Fall 2015 Catalog - UC Santa Barbara Extension by Paolo Gardinali

Learning from experienced professionals has been the best part of UCSB Extension’s courses. Hearing real life application of the content being taught gave me a deeper understanding and made the class come alive.” – Kimberly Herriman

UC Excellence within your reach Accounting Business Leadership HR Management Marketing Paralegal Studies Professional Financial Planning Project Management Strategic Business Technology Management TESOL Program Certificate

FALL 2015 CATALOG 805.893.4200 extension.ucsb.edu

CALL 805.893.4200

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FALL 2015 CATALOG UCSB Extension strives to publish accurate information in the printed catalog, on the web, and in all other media; however, all information (including fees, dates, locations, instructors, etc.) may be subject to change or correction in the event of an error.

Business & Management

Accounting Principles of Financial Accounting I (4.0 units)

This introductory course covers fundamental principles and procedures of financial accounting. It is designed to meet the needs of business students as well as those wishing to concentrate on accounting. Emphasis is on developing the technical procedures of the accounting cycle, including journalizing, posting, adjusting entries, closing procedures, and preparing the four financial statements (i.e., balance sheet, income statement, statement of cash flow, and statement of stockholders' equity). Mark Pasternak, B.A., CPA, principal, Mark Pasternak CPA, Santa Barbara

Fee: $465 Early Bird Discount Fee $515 if payment is received on or after September 16

When: Thursday, 6:30pm-9:50pm, September 24-November 19

Applicable Towards: Business Accounting, Professional Accounting

Thursday, 6:30pm-9:50pm, December 3-December 10

Course #: ECON X40A-056

Where: UCSB Ventura Center, 3585 Maple St, Ventura

Intermediate Accounting I (4.0 units)

This is the first accounting course at the professional level for the student concentrating in accounting. It offers an intense examination of generally accepted principles related to the preparation of financial statements, with particular emphasis on balance sheet valuations and their relationship to income determination. It also covers the conceptual framework underlying financial accounting and introduces the concept of the time value of money and the application of present value techniques to accounting valuations. Participants study in-depth the valuation and disclosure issues associated with cash, receivables, inventory, property, plant, and equipment.

Note: Along with Principles of Financial Accounting II, this course fulfills the recommended prerequisite for the Professional Accounting and Business Accounting Professional Certificate Programs. Students are required to purchase the following textbook(s) prior to the first class meeting:

Maria R. Alamin, B.A., CPA, CIA, principal, Maria R. Alamin, CPA, Camarillo

Financial Accounting Author: Warren Edition: 13th 14 ISBN 13: 978-1-133-60761-8 Publisher: South-Western Publishing Co.

Intermediate Accounting 15th edition by Donald Kieso ISBN 978-1-118-147290

Textbooks are available for purchase through vendors online or by phone. When: Tuesday, 6:30pm-9:30pm, September 29-December 8 Saturday, 9am-12pm, October 10 (12 meetings) Where: UCSB Campus, location to be announced (www.extension.ucsb.edu)

Enroll Online: www.extension.ucsb.edu

(11 meetings)

Fee: $465 Early Bird Discount Fee $515 if payment is received on or after September 11 Prerequisite: Principles of Financial Accounting I/II, equivalent courses, or consent of instructor Applicable Towards: Business Accounting, Professional Accounting Course#: ECON X120A-062

Note: Students are required to purchase the following textbook(s) prior to the first class meeting: There are two options for purchasing required text:

Option 1: All Access Pack includes Wiley Plus, E-Text, print Textbook Problem Pack and online homework/study tools. http://www.wiley.com/ college/sc/student/accounting.html Required text is at the bottom of the page, purchase All Access Pack. Option 2: Loose Leaf Version of Textbook includes Wiley Plus, E-Text and online homework/study tools. http://www.wiley.com/WileyCDA/Section/id818190.html

UCSB EXTENSION FALL 2015

2015-Fall-1379 6/15

Intermediate Accounting III

Income Taxes (Individual)

Corporate Taxation

(4.0 units)

This course concludes studies begun in Intermediate Accounting I/II by focusing on more complex accounting topics in financial accounting, such as revenue recognition concepts, accounting methods for income taxes, pensions, leases, accounting changes, error analysis, and cash flow statements. It also provides a basic introduction to financial statement analysis.

This course provides broad training in federal income tax law and the regulations of the Treasury Department as they pertain to the basic philosophy of taxation, determination of taxable income, allowable deductions, and gains and losses on sales and exchanges of property for the individual taxpayer. It also serves as an introduction to the federal taxation of partnerships and corporations. Emphasis is placed on the preparation of federal income tax returns and the ability to utilize varied references in dealing with tax accounting problems and tax planning.

Examine federal income tax law and regulations that are applicable to partnerships, corporations, and fiduciaries, as well as federal gift and estate tax principles, reorganizations, personal holding companies, and the accumulated earnings tax. Students explore regulations related to tax planning, covering timing of transactions, appropriate form of transactions, election of alternative tax methods available under the law, and settlement of tax controversies. Linda King, B.S., Internal Revenue agent group manager, Internal Revenue Service, Santa Barbara

Linda King, B.S., Internal Revenue agent group manager, Internal Revenue Service, Santa Barbara

Note: Students are required to purchase the following textbook(s) prior to the first class meeting:

Note: Students may be required to purchase a textbook prior to the first class meeting. Please order textbooks from the bookseller of your choice, including online sellers specializing in textbook sales and rentals. Be sure to order the correct ISBN and textbook edition.

South-Western Federal Taxation: Corp. 2015, with CD and card Author: Hoffman, William / Smith, James E. Edition: 2015 New Edition ISBN 13: 978-1-285-43829-0 ISBN 10: 1-285-43829-9 Publisher: Cengage Learning Textbooks are available for purchase through vendors online or by phone.

Barbara J. Aue, CPA, owner of CPA practice Note: Students are required to purchase the following textbook(s) prior to the first class meeting: Intermediate Accounting, Text Only Author: Kieso, Donald E. Edition: 15th 13 ISBN 13: 978-1-118-14729-0 ISBN 10: 1-118-14729-4 Publisher: John Wiley & Sons, Inc. Adoption is required, new or used. Textbooks are available for purchase through vendors online or by phone. When: Monday, 6:30pm-9:50pm, September 28-December 7 (11 meetings)

When: Monday, 6pm-9:40pm, September 28-November 23

Where: UCSB Campus, location to be announced (www.extension.ucsb.edu)

Saturday, 9am-12:40pm, October 3 (10 meetings)

When: Thursday, 6:30pm-9:50pm, October 1-November 19

Fee: $465 Early Bird Discount Fee $515 if payment is received on or after September 15

Where: UCSB Ventura Center, 3585 Maple St, Ventura

Saturday, 9am-12:20pm, October 10

Prerequisite: Intermediate Accounting II, equivalent course, or consent of instructor

Fee: $465 Early Bird Discount Fee $515 if payment is received on or after September 15

Saturday, 9am-12:20pm, November 7

Applicable Towards: Business Accounting, Professional Accounting

Prerequisite: Principles of Financial Accounting I/II or consent of instructor

Course #: ECON X120C-060

Applicable Towards: Professional Accounting Course #: ECON X127A-049

Saturday, 9am-12:20pm, October 24 (11 meetings) Where: UCSB Campus, location to be announced (www.extension.ucsb.edu) Fee: $465 Early Bird Discount Fee $515 if payment is received on or after September 18 Prerequisite: Income Taxes (Individual), an equivalent course, or consent of instructor Applicable Towards: Professional Accounting Course #: ECON X127B-046

UCSB EXTENSION FALL 2015

Call to Enroll: (805) 893-4200

Business Business Law (4.0 units)

Explore the significance and growth of U.S. law, particularly as it relates to current trends in public policy, the marketplace, and its manifestation in important legal cases. Areas of discussion include contracts, securities, business organization, agency, sale of property, employment law, torts, and other topics. Kristine McCardle, J.D., attorney, employment law consultant; member of the State Bar of California Note: Students are required to purchase the following textbook(s) prior to the first class meeting: Business Law Today: Standard Author: Miller, Roger LeRoy Edition: 10th 14 ISBN 13: 978-1-133-27356-1 Publisher: South-Western Publishing Co. Textbooks are available for purchase through vendors online or by phone. A make-up session for Wednesday, November 11th (Veterans Day holiday) will be determined on the first day of class, based on students' availability. When: Wednesday, 6:30pm-9:50pm, September 30-November 4 Wednesday, 6:30pm-9:50pm, November 18-December 9 (10 meetings) Where: UCSB Campus, location to be announced (www.extension.ucsb.edu) Fee: $465 Early Bird Discount Fee $515 if payment is received on or after September 17 Applicable Towards: Business Accounting, Paralegal Studies Course #: BUSAD X108-056

Human Resource Management Foundations of Human Resource Management (4.0 units)

An introduction to the strategic contribution of human resource management to the total business enterprise. This course provides an overview of basic human resource management functions: workplace law and regulations, human resource metrics and cost analysis, recruitment, total rewards, compensation and benefits, training and development, and organizational behavior. Also included in the overview are basic elements including understanding the functions of HRM within an organization, typical designs of HRM departments, the responsibilities and roles of HRM personnel, and an exploration of HRM as a career. Instruction lays a broader foundation for topics that are covered throughout the certificate:

When: Monday, 6pm-9pm, September 28-December 7 (11 meetings) Where: UCSB Campus, Gevirtz Graduate School of Education (GGSE), Room 1217 Fee: $465 Early Bird Discount Fee $515 if payment is received on or after September 15 Applicable Towards: Human Resource Management Course #: BUSAD X450.1-039

Ethics Motivational theories Needs assessments Contracts and request for proposals Communication Adult learning theories Mary Kennett, vice president, Human Resources, Kaplan International. Ms. Kennett has over 13 years experience working in HR for companies such as Amgen Inc., Deloitte & Touche, USA, and Deloitte Touche Tohmatsu, New Zealand. Note: Students are required to purchase the following textbook(s) prior to the first class meeting: Managing Human Resources Author: Jackson, Susan E. Edition: 11th 12 ISBN 13: 978-1-111-58022-3 ISBN 10: 1-111-58022-7 Publisher: South-Western Publishing Co. Adoption is required, new or used. Textbooks are available for purchase through vendors online or by phone. Three instructional hours will occur as a project outside of class time.

