Paoul Gazette - Issue 00 - English version by Paoul Calzaturificio

Paoul Gazette iss.0

NOVEMBER 2013

PRESS CAMPAIGN 2013. One of the symbol pictures identifying Paoul Dance Collection advertising, interpreted by Laura Zonta, one of Italy’s loveliest emergent models.

The 2013 Collection spreads all over Europe and reaches China.

The editorial

ON THE FEET OF THE WORLD’S BEST DANCERS.

Paoul tells us about style. Paoul Press Office

aoul Gazette is the magazine giving Paoul, leader in Italy and one of the leading dance and theatre shoe production companies worldwide a voice. And now, for ceremonies, events and unique occasions requiring an exclusive item, made ad hoc. All presented like a fashion magazine, to offer customers exactly what they want: a full style story, with a a product selection, stories of protagonists, the latest sector news. Based on the really personal view of those working in Paoul and of testimonials of excellence who wear this brand’s shoes in the most important international competitions. Here’s the story of the 2013 Dance, Wedding & Gala, Theatre or Tailored Collections. And then: a selection of top sellers, an interview with the CEO, the inspirations and visions of what we will be wearing in 2013 and 2014. PA O U L . C O M

“We believe in quality and innovation. That is why our products are 100% Made in Italy”.

013 is rich in novelties for Paoul. Not just for company image - amply refreshed in many aspects (logo,product lines, packaging) - but also the launch of the 2013 Dance Collection, really successful with dance fans, professionals and amateurs. The 2013 Collection colours range, sober and timeless,

through neutral nuances: for Paoul the shoe speaks for itself and small details make it precious in a balanced way. Shoes become an impeccable detail completing the dancers attire: decided, essential lines standing out for elegance. Plus lively touches of colour and refined femininity in many

Paoul products; especially those dedicated to tango: electrifying nuances like green and blue, yellow suede, shiny patent bows and sparkling details. The Paoul woman is strong yet sensitive, loves both good taste and comfort. continues on page.4

THE PRODUCTS OF TESTIMONIALS

The Oblivion wear Paoul

NEW E-COMMERCE

pagE 5

pagE 15

On your feet on a dream day.

he Wedding & Gala Line, created in 2009 as an absolute novelty, to explode in 2013 as a real success. A collection that has obtained growing consent, not just amongst those who consider Paoul an international brand leader in the dance segment, but for those wanting elegant, quality Made by Hand footwear. For the company, this spin-off

“Knowing how to combine aesthetics with comfort is our strongpoint” is acquiring greater space being developed through a number of targeted marketing actions: a dedicated label applied to the insole, a dreamy box to add value to this diversified use and thrill customers and, last but not least, a new product catalogue. continues on page 6

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2 - CREDITS

THE GAZETTE CREDITS Editor PAOUL Art Directcion BUILDIDEA GROUP Reporters UFFICIO STAMPA PAOUL Photo BUILDIDEA GROUP ROBERTO MASIERO Still life photo Rocco Paladino Lorenzo Scaldaferro Model LAURA ZONTA Makeup & hairstyle Giulio Maragno Distribution PAOUL Printed by GRAFICHE ANTIGA Thanks to OBLIVION Andrea Bassi Alice Gaini PAOUL SRL Factory Via Emilia Romagna, 12 35020 Villatora di Saonara Padova | Italy +39 049 8790025 paoul@paoul.com PAOUL SRL Shop Via Turazza, 1 35128 Padova | Italy +39 049 776374 WEB SITE www.paoul.com E-COMMERCE shop.paoul.com

Special thanks go to Paolo Pizzocaro, farsighted innovator and man of great passions, without whom nothing of all this would have been possible.

