Paper Magazine

PAPER MASSIMO DUTTI

PAPER MAGAZINE BY MASSIMO DUTTI INVITES YOU TO CONTINUE THE ADVENTURE OF THE MODERN ERA.

FALL WINTER 2020 PAPER MAGAZINE NEW ERA, VOLUME VI

PHOTOGRAPHER: MIKAEL JANSSON CREATIVE DIRECTION: ATELIER FRANCK DURAND STARRING: RIANNE VAN ROMPAEY, SIMON NESSMAN & DEIRDE FIRINNE STYLING: GERALDINE SAGLIO MAKE UP: HANNAH MURRAY HAIR: RUDI LEWIS

THE CAMPAIGN FW19

PAPER MASSIMO DUTTI

With the feeling of nostalgia that comes with all goodbyes and the enthusiasm building up for what is coming next, Massimo Dutti closes an intense year satisfied for having achieved its objectives and looking forward to new challenges. Let’s say goodbye to a year filled with new discoveries and passions. Purposes, intentions and changes. All reflected here, in these pages. In an issue created image after image, word after word. A collection of stories. Meetings. A dialogue between the brand’s past and its loyal followers, born with the ambition of taking the pulse of time and instilling values such as quality and luxury in pursue of a common dream.

Testament to respect for fashion, especially for those essential and timeless items in our lives. A homage to all of them and the service they provide us, as loyal companions whose discreet presence promises they will be here for ever. Happy 2020.

MARTA R. HIDALGO

PAPER MAGAZINE BY MASSIMO DUTTI INVITES YOU TO CONTINUE THE ADVENTURE OF THE MODERN ERA.

FALL WINTER 2020 PAPER MAGAZINE NEW ERA, VOLUME VI

THE FASHION FILE

PHOTOGRAPHER: MIKAEL JANSSON CREATIVE DIRECTION: ATELIER FRANCK DURAND STARRING: RIANNE VAN ROMPAEY, SIMON NESSMAN & DEIRDE FIRINNE STYLING: GERALDINE SAGLIO MAKE UP: HANNAH MURRAY HAIR: RUDI LEWIS

THE CAMPAIGN FW19

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PHOTOGRAPHER: MIKAEL JANSSON CREATIVE DIRECTION: ATELIER FRANCK DURAND STARRING: RIANNE VAN ROMPAEY, SIMON NESSMAN & DEIRDE FIRINNE STYLING: GERALDINE SAGLIO MAKE UP: HANNAH MURRAY HAIR: RUDI LEWIS

THE CAMPAIGN FW19

On cover:

MASSIMO DUTTI INDEX

MASSIMO DUTTI

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INDEX FIRST VIEW REPORT - PAGE 10 LA PARISIENNNE - PAGE 34 THE ACCESSORIES EDIT - PAGE 42 BUSINESS MEETS ART - PAGE 44 THE RUNWAY FW19 - PAGE 66 VERSATILE WARMTH -

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TURTLENECK CHECKLIST - PAGE 114 MD SCENTS - PAGE 132 A STATE OF MIND - PAGE 156 APRÈS SKI WOMEN’S COLLECTION - PAGE 178 APRÈS SKI MEN’S COLLECTION - PAGE 196 URBAN ECHOES - PAGE 208 A LINE BREAK - PAGE 224 ELISA SEDNAOUI - PAGE 236 JOIN LIFE FW20 - PAGE 250 RUES DES DESIRS - PAGE 274 THE RULES OF THE NIGHT - PAGE 288 NEW BEHAVIOUR PT PART I - PAGE 302 SMART STATEMENT PT PART II - PAGE 314 GREEN IS THE COLOR OF THE MOON B&G - PAGE 332 DUBAI OPENING - PAGE 344

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PHOTOGRAPHER: MIKAEL JANSSON CREATIVE DIRECTION: ATELIER FRANCK DURAND STARRING: RIANNE VAN ROMPAEY, SIMON NESSMAN & DEIRDE FIRINNE STYLING: GERALDINE SAGLIO MAKE UP: HANNAH MURRAY HAIR: RUDI LEWIS

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FIRST REPOR

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VIEW RT FW 19 COLLECTION

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LA PARISSIENNE

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MASSIMO DUTTI, WITH ITS UNIQUE WAY OF BRINGING REALISM TO ITS PROPOSALS, SURPRISES WITH A NEW COLLECTION CONSISTING OF DISTINGUISHED PIECES THAT MATCH EACH OTHER IN AN EXERCISE OF HIGH CLASS STYLE.

