT DEMOGRAPHICS MISSION POPUL ATION DEMOGR APHICS
46%
55.7%
TOTAL
45,560
MALE
25,373
FEMALE
20,187
CRIME INDE X FOR CIT Y
61.9%
CIT Y
490.9
U.S. AVER AGE
235.9
PERCENTAGE OF FAMILY HOUSEHOLDS
MISSION
32.6%
SAN FR ANCISCO
31.7%
R ANK OF TIME LE AVING HOME TO GO TO WORK 1st
2nd
8 AM
MODER ATE AGE OF RESIDENTS
07
3rd
8.30 AM
7 AM
P RO JEC T 7
This type of climate type is generally characterized by moist mild winters and dry summers. San Francisco’s climate is further modified by the location of the City on the northern end of a peninsula, surrounded on three sides by the relatively cool waters of the Pacific Ocean and San Francisco Bay. San Francisco weather averages Annual high temperature:
63.8°F
Average temperature:
57.3°F
Average annual precipitation - rainfall:
23.64 inch
Days per year with precipitation - rainfall:
68 days
Annual hours of sunshine:
2950 hours
TR AVEL TIME TO WORK PEOPLE 420 360 300 240 180 60
MINUTE
0 10
20
30
40
60
90
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PAST AND PRESENT OF MISSION DISTRICT
USER SCENARIO & SITE ANALYSIS A majority of visitors is female who usually visits with family or by themselves. Moreover, they intentionally are HEATH tile’s customers. As well as, TARTINE MANUFACTORY’s costomers who pay a little visit to this shop. Age : 20 - 50 years old. YOUNG SLEEK HEALTHY
A
B
A Parking Lots C
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B MUNI Stops C Bart Stations
P RO JEC T 7
Prior to the arrival of Spanish missionaries, the area which now includes the Mission District was inhabited by the Ohlone people who populated much of the San Francisco bay area. The Yelamu Indians inhabited the region for over 2,000 years. Spanish missionaries arrived in the area during the late 18th century. They found these people living in two villages on Mission Creek. It was here that a Spanish priest named Father Francisco Palóu founded Mission San Francisco de Asis on June 29, 1776. The Mission was moved from the shore of Laguna Dolores to its current location in 1783. Franciscan friars are reported to have used Ohlone slave labor to complete the Mission in 1791. The Mission District, also commonly called “The Mission”, is a neighborhood in San Francisco, California, United States, originally known as “the Mission lands” meaning the lands belonging to the sixth Alta California mission, Mission San Francisco de Asis. This mission, San Francisco’s oldest standing building, is located in the northwest area of the neighborhood. The Mission District is located in east-central San Francisco. It is bordered to the east by U.S. Route 101, which forms the boundary between the eastern portion of the district, known as “Inner Mission”, and its eastern neighbor, Potrero Hill. Sanchez Street separates the neighborhood from Eureka Valley (containing the sub-district known as “the Castro”) to the north west and Noe Valley to the south west. The part of the neighborhood from Valencia Street to Sanchez Street, north of 20th Street, is known as the “Mission Dolores” neighborhood. South of 20th Street towards 22nd Street, and between Valencia and Dolores Streets is a distinct neighborhood known as Liberty Hill.
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MISSION DISTRICT SAN FRANCISCO
SITE VISIT & SKETCHES 2900 18th Street
San Francisco, CA 94110 A former linen supply and laundry with good bones and great natural light is now a warm, inviting showroom space where you will find everything Heath. A Chef’s Kitchen area features our cookbook and food favorites, and a gallery space is home to various shows and events throughout the year.
© P HOTO : PA NCH AYA SIE NGS A K UL
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REDESIGN OF THE JEATH CERAMICS
MISSION & PHILOSOPHY
1) Providing place for customers to experience, learn and enjoy a healthy culture with natural resource priority by using local suppliers and supporting local craftsmanship which sustain energy and resources as well as reduce chemical preservation. 2) Creating the community for people who interested in heathy lifestyle. While enhancing people aspect toward good dietary and sustainable products that can get along well with urban lifestyle and modern vibe.