From 1967 till now: always to the sound of music.

he Paoul story has lasted 45 years now. In 1967, its founder, Paolo Pizzocaro, decided to become a craftsman. The company, at first in two small rooms where the Pizzocaro family lived, and where, in that same space, work was done with just a few machines, later moved to a shed, a large structure for PA O U L . C O M

the times. In the evening you went dancing and people asked Paolo to make them a pair of dance shoes. That is where the Paoul brand came from: a small craftsman’s desire to make a unique, all Italian product. A heritage of knowledge in the “art of doing», always with an innovative vision of the product

now distributed in Italy, most of Europe, North America, Japan and China. Paoul shoes are unique in care over detail, processes and choice of raw materials and each shoe is designed, produced and packed in the Italian company with dedication and great skill. Now managed by Maria Teresa, Cinzia and Katia Pizzocaro,

respectively chief executive officer, stylist and chief financial officer of the Paduan company, and dedicated to all dance lovers, amateurs and professionals, Paoul is at the centre of a creative wave. For more and more captivating, unique products, guaranteeing exceptional performance.

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4 - PA O U L L O V E S D A N C E

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Always, dancing. The success of a brand like Paoul, Italian leader in the dance shoe production segment and one of the most famous abroad, is built on two powerful motives: passion for dance and excellence in the craftsmanship of a top quality product. Paoul Press Office - photography Roberto Masiero

2013 e New Danc Collection

he strength of this new Line lies in a meticulous search for accessories to embellish shoes; its originality culminating, for example, in art. 675, with an interchangeable broach to satisfy the discretion and taste of those wearing them. Then, new shapes for a sophisticated yet comfortable style: two styles called â&#x20AC;&#x153;cuccariniâ&#x20AC;?, heels 70/80 and 90/100, with a rounded toe and greater comfort; shape 173 for heel 100 sandals with small uppers, wider at the sole and lower on toes; then, for model 129, a shape for a heel 80 sandal, dedicated to Latin American dancers and designed to hold a squarer, wider insole, and lower on toes. The passwords for this 2013 were, and are expected to be so for 2014 too, captivating, modern look, ergonomic design and comfort, innovative technical solutions and high-level product performance. To confirm excellence, Paoul chooses to enhance its shoes by giving them important dance world names, from highly

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differing categories. From standard to Latin American, from Argentinian Tango to Caribbean: many professionals wear Paoul during important international competitions. A bond leading to technically impeccable, continually updated and perfected dance shoes. These include, Andrea Ghigiarelli and Sara Andracchio, two important names on the world scene, classified third in the last Blackpool Dance Festival 2013 in London and first at the Tenth Shenzhen China Open Championships (WDC World Professional Championship) in Shenzhen, China. But many other professionals have chosen to combine their names with Paoul. Andrea Silvestri and Martina Varadi, sixth at the BDF Star Ball 2013 in Gatwick, England; Emanuele Soldi and Elisa Nasato, second at the Italian Open Championships 2013 in Rimini and in the Top 8 at the Blackpool Dance Festival 2013 (Professional Jive); Salvatore Todaro and Violeta Yaneva, fourth at the Crystal Palace Cup 2013 in London, second at

the French Open 2013 and first at the Dance Sport Cup Malta 2013; the elegant, harmonious tango dancers Andrea Bassi and Alice Gaini, European champions of IDO Tango and finalists at the Mundial de Tango in Buenos Aires;

Testimonials include Andrea Ghigiarelli and Sara Andracchio.

Manuel Frighetto and Karin Rooba, Estonian Latin American dance champions in the Top 14 at the Blackpool Dance Festival 2013 (Amateur Latin) and first at the California Open 2013; Andrej Skufca and Melinda Torokgyorgy, second at the al WDC German Open 2013 and fifth at the Blackpool Dance Festival

2013 in the Professional Jive, Paso Doble, Rumba, Samba, Cha Cha and Latin; Roly Maden, famous Caribbean dance teacher, dancer and choreographer. And more still: Marco Cavallaro and Letizia Ingrosso, Nicola Pascon and Anna Tondello, Marco Lustri and Alessia Radicchio; Vincenzo Mariniello and Sara Casini; Mauro Favaro and Angelina Shabulina; Francesco Andreani and Francesca Longarini; Michele Prioletti and Julia Polai; Fabio Modica and Tinna Hoffmann; Matteo Del Gaone and Kristiina Reinfeldt; Stefan Green and Adriana Sigona; Daniele Druda and Monica Benato; Massimo Regano and Silvia Piccirilli; Arduino Bertoncello and Claudia Nicolussi; Laszlo Csaba and Viktoria Pali; Roman Gerbey and Vera Bondareva; Antoniello Mariano and Sara Pellegrino; Massimo Arcolin and Liubon Mashtuk; Riccardo Pacini and Sonia Spadoni.