Enroll Online: www.extension.ucsb.edu

UCSB EXTENSION FALL 2015

Managing Employee Compensation Programs (4.0 units)

Competitive compensation is one of the major issues every organization must face in balancing productivity with cost. This course explores current concepts, approaches, and techniques that shape the development of compensation strategy, plans, and policy. Participants also learn approaches for communicating compensation programs to employees and for monitoring the effectiveness of compensation policy. Topics include: Competitive salary analysis and labor market dynamics Salary administration, incentive plans, stock option programs, and deferred compensation Budgeting that underlies the development of compensation programs

Prerequisite: Foundations of Human Resource Management and Understanding the Numbers for Human Resource Professionals or consent of instructor

Applicable Towards: Human Resource Management

Course #: BUSAD X450.31-038

Course #: BUSAD X450.32-035

Managing Employee Benefit Programs (4.0 units)

Management must decide which benefits are most suitable and beneficial for their employees and organization. This course provides information essential for evaluating and designing cost effective employee benefit programs that meet corporate objectives. Students explore a range of benefit plans and discuss the implications of HRM decision-making in choosing benefit plans that balance cost with employee health and financial security. Topics include: Overview of retirement benefits

Design of compensation packages

Competitive benefit analysis

Compensation theories

Benefits communications

Susan Moriarity, J.D., attorney and human resources administrator, Tecolote Research, Inc. Ms. Moriarity's expertise is in employment law and human resources, including benefits and compensation. Note: Students are required to purchase the following textbook(s) prior to the first class meeting: Strategic Compensation: A Human Resource Management Approach Author: Martocchio, Joseph J. Edition: 8th 15 ISBN 13: 978-0-13-345710-0 ISBN 10: 0-13-345710-9 Publisher: Pearson Adoption is required, new or used. Textbooks are available for purchase through vendors online or by phone. Four instructional hours will occur as a project outside of class time. When: Monday, 6pm-9pm, September 28-November 2 Monday, 6pm-8:30pm, November 9-November 16 Monday, 6pm-9pm, November 23-December 7 (11 meetings) Where: UCSB Campus, location to be announced (www.extension.ucsb.edu) Fee: $465 Early Bird Discount Fee $515 if payment is received on or after September 15

Prerequisite: Foundations of Human Resource Management and Understanding the Numbers for Human Resource Professionals or consent of instructor

UCSB EXTENSION FALL 2015

Typical and leading edge benefits offered by employers Executive benefits Strategies, tools, and techniques for designing and managing benefit plans Design and finance of health and welfare plans Techniques and programs used to contain benefit costs Basics of regulatory compliance and cost containment Instructor to be announced Note: Students are required to purchase textbook(s) prior to the first class meeting. Textbooks are available for purchase through vendors online or by phone. Six instructional hours will occur as a project outside of class time. When: Wednesday, 6pm-9pm, September 30-November 4 Wednesday, 6pm-9pm, November 18-December 9 (10 meetings) Where: UCSB Ventura Center, 3585 Maple St, Ventura Fee: $465 Early Bird Discount Fee $515 if payment is received on or after September 17

Call to Enroll: (805) 893-4200

Understanding Individual and Organizational Behavior

When: Saturday, 9am-12pm, September 26-November 21

When: Thursday, 6:30pm-9:50pm, September 24-November 19

(4.0 units)

Saturday, 9am-12pm, December 5

Organizational behavior is the study and application of knowledge about how people, as individuals and in groups, act within organizations. Organizational behavior is becoming more important in the global economy as people with diverse backgrounds and cultural values have to work together effectively and efficiently. This course covers three areas that lead toward a better understanding of workplace dynamics:

(10 meetings)

Thursday, 6:30pm-9:50pm, December 3-December10

Understanding yourself and others at work: Gain insight into employee needs and behaviors through self-assessment, including the Meyers-Briggs. Subjects include theories of motivation, conflict resolution, learning styles, leadership traits, styles, and behaviors, values, and ethics. Creating effective work groups: Explore verbal and non-verbal communication, diversity, the power of creativity, team formation, conflict resolution, problem solving, and decision-making. Analyzing leadership and organizational design: Topics include the influence of leadership on culture and organizational climate, effective use of power and influence, managing performance, and organizational design. Kathryn McKee, B.A., SPHR, president, Human Resources Consortia, Santa Barbara; former senior vice president, human resources, Standard Chartered First Interstate Bank Limited and First Interstate Bancorp. Ms. McKee's previous assignments in human resources were at Mattel Toys and TwentiethCentury Fox Film Corporation. A graduate of UCSB and the Anderson School Executive Program, she received NHRA's 1986 Member of the Year, PIHRA's 1990 Award of Excellence in Human Resources, SHRM's 1994 Award for Professional Excellence in Human Resources, and Santa Barbara Human Resource Association's Member of the Year in 2004. Ms. McKee co-authored Leading People Through Disasters, and speaks on this and other human resource topics. Note: Students may be required to purchase a textbook prior to the first class meeting. Please order textbooks from the bookseller of your choice, including online sellers specializing in textbook sales and rentals. Be sure to order the correct ISBN and textbook edition.

Enroll Online: www.extension.ucsb.edu

Where: UCSB Ventura Center, 3585 Maple St, Ventura Fee: $415 Early Bird Discount Fee $465 if payment is received on or after September 13 Prerequisite: Foundations of Human Resource Management or consent of instructor. This should be the final class taken in the certificate. Applicable Towards: Human Resource Management Course #: BUSAD X450.39-017

Employee Relations (4.0 units)

With the increased pace of operations, companies are finding it prohibitive from a time management perspective to train-thetrainer. Organizations are finding it more favorable to hire HR professionals whose skills are preset in organizational design and supportive workplace dynamics. This course provides students with instruction that allows them to develop their skill set sufficiently to support their organizations at hire. This course covers organizational employee-focused programs, policies and procedures such as formal and informal communications, employee recognition, and conflict resolution. It shows employees/ students how to build healthy, supportive relationships while recognizing behaviors that may lead to negative situations. Steven Gibson, M.A., has 26 years of human resource leadership experience with corporations including Bank of America, Home Depot, Inc., Crum & Forster Insurance, and Allstate Insurance Company. He has managed and facilitated strategic HR audits, managed compensation planning processes comprised of multimillion dollar budgets, and counseled executives through critical business decisions that drove profitable revenue above planned forecasts.

(11 meetings) Where: UCSB Campus, location to be announced (www.extension.ucsb.edu) Fee: $465 Early Bird Discount Fee $515 if payment is received on or after September 11 Applicable Towards: Human Resource Management Course #: BUSAD X450.33-004

Diversity and Inclusion in the Workplace (3.0 units)

Inclusive workplaces build on equal opportunity principles to create a culture of respect, involvement, and success for all employees. This course involves an examination of the complexity of a diverse workforce and explains how it can be used as an organizational asset. The course also considers paradigms that limit and promote inclusion and foregrounds what employers and employees can do to promote inclusive workplaces. Malati Marlene Shinazy, M.Ed., founder, Pacific Leadership Consultants. Ms. Shinazy has worked worldwide as an external consultant, and within organizations as chief learning officer and VP of training and organization development. Her expertise is in diversity and inclusion in the workplace. Note: No textbook is required for this course. When: Saturday, 9am-1:30pm, October 24-October 31 (2 meetings) Where: UCSB Campus, location to be announced (www.extension.ucsb.edu) Fee: $235 Early Bird Discount Fee $285 if payment is received on or after October 11 Applicable Towards: Business Leadership, Human Resource Management Course #: BUSAD X450.38-003

Note: Students are required to purchase the following textbook(s) prior to the first class meeting: Investigation in the Workplace Author: Ferraro, Eugene Edition: 2nd 12 ISBN 13: 978-1-4398-1480-2 ISBN 10: 1-4398-1480-5 Publisher: CRC Press I, LLC Textbooks are available for purchase through vendors online or by phone.