3) Distinctively design that reconnect generations and diverse interests, like telling story and cosulting service, by opening weekend ceramics class for families or seniors as well as an open space for small seminar group between customers, designers and Heath Ceramics crews. 4) Apply aesthetics of eatery and art that appeal ling and engaging customer’s new experiences.
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GUILT FREE
POP-UP COMPONENTFOR THE
Growing numbers of consumers can
COMMUNITY
no longer escape an awareness of the
By providing temporary spaces to mobile
damage done by their consumption:
units bringing innercity-chic to rural
to the planet, society, or themselves.
areas. pop-up retail fits right in with the
But a mixture of indulgence, addiction
Entertainment Economy, the Experience
and conditioning mean that most
Economy, the Surprise Economy, and so
can’t substantially change their
on. It’s about surprising consumers with
consumption habits. The result? A
temporary ‘performances’, guaranteeing
never-ending guilt spiral. Visibly guilt-
exclusivity consumers increasingly used
free. High status, chic or fashionable
to massclusively.
products that are visibly sustainable, as well as ethical or healthy
RECONNECT GENERATIONS
A GALLERY-LIKE SPACE
Connecting with your grandparents
Today’s coffee bars take their vibe
can give you a chance to cultivate a
very seriously—making us want
relationship with people responsible
to spend all day there. A signature
for shaping your family’s history and
beverage is part of the draw. By
future. You have the opportunity to
representing a good craftsperson
learn about your extended relatives, your health history and your heritage.
who works tirelessly to perfect and deliver excellence. The best creations are the ones that are made by hand.
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TIMELESS
JOURNEY
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ELEGANT
P RO JEC T 7
MOOD AND TONE
CONCEPT: LIGHT YEAR LIGHT YEAR
THROUGH TIMELESS SKY
Living back to basic, Living with aesthetic, poetry, music, as well as the deepest difinition of potery MOOD AND TONE : Desrted Journey From a phrase Live and learn from a mile to miles, It’s like a process of making potery that’s time consuming but lots of stories while each mold created slowly. Big Journey Simple Timeless Elegant
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0.38 PIGMA PEN and COLOR PENCILS ON PAPER
SKETCHES ELEVATION DESIGN DEVELOPMENT First of all, I started sketching my abstract inspiration interpreting how can I apply rhythm into my designspace. Than it goes with contrast and variation of textures that I want to play with my design. DISPLAY AND STOREFRONT DESIGN DEVELOPMENT By bringing in an aesthertics of nature, feature fixturs; wall display and clounds from ceiling are representing seamless boardery of the room as the sky and clounds. Moreover, Leveling and contours of furniture are mountains that display themselves and small products and the signature fixture displays as a focal point. And solid box displays representing a river banks.
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3
ADA Restroom ---
A106
Aff. 2' 6"
D
Tile Library
F2
Aff. 2' 6"
C
Aff. 2' 6"
F1 ---
Feature Products and Furniture
Feature Products and Furniture
Designer Hub
4 A106
B
F1
Kitchenware and Ceramic Pottery
New arrival and Jewellery Kiosk
Exit
Aff. 0' 0"
Aff. 0' 0"
Storefront Aff. 2' 6"
Cashier
Ceramic Art Installation
F1 1-
Entrance
A106 ---
Aff. 0' 0"
UP
F2
F1
A
Sale Items
Aff. 2' 6"
Ramp
UP
Book and Recipes
F3 F4
2 A106
D
D L6 L2
C
L8 L4
L5
L6 L7
L4
L1
B L8 L1
L6
L1
L2
L3
L2
L7
L1
L6
A N
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L6
L7
L6 L1
N
P RO JEC T 7
ROOMS / FUNITURE AND MATERIAL PLANS / ELEVATION
CIRCULATION & REFLECTED CEILING PLAN F1
YAGER MATERIALS BLUE RE ADY MIX CONCRE TE
F2
HE ATH CER AMICS HALF HE X STACK M
F3
HE ATH CER AMICS LIT TLE DIAMON MIX M
F4
HE ATH CER AMICS HALF HE X WAVE LM
L1