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PA O U L L O V E S D A N C E - 5

Editor’s choice The top Dance 2013 product in our editorial staff’s opinion.

Description 114_90/3 in the Tango line is made, in this specific version, in delightful yellow suede softened by a chic black patent bow. Patent too for the strap, stylishly encircling the ankle and the upper’s edges, trimming the model giving it pluck and character. Perfect for long evenings on the dance floor; ideal for professionals and amateurs of all levels, 114_90/3 confirms the famous comfort of all Paoul shoes.

Technical data PRODUCT NAME 114_90/3 Heel 70/3 - 80/3 - 90/3 - 100/3 Material yellow suede, black patent leather, black sl08 Sole black buffalo leather Accessories buckle 7a Sizes 34 - 41

What they say about it “I wanted a touch of colour to play down my black tango dress. Now it’s one of the strong points in my dance wardrobe”. Melissa Amateur dancer - Paoul customer

Must have: the top products used by the testimonials. Alice Gaini and Andrea Bassi

lice Gaini and Andrea Bassi are one of the main couples in the Paoul stable. Rich in international success, Alice and Andrea name their top product. ALICE - customisation: art. 109 front, 634 back - light skin-coloured satin with rhinestones. Alice’s shoe is a highly exclusive model created hoc for her. “I always wear this model during shows and performances as it’s a guarantee for me. The first time was on stage at the Buenos Aires World Championship and I fell PA O U L . C O M

in love with it. When I want to feel like a ‘butterfly’ I have no doubts. I know what to choose”. “And when I want something glamorous and feminine - Alice tells us - I choose model 103PR perhaps in an extravagant colour variant. But above all the new 680 (see page 11), perfect for a grand gala Milonguero evening”. ANDREA - prod. 2048_30 “This model is the perfect class and comfort combination. The toe, in patent leather, is absolutely right for the refined, elegant taste of my dance, the tango, whilst the suede and leather details make the shoe really functional and guarantee maximum performance”. Andrea’s is a special model; the last one designed by

Paoul’s founder, Paolo Pizzocaro, now no longer with us. “I was able to carry out a unique test with these shoes - continues Andrea - I wore them for the first time at the Blackpool Dance Festival last May when we were

103 PR

invited to perform as the first Argentine Tango couple since 1920, the year the important event was launched”.

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6 - D R E A M S A R E W IS H E S

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On your feet on a dream day. All brides know how important it is to feel not just beautiful but comfortable too on their wedding day. And so do all those forced to teeter on painful stilts during cocktail parties or long gala dinners. Paoul Press Office - photography Roberto Masiero and Rocco Paladino

look is not complete without a pair of shoes. That goes for the bride, the groom and all those guests who have to choose shoes based on the wedding location and style of clothes worn. Paoul wants to seal such important occasions with the Wedding & Gala Collection, created thanks to pluses like extreme comfort, meticulous craftsmanship, the search for extraordinary materials and maximum possibility to customise in terms of colour, materials and heel height. Just like Paoul dance shoes. Strongpoints include, according to our customers, the structural insole in soft, flexible materials which cushions blows during performance when dancing and,

during ceremonies, helps alleviate heaviness in the long hours spent on your feet. Then the sole can also be with a base in buffalo skin (for dance fans) in leather or rubber. Materials include, the classic satin

Feeling comfortable is no longer an unattainable luxury. – which Paoul can dye after the ceremony so that the shoes can be used again on other occasions but also in patent leather or slightly shiny and pearly kid, to be matched to meet the most demanding tastes. To present its 2013 Collection the brand decided to arrange a

photographic service transmitting, along with design, the strong crafts spirit of all Paoul products. Amognst tools, leathers and materials with a taste balanced between old and modern, two purposely contrasting spirits, a bride personified the undisputed elegance of a product created by the hands of modern craftsmen. The experience acquired in over 45 years creating original, precious dance footwear – now worn by the greatest dance professionals – has enabled Paoul to transfer a product’s high quality and performance pluses to shoes to be worn off the dance floor. Not just for the bride, the groom, but also for best men and guests, pages and bridesmaids, or for exclusive events to be crowned by a glamorous, elegant look.