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ALL ABOUT BLACK

THE CITY ONCE AGAIN TAKES ON A STARRING ROLE FOR EVERYTHING RELATED TO DAILY WEAR. URBAN LUXURY TO EXPLAIN CLASSY DAY LOOKS WITH THE BLACK AND WHITE DUALITY AS A SURE THING.

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THE COLLECTION INCLUDES AN ORIGINAL AND EYE-CATCHING SELECTION OF ACCESSORIES THAT ARE SURE TO HIT THE MARK.

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POWERFUL LOOKS THAT TRANSCEND THE TRENDS WITH GREAT CHAMELEONIC CAPACITY, IN DISCREET TONES THAT PLAY IN THE MOST CLASSIC TERRAIN OF NEUTRALS, WITH SUBTLE TEXTURES AND METALLIC SPARKLES.

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SAVOIR FAIRE THROUGH STRUCTURED SILHOUETTES AND RANGES OF COLOURS IN ARTISTIC TONALITIES.

A POWER SUIT 41

THE ACCES SORIES EDIT MASSIMO DUTTI

THE ACCESSORIES EDIT

BY ANNIE VAN NOORTWIJK FW 20 WOMEN COLLECTION

FACING A HORIZON OF INFINITE POSSIBILITIES, ACCESSORIES ARE HAVING THEIR OWN WINTER ROMANCE. MASSIMO DUTTI SETS ITS SIGHTS ON THE CODES OF DRESSING WELL. 42

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BUSINE MEETS

BY ALVARO BEAMUD WITH JUSTIN ERIC MARTIN, SEBASTIAMPILLAI ROBIN RISHI, ARTHUR GOSSE 44

ESS S ART FW 19 COLLECTION

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THE RUNWAY BARCELONA FW19 WOMEN’S LIMITED EDITION COLLECTION BARCELONA FW19 MEN’S LIMITED EDITION COLLECTION THE PLACE

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BARCELONA FW19 WOMEN’S LIMITED EDITION COLLECTION Paper zooms in on the details of the FW19 Women’s Limited Edition Collection that will set the trend for the new autumn/ winter season. Key pieces, materials and accessories. They all add a bit of personality to Massimo Dutti’s most exclusive collection.

ANTONIA LORENZO

NECKLACES FOR YET ANOTHER SEASON, THIN PENDANTS AND NECKLACES ARE HERE TO BE WORN TOGETHER.

ANTONIA LORENZO

IN ITS FW19 WOMEN’S LIMITED EDITION COLLECTION, MASSIMO DUTTI CREATES AN UPDATED AESTHETIC VOCABULARY THAT COMMUNICATES THE BRAND IN THE PRESENT BEAR COAT THE WARMEST COATS EMBRACE THE NEW SEASON IN HAUTE CLASSE VERSIONS, PREFERABLY IN NEUTRAL TONES.

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KNEE-HIGH BOOTS HIGH LEATHER BOOTS ARE GAINING STRENGTH AS THE RISING TREND IN THE NEW AUTUMN/WINTER SEASON.

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A COLLECTION FAITHFUL TO ITS PRINCIPLES, EXPOSING A NARRATIVE CREATED FOR TODAY’S WOMAN WITH A FORWARD-THINKING VISION OF FASHION

OVERSIZED COATS

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A TASTE FOR ALL THINGS OVERSIZED TRANSCENDS SEASONS, AS WELL AS GARMENTS WITH TRADITIONAL CUTS, SUCH AS COATS.

THE SOPHISTICATED SPIRIT OF THE SEVENTIES ONCE AGAIN SETS THE TONE FOR LUXURY 69

The season kicks off as the catwalks once again dictate the rhythm of trends. About to go on stage, the line up is ready for the final touches. Emotions are running high in this most magical of moments.