UCSB EXTENSION FALL 2015

Marketing Principles of Marketing (4.0 units)

In today's highly competitive marketplace, effective marketing is a core requirement of any successful organization. A well conceived strategic marketing plan supported by effective execution is essential to profitable business growth and/or nonprofit success. This course, which provides an overview of marketing and the marketing process, is designed for those new to marketing or those trained in other disciplines. Cynthia A. Benelli, Ph.D., lecturer, Department of Economics, UCSB. Ms. Benelli has taught courses on competitive strategies, managerial accounting, and managerial economics, among others. She has received numerous fellowships for her research and received an Outstanding Teaching Assistant Award during her graduate studies. Note: Students are required to purchase the following textbook(s) prior to the first class meeting: Principles of Marketing (Looseleaf) Author: Kotler, Philip Edition: 14th 12 ISBN 13: 978-0-13-216719-2 ISBN 10: 0-13-216719-0 Publisher: Prentice Hall, Inc. Adoption is recommended, new only. Textbooks are available for purchase through vendors online or by phone. When: Wednesday, 6:30pm-9:30pm, September 30-November 4 Wednesday, 6:30pm-9:30pm, November 18-December 9 (10 meetings) Where: UCSB Campus, location to be announced (www.extension.ucsb.edu) Fee: $415 Early Bird Discount Fee $465 if payment is received on or after September 17 Applicable Towards: Marketing Course #: BUSAD X409.65-012

The Art and Science of Web Analytics (1.0 unit)

Web analytics offers insightful information about an organization’s performance and permits easy monitoring of web patterns. Web marketing is the most trackable marketing medium out there; however, the real value of web analytics data lies not in the science of the stats, but in artful interpretation. This course teaches participants how to comprehend, setup, and analyze the art and science of web analytics. Participants learn how to use web analytics including reviewing past and current web performance, understanding customer behavior, gauging campaign execution while learning how to continually optimize web marketing efforts, and addressing overall marketing strategy. This course addresses free tracking tools and best practices for reviewing web statistics. Google Analytics is a free tool that is the platform to learn how to setup and read web analytics. Participants review and define major web analytics elements including top referring traffic sources, unique visitors, average time on site, geographical trends, search feedback, and bounce rate. Nicki Gauthier, B.S., Digital Marketing Committee chair, AIGA Santa Barbara Chapter. Ms. Gauthier provides web marketing support, training, advisory, and execution to maximize web opportunities and successes. She supports businesses by managing and reviewing web analytics, online advertising, social media marketing, and search engine optimization to build strategic web action plans that achieve marketing goals. She has experience in sales and marketing for the technical rescue industry. Note: There is no textbook required for this course. When: Wednesday, 5:45pm-8:45pm, September 30-October 14 (3 meetings) Where: UCSB Campus, location to be announced (www.extension.ucsb.edu) Fee: $235 Early Bird Discount Fee $285 if payment is received on or after September 17 Applicable Towards: Marketing Course #: BUSAD X409.63-008

UCSB EXTENSION FALL 2015

Call to Enroll: (805) 893-4200

Global Marketing (3.0 units)

Globalization is reaching a level of unprecedented growth. Within the last decade, world trade in merchandise and services grew at a rate of 140 percent. International marketing, the study of developing communications and conveying value across nations, is often aggressively pursued and yet misunderstood. Firms are increasingly aware of the major international business blunders, too often, that are associated with marketing mistakes. To succeed in a world of constant changes and lightning growth development, firms need to prepare themselves thoroughly and take a proactive response in marketing across borders. This course explores the theory and practice of marketing on a global magnitude. Special emphasis is placed on knowledge about the increasingly important big and emerging markets (BEM). The ultimate goal is to provide students with the conceptual and analytical tools that will enable them to develop effective international marketing plans with the purpose of capturing global market opportunities while carefully avoiding the most common pitfalls in the world trade arena. Anna Kwong, M.B.A., president, Santa Barbara Global Team Research (SBGTR), a not-for-profit organization that aims to increase awareness and knowledge of global opportunities for trade, education, alliance, and marketing. In this position, Ms. Kwong often organizes business and educational tours to Asia and holds public and private seminars focused on global marketing opportunities. She has been adjunct faculty for California Lutheran University, Santa Barbara City College, and the Brooks Institute of Photography. Note: Students are required to purchase the following textbook(s) prior to the first class meeting: Global Marketing Author: Keegan, Warren J. Edition: 7th 13, New Edition Available ISBN 13: 978-0-13-271915-5 ISBN 10: 0-13-271915-0 Publisher: Pearson Adoption is required, new or used. When: Wednesday, 6:30pm-9:30pm, September 30-November 4 Wednesday, 6:30pm-9:30pm, November 18-December 9

Where: UCSB Campus, location to be announced (www.extension.ucsb.edu)

Fee: $415 Early Bird Discount Fee $465 if payment is received on or after September 17

Fee: $415 Early Bird Discount Fee $465 if payment is received on or after September 23

Prerequisite: Recommended: Successful completion of Principles of Marketing or an introductory marketing course or professional experience in the field of marketing

Applicable Towards: Marketing

Course #: BUSAD X409.11-007

Course #: BUSAD X402.2-005

Marketing in the 21st Century (3.0 units)

Many factors affect marketing in the 21st century, including changing technologies, globalization, deregulation, and customer empowerment. In this course students learn about the latest technologies driving purchase decisions around the world. Whether it is blogs, Facebook, LinkedIn or Twitter, social platforms are doing more than creating buzz. As social networks grow, their power to shape consumer conversations and amplify word-of-mouth chatter is on the rise. This course covers concepts of social media marketing, current principles and best practices of web marketing and Search Engine Marketing (SEM), a popular and ever-growing web marketing application. Amber J. Wallace, B.A., founder of Dowitcher Designs, a design studio specializing in web and print communications including web marketing. Ms. Wallace is coeditor of Afrogeeks: Beyond the Digital Divide and works as a web development counselor for Web Marketing Therapy. Her experience includes web design, web marketing, publishing, project management, and small business entrepreneurship. Note: Students are required to purchase the following textbook(s) prior to the first class meeting: New Rules of Marketing and PR, Revised and Updated Author: Scott, David Meerman Edition: 4th 13 ISBN 13: 978-1-118-48876-8 ISBN 10: 1-118-48876-8 Publisher: John Wiley & Sons, Inc. Adoption is required, new or used. Textbooks are available for purchase through vendors online or by phone. When: Tuesday, 6:30pm-9:30pm, October 6-December 8 (10 meetings)

(10 meetings)

Enroll Online: www.extension.ucsb.edu

UCSB EXTENSION FALL 2015

Blogging for Business

When: September 28-December 11

(3.0 units)

Where: ONLINE

Google has created an algorithm that rewards websites who regularly post fresh, relevant content, and punishes sites that post syndicated content, copied content, or worse yet, nothing at all. Blogging is the best way to update a company’s website with pertinent and original content while also creating effective sales tools.

Fee: $415 Early Bird Discount Fee $465 if payment is received on or after September 15

In this course students have opportunities to learn how to blog, and also how to do it for businesses in a marketing context, how to choose topics, and how to post a blog effectively to show your client or manager results. This hands-on course helps students learn:

Pay Per Click marketing, also known as PPC, is one of the fastest ways to drive qualified traffic to your website and increase leads and sales. This course introduces you to PPC and guides you through the process of creating and optimizing PPC campaigns using Google AdWords. This course teaches participants how to setup and optimize Pay Per Click (PPC) campaigns. Participants learn about the various PPC networks available and the differences between search and display network campaigns. The main focus is on Google AdWords search campaigns. Participants learn how to setup campaigns, perform keyword research, write effective ads, decide bid strategies, track and gauge campaign performance, and optimize campaigns to make them profitable. An overview of display/content network campaigns is presented.

What are the reasons that blogging is so important How to navigate around blogging platforms like Wordpress How to create and maintain a successful business blogging campaign How to choose and write the material that will best suit your client or business How to manage the workflow How to post the blog efficiently and effectively What plugins to use Why to respond to comments Why it’s necessary to post on social media Jennifer St. James, M.A., creative director and owner of Either/Or Media. Ms. St. James has experience creating and maintaining blogs for multiple clients and generating significant traffic to their websites. She manages social media campaigns and online marketing for clients including international corporations, food manufacturers, real estate agents, interior designers, insurance brokers, attorneys, and restaurants. Note: This course is offered as an interactive online course. Students are required to purchase the following textbook(s) prior to the first class meeting: Content Rules Author: Handley, Ann / Chapman, C. C. Edition: 2011 ISBN 13: 978-1-118-23260-6 ISBN 10: 1-118-23260-7 Publisher: John Wiley & Sons, Inc. Adoption is required, new or used.

Applicable Towards: Marketing Course #: BUSAD X409.64-003

Pay Per Click Marketing (1.0 unit)

Archana Pawse, Ph.D., director of search marketing and analytics, Mission Web Marketing Note: Students may purchase the following recommended textbook(s) prior to the first class meeting: Advanced Google AdWords Author: GEDDES Edition: 3rd 14 ISBN 13: 978-1-118-81956-2 ISBN 10: 1-118-81956-X Publisher: Sybex, Inc. When: Thursday, 5:45pm-8:45pm, October 1-October 15 (3 meetings) Where: UCSB Campus, location to be announced (www.extension.ucsb.edu) Fee: $235 Early Bird Discount Fee $285 if payment is received on or after September 18 Applicable Towards: Business Leadership, Marketing Course #: BUSAD X409.68-002

Textbooks are available for purchase through vendors online or by phone.