PHILLIPS LED BL ACK MINI CYLINDER HE AD FOR LIGHTOLIER
L2
EGLO 9 474 3A CORE T TO COPPER MINI PENDANT
L3
REGGIANI YONI SURFACE EMBISSED D35MM H150MM
L4
REGGIANI YONI SURFACE EMBISSED D60MM H155MM
L5
REGGIANI YONI SURFACE EMBISSED D22MM H150MM
L6
REGGIANI YONI SURFACE EMBISSED D95MM H395MM
L7
L AMP HUNA FONTANA ARTE MUSTARD YELLOW
L8
MINUS C 2OOOLM 21W 1135MM
F1
F2
F3
F4
L1
L2
L3
L4
L5
L6
L7
L8
CUSTOMERS VISITORS AND DESIGNERS EMPLOYEES
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Storefront Blade sign with Illuminating Logo
Entrance
21
W1
YAGER MATERIALS BLUE RE ADY MIX CONCRE TE
W2
HE ATH CER AMICS HALF HE X WAVE LM
W3
HE ATH CER AMICS YARROW MUR AL
P RO JEC T 7
ADA Ramp
A
B
UP
UP
A
B
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E N T R Y A RE A W I T H A DA R A M P A ND SM A L L G A L L E R Y F OR NE W F E AT URING P RODUC T S A ND C OP P E R B R A S S FAC A D
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A
B
UP
UP
A
B
There’s a ADA ramp provided in this area where leading to an egress. With capacity storage on the wall and a minimal mable station in the middle, this zone contains signature products of Heath Ceramics.
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SIGNATURE AND SALE PRODUCTS 26
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A
B
UP
UP
A
B
This is a corridor from the entrance nearby the garage leading to the stair way, kitchen and dining area. With tight space, I selected glazing and wood to create vision flow with a warm and welcoming atmosphere. From this perspective, there is a sand garden embosed in a granite floor to create a tranquil environment which emphasizes the glazing on the stair way that leading our eyes to look up to the second floor and the round-shape skylight.
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HEATH TILE RESOURCES 28
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A
B
UP
UP
A
B
A cashier is located in the center of the shop with up to three-people capacity. In front of the cashier is a featue area with fun suspended ceiling with empossed light fixtures immitating numerous stars in the sky.
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CASHIER AND FEATURE PRODUCTS 30
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A NOT HE R P E RSE P E C T I V E OF A F E AT URE A RE AW HE RE T HE RE’S A CE R A MIC T IL E C OL L A B OR AT I V E L IB R A LY IN T HE B ACK F OR HOUSE OW NE RS A ND DESIGNE RS
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P RO JEC T 8
Allegiance / əl lē jəns / noun loyalty or commitment of a subordinate to a superior or of an individual to a group or cause.
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P RO JEC T 8
PROJECT VIII RETAIL DESIGN 2017 DESIGN MILK POP-UP SHOWROOM TOOLS : REVIT / 3DS MAX / ADOBE CC SUITE
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INTRO TO DESIGN MILK
CLIENTELE & USER SCENARIO Design Milk is an online magazine dedicated to modern design founded by Jaime Derringer. Design Milk offers what’s new in art, architecture, interior design, furniture and decor, fashion and technology which is always fresh and never sour with design finds from around the world.
A SHOWROOM FOR COLLECTIVE HOME DECOR PRODUCTS Design Milk recently had the pleasure of participating in ART NIGHT, an event focusing on art, design and architecture at the heart of a masterpiece of a Post Modern Design. A prestigious event, the staging of which united art and design, bringing together featured 20 designs in order to promote the creativity and rebellion of local artists, designers and architexts.
Unique services/products (39%)
37
Localized assortments (36%)
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POP-UP STORES BECOME MORE THAN JUST A TREND
POP-UP RETAIL TRENDS 2017 According to PopUp Republic (PUR),
Everyone benefits - especially landlords who were
the leading end-to -end service
formerly stuck with vacant spaces, said Jeremy Baras,
provider for the pop -up industry since
CEO of PopUp Republic.