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THE RUNWAY FW19

Everything is in place for the presentation of a unique, different, exclusive collection— a collection emerging from inspirations that take shape and translate into designs embodying the essence of the brand and its panoramic vision of the upcoming season.

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CULOTTE SUIT TAILORING IS ONE OF THE STRONGEST TRENDS OF THE SEASON, WITH THE SKIRT SUIT BEING THE MOST SOUGHTAFTER LOOK.

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PREPPY SARTORIAL-CUT COATS AND SUITS WITH CULOTTE TROUSERS ARE PERFECTLY MIXED AND MATCHED NO

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HIGH-NECK SWEATER THE WARMEST AND MOST EXCLUSIVE WOOL IS ONCE AGAIN THE STAR IN THE LATEST LIMITED EDITION SWEATER COLLECTION.

“KNITWEAR IS STRONG AS IT BECOMES AN ALLY OF THE MOST SOPHISTICATED URBAN LOOKS” 72

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THE BIKER JACKET IS ONE OF THOSE RECURRING KEY ITEMS WHICH IS REINTERPRETED ONCE AGAIN THIS SEASON “THE MIX OF HIGH BOOTS AND TUCKED-IN IN TROUSERS IS CHIC ONCE AGAIN”

ANTONIA LORENZO

CROSSBODY BAG ONCE AGAIN, XS SHOULDER BAGS ARE THE CHICEST DAILY-WEAR OPTION THIS SEASON.

EARTH TONES AN AFFINITY FOR EARTH TONES MARKS THE RETURN OF ONE OF THE MOST INSPIRING DECADES.

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“REFINED SILHOUETTES, STRICTLY-CUT PIECES AND OSTENTATIOUS SIMPLICITY CREATE A SEVERE ELEGANCE” 73

“EACH DESIGN IS A SYNTHESIS OF THE UNION BETWEEN VERSATILITY AND CUTTING-EDGE DESIGN.”

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“FROM THE MYSTERY OF BACKSTAGE TO THE MAGIC OF THE FRONT ROW, FASHION IS FASCINATING.”

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NAPPA TRENCH A SYMBOL OF BRITISH STYLE AND THE TRANSSEASONAL GARMENT PAR EXCELLENCE SHINES IN ITS MOST SOPHISTICATED VERSION YET.

ANTONIA LORENZO

LEATHER THE NEW TRENCH COAT SURPRISES WITH THE USE OF LEATHER AS A KEY MATERIAL FOR WINTER “THE NEW VERSION OF LADYLIKE LOOKS ADOPTS ITEMS SUCH AS PLEATS AND BOILER SUITS”

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BUCKLE DETAIL BUCKLES, THE SHINIEST OF DETAILS, ILLUMINATE ACCESSORIES LIKE BOOTS.

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BARCELONA FW19 MEN’S LIMITED EDITION COLLECTION Paper zooms in on the details of the FW19 Men’s Limited Edition Collection that will set the trend for the new autumn/winter season. Key pieces, materials and accessories. They all add a bit of personality to Massimo Dutti’s most exclusive collection.

ARRAN KNITS THE ARRAN SWEATER TAKES ON THE CHARACTERISTIC BRAIDING OF SWEATERS TYPICALLY WORN

BY IRISH FISHERMEN IN NEUTRAL COLOURS.

IN ITS FW19 MEN’S LIMITED EDITION COLLECTION, MASSIMO DUTTI REVEALS ITSELF AS THE SIGNATURE BRAND OF A NEW MEN’S DRESS CODE

ANTONIA LORENZO

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SUIT + TRENCH COATS THE SUIT AND OUTERWEAR COMBO BRINGS COMFORT AND ADDS A LOT TO THIS FORMAL DAILY LOOK.

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“INDIVIDUALISM RESURGES AS A ROADMAP FOR PERSONAL STYLE.”

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“FASHION TRAVELS IN SEARCH OF URBAN REFERENCES IN WARM AND NATURAL TONES.”