UCSB EXTENSION FALL 2015

Call to Enroll: (805) 893-4200

Professional Financial Planning Principles of Professional Practice

When: Saturday, 9:30am-12:50pm, September 26-November 21

Note: Students are required to purchase the following textbook(s) prior to the first class meeting:

(9 meetings)

Keir's Insurance Planning Textbook 2014 Author: Keir Educational Resources Edition: 2014 ISBN 13: 978-1-937404-57-4 ISBN 10: 1-937404-57-9 Publisher: Keir Education Resources Adoption is required, new or used.

Where: UCSB Ventura Center, 3585 Maple St, Ventura Fee: $415 Early Bird Discount Fee $465 if payment is received on or after September 13

(3.0 units)

Applicable Towards: Professional Financial Planning

This course provides a basic introduction to the business practices that are essential for financial planning. Topics include:

Course #: ECON X425.1-030

Textbooks are available for purchase through vendors online or by phone.

Risk Management

When: Tuesday, 6:30pm-9:50pm, September 29-December 8

Survey of the five components of financial planning: investments, tax planning, retirement planning, estate planning, and insurance Purpose, benefits, components, and responsibilities of a financial planner Introduction to the CFP Board's Financial Planning Practice Standards Ethics Budgeting Emergency fund planning Credit and debt management Function, purpose, and regulation of financial institutions Client attitudes and behavioral characteristics

(4.0 units)

An analysis of fundamental insurance practices and principles of risk management as they apply to financial planning. Topics include: Principles of insurance Analysis and evaluation of risk exposures Legal aspects of insurance

Applicable Towards: Professional Financial Planning Course #: ECON X425.3-026

Disability income insurance Long-term care insurance Life insurance Insurance needs analysis and rationale Taxation of life, disability, and long-term care insurance Insurance policy selection

Financial services industry regulation requirements

Insurance company selection and due diligence

Business law

Employee benefit plans

Monetary settlement planning

Social Security, Medicare, and incapacity planning

Personal Financial Planning: Theory and Practice Author: Dalton, Michael A. / Dalton, James F. Edition: 7th 11 ISBN 13: 978-1-4277-3585-0 Publisher: Kaplan Financial

Prerequisite: Principles of Professional Practice or Principles of Financial Analysis

Health insurance

Financial planning for special circumstances

Note: Students are required to purchase the following textbook(s) prior to the first class meeting:

Fee: $465 Early Bird Discount Fee $515 if payment is received on or after September 16

General business liability

Viatical settlements

Jonathan Keith, M.B.A., CFP®. Mr. Keith has an M.B.A. from the Tuck School of Business at Dartmouth and a degree in Aerospace Engineering from Cal Poly, San Luis Obispo. He currently works as an associate at Laguna Capital Management Inc., in Santa Barbara.

Where: UCSB Campus, location to be announced (www.extension.ucsb.edu)

Property and casualty insurance

Educational funding

Characteristics and consequences of types of entities and property titling

(11 meetings)

Michael Vidal, B.S., CFP®, California Department of Insurance license in health, life, and accident, Series 7 & 66; partner, Cornerstone Insurance Services LLC, Goleta. Prior to joining Cornerstone Insurance Services LLC, Mr. Vidal was responsible for all community banking for Wells Fargo Bank where he served as vice president. In spring of 2012, Mr. Vidal successfully completed the program of Financial Planning at New York University, and later passed the comprehensive CFP® Examination. He is a graduate of UCSB with a double major in Business Economics and Sociology.

Textbooks are available for purchase through vendors online or by phone.

Enroll Online: www.extension.ucsb.edu

UCSB EXTENSION FALL 2015

Portfolio and Investment Management (4.0 units)

Examine different investment vehicles for financial planners participating in securities markets, and discover sources of information about the various instruments traded and trading procedures. Topics include:

Prerequisite: Principles of Financial Analysis required and Principles of Professional Practice highly recommended Applicable Towards: Professional Financial Planning LOCATION 1 (Live Lecture) Note: This class is being conducted live in Ventura and broadcast to UCSB. See section 029 to enroll in the class being held at UCSB.

Types and use of investment vehicles

Where: UCSB Ventura Center, 3585 Maple St, Ventura

Types of investment risk

Course #: ECON X425.4-028 (IN VENTURA)

Measures of investment risk and returns Time-influences security valuation concepts Bond and stock valuation methods Portfolio management and measurement concepts

LOCATION 2 (Broadcast) Note: Broadcast via a synchronous interactive video system – UCSB area students participate in a fully interactive, two-way videoconference with Ventura. Please see section 028 to enroll in the live session in Ventura.

Formula investing

Where: UCSB Campus, location to be announced (www.extension.ucsb.edu)

Investment strategies

Course #: ECON X425.4-029 (AT UCSB)

Asset allocation and portfolio diversification Efficient market theory Asset pricing models Leverage of investment assets Hedging and option strategies Tax efficient investing Investment strategies in tax-advantaged accounts Taxation of investment vehicles Steve Minihan, M.B.A., CFP®, EA, Westlake Financial Advisors, LLC, Westlake Village Note: Students are required to purchase the following textbook(s) prior to the first class meeting: Investments Author: Mayo, Herbert B. Edition: 11th 14 ISBN 13: 978-1-133-93599-5 ISBN 10: 1-133-93599-0 Publisher: South-Western Publishing Co. Adoption is required, new or used. Textbooks are available for purchase through vendors online or by phone. When: Tuesday, 6:30pm-9:50pm, September 29-December 8 (11 meetings) Fee: $465 Early Bird Discount Fee $515 if payment is received on or after September 16

10 UCSB EXTENSION FALL 2015

Call to Enroll: (805) 893-4200

Project Management

Note: Students are required to purchase the following textbook(s) prior to the first class meeting:

Introduction to Project Management

Title #1: Guide to Project Management Body of Knowledge 5th Edition ISBN 978-1-935589-67-9 Publisher: Project Management Institute

(4.0 units)

Project management has become an expected professional skill for managers and specialists in all disciplines. Driven by global competition and new technologies, the use of project management is expanding wherever organizations need to achieve performance objectives within scope, cost, and time constraints. For serious students of project management, this course provides a conceptual and operational foundation for further study. Topics include:

To purchase: http://www.amazon.com/ Project-Management-Knowledge-Editionebook/dp/B00BR3P4IC/ref=sr_1_2?s=digitaltext&ie=UTF8&qid=1380299163&sr=1-2&keyword s=fast+forward+mba+in+project+management Title #2: Fast Forward MBA in Project Management Author: Verzuh, Eric 4th Edition ISBN 978-1-118-07377-3 Publisher: Wiley

Theoretical underpinnings of project management

To purchase: http://www.amazon.com/ Fast-Forward-Project-Management-ebook/ dp/B006JMTKNQ/ref=sr_1_1?s=digitaltext&ie=UTF8&qid=1380299163&sr=1-1&keyword s=fast+forward+mba+in+project+management

Project management put in a historical perspective

When: Tuesday, 6:30pm-9:50pm, September 29-December 8

Examples of successful and unsuccessful projects

(11 meetings)

Working vocabulary of project management terms and acronyms Survey of project management knowledge areas By completing this course, students are equipped with sufficient conceptual understanding to participate in subsequent in-depth courses in project management. In addition, students are able to put previous experiences in project management into a more systematic conceptual context. Craig Whan, M.S., PMP. Mr. Whan has served in senior project manager and program manager roles for both public and private sector entities for technology product development, client consulting, and technical support contracting. His experience includes leading large, complex, extended duration projects; recruiting, mentoring, and guiding project teams focused on performance metrics, mission success, and stakeholder satisfaction; and project communication skills emphasizing clarity and team empowerment through knowledge dissemination. He brings a diverse foundation in professional project management techniques and experience, including project initiation, earned value management, and managing projects under ISO 9001 quality management systems.

