Pandaroy Portfolio

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Design answers me who am I, what am I, where am I and Why am I here.

Table of content

Leung Chun Man, Roy BA (Hons) in Design | Visual Communications Hong Kong Polytechnic University | School of Design

Promotional Campaign

- SONY “Lets B Friends� Campaign

- MingPao Campaign

- Aids Concern Campaign

+ Contact Tel: (852) 9626-1682 Email: pandaroy@gmail.com

Branding Design

- Unison Boutique Hotel

- Cue Club Publication Design

- Green School Environment

- Corporate brochure Packaging Design

- Dior Homme Interactive Design

- Ghost

- PC Jungle Email campaign

- Dinning concepts Email campaign Environmental Graphics Design

- Hong Kong Star Avenue

Let’s B Friends

Photography competition and award event by SONY Client: SONY corporation Background: No one will deny that friendship need a regular investment of effort, such as regular exchanges of communication, the initial factors that bring people together such as common interest, shared work goals or beauty.

Besides, regular contact is the heart of friendship, they are maintained through communication.

In “lets b friends” project, “SONY” is going to connect friendship through their personal communication technology product. By “user generated content”, SONY can position the market in a humanistic approach, and then, it can make use of their product in a better way to communication with friendship, as well as improving the human relationship and the SONY brand itself.

As a result, an event marketing called “Lets b friends” photography competition and award event will be held to promote the idea.

Aims and Objectives: - Investigate how personal communication technologies helping friendship.

- Use the insights to create a new value of friendship for target audiences.

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Objectives: - Connecting SONY to people to make friends and improve their friendship.

Target Audiences: - Young adults from 21 - 30 - Basic income level, $8000 or above - Form 5 education or above Deliverables: - Logo Design - Posters - Print Ad. - Postcards - Sticker for memory stick - Tshirt - Website - Event signage

Beyond the words

20 years editorial photography exhibition Client: Mingpao Aims and Objectives: The marketing aims for mingpao is: NOT trying to increase the sales BUT rather to defense the current market share. Moreover, people think Mingpao is (Where we are): - a top credibility and high readability in its brand - a newspaper related to cultural aspect - a clean and simple layout design BUT old fashioned, boring, seems to be for old people

Target Audiences: - Middle class with independent income - over 25 with tertiary education level - Pursuit better quality of life - Good Readability Deliverables: - Printad - MTR Posters - Exhibition design

The beautiful way of sharing Poster design for AIDS prevention Client: Aids Concern

Background: The reasons behind the global spread of human immunodeficiency virus (HIV) inflection are complex. However it is clear that the HIV is a fragile virus that does not live long outside the body. It is present in the blood, semen or vaginal secretions of an infected person and can be transmitted through unprotected sex or through sharing injection drug needles.

It is important that HIV is not transmitted by day to day contact in the home, the workplace, schools, or social settings, through shaking hands, hugging or a casual kisses. You cannot become infected from a toilet seat, a drinking fountain, a doorknob, dishes, drinking glasses, food, or pets.

Moreover, A positive HIV test does not mean that a person has AIDS. Over time, infection with HIV can weaken the immune system to the point that the system has difficulty fighting off certain infections. Many of the infections that cause problems or that can be life threatening for people with AIDS are usually controlled by a healthy immune system.

So, HIV is the virus that causes AIDS. Because of the misunderstanding results in the non-acceptance of people living with HIV/AIDS, “the committee on promoting acceptance of people living with HIV/AIDS” (CPA) Reckons that acceptance of a positive HIV is their being considered as ordinary members of the community who are accorded equality, compassion and mutual respect.”

As a result, the emotional support is very important for HIV-positive people because it breaks the isolation and provides a safe way of sharing both feelings and practical information.

Aims and Objectives: It is expected that the poster will serve two purposes: to catalyse the formation of a concerted effort in promoting acceptance of HIV patient is society, to stimulate interest and debate in the community regarding the transmission of HIV.

Target Audiences: General citizens with 15 or above Secondary school, Form 4 or above because they have higher ability to analysis.

Deliverables: Designing the poster of promoting acceptance of people living with HIV.

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Unison boutique hotel

Brand strategies, corporate identity and brand launch design Client: Unison boutique hotel

Background: In Hong Kong, same sex marriage is used to be controversial topics for many years. Many people think it is against the human natural. When general education level becomes higher in 90s and homosexual people started coming out to the society, it arouses the public the minority does exist. Nowadays the minority becomes a distinctive target market to different business. It is because homosexual people strongly living behind consumerism, the consumption behavior does not just purchase the products and services only, it is truly that they are buying a living style represent their taste.

Moreover, according to the study of target future customers, as same-sex marriage legalized, gay couples will increasing the social activities, study maintaining the gay marriage, preparing adopt children. All these are very demanding, so a same-sex marriage counseling will be a new service in future.

Besides Homosexual groups, hetrosexual also needs the new service for adaprt a very new social environment and new values. The new services should be provided also. Such as through counciling, education, activities to them to overcome the new difficulties.

As a result to creat a harmony society in Hong Kong, the new services should be target both hetrosexual and homosexual groups in future.