2012, pop -up store has grown to
Additionally, in a digital setting, these pop -ups are ideal
approximately $10 billion in sales and
for social media. The brands are looking for compelling
has become a marketing strategy for
content to share and the consumers are looking for
retailers looking to extend the brand
compelling content to engage with. Retailers can measure
and introduce new products.
success via sales lift in both their in-store environment and their e- Commerce site, particularly if they offer deals
Whether it’s a pop -up store, pop -
in the shop that consumers can redeem online
up restaurant or event, there’re ‘fear of missing out’ quality in
Consumers expect that thte pop -up shopping experience
them. “Customers are attracted to
will be unique — different from the average brick-
exclusivity. They’re attracted to a
and-mortar visit. They also look to pop -ups for more
‘here today, gone tomorrow’ type
specialized shopping. For example, 61% of shoppers list
of concept.” said Jeremy Baras, the
seasonal products as the main reason to shop at a pop -
CEO of PopUp Republic.
up store, according to a PopUp Republic poll. Pop -up shoppers also are looking for:
Designers and merchants alike can benefit from the pop -up party. Firstly,
ARTICLE PUBLISHED BY
Gaining customers and eliminating
R E TA I LT O U C H P O I N T S .C O M
long-term leases seems too good to be true. For instance, with pop ups over the holidays and now it’s a permanent pop -up venue.
Optimal pricing (34%)
Convenience (33%)
A fun experience (30%)
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COLLECTIVE DESIGN SHOWROOM BY DESIGN MILK
LOCATION & SOLAR STUDY 447 Battery St, San Francisco, CA 94111
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DESIGN DEVELOPMENT
MY INSPIRATIONS & SKETCHES
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These are my experimental sketches to explore the interpretation of a word halo.From abstract to physical elements, I transform lines into shapes and convert them into forms of possibility of halo and natural subjects that are related to it.
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After ward, I started designing my facade and programing for functional and convinient purposes. To create a futuristic atmosphere in my design, I play with a contrast between organic shapes of a halo with sharp-edged construction.
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MINIMAL
EXCLUSIVE
GENTLE
47
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MOOD AND TONE
CONCEPT: HALO (noun) a disk or circle of light shown surrounding or above the head of a saint or holy person to represent their holiness. synonyms: ring of light, nimbus, aureole, glory, crown of light, corona I want this space to represent exclusiveness of how DesignMilk saintly approach a creative product design and lifstlyes with high eclectic delication for you. Users : Every genders age 23- 40 With positive aspect toward art and design as well as passionate in participation in new experiment and innovation.
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1
2
3
4
5
1
A
2
3
4
5
A
DN
Elevator
B
Elevator
B
UP
C
C
N D
1
49
Level 1 Egress 1/8" = 1'-0"
D
2
Me anine Egress 1/8" = 1'-0"
P RO JEC T 8
A TRAFFIC DIAGRAM
EGRESS DIAGRAM & FLOOR PLAN 1
2
3
4
5
1
2
3
4
5
44' - 3" 1
1
A201
10' - 0"
A201
A
24' - 1 21/32"
A
6' - 0"
F5
Curtain
F5
ADA
F4
Exhibition / Con erence ADA
Meeting Room / VIP Tem orary
4
Storage
FCurtain 3
18' - 8 1/2"
A201
11' - 0"
3 A102
Elevator
DN
Works ace
F3
Elevator
---
B
8' - 7 3/4"
---
B
UP
Collaboration Library
3
36' - 8 3/4"
3' - 1"
Existing Column
A
A
A201
Showroom Dis lay
C
C
F2 17' - 6 1/4"
Halo Installation
Po -u Retail
F3 Atrium
13' - 11 3/4"
Showroom Entry
D
F1
.00 70
D 2 A201
1
Level 1 1/8" = 1'-0"
2
Me anine 1/8" = 1'-0"
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1
2
3
4
5
1
A
A
B
B
C
C
2
3
4
5
N D
1
51
Level 1 Egress 1/8" = 1'-0"
D
2
Me anine Egress 1/8" = 1'-0"
P RO JEC T 8
MATERIAL AND LIGHT FIXTURE LEGENDS