Where: UCSB Campus, location to be announced (www.extension.ucsb.edu) Fee: $480 Early Bird Discount Fee $530 if payment is received on or after September 16 Applicable Towards: Project Management, Business Leadership, Marketing Course #: ENGR X452.01-023

Project Scope, Cost, and Time Management: Earned Value (3.0 units)

Major contributors to success in project planning and execution are the systematic methods of control in project scope, schedule, and cost variations. In this course, students are provided with a detailed examination of methods, techniques, and concepts dealing with the effective prevention and control of "scope creep," time delays, and cost overruns. The course guides students toward the understanding of, and appreciation for, the Earned Value System (EVMS). Topics include: Understanding the planning process as related to scope, time, and cost Implementing current project management methods for project planning Implementing systems to monitor and control project execution Looking at scope, schedule, and cost monitoring systems Setting up a system to monitor Earned Value Using EVMS, and understanding the numbers it produces in order to make effective project management decisions Understanding the procurement process in the context of project management planning and execution This course is taught with an emphasis on the application of EVMS techniques in a complex project management planning and execution case study example. Instructor to be announced Note: No textbook is required for this course. When: Saturday, 8:30am-5pm, November 7-November 21 Saturday, 8:30am-5pm, December 5 (4 meetings) Where: UCSB Campus, location to be announced (www.extension.ucsb.edu) Fee: $435 Early Bird Discount Fee $485 if payment is received on or after October 25 Prerequisite: Introduction to Project Management or consent of instructor Applicable Towards: Project Management Course #: ENGR X452.03-013

Enroll Online: www.extension.ucsb.edu

UCSB EXTENSION FALL 2015 11

Quality and Risk Management for Project Managers (3.0 units)

Quality and risk management issues are often associated with a project during its execution phase. This is because the best laid project plans and the most foresighted schedule estimates often tend to disintegrate over the course of project life cycles. This need not be. Anticipating quality and risk issues should be essential elements of project planning, as well as areas for effective monitoring and control. This course provides the tools to deal proactively with quality and risk issues before they are manifested. Topics include:

Instructor to be announced Note: Students may be required to puchase a textbook prior to the first class meeting. When: Saturday, 8:30am-5pm, September 26-October 17 (4 meetings) Where: UCSB Ventura Center, 3585 Maple St, Ventura Fee: $435 Early Bird Discount Fee $485 if payment is received on or after September 13 Prerequisite: Introduction to Project Management or consent of instructor Applicable Towards: Project Management Course #: ENGR X452.05-019

Evaluating risks a project in terms of urgency and potential for growth Embedding quality into a project plan from the beginning Dealing with quality crises after they occur Applying various tools, such as decision analysis, diagnostics, process control charts, or flowcharting, in a project management context Assessing project risk in terms of probability and consequence of occurrence Interpreting risk-sensitive analysis Choosing contingent strategies to avoid, transfer, or mitigate risk Implementing quality training in a project team In the context of a real-world case study, a variety of project management scenarios are explored, encouraging project management teams to develop viable preventive actions and contingency plans for minimizing risk and quality consequences to a project.

12 UCSB EXTENSION FALL 2015

Call to Enroll: (805) 893-4200

Strategic Business Accountants' Professional Responsibilities: Regulatory Obligations (1.0 unit)

This course explores ethics and professional responsibility in the accounting profession. Students investigate and analyze case studies regarding ethical situations and issues confronted by the accounting profession. After completing the course students will be able to: Define an integrated framework built on ethical reasoning based upon the AICPA Code of Professional Conduct, IMA Statement of Ethical Professional Practice, and IIA Code of Ethics Highlight the importance of adhering to Generally Accepted Accounting Principles (GAAP) and Generally Accepted Auditing Standards (GAAS), including auditors’ responsibility for fraud Examine the elements of the financial reporting system that dictate whether ethical decisions will be made in business and accounting Instructor to be announced Course Sequence Note: Because fundamental concepts are covered in Accountants' Professional Responsibilities: Professional Conduct (ECON X430.32), it is highly recommended that students take ECON X430.32 before taking Accountants' Professional Responsibilities: Regulatory Obligations (ECON X430.33). Note: Students must present a current photo ID when signing in to the first class session. Wait list information: Students on a waiting list are not to attend class without receiving notice from UCSB Extension's Student Services Office that space has become available.

Business Communications and Etiquette

Business Law: Litigation

(1.0 unit)

This course provides a brief overview of the business litigation process and indepth coverage of specific lawsuits in various prominent areas of business law. Through lectures, guest presentations, and class discussions, students gain a better understanding of specific areas of common law and the court decisions that have helped shape the business world. The course includes specific, detailed discussion concerning significant litigation in the accounting, financial, real estate, and business arenas.

Communication is fundamental to success in almost all professional endeavors. This course covers a wide range of topics related to business communication and etiquette. In particular, students learn communication strategies relevant for interactions with colleagues, employees, partners, and business clients. In addition, students learn and practice proper business etiquette. Topics include: Written communication Face-to-face communication Telephone etiquette Office social norms Appropriate attire Dining etiquette

Note: Students must present a current photo ID when signing in to the first class session.

Joan Giovannone, M.A., program director, Department of Economics, UCSB. Ms. Giovannone developed the Career Connection office for the Department of Economics. Prior to working at UCSB, she was an elementary school teacher in Los Angeles.

No textbook is required for this course.

Note: Students must present a current photo ID when signing in to the first class session.

Fee: $140

Wait list information: Students on a waiting list are not to attend class without receiving notice from UCSB Extension's Student Services Office that space has become available.

(3 meetings) Where: UCSB Campus, North Hall, Room 1110 Applicable Towards: Strategic Business: Business Strategy Emphasis, Strategic Business: Business and Accounting Emphasis Course #: ECON X430.41-004

Monday, 5:15pm-8:15pm, October 5 Wednesday, 5:30pm-8:30pm, October 7 Where: UCSB Campus, North Hall, Room 1110

Applicable Towards: Strategic Business: Business Strategy Emphasis, Strategic Business: Business and Accounting Emphasis

When: Friday, 6:30pm-9:30pm, November 6-November 20

When: Sunday, 10am-1pm, October 4

(3 meetings)

Fee: $140

Wait list information: Students on a waiting list are not to attend class without receiving notice from UCSB Extension's Student Services Office that space has become available.

No textbook is required for this course.

When: Tuesday, 6:30pm-9:30pm, October 20-November 3 Where: UCSB Campus, North Hall, Room 1110

Douglas E. Kulper, M.B.A., CPA, attorney; lecturer, Department of Economics, UCSB. Mr. Kulper teaches courses in business law, accounting, and financial analysis. He practiced accounting and then law for over 20 years. He recently won the California Society of CPA's 2013 Outstanding Accounting Educator Award, and is president of the CPA/Law Society.

There is no textbook required for this course.

(3 meetings)

(1.0 unit)

Fee: $140 Applicable Towards: Strategic Business: Business and Accounting Emphasis, Strategic Business: Business Strategy Emphasis Course #: ECON X430.65-007

Course #: ECON X430.33-003

Enroll Online: www.extension.ucsb.edu

UCSB EXTENSION FALL 2015 13

Business Leadership and Conflict Management

Fraud and Forensic Accounting

(1.0 unit)

This course provides a brief overview of forensic accounting and in-depth coverage of specific fraudulent financial reporting in various areas of accounting. Through lectures, guest presentations, case studies, and class discussions, students acquire a better understanding of specific areas of accounting and legal fundamentals, tools and techniques, and selected applications in cases of fraudulent financial reporting, asset misappropriation, and corruption.

Effective leaders recognize that conflict within an organization is unavoidable. Students learn the necessary tools to facilitate successful conflict management strategies designed to encourage different ideas and viewpoints that are fully voiced while unproductive conflicts are deterred. Topics include: Introduction to current leadership ideas and principles Application of leadership concepts to business Contemporary vs. traditional conflict management

(1.0 unit)

Don Loster, B.S., CPA, lecturer in accounting, Department of Economics, UCSB Note: Students must present a current photo ID when signing in to the first class session.

Conflict styles

Wait list information: Students on a waiting list are not to attend class without receiving notice from UCSB Extension's Student Services Office that space has become available.

Styles of conflict management

No textbook is required for this course.

Strategies for managing conflict

When: Thursday, 6:30pm-9:30pm, October 22-November 5

Why conflict arises

Cynthia A. Benelli, Ph.D., lecturer, Department of Economics, UCSB. Ms. Benelli has taught courses on competitive strategies, managerial accounting, and managerial economics, among others. She has received numerous fellowships for her research and received an Outstanding Teaching Assistant Award during her graduate studies. Note: Students must present a current photo ID when signing in to the first class session. Wait list information: Students on a waiting list are not to attend class without receiving notice from UCSB Extension's Student Services Office that space has become available.

Industry Studies: Public Accounting (1.0 unit)

The purpose of this course is to expose students to the field of public accounting. The majority of course time is devoted to a series of speakers from various areas of public accounting. Kelly Bedard, Ph.D. Professor of Economics, UCSB Note: Students must present a current photo ID when signing in to the first class session. Wait list information: Students on a waiting list are not to attend class without receiving notice from UCSB Extension's Student Services Office that space has become available. No textbook is required for this course. When: Saturday, 9am-6pm, October 3 (1 meeting) Where: UCSB Campus, North Hall, Room 1110 Fee: $140 Applicable Towards: Strategic Business: Business and Accounting Emphasis, Strategic Business: Business Strategy Emphasis Course #: ECON X430.80-005

(3 meetings) Where: UCSB Campus, North Hall, Room 1110 Fee: $140 Prerequisite: A basic understanding of accounting Applicable Towards: Strategic Business: Business Strategy Emphasis, Strategic Business: Business and Accounting Emphasis Course #: ECON X430.11-004

No textbook is required for this course. When: Monday, 6:30pm-9:30pm, October 12-October 26 (3 meetings) Where: UCSB Campus, North Hall, Room 1110 Fee: $140 Applicable Towards: Strategic Business: Business and Accounting Emphasis, Strategic Business: Business Strategy Emphasis Course #: ECON X430.64-004

14 UCSB EXTENSION FALL 2015

Call to Enroll: (805) 893-4200

Investment Strategies: Risk and Diversification (1.0 unit)

The recent volatility of the stock market reminds us there is often substantial risk associated with asset market investing. Some people fear risky investments due to a lack of understanding of the costs and benefits of risk. This course explains the importance of risk in investing. The fundamentals of risk are taught first, followed by applications, such as how to diversify to reduce risk without losing expected returns. Topics include: Definition of risk Why some people don’t like risk

Note: Students must present a current photo ID when signing in to the first class session. Wait list information: Students on a waiting list are not to attend class without receiving notice from UCSB Extension's Student Services Office that space has become available. No textbook is required for this course. When: Monday, 6:30pm-9:30pm, November 2-November 16 (3 meetings) Where: UCSB Campus, North Hall, Room 1110 Fee: $140 Applicable Towards: Strategic Business: Business Strategy Emphasis, Strategic Business: Business and Accounting Emphasis Course #: ECON X430.51-003

A brief history of risk in investing, with an emphasis on the 2008 experience Benefits of risk-taking Identification of risk in stock, bond, and other asset markets Reduction of risk through diversification Why people have different levels of risk preference Risk created from computers in algorithmic trading Throughout the course, students compete with each other in a project that balances risk and the rate of return in investments. John L. Hartman, Ph.D., lecturer, Department of Economics, UCSB. Mr. Hartman has taught courses at UCSB on beginning and intermediate microeconomics, public finance, financial management, experimental economics, accounting information systems, risk and diversification, and asset valuation. He has received multiple research-related awards while at UCSB, including a Dissertation Grant for the 2005-2006 year by the UC Transportation Center.