Trend 2013/14 Coloured wedding dresses: the trend is for reds with an eye for him too.

nalysing the catwalks of the main brands producing clothes for the bride and groom, in 2013/14, the traditional white wedding dress is flanked by the glamour of colours worn by the wedding protagonist, going from pastel to the brightest shades. The pacesetter was the collection signed Vera Wang, one of the queens in the bride segment, with models in fire- red and amaranth, with slimline heart-shaped bodices, bubbly skirts, or sensual siren lines. Oscar de la Renta plays with shades of bordeaux matched

with floral white accessories, for a Renaissance bride. The colour of love and passion, red fills the catwalks of Dalin and Alessandro Couture too, thanks to small Swarovski applications, delicate lace embroidery or sober floral elements, to adorn more classic outfits, livening up the candour of white dresses, elegant models for a princess. The groom, alongside such a lively, bubbly bride, does his bit wearing half a morning suit or a red one, much appreciated in the Carlo Pignatelli shows.

Visit our

PRESS REVIEW

www.paoul.com

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D R E A M S A R E W IS H E S - 7

Editor’s choice The top Wedding & Gala 2013 product in our editorial staff’s opinion.

Description

Technical data What they say about it

The 900_100/3 seen here is with a slender 100 heel. Despite height, the exceptionally soft, comfortable insole allows whoever wears it to spend long evenings without regretting not having worn a lower heel. Perfect for the romantic bride, for receptions and elegant evenings, the 900_100/3 can be customised with different materials or colours, shape and heel height.

PRODUCT NAME 900_100/3 Heel 70/3 - 80/3 - 90/3 - 100/3 Material cream satin and platinum kid Sole natural leather ACCESSORIES Buckle 7b, butterfly embroidered on uppers Sizes 34 - 41

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“The butterfly landed on the shoe gently. That’s how I want to feel on my wedding day: light.” Anna Maria Orlando The Bride - Paoul customer

8 - PRODUCTS

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Dance Collection Argentine Tango

Standard dances

Latino-American dances

Social dancing

110_90/3

1053_70R

108_80/3

636_80/3

Other dances

127_50C

668_90/3

1076_70R

116_80/3

615/18_80T

25_60F

114_90/3

1040_70R

170/143_70R

654_70R

245

674_100/3

1055_70R

310_100/3

624_70R

246

2_35TEX

2_30

836_40N

232_10

1401

15_30

2050_30

835_40

231_10

1406_10

6512_35TEX

19_30

817_50

6513_30

1408_20

6518_30

44_30

815_40

36_30

1410_20

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PRODUCTS - 9

Wedding & Gala Collection

18_70R

665_60R

901_70R

904_100/3

1083_80/3

655_90/3

667_90/3

902_30

1080_80/3

62_35R

657_80/3

900_100/3

903_100I

1081_90/3

63_10

664_80/3

6613_30

6612_30

6611_30

905_30

Theatre Collection

707_30

714_30

722

721_10

710_30

713_30

700U/A_50T

700U/B_50T

700D/A_50T

700D/B_50T

705

723_50T

716_50R

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10 - BEHIND THE SCENES

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“I love dance because it allowed me to meet Paolo.”