REFLECTED CEILING PLAN F1
F2
F3
F4
L1
L2
L3
L4
F1
DIAFOS CODICE3636 HIGH PRESSURE L AMINATE
F2
ABE T L AMINATI LUCISA 130 HIGH PRESSURE L AMINATE
F3
SUPERIOR HARDWOODS OF MONTANA BE ARTOOTH HICKORY UNFINISHED HARDWOOD
F4
YAGER MATERIALS BLUE RE ADY MIX CONCRE TE
L1
GYON - LED LINE AR LIGHT
TL 25
FOCAL POINT - SE AMLESS RECESSED LED 3.5 IN
L3
NER A - FNRP LED SUSPENDED PENDANT
L4
DAISALUX LUMINAIRIES IKUS-T 220 - 230 V
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1
53
Colored East Elevation
P RO JEC T 8
DISSECTION OF THE EAST VIEW
ELEVATION
W1
W2
W3
W4
W1
YAGER MATERIALS BLUE RE ADY MIX CONCRE TE
W2
ABE T L AMINATI LUCISA 130 HIGH PRESSURE L AMINATE
W3
WHITE BRICKS AL ASK A WHITE VELOUR
W4
SUPERIOR HARDWOODS OF MONTANA BE ARTOOTH HICKORY UNFINISHED HARDWOOD
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From this perspective, there are arcs of peach neon-like LED constructed as a focal point in this space that leading visitors eyes into the collaborative space and library of collective art and design resources.
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SHOWROOM ENTRY AND INSTALLATION 56
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This is the mezzanine perspective of an entire showroom where the far corner right is a pop-up retail area showing featured items of the Design Milk Collection. As there’s a spacious atrium with skylights on the roof, in day time, the natural light are provided for sufficient visual comfort that can enhance product displays as well as an employee working performance.
VIEW FROM MEZZANINE 57
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A ND LUMIN AT E D NEON - L IK E L E D INS TA L AT ION P L AYS A ROL E A S A F OC A L P OIN T L E A DING V ISI TOR TO A C OL L A B OR AT ION L IB R A LY
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The maximum occupancy of this space is up to 10 people. As the mezzanine takes only 30 percent of the whole site, I am considering about flexibility of the space; all furniture is foldable operable and mobile.
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CO-WORKING SPACE 62
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To create an exclusive experience for the visitors, minimal, clean and polished custom-made display system creates rhythm, flow and harmony in the showroom. With distinctive shapes and forms, each display station dominates product’s outlines and dimensions with an idea of simple but appealing vibe.
CUSTOM DESIGN DISPLAY & FURNITURE 63
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AUTOBIOGRAPHY Panchaya Siengsakul‘s design foundation was constructed in a vibrant and diverse city, Bangkok, Thailand; where the Bangkokian contemporary street style has impacted her passion in interior architecture and design. After moving to San Francisco, she has been influenced by the aesthetics of Westcoast leading innovation and sustainability that makes art and design business speak louder. Panchaya believes not only kinetic power from outside-world inspiration can motivate us, but also each individual potential that drives creativities in art and design. To sustain diligence, a passion will be through with commitment. From the phrase, the sky has no limit, she regards eclectic information and discipline as an essence to every dimension in life and the pursuit of her goals. This portfolio shows the experimental, challenging and playful process she took to discover her own new design with her sharpness in visual communication and psychological interpretation. Under the concept “X-ray”, this book conveys the dissection of each design development through its DNA. As a result, blue was selected as the corporate color representing a “Cyanotype”, a photographic printing process that produces a cyan-blue copy referred to as blueprints. “I appreciate everything and all people who have broadened my perspective and inspired me in every period and dimension of life and time.“ Thank you.
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