Enroll Online: www.extension.ucsb.edu

UCSB EXTENSION FALL 2015 15

Education

Teaching English to Speakers of Other Languages Teaching Language Skills, Part B (TESOL Teaching Practicum 2) (3.0 units)

This is the second of two practicum courses required for the TESOL Professional Certificate Program. In this course, students gain practical teaching experience and increase their confidence in a real ESL/EFL classroom. Students plan to teach ESL or EFL lessons in the four language skills (reading, writing, listening, and speaking) under the supervision of an experienced instructor. Instruction includes developing skills-based lesson plans and appropriate classroom materials. Trainees complete tasks based on their analysis of the four language skill areas, classroom observations, and reflection on their own teaching. Students should choose either a daytime or evening session of the Group Practice Model. Group Practice Model: Trainees work as a small supportive team in a pre-arranged location under the guidance of a UCSB Extension instructor. They plan and team-teach ESL students, complete peer observation tasks, and discuss feedback in a seminar style setting.

Note: Students must contact Program Director before enrolling in this Preceptor Option. Students must have submitted their Application for Candidacy for the TESOL Professional Certificate Program. Non-native English speakers must demonstrate satisfactory command of spoken English in an oral interview prior to the start of the course. Students are required to purchase the following textbook(s) prior to the first class meeting: The Practice of English Language Teaching by J. Harmer 4th Edition Longman, ISBN # 978-1-4058-5311-8 Textbooks are available for purchase through vendors online or by phone. Prerequisite: Successful completion of all other TESOL required courses Applicable Towards: Teaching English to Speakers of Other Languages (TESOL) OPTION 1 John Robertson, M.A. TESOL, Biola University. Mr. Robertson has over 30 years of classroom teaching experience, including 15 years internationally in Mexico, Egypt, Indonesia, and Malaysia. He has written curriculum for his schools and district as well as for the California State Department of Education and the National Center for History in the Schools.

OPTION 2 Jaala A. Thibault, M.A., TESOL, Monterey Institute of International Studies. Ms. Thibault began teaching English as a foreign language as a United States Peace Corps volunteer, first in China and then in Micronesia. Ms. Thibault completed a one-year long teaching fellowship as a Senior English Language fellow with the U.S. Department of State in Kabul, Afghanistan where she was a teacher trainer and taught English at Kabul Education University. When: Tuesday,Wednesday, 6pm-9:20pm, October 20-October 21 Monday,Tuesday,Wednesday, 6pm-9:20pm, October 26-October 28 Monday, Tuesday, Wednesday, 6pm-9:20pm, November 2-November 4 (8 meetings) Where: Other Santa Barbara location to be announced Fee: $580 Early Bird Discount Fee $630 if payment is received on or after October 7 Course #: LING X429-096

When: Monday, 5pm-6pm, October 12 Monday, 5pm-6pm, December 14 (2 meetings) Where: Other Santa Barbara location to be announced Fee: $580 Early Bird Discount Fee $630 if payment is received on or after September 29 Course #: LING X429-098

One-to-One Preceptor Model: Trainees teach with the guidance of a UCSB Extension course instructor and an approved external preceptor. Trainees attend a scheduled orientation and a follow-up class with the UCSB Extension instructor, and submit assignments to the course instructor throughout the practicum. Trainees complete their observation and teaching practice under the supervision of a pre-approved preceptor in the preceptor's own ESL or EFL class. The schedule is arranged with the preceptor. This option is for students continuing for two quarters.

16 UCSB EXTENSION FALL 2015

Call to Enroll: (805) 893-4200

Child Life Child Life: Introduction to Theory and Practice (4.0 units)

The profession of Child Life was created to help children and their families deal with the physical and emotional effects of coping with illness, injury, disability, and hospitalization. Dealing with these challenges can cause children to be fearful, confused, and feel isolated, possibly inhibiting their natural development. Child Life specialists are trained professionals who use their knowledge of child development and developmentally appropriate interventions to educate, prepare, and support children and their families through illness, treatment, and recovery. This online seminar course is designed for those interested in learning more about the profession of Child Life and aspects of pediatric healthcare. Topics covered include Child Life theoretical foundations, assessment, preparation, play, coping, the therapeutic relationship, family-centered care, documentation, grief and loss, and the role of Child Life within the interdisciplinary medical team. Attention is given to understanding children and teens in the context of their development as it relates to interventions in medical settings. Interest in or pursuit of Child Life Certification is not required. **NOTE: This course satisfies requirements for becoming a Certificated Child Life Specialist. This course is taught by a CCLS and meets the six (6) required topics of study set forth by the Child Life Council (Child Life documents, Scope of practice, Impact of illness, injury and healthcare on patients/ families, Family-Centered care, Therapeutic play, and preparation. Upon successful completion of the course a Child Life Course Verification Form will be issued. Belinda Hammond, M.A., president and director of Child Life Connection, a local organization that creates and maintains therapeutic play programs in Tri-County hospitals. Ms. Hammond is a certified Child Life Specialist. She has taken doctoral courses at UCSB specializing in disabilities and risk studies and holds an M.A. in Education Psychology/Early Childhood Education with a specialization in play therapy.

Enroll Online: www.extension.ucsb.edu

Note: This course is offered as an interactive online course. Students are required to purchase a textbook prior to the first class meeting. Please order textbooks from the bookseller of your choice, including online sellers specializing in textbook sales and rentals. Be sure to order the correct ISBN and textbook edition. The Handbook of Child Life: A Guide for Pediatric Psychosocial Care by Richard Thompson 2009 Edition ISBN 978-0-398-07832-4 Official Documents of the Child Life Council 2002 Edition Both textbooks are available for purchase through www.childlife.org. When: September 28-December 11

Note: Students are required to purchase the following textbook(s) prior to the first class meeting: Integrating Expressive Arts and Play Therapy with Children and Adolescents Author: Green, Eric J. / Drewes, Athena A. Edition: 2014 ISBN 13: 978-1-118-52798-6 ISBN 10: 1-118-52798-4 Publisher: John Wiley & Sons, Inc. Adoption is required, new or used. Play Therapy: The Art of the Relationship Author: Landreth, Garry L. Edition: 3rd 12 ISBN 13: 978-0-415-88681-9 ISBN 10: 0-415-88681-3 Publisher: Routledge, NY Adoption is required, new or used.

Where: ONLINE

Textbooks are available for purchase through vendors online or by phone.

Fee: $460 Early Bird Discount Fee $510 if payment is received on or after September 15

When: September 28-December 11

Course #: ED X370.2-017

Therapeutic Role of Play in Pediatric Care

Where: ONLINE Fee: $460 Early Bird Discount Fee $510 if payment is received on or after September 15 Applicable Towards: Child Life (ONLINE) Course #: ED X370.3-003

(4.0 units)

The online course provides an overview of the principles of therapeutic play, including history, theories, techniques, applications, and skills. The content focuses on basic therapeutic skill development within the context of ethical and cultural diversity sensitive practice. Attention is given to understanding the role of therapeutic play in the context of the participant’s clinical (medical treatment) system. Participants learn strategies for engaging children in art, music, and other alternative therapeutic play to educate them on an adult’s diagnosis or on their own diagnosis. Participants are introduced to a variety of online resources available for further support. Belinda Hammond, M.A., president and director of Child Life Connection, a local organization that creates and maintains therapeutic play programs in Tri-County hospitals. Ms. Hammond is a certified Child Life Specialist. She has taken doctoral courses at UCSB specializing in disabilities and risk studies and holds an M.A. in Education Psychology/Early Childhood Education with a specialization in play therapy.

UCSB EXTENSION FALL 2015 17

Child Development: Birth to 18 Years

Pediatric Palliative Care

(4.0 units)

This online course introduces students to pediatric palliative care services in hospital and community settings. It identifies the broad spectrum of palliative care, explains multidisciplinary team membersâ&#x20AC;&#x2122; roles with chronically and terminally ill children, and gives examples of pediatric palliative care program frameworks. Students are provided with opportunities to learn about the different components of this holistic approach to care, including pain and symptom management, health education, child life services, integrative therapies, spiritual care, and bereavement support. The course focuses on the needs of pediatric palliative care patients and families, child life assessment tools, and psychosocial strategies for providing optimal care to the patients, siblings, and caregivers. Students learn to determine what resources are applicable for their programs, evaluate training necessary for participating clinicians, and adapt palliative care services to different global settings. In addition, students identify methods of professional self-care.

