Mother Earth GAIA is an interesting Greek goddess. More than
I thought about creating a brand that represented only the
just being a goddess, she represents primordial power in
seeds, for example, using little dots on the brand. This did not
mythology. The idea behind this name is the creation of a brand
succeed because it lead to many interpretations. I studied
that sells packaged seeds. Different types of seeds so they can
many other ways to play with the logo until I decided creating
be planted. I came up with this idea because in my opinion,
seeds that actually looked like leaves. I was thinking about
plants are not only part of our Earth, but also, they are a
making the logo with a more “leafy” shape, but this shape was
primordial power in nature.
interpreted as flames, so I designed two simple seeds that when put together, look like leaves.
The intention of this brand is to be used in many applications, including packaging for different types of seeds used for
I chose brown and green for the colors of the brand. These two
planting like sunflower seeds, magnolia seeds, tulip seeds, rose
colors represent Earth in a direct way, and I consider that being
seeds, and many others. At the beginning I was undecided on
direct when transmitting a brand is a part of success when
which god or goddess to choose from but, Gaia brought my
studying the brand as a whole concept.
attention because of its interesting and short name. The story behind Gaia is interesting. She had many children: Oceanus,
The chosen font is a handwritten font, that looks elegant but at
Coeus, Cirus, Hyperion, Iapetus, Cronus, Mnemosyne, Phoebe,
the same time, playful. I consider that this is not a serious type
Rhea, Tethys, Theia, Themis, Brontes, Steropes, Arges, Cottus,
selection, but a delicate one. This type can be easily
Briareus, and Gyges. Gaia was married to Uranus, and Uranus
differentiated amongst many others, and uniqueness is part of
couldn’t stand seeing all their monstruous sons, so he forced
Gaia. The brand is separated between the type and the symbol.
them to remain hidden in their mother’s womb, that is, hidden
I decided to create it this way so in future applications; they can
under the earth.
be used separately and still share the meaning of the brand.
The idea of seeds comes from this story, since they remain
My purpose is to create a new concept for seeds, to
under earth for a very long time until they emerge into
differentiate them in stands or booths in a store. I hope that the
something beautiful. Gaia is also the Greek version of Mother
creation of this new brand succeeds in all future applications.
Nature, considered as many as the Great Goddess. The delicacy of flowers is considered an enormous part of nature, and Gaia Seeds emerges from this concept. There were several other options when thinking about a brand with this name. The creation of tea bags was a strong idea also, but it really did not represent mother earth as much as the seeds. Also, I researched in Google a few packaging seeds and none of them had Gaia for a name, so this is part of the motivation also. Creating this brand was not an easy task, since many logo ideas came to my mind and I couldn’t decide which idea to use and expand.