Aims and Objectives: It is expected that the poster will serve two purposes: to catalyse the formation of a concerted effort in promoting acceptance of HIV patient is society, to stimulate interest and debate in the community regarding the transmission of HIV.

Target Audiences: Future gay and hetrosexual Couples aged 30 to 40 Middle income level, $ 15000 or above Tertiary Education Individual character, sensitive and good taste Like exploration with new things Lifestyle living Deliverables: Visual identity design and guideline system, brand book, promotional campaign for brand launch.

Cue Club in Soho, Central

Corporate identity and brand launch design Client: Unison boutique hotel

Role of Advertising: The advertising will be successful if it announces the new club launch in Soho district and builds the image that CUE is a Gothic style club with a new all in one experience to customer.

Communication Objectives: Relevant with target medium / press and PR company Inspire and motivate core target States how G-ecert can give a user a mysteries experience with music impact.

Target Insight: - Target on Middle class with independent income - Over 25 with tertiary education level - Music Lover - Enjoy night-time entertainment - Optimistic in making friendship and social gathering Brand Personality: Stylish, Aggressive, Sociable

Execution Notes: An event advertising of Club launch will be held on the first day of the club Deliverables: Press kit box-set with a brand-book, 3 music CD Website design

Green school environment Client: Uexchange

Background: In Research stage, we find that the wastage of school uniform during the unfit problem will cause a great problem of resources allocation in environmental and economical status.

A new system called uXchange is organisated to run a unform exchange program which can lower the wastage of the unfit uniform.As a result, A book is designed to introduce how we can keep our school green from personal uniform to outdoor school environment.

Target Audiences: The book is called green school environment, which is free to Secondary School students from F4 to F7, and hope can increase their incentive to concern their school whether green or not.

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Design Concept: From designing the book, instead of the physical concern ecological, but also the attitude are concerned, such as the photo and illustration which hope can fresh the student’s boring concept in enviroment protection issue, no matter in color and typography, which can express the activenes opticmistic, playful and modern.

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Deliverables: - Book design

Corporate brochure Client: Tian Di Web

Background: Since company is going to expand the business into more variety in design and technical services, such as branding consultancy, e-commerce, etc. It is necessary to design a brochure to introduce the new service as well as strengthen the brand itself.

Target Audiences: Corporate client

Deliverables: - Book design

Dior Homme cosmetic Packaging design Client: Dior Homme

Background: Dior is one of the most recognizable names in haute couture fashion worldwide. Dior was hired by Rubert Piquet in 1938 and in 1941 Dior worked for Lucien Lelong of Paris. In 1946 Dior opened his own fashion house with partner Jaques Rouet.

In Fall 2001, Dior Homme by Hedi Slimane was found , which is the men’s collection of Christian Dior.

Dior Homme are always so orginal, special and prominent among men’s collection. Designer Hedi Slimane creates his own world by dealing with everything that relates to his clothes, from casting models, invitations and selecting music. It creates a surreal and tense atmosphere, that entices and creates more fanatical followers of Dior Homme regardless of gender and androgynous .

In order to celebrate the first store in China, Dior Homme decide to open the comestic line to record this moment.

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Target Audiences: 20 or above Middle to High income level, $10000 or higher Single with Aseity character Middle to High educational level, matriculation Male Professional executive and creative industry

Moodboard

Ghost

Website and ecard design Client: Polytechnic University

Background: This is a flash website to introduce the project explains 3 countries horror movie in Taiwan, Hong Kong and Japan.

Design concepts: The website using different element usually seen in horror movie, such as lift, television for netvigatiion. However, user has to explore the netvigation through those object in order to create the horror film mood for searching.

Target Audiences: 20 or above University student which loves film Love exploring

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PC Jungle email campaign Client: PC Jungle

Role of Advertising: PC Jungle is a computer hardware and software retailing store, it combines with a online shop and providing technical service to middle to high income group, as well as company client.

Communication Objectives: Introducing store products and services, keep updating client news and consistence the brand images

Deliverables: Copyrightings, animated email ads

Dinning concepts email campaign Client: Dinning concepts

Role of Advertising: Dinning concepts is a group of business of restaurants, located in central.

In order to expand their client list. Company is willing to use digital media to annouce their restaurant news to different client

Avenue of star

Re-design the environmental graphic system Client: New World Development company limited

Background: In general, movie, stars and film stars are all bound to give us a glamorous feeling, like that of Hollywood. This should be considered as an essential part while designing the Avenue of Stars. However, it is a pity that we cannot sense any glamorous atmosphere at all while we are walking on the Avenue of Stars. Agree and captured the accent of the problem. Therefore, the very vital objective of our design proposal is to make the overall mood (not necessarily, but definitely the overall mood) in the Avenue of Stars glamorous.

Objectives: Solve the problems with the existing wayfinding system of the Avenue of Stars.

Enhance the function of the Avenue of Stars an informative, touring and memorial place about Hong Kong’s film industry.

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Raise the image of Hong Kong as Asia’s World City by enhancements of the Avenue of Stars.