This online course introduces students to major theoretical frameworks in the field of child development, including constructivist (Piaget) socio-cultural (Vygotsky), psychoanalytic (Freud), social learning (Bandura), and the explanatory power and weakness of each approach. Students are provided with opportunities to learn the fundamentals of childrenâ&#x20AC;&#x2122;s physical, cognitive, social, and emotional development, from the prenatal period through adolescence. Students learn about challenging life experiences that influence child development, such as birth trauma, disabilities, and acute or chronic illness. Students learn to apply different theories of cognitive development to practice with children of differing ages, experiences, needs, and abilities, specifically in ways that relate to the field of child life. Rebecca Simonitsch, M.S., M.A. Ed., CCLS. Ms. Simonitsch has 13 years of experience in the nonprofit sector with a focus in child development, maternal and child health, and palliative care. Globally, she has consulted about child development and healthcare services with hospitals, universities, NGOs, and community coalitions. Note: This course is offered as an interactive online course. When: September 28-December 11 Where: ONLINE Fee: $460 Early Bird Discount Fee $510 if payment is received on or after September 15

(4.0 units)

Rebecca Simonitsch, M.S., M.A. Ed., CCLS. Ms. Simonitsch has 13 years of experience in the nonprofit sector with a focus in child development, maternal and child health, and palliative care. Globally, she has consulted about child development and healthcare services with hospitals, universities, NGOs, and community coalitions.

Applicable Towards: Child Life (ONLINE)

Note: This course is offered as an interactive online course.

Course #: ED X370.10-001

When: September 28-December 11 Where: ONLINE Fee: $460 Early Bird Discount Fee $510 if payment is received on or after September 15 Applicable Towards: Child Life (ONLINE) Course #: ED X370.11-001

18 UCSB EXTENSION FALL 2015

Call to Enroll: (805) 893-4200

Legal Studies & Mediation

Paralegal Fundamentals of Paralegal Studies (4.0 units)

Acquire the basic knowledge needed to begin your career as a paralegal. Designed for the student entering the Paralegal Studies Professional Certificate Program, this course provides an in-depth overview of the legal system with special emphasis on the areas in which the paralegal works. Topics include: Structure and function of the legal system Roles of the attorney, paralegal, and other law office personnel Issues within the paralegal profession Legal ethics Investigation in a law office Introduction to legal research, writing, and analysis Law office administration and economics Career development and planning Instructor to be announced Note: Students may be required to purchase a textbook prior to the first class meeting. Please order textbooks from the bookseller of your choice, including online sellers specializing in textbook sales and rentals. Be sure to order the correct ISBN and textbook edition. Six instructional hours will occur as a project outside of class time. When: Thursday, 6:30pm-9:30pm, October 1-November 19 Thursday, 6:30pm-9:30pm, December 3-December 10

Ethics for the Paralegal

Technology in the Law Office

(1.0 unit)

(3.0 units)

This course is designed to improve the student's understanding of the regulation and discipline of lawyers and paralegals and how paralegals are affected by ethical issues.

This course introduces the student to lawrelated technology and applied techniques in the use of legal technology in the law office or legal environment. Students learn the fundamentals of a rudimentary initial setup and general document and exhibit management of an automated case from the beginning of the case through the trial. The goal is for students to learn case management, tactical pre-trial case analysis, e-discovery, and trial presentation technology including evidentiary, advocacy and visual persuasion associated with using cutting-edge courtroom technology. Such skills are now expected of paralegals involved in any aspect of litigation or general case management.

Craig A. Smith, J.D., professor of law, Santa Barbara and Ventura Colleges of Law; member of the State Bar of California. Mr. Smith teaches the law school subjects of contract law and civil procedure and has taught a variety of law-related classes at UCSB Extension since 1987. Note: Students are required to purchase the following textbook(s) prior to the first class meeting: Concise Guide to Paralegal Ethics, Text Only Author: Cannon, Therese A. Edition: 4th 13 ISBN 13: 978-1-4548-0881-7 ISBN 10: 1-4548-0881-0 Publisher: Aspen Law Adoption is required, new or used. Textbooks are available for purchase through vendors online or by phone. When: Saturday, 9am-12pm, October 3-October 17 (3 meetings) Where: UCSB Campus, location to be announced (www.extension.ucsb.edu) Fee: $220 Early Bird Discount Fee $270 if payment is received on or after September 20 Applicable Towards: Paralegal Studies Course #: LAW X402.2-013

Joel F. Block, J.D., member of the State Bar of California Note: Students are required to purchase the following textbook(s) prior to the first class meeting: Law Office Technology Author: Guay Edition: 2014 ISBN 13: 978-0-7355-8316-0 ISBN 10: 0-7355-8316-1 Publisher: Wolters Kluwer Law & Business Textbooks are available for purchase through vendors online or by phone. Course includes a $50 nonrefundable technology fee that includes use of a laptop and interaction with various legal software. When: Monday, 6pm-9pm, September 28-November 30 (10 meetings) Where: UCSB Ventura Center, 3585 Maple St, Ventura Fee: $460 Early Bird Discount Fee $510 if payment is received on or after September 15 Prerequisite: Fundamentals of Paralegal Studies or consent of program director Applicable Towards: Paralegal Studies Course #: LAW X456.61-011

(10 meetings) Where: UCSB Campus, location to be announced (www.extension.ucsb.edu) Fee: $460 Early Bird Discount Fee $510 if payment is received on or after September 18 Applicable Towards: Paralegal Studies Course #: LAW X455.6-062

Enroll Online: www.extension.ucsb.edu

UCSB EXTENSION FALL 2015 19

Legal Writing and Communication

Tort Law for Paralegals

(4.0 units)

Students examine major subject areas within the field of tort law and survey tort laws common to the majority of U.S. jurisdictions. Discussions include California tort principles. Additional topics include:

This course is designed to examine the process of legal analysis, as well as how that analysis is communicated in written form. Students learn techniques for editing and revising their work to make it concise and clear, and produce both persuasive and objective legal documents. Deborah Moritz, J.D., former lecturer in legal writing and research, University of Wisconsin Law School Note: This course provides a blended approach to learning. Students attend 10 classroom sessions for a total of 33 hours, and approximately 3 hours online as stated in the course syllabus. Students are required to purchase the following textbook(s) prior to the first class meeting: Legal Research, Analysis, and Writing Author: Putman, William H. / Albright, Jennifer Edition: 3rd 14 ISBN 13: 978-1-133-59190-0 ISBN 10: 1-133-59190-6 Publisher: Delmar Publications Plain English for Lawyers Author: Wydick, Richard C. Edition: 5th 05 ISBN 13: 978-1-59460-151-4 ISBN 10: 1-59460-151-8 Publisher: Carolina Academic Press

(3.0 units)

Intentional torts to persons and property Negligence Strict liability Products liability Defenses to intentional and negligent torts

Wills and Trusts I (3.0 units)

This course introduces the vast area of law governing wills, trusts, and estate planning, with the focus on pre-death considerations. It emphasizes practical applications for paralegals and exposes students to forms and procedures actually used in a law office. Topics include: Validity requirements for estate planning documents Simple document drafting Basic estate planning

Tort immunities

Conservatorship administration

Special tort actions

Durable power of attorney administration

Brian D. Fittipaldi, J.D., member of the State Bar of California

Jeremiah Barlow, J.D., estate and tax attorney, Mercer Advisors

Note: Students are required to purchase the following textbook(s) prior to the first class meeting:

Tort Law for Paralegals Author: Bevans, Neal R. Edition: 3rd 09 ISBN 13: 978-0-7355-7873-9 ISBN 10: 0-7355-7873-7 Publisher: Aspen Law Adoption is required, new or used.

Plan Your Estate Author: Clifford Edition: 11th 13 New ISBN 13: 978-1-4133-1720-6 Publisher: Nolo.com

The required textbook for this course can be purchased through online vendors.

Textbooks are available through vendors by phone or online. When: Tuesday, 6pm-9pm, September 29-December 1

Textbooks are available for purchase through vendors online or by phone.