di Paoul Press Office photography Buildidea Group

The INTERVIEW: Behind the scenes. Maria Teresa De Antoni in Pizzocaro, CEO of Paoul, tells us her story, closely tied to that of the company. Maria Teresa is a concrete woman with elegant aplomb. She is not just an entrepreneur, but an affectionate mother managing Paoul, the family company, with her two daughters, Katia and Cinzia. After the early demise of Paolo Pizzocaro, husband and founder of what is now one of the most famous international dance shoe brands. Maria Teresa was born in France, of an Italian family who had moved to the land of good living and then decided to return to Italy when she was 10. It was in a dance hall - destiny - that she met Paolo. She was 19 and it was love at first sight. Another 5 went by and Maria Teresa and Paolo got married and started working on the business Paolo had started just a few years earlier together. She handled administration. He was the ”artistcraftsman”. 45 years have gone by since your husband PA O U L . C O M

started the company, first as a craftsman and then as entrepreneur and innovator. Now the Paoul brand, sold the world over, is run by your daughters, Katia and Cinzia, and you, naturally. What do you do? I supervise activities in the different areas. I work with my daughter, Katia, for what concerns company administration and with Cinzia, the designer, on the production department. I check that collaborator tasks are carried out correctly. In particular, I control product quality and full customer satisfaction through the right solution for all needs. How do you see this generational change? Was, or is it, difficult? At first, it was not too easy as each member of our family has a strong personality and supports its ideas with zeal. With my husband, Paolo, we tried to balance our

experience, a guarantee for maintaining a tidy, safe path, with our daughters wanting innovation and dynamism. We agreed to launch a company computerisation process in the production department, that is control of how the work stages for each pair being produced are progressing; to keep the client informed in real time of the product delivery date. We also recently agreed to review our image and invest in a new way of communicating. The company has grown a lot over the decades, maintaining its craft spirit but introducing a lot of the product management and processing technologies. Has the typical Paoul customer changed too evolving over time? The Paoul customer is showing growing attention for detail. And that is why our choice of new resellers

has become more and more careful to associate a prestigious brand with just as gratifying a service. Nowadays, our customers want to make that dream, often called “utopia” by companies operating economies of scale with a mass product, come true: that is customisation, strongly present in our ideal crafts company, acknowledged by the Veneto Region for the artistic-traditional trades sector. Paoul was set up as company producing dance shoes. However, you have recently added a line dedicated to weddings and events (Wedding & Gala), one for the theatre (Theatre) and a highly exclusive Tailored Line for those wanting you to make a unique item that has never been mass produced. How did this product evolution come about? Through your visions and wishes or due to market demands?

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BEHIND THE SCENES - 11

Dance shoes have always been our core business. Whereas shoes for ceremonies came from our intuition and from wishes expressed by dancer customers who wanted to spend the happiest day of their lives in absolute comfort. we have always had a THEATRE line because of my husband’s passion for creating, whilst respecting styles and customs from the different historical periods. In collaboration with the best master craftsmen of Venetian period costumes, he created special products which were exported all over the world. The TAILORED Line project is still evolving. We really believe in it. Giving us the opportunity to create a unique item starting from a customer’s idea. An exciting gamble! Three words describing the Paoul style. Elegant, refined, substantial. Which are your most important markets? Naturally, Paoul is present in Italy but has been exporting to Europe and outside the EU for years now. In 2012 we exported almost 50% of our

turnover. What goals have you got for yourself and your company in the near future? I want to see the project my husband created with so much love, that our family is carrying forward, continue. We are proud to export the Made in Italy trade mark with great dignity and obtain important acknowledgement of our work from all over the world. Which product made are you the most proud of? There is no single product I love most as each creation is a great gamble for us! If you were given the chance, which dancer, actor/actress or famous person would you like to use your shoes? No specific name comes to mind at present. I am satisfied with the appreciation received from lots of show business people and hope that the future will bring us more lovely surprises! Maria Teresa...can you dance? I like dancing, as an amateur. I love dance because it allowed me to meet Paolo.

ONCE UPON A TIME...

Some people think some colours are taboo. Red is one of those, often labelled as being “too strong”. On the wave of the most famous cinema remakes of fairy tale characters, our idea of red contradicts the most sceptical. The result is that those wearing them feel like the protagonists of their own fairy tale.

674_100/3

Decidedly back on the catwalks again, lace, in its thousands of versions and colours, seasoning everything it touches with sensuality and elegance. But must be measured out tastefully, so as not to overdo it. Naturally it had to be part of in the 2013 Paoul Dance Collection.

680_100/3

110_90/3

FRANCIS BACON

“Beauty is like a precious gemstone for which the best setting is the simplest one”, said the British philosopher, politician and essayist. So simplicity becomes fashionable again: on the catwalk and on your feet.

PAOUL’S

Designer Notes. inspirations, visions and suggestions: here’s where the ideas you will be wearing on your feet come from.

2_30

903_100I

ANIMALIER

900_100/3

A NATURAL STYLE

Delicate, romantic pastel floral bouquets, that you can almost smell, recreate fairy tale nature atmospheres. Dedicated to the Botticelli, bon ton woman surrounded by butterflies, flowers have always been a symbol of freshness, lightness and freedom.

Now a must, for both summer and winter, proposed again in several colours and textures, animalier on skirts, coats, knitwear, trousers and dresses, and on shoes and accessories. Perfect only if worn in small doses and on top quality craft items like Paoul’s.

178_80/3

668_90/3

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1 2 - S TAG E

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The story of our steps. Originality, extravagance and quality on the feet of those who have made art a vocation. For the theatre, shows and events of all kinds, Paoul creates artistic products sold in Italy and exported the world over. by Paoul Press Office photography Roberto Masiero, Lorenzo Scaldaferro, Rocco Paladino

723_50T

aoul has always been doubly tied to the show business world: prose, opera, cinema, TV and any art form in general. Originally with the traditionally Italian show of that “tragic-comic Pirandello” theatre - especially thanks to the company’s geographic location, thus its cultural origins - to grow in recent years in the production of shoes created specifically for musicals and TV shows, cinema productions and exclusive events. Let’s not forget Zelig, the Italian comedy programme produced by Mediaset which gets its name from the Milanese cabaret location, and Venice’s Ballo del Doge, the world’s most famous International PA O U L . C O M

Carnival Gala, where unique items like 18th century shoes, boots and leggings were created for performers animating the incredible evening. But also Chiambretti Night and Michelle Hunziker. And many musicals of works revisited to give them a modern touch where shoes must mirror all the characteristic traits of the period, though with some creative licence. These include Aladdin, leading to the 722, a One Thousand and One Nights shoe (see next page) and Robin Hood, where research and synergy between the Paoul style office and the costume designer led to fascinating coding of all leathers mirroring the colours of the wood, grass and trees. Each detail is designed and created based on a story to be told: starting from the basic models in the catalogue which

faithfully reproduce a certain period, studied carefully; to theatre shows where imaginative plots or revisitation of classic

From Zelig to Chiambretti Night, from Aladdin to Robin Hood. stories have to be interpreted; on to practical considerations that should not be underestimated like type of sole related

to where the show will be performed (just rubber, just leather, leather+lined rubber, buffalo+rubber, etc.). The Paoul atelier once had to make a pair of boots for hands. Yes, that’s right, hands. An actor had a part where he had to walk on his hands but seem to be on his feet. Requests can be really extravagant! Lots of recognition of the undisputed quality of products created for the theatre, in collaboration with the requests and needs of costume designers and artists, to be worn in theatres all over the world.

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S TAG E - 1 3

Editor’s choice The top Theatre 2013 product in our editorial staff’s opinion.

Description

Technical data

Model “Aladino” 722 is one of the musts in the Paoul Theatre Line. Made in platinum-coloured kid, from A Thousand and One Nights, as if it had just emerged from Paoul’s magic lamp to end up on the feet of actors and performers in spell-binding shows.

PRODUCT NAME 722 Material platinum kid Sole smooth rubber Sizes 39 - 46

What they say about it “I was in the cast of a theatre production organised in my town. Wearing “Aladino” I had no problem with dozens of hours spent on stage... Lovely and comfortable!” Marco Theatre Actor

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1 4 - ta i lored

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The fragrance of leather. Unique, inimitable items are born of the perfect mix between technological innovation, craft tradition and the hands of masters of art. Paoul Press Office - photography Roberto Masiero and Lorenzo Scaldaferro

he Tailored line is for those who love the privilege of owning unique products Customising characteristics of a product has always been a part of Paoul philosophy, just like the craftsmanship found in standard items. However, with the Tailored service, Paoul adds the luxury of owning something really unique. That’s why there is no Tailored catalogue: the show is just the end of a path travelled together. A project born of a Customer’s need, even the most extravagant and original, together with Paoul’s ability to make wishes come true. The model’s exclusivity is guaranteed. It is made ad hoc, and is never made again. Tailored is a “custom-made” luxury and it takes just a second to realise that we are not dealing with mass, commercial production but with gifted manual intuition that indulges the passion for beautiful things. To make these Tailored models, the company always needs, independent of project complexity, about ten days for

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research, contact with material suppliers and planning. Times not needed by a catalogue product as pairs are already coded and are processed directly in the commercial department. As these are unique products,

A poem: the relations between Customer and craftsman. made ad hoc, the shoes should be tried on half way through, and there should be a meeting with the customer to check job management. Creating a Tailored project takes a minimum of 4 months and more, depending on shoe details, materials used and where the customer is located as he/she could be anywhere in the world. The prices of Paoul Tailored shoes, fully handmade, go from

500 euro upwards, based on customer requests and fantasy. The clientele is varied, Italian and international. In general, lovers of luxury shoes or famous costume designers who turn to Paoul for a Made in Italy solution for shoes for a prestigious mise-en-scène. The most recent experiences include Arlecchino shoes, designed and ordered by a French customer; or the brightly coloured shoes created for the Winx, fairy characters in a TV and film series, and present as an attraction at Rainbow MagicLand in Roma Valmontone, one of Italy’s main theme parks. Hence, the mix between wishes and a small craft masterpiece become poetry: the fragrance of leather, the lightness of fabrics, perfect seaming, the collaboration between Customer and Paoul’s style office transferring value and elegance to the most daring creations managing to satisfy the needs of those looking for exclusive luxury.

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NEWS - 15

The fashion barometer What was, is and will be fashionable.

RUCHES

CHESS

BLACK SHINY

AW 12/13

AW 13/14

THE 20S

SS 2013

STRIPES

COLOUR BLOCKING

The Oblivion wear Paoul Theatre. cians), who you can see wearing shoes from the Paoul Theatre Collection. Lovers of the Paduan brand, the Oblivion had chosen Paoul from when they first took part in Zelig, their TV debut in 2011 with their forte “The Promessi Sposi in 10 minutes”. The “OtHello” tour will visit all of Italy with over 80 dates. Articles worn will be: 704D in black calf for Emilia; 700/A U 50T in black calf for Ago; 703_20 in brown calf for Cassio; 711_30 in mud brown calf for OtHello; 901_70R A in white calf for Desdemona. REPORT BY PAOUL PRESS OFFICE

And in “OtHello, the H is silent”, the latest enjoyable show by the

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comedy group the OBLIVION formed by five cabaret actors and singers (and mimes and musi-

shop online Paoul expands its shopping horizons and its capillary shop network in Italy and abroad is joined by the new e-commerce. Unmissable!

shop.paoul.com

L’arte di realizzare un sogno.

The art of a dream come true.

Paoul realizza da 45 anni prodotti che fanno sognare: le caratteristiche delle calzature realizzate per la danza vengono infatti trasferite ai piedi di chi si appresta ad un passo unico e speciale. È la Linea Wedding & Gala per matrimoni, eventi ed occasioni uniche, firmata dalla storica tradizione artigiana di Paoul. Il comfort e l’eleganza di pezzi impeccabili. E indimenticabili.

Paoul has been producing products that make people dream for 45 years: dance shoe characteristics are transferred to the feet of those taking a unique, special step in their lives. The Wedding & Gala collection for weddings, events and unique occasions, by Paoul’s historical craftsmanship. The comfort and elegance of impeccable pieces. Unforgettable.