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THE NEW PIECES ARE LIVING PROOF OF THIS THROUGH THEIR ROLE OF REPRESENTING A LIFESTYLE; ONE IN WHICH COMFORT ALSO ADDS CHARACTER AND PERSONALITY TO DAILY WEAR OVERSIZED BIKER

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“IMPECCABLY-CUT SUITS IN SOFT FABRICS SUCH AS WOOL, KNIT OR CORDUROY” BRIT SHOES THE MOST URBAN STYLE SETS ITS EYES ON THE BRITISH STYLE PAR EXCELLENCE.

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IN EXQUISITE LEATHER, THE NEW BIKER JACKET FOR THIS SEASON UPDATES THE CUT WITH A WIDER FIT.

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NAPA TROUSERS THESE SKINNY-FIT LEATHER TROUSERS REVEAL THEMSELVES TO BE THE NEWEST, MOST VERSATILE PIECE IN A MAN’S WARDROBE.

TRENCH DELUXE THE NEW VERSION OF THE URBAN TRENCH COAT, MADE OF LEATHER AND PADDED INSIDE, IS AN ODE TO COMFORT

ANTONIA LORENZO

“THE SUIT IS UPDATED

BY MARKING THE SILHOUETTE WITH SHORTENED AND TIGHTENED JACKETS” ANTONIA LORENZO

HIGH-NECK SWEATERS THE EPITOME OF COLD-WEATHER WEAR PLAYS A LEADING ROLE AS THE CORNERSTONE OF AN URBAN TREND.

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“MODERN VISION AND STUNNING CREATIVITY MAKE UP THIS MAGIC MIX OF SOUGHT-AFTER PIECES.”

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“HAUTE COUTURE STAGING WHERE EVERY LAST DETAIL TRANSMITS THE DNA OF THE BRAND.”

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URBAN CODE THE NEW SARTORIAL DISCOURSE INCORPORATES PIECES WITH A MARKED COSMOPOLITAN CHARACTER COATS

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THE MEN’S OUTERWEAR PIECE PAR EXCELLENCE SHINES IN ITS MOST LUXURIOUS, WARMEST AND MOST DURABLE VERSION YET.

“THE HERRINGBONE COAT EXTENDS ITS WARM EMBRACE, BECOMING A STATUS SYMBOL”

ANTONIA LORENZO

“PIECES THAT ADD CHARACTER, ACCESSORIES DESIGNED TO BE EXCLUSIVE AND TEXTURES THAT CRY OUT TO BE TOUCHED” HANDBAGS HANDBAGS ARE BECOMING OVERSIZED FOR EVERYDAY USE.

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NEW NAVY THE MEN’S COLLECTIONS INCLUDE A NOD TO NAVY IN THEIR WINTER LOOKS, HEAVY ON DYED-BLUE PIECES.

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BLUE EFFECTS THE DEEPEST INDIGO IS THE TOP CHOICE FOR A TOTALLY MONOCHROME LOOK

“WARM LININGS AND PADDING TO COMBAT THE LOW TEMPERATURES”

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NEW SUIT THE NEW SUITS FEATURE ULTRA-MODERN CUTS, UPDATED SILHOUETTES AND DETAILS THAT TURN UP THEIR SOPHISTICATION.

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THE PLACE PASEO DE GRACIA, 96 BARCELONA The chosen stage for the latest Massimo Dutti fashion show is one of its most emblematic flagship stores: Paseo de Gracia, 96— right in the heart of Barcelona. The store, located in a building that is a tribute to Catalan Modernism, was restored to its former splendour thanks to the brand’s renovation and heritage recovery works.

The Massimo Dutti flagship store is the epitome of the cuttingedge design associated with the brand’s essence and evolution over the last decade. Its 2,000 m2 features the WOMEN’S, MEN’S, BOYS’ & GIRLS’ and PERSONAL TAILORING collections, as well as the LIMITED EDITION collections, all presented under a new boutique concept that includes the latest technological advances.

All of the collections are showcased in an impressive interior where innovative architectural and decorative elements are combined with the original features of the building.

One of the rooms on the main floor houses the Limited Edition collections. As the name implies, this includes exclusive pieces only available in certain stores, such as this one.

ASUNCIÓN BASTIDA ILLUSTRATIONS

ASUNCIÓN BASTIDA THE GOLDEN AGE OF HAUTE COUTURE Around the 1950s, the main floor was occupied by the haute couture label Asunción Bastida, recognised as one of the so-called Big Five, along with Pedro Rodríguez, Manuel Pertegaz, Santa Eulalia and El Dique Flotante; all of them were creators of the Haute Couture Cooperative, responsible for re-expanding the fashion sector, something that was needed during the post-war years.

The already-existing stairwell from before the renovation work was modified to incorporate a visible elevator that stops before the upper coffered Artesonado ceiling.

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RAMÓN CASAS I CARBÓ A CUTTING-EDGE ARTIST A painter, draftsman and poster designer linked to impressionism who promoted Catalan modernism; Ramón Casas was an outstanding portrait painter who, in terms of aesthetics, looked to Paris. He lived there for several years until, on his return, he settled into his house— a studio he had commissioned Antoni Rovira i Rabassa to build in Barcelona at Paseo de Gracia 96, the nexus of modernity in the city.

RAMÓN CASAS PAINTING A PORTRAIT

The new Massimo Dutti store is in line with a new concept of commercial space where everything consolidates the identity and lifestyle of the brand, transmitting values such as quality and exclusivity, values inherent in all its collections. On the main floor, the lounge of the old Carbó House, which is presided over by the old fireplace, exhibits the various Massimo Dutti accessory collections.

INTERIOR GARDEN At the end of the store is the beautiful interior courtyard, restored to its former splendour. The prestigious British landscapers Harry and David Rich were responsible for a haute couture project that was completely in synch with both the historical characteristics of the building itself, as well as the soil’s geological conditions to ensure that all selected species thrive.

VINÇON ICON OF MODERNITY AND DESIGN

REGALOS HUGO VINÇON

In 1941 Enrique Levi and Hugo Vinçon chose the ground floor of the building for the opening of the first Regalos Hugo Vinçon gift shop.

A year later the Amat family joined the project which, under the name of Vinçon, would set the standards of modernity in Barcelona until it closed in 2015.

During this period, some original decor elements of the building were preserved, such as the magnificent fireplace, an important part of the home, and the impressive interior patio; today, they are still present in Massimo Dutti’s flagship store.

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THE PLACE - MASSIMO DUTTI. PASEO DE GRACIA, 96. BARCELONA

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Massimo Dutti turns the art of illustration into a creative experience coinciding with its latest fashion show at the label’s emblematic flagship store on Barcelona’s Paseo de Gracia. Hoping to impress guests and customers, the label takes us back to the different universes of the particular cosmos through a series of original works that bear the stamp of the renowned illustrator Montserrat Salvat.

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THE RUNWAY 19 BY MONTSERRAT SALVAT THE STORE

The store occupies a building that serves as a reference for 19th century Catalan Modernism.

THE STAIRWELL IN THE MAIN AREA OF THE GROUND FLOOR.

COVERING OF THE INTERIOR GARDEN.

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THE FOUNTAIN PRESIDING OVER THE INTERIOR GARDEN.

FLOOR DETAIL INSPIRED

BY NATURE

LOS HUESOS DE LA TIERRA (THE BONES OF THE EARTH). ARTIST: PAMEN PEREIRA

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A limited series of illustrations that capture the essence of the collection.

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WOMEN’S COLLECTION

SHOULDER BAG WITH A BUCKLE CLASP.

THIN BELTS TIGHTENED AT THE WAIST.

OVERSIZED TROUSERS WITH A CUFFED HEM.

MIDI PLEATED SKIRTS ARE A MUST-HAVE.

MASCULINE VS LADYLIKE LOOKS IN THEIR PUREST FORMS.

RELAXED AND HARMONIOUS. THIS IS THE NEW CHIC.

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MEN’S COLLECTION

A RELAXED LOOK AND FORMAL ELEGANCE ARE PERFECTLY IN TUNE.

THE SUIT TAKES ON UPDATED STYLE CODES.

A collection where tradition and modernity create an elegant dialogue.

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FASHIONABLE LOOKS THAT WILL ENDURE.

BAGS THAT WILL BECOME MUST-HAVE ACCESSORIES.

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CHEC KLIST MASSIMO DUTTI

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An iconic, urban garment, the sweater is a wardrobe essential that continues to be both popular and functional. Exploring all the different possible sweater patterns and materials are important details when deciding on your look.

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The warmest sweaters have high necks and are made of cashmere, one of the most highly-valued fabrics that earns a top spot this season as a basic in the male wardrobe. They’re warm but, above all, they’re flattering and go with absolutely everything.

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HIGH NECKS AND CASHMERE WOOL

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Halfway between a round neck, and a high neck, this design covers the throat and gets its name in Spanish (cuello Perkins) from sweaters worn by Anthony Perkins in the legendary film Psycho (Alfred Hitchcock, 1960). Although they never went away, this winter they’re back stronger than ever.

TURTLENECKS

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HIGH NECKS AND THICK KNITS

The classics also maintain their positions, such as the Arran sweater, with the characteristic braiding of sweaters typically worn by Irish fishermen. A pattern with knots and larger, more elaborate designs.

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SCENTS 132

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THE TWO NEW FRAGRANCES BOHEMIAN MUSK (WOMEN’S COLLECTION) AND SUNDAY BREEZE (MEN’S COLLECTION) JOIN THE SCENT COLLECTION THAT THE COMPANY STARTED WITH THE SIX PREVIOUS PERFUMES, ALL INSPIRED

BY THE ART OF TRAVELLING. BOTH EMERGE AS AN INSPIRATION TO DISCOVER THE MOST INTANGIBLE AND ETHEREAL REALITY OF EACH DESTINATION THANKS TO THE EVOCATIVE POWER OF OUR SENSE OF SMELL THAT CAN TRANSPORT US WITH ABSOLUTE PRECISION.

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MD SCENTS

Women Collection

IT DEFINES THE ELEGANCE, LUXURY, AND PASSION THAT CHARACTERISES THE SPIRIT OF THE GREAT IMPERIAL CITIES THROUGH A COMPOSITION COMBINING FRESHNESS AND ROMANTICISM. ETHEREAL AND INTENSE, BOHEMIAN MUSK REVEALS A VERY FEMININE SENSUALITY. A FRAGRANCE WITH A DELICATE BALANCE, IT IS FRESH AND INTOXICATING AT THE SAME TIME AND LEAVES BEHIND A SOFT BUT LONG-LASTING SCENT.

Behind each great perfume is a professional perfumer, a good alchemist, who carefully blends selected notes to create that exclusive scent which makes each creation a true success.

Blessed with a unique sense of smell, able to distinguish between more than 5000 notes that can be used to create a perfume, these master perfumers blend, combine and fuse scent to create perfect and unique formulas.

The creator

Nathalie Lorson NATHALIE WAS BORN AND RAISED IN FRANCE. FROM AN EARLY AGE, SHE WAS IMMERSED IN THE FASCINATING WORLD OF SCENTS UNTIL SHE BECAME A PRESTIGIOUS PERFUMER WHO LIKES WORKING WITH DIFFERENT TYPES OF INGREDIENTS AND EXPLORING THEM BEYOND THEIR LIMITS. FOR HER, THE CHANCE TO WORK WITH EACH INDIVIDUAL FORMULA CREATED IS A PRECIOUS GIFT. AND AS AN ARTIST, HER INSPIRATION OFTEN COMES FROM SHARED CREATIVE EXPERIENCES.

The notes

Jazmín, Orris, Bergamota & Musk THE FINEST AND MOST POWDERY NATURAL ESSENCES LIKE JASMINE EMANATE A LUMINOUS ACCORD THAT ENHANCES ITS RICHNESS. THE SWEET BERGAMOT CREATES A REFRESHING AND LUMINOUS TOP NOTE THAT EXPLODES WITH JUICY FRESHNESS. WHILE THE AMBER AND WHITE CEDAR ACCORDS CREATE A VERY SOFT WOODY BASE.

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Massimo Dutti turns once again to the realm of natural raw materials as the basis for its two new perfume creations: Bohemian Musk (Women’s Collection) and Sunday Breeze (Men’s Collection). These traditional ingredients have always existed and the brand investigates them with the help of the analysis by renowned experts in this sector to make use of the endless possibilities they offer.

Men Collection

SUNDAY BREEZE

“THE SPIRIT OF THE HAMPTONS IS PRESENT IN THIS FRAGRANCE WHICH RADIATES THE INSPIRING AND REVITALIZING FEEL OF SOMEWHERE BY THE SEA.” IT IS CITRUSY BUT ALSO GREEN AND SPARKLING BECAUSE OF ITS EXOTIC BLEND OF CITRUS FRUITS LIKE BERGAMOT, APPLE OR PINK PEPPER.

The creator

Ane Ayo ANE AYO IS ONE OF THE MOST RENOWNED CREATORS AMONG A GENERATION OF HIGHLY TALENTED YOUNG PERFUMERS. TRAINED IN GRASSE, THE EPICENTRE OF THE MOST SELECT PERFUMERY, EACH FRAGRANCE IS AN EMOTION THAT MUST BE FELT AND ENJOYED; THIS MAKES HER A PERFUMER WHOSE INTUITIVE AND SENSITIVE FORMULAS ARE THE RESULT OF A SELECTION OF INGREDIENTS CHOSEN WITH UTMOST RIGOUR.

The notes

Jazmín, Orris, Bergamota & Musk ILLUSTRATOR: MONTSERRRAT SALVAT

PINK PEPPER

THE AROMATIC AND SWEET ACCORDS RESPOND TO THE JASMINE AND VIOLET LEAVES AND THE SMOKY AND WARM TOUCH COMES FROM THE LEATHER, AMBER AND PATCHOULI OF ITS BASE NOTES. AN AMALGAM OF NOTES WHOSE AROMATIC SPECTRUM MULTIPLIES INTO COUNTLESS FACETS ON THE SKIN.

GREEN APPLE

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A SENSORY JOURNEY

Perfumes Collection

MASSIMO DUTTI EXPANDS ITS PERFUME COLLECTION INSPIRED BY THE ART OF TRAVELLING, MASSIMO DUTTI SCENTS, WITH TWO NEW FRAGRANCES, BOHEMIAN MUSK (WOMEN’S COLLECTION) AND SUNDAY BREEZE (MEN’S COLLECTION), THE RESULT OF A BLEND OF ELEGANT, SUBTLE AND TIMELESS NOTES. TWO NEW PROPOSALS ENTER THE OLFACTORY JOURNEY THAT THE COMPANY STARTED WITH ITS SIX PREVIOUS PERFUMES (MANHATTAN LIGHT, SOUFFLE MARAIS, EVENING WHISPERS, ISLAND ACCORD, KASHBA SUNSET AND SANDY PAPYRUS) AND WHICH MARK THE FUSION BETWEEN THE WORLD OF FASHION AND THE MOST EXCLUSIVE PERFUMERY, INVITING ONCE MORE TO INHALE THE ESSENCE OF A FEW ICONIC DESTINATIONS SELECTED FOR THEIR PARTICULAR SCENTS.

PHOTOGRAPHER: CHARLOTTE LAPALUS STYLIST: MARINA GALLO HAIR: DAMIEN BOISSINOT MAKE UP: CHRISTELLE COCQUET MODELS: ADRIENNE JÜLIGER & PARKER VAN NOORD

EXQUISITE SCENTS INCLUDING NEW BOHEMIAN MUSK & SUNDAY BREEZE

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THE NEW PERFUME BOHEMIAN MUSK DEFINES THE ELEGANCE, LUXURY, AND PASSION THAT CHARACTERISES THE SPIRIT OF THE GREAT IMPERIAL CITIES THROUGH A COMPOSITION THAT COMBINES FRESHNESS AND ROMANTICISM.

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SOUFFLE MARAIS IS