When: Monday, 6:30pm-9:30pm, September 28-November 30

When: Saturday, 9am-12:20pm, September 26-November 21

(10 meetings)

Where: UCSB Ventura Center, 3585 Maple St, Ventura

Fee: $415 Early Bird Discount Fee $465 if payment is received on or after September 15

Fee: $415 Early Bird Discount Fee $465 if payment is received on or after September 16

Prerequisite: Fundamentals of Paralegal Studies or consent of program director

Applicable Towards: Paralegal Studies

Saturday, 9am-12:20pm, December 5 (10 meetings) Where: UCSB Ventura Center, 3585 Maple St, Ventura Fee: $460 Early Bird Discount Fee $510 if payment is received on or after September 13 Prerequisite: Fundamentals of Paralegal Studies or consent of program director Applicable Towards: Paralegal Studies Course #: LAW X417.1-056

(10 meetings)

Course #: LAW X420-027

LOCATION 1 (Live Lecture) Note: This section is the live session at UCSB. To enroll in the broadcast class in Ventura, please go to section 031. Where: UCSB Campus, location to be announced (www.extension.ucsb.edu) Course #: LAW X417.6-030 (AT UCSB) LOCATION 2 (Broadcast) Note: This section is the broadcast session in Ventura. To enroll in the live class at UCSB, please go to section 030. Where: UCSB Ventura Center, 3585 Maple St, Ventura Course #: LAW X417.6-031 (IN VENTURA)

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Call to Enroll: (805) 893-4200

Contract Law (3.0 units)

Basic concepts of contract law and practical drafting skills used by paralegals are emphasized. Topics include contract formation, unenforceable contracts, performance and breach of the contract, parties' remedies for breach, and third party interests. Participants are exposed to real contract clauses in various settings and are required to draft clauses based on hypothetical scenarios. Students tackle reallife contractual disputes and the instructor guides students to formulate appropriate resolutions. Instructor to be announced Note: Students are required to purchase the following textbook(s) prior to the first class meeting: California Contract Law: Cases and Materials Author: Smith, Craig A. Edition: 2006 ISBN 13: 978-1-59460-232-0 Publisher: Carolina Academic Press Textbooks are available through vendors by phone or online. When: Thursday, 6:30pm-9:30pm, October 1-November 19 Thursday, 6:30pm-9:30pm, December 3-December 10

Advanced Issues in Wills and Trusts (3.0 units) Advanced Issues in Wills and Trusts is designed for students interested in specialized in the area of conservatorship, will and trust drafting, and estate and trust administrations. This course offers opportunities for students to engage in the following topics: advanced incapacity and estate planning techniques; analyzing advanced issues in wills and trusts drafting; and, preparing to avoid and/or handle wills and trust contests and litigation. In this course, students gain hands-on experience in client interviewing and using various resources for drafting more complex estate planning documents and apply concepts and to solve problematic fact scenarios. Lori A. Lewis, J.D., certified specialist in estate planning, probate, and trust law, Mullen and Henzell, LLP Note: Students are required to purchase the following textbook(s) prior to the first class meeting: The Executor's Guide (2014) Mary Randolph, J.D. Nolo 6th Edition ISBN 978-1-4133-1973-6 Plan Your Estate (2014) Denis Clifford Attorney 12th Edition ISBN 978-1-4133-2018-3 Textbooks are available for purchase through vendors online or by phone.

(10 meetings)

When: Wednesday, 6:30pm-9:30pm, September 30-November 4

Where: UCSB Campus, location to be announced (www.extension.ucsb.edu)

Wednesday, 6:30pm-9:30pm, November 18-December 9

Fee: $410 Early Bird Discount Fee $460 if payment is received on or after September 18

(10 meetings)

Prerequisite: Fundamentals of Paralegal Studies or consent of program director Applicable Towards: Paralegal Studies Course #: LAW X455.7

Where: UCSB Campus, location to be announced (www.extension.ucsb.edu) Fee: $415 Early Bird Discount Fee $465 if payment is received on or after September 17 Prerequisite: Wills and Trusts I or Wills and Trusts II, or consent of instructor Course #: LAW X405-007

Enroll Online: www.extension.ucsb.edu

UCSB EXTENSION FALL 2015 21

Science & Engineering

Technology Management

Engineering

Debbie L. Horne, M.A., SPHR, member, Board of Directors, California State Council of SHRM; adjunct faculty member, Masters in Organizational Management Program, Antioch University; former president, Santa Barbara Human Resource Association

Entrepreneurial Leadership of Teams and Talent

Note: This course provides a blended approach to learning. Students attend 10 classroom sessions for a total of 15 hours, and approximately 5 hours online as stated in the course syllabus.

(2.0 units)

Trust Across Cultures (2.0 units)

Every manager and team member must know how to create a trusting environment to increase creativity, productivity, and morale in their team. The decision to trust is influenced by one's cultural norms, values, and other life experiences that in turn impact how team members behave in the workplace setting. Those behaviors, driven by the desire to trust or be trusted, can be similar or contrary. This course uses lecture, class discussion, video analysis, experiential activities, and a 4-Factor Model for trust development to develop the student’s understanding of culture’s influence on the decision to trust in the workplace. Jacqueline Oliveira, M.A., principal, Faeron Cultural Communications, Santa Barbara. Ms. Oliveira has extensive experience in training of management, supervisory, and support personnel in cross-cultural communications, cultural diversity, and quality systems. Prior to her work in crosscultural communications, she was involved in the legal field as a researcher for international contract negotiations. She designs research materials for American companies and is the author of a growing series of field manuals designed for the American business person working with an international counterpart. Note: No textbook is required for this course. When: Saturday, 9am-4pm, October 3-October 17 (3 meetings) Where: UCSB Campus, location to be announced (www.extension.ucsb.edu) Fee: $335 Early Bird Discount Fee $385 if payment is received on or after September 20 Applicable Towards: Business Leadership Course #: ENGR X421-003

22 UCSB EXTENSION FALL 2015

This course gives students interested in technology management or general business administration an introduction to the most important applications of human resources concepts, rules, and regulations as they relate to the acquisition and retention of employees at all levels. These concepts include: A strategic rationale for a human resources function in an organization, including: its contribution to the business strategy, profitability through program design, and competitive advantage; the basics of recruitment and selection, creation of jobs and their hierarchies and values; and, compensation and benefits and employee relations

When: Monday, 6pm-7:30pm, September 28-November 30 (10 meetings) Where: UCSB Campus, location to be announced (www.extension.ucsb.edu) Fee: $550 Prerequisite: Recommended: UCSB Writing 2 or equivalent with a minimum grade of B-; UCSB Writing 50 or equivalent with a minimum grade of B- ; UCSB upper-division standing or equivalent; or consent of the instructor Applicable Towards: Technology Management Course #: TMP X130C-006

Aspects of individual and organizational behavior critical to organizational success, including: team formation, roles, and growth; leadership styles and impact on organizational growth; motivation--what it is and how it manifests itself; importance of power and influence; and, problem solving and decision-making and the importance of organizational culture and climate Kathryn McKee, B.A., SPHR, president, Human Resources Consortia, Santa Barbara; former senior vice president, human resources, Standard Chartered First Interstate Bank Limited and First Interstate Bancorp. Ms. McKee's previous assignments in human resources were at Mattel Toys and TwentiethCentury Fox Film Corporation. A graduate of UCSB and the Anderson School Executive Program, she received NHRA's 1986 Member of the Year, PIHRA's 1990 Award of Excellence in Human Resources, SHRM's 1994 Award for Professional Excellence in Human Resources, and Santa Barbara Human Resource Association's Member of the Year in 2004. Ms. McKee co-authored Leading People Through Disasters, and speaks on this and other human resource topics.

Call to Enroll: (805) 893-4200

Entrepreneurial Marketing (2.0 units)

Accounting and Finance for Small Businesses

The course serves as an introduction of the role of marketing in a total business strategy. The course also provides students with a broad introduction to marketing concepts, the role of marketing in technology firms, and the various factors that influence marketing decision-making.

(2.0 units)

Ken Sterling, M.B.A., director of consulting, BigSpeak

Required textbook 1: Financial Statement Analysis (Revised 1st Edition by Charles Woelfel) Published: McGraw-Hill, 1993 ISBN-10: 1557385327 ISBN-13: 978-1557385321

Note: Students are required to purchase the following textbook(s) prior to the first class meeting: Principles of Marketing Author: Kotler, Philip Edition: 15th 14, New Edition ISBN 13: 978-0-13-308404-7 ISBN 10: 0-13-308404-3 Publisher: Pearson Textbooks are available for purchase through vendors online or by phone. When: Wednesday, 6pm-8pm, September 30-November 4 Wednesday, 6pm-8pm, November 18-December 2

In this course, students learn the basics of corporate and entrepreneurial finance. Timothy Halsey, M.B.A., Golden Gate University, Santa Barbara Note: Students are required to purchase the following textbook(s) prior to the first class meeting:

Required textbook 2: Entrepreneurial Finance: Financial & Business Strategies for the Serious Entrepreneur (2nd Edition by Steven Rogers) Published: McGraw-Hill, 2009 ISBN-10: 0071591265 Textbooks are available for purchase at the UCEN bookstore. Two instructional hours will occur as a project outside of class time.

(9 meetings)

When: Thursday, 6pm-7:40pm, September 24-November 19

Where: UCSB Campus, location to be announced (www.extension.ucsb.edu)

Thursday, 6pm-7:40pm, December 3

Fee: $550 Prerequisite: Recommended: UCSB Writing 2 or equivalent with a minimum grade of B-; UCSB Writing 50 or equivalent with a minimum grade of B- ; UCSB upper-division standing or equivalent; or consent of the instructor. Applicable Towards: Technology Management Course #: TMP X130A-006

(10 meetings) Where: UCSB Campus, location to be announced (www.extension.ucsb.edu) Fee: $550 Prerequisite: Recommended: UCSB Economics 1 or Economics 3A equivalents with a minimum grade of B-; UCSB upper-division standing or equivalent; or consent of instructor Applicable Towards: Technology Management Course #: TMP X130B-005

Enroll Online: www.extension.ucsb.edu

UCSB EXTENSION FALL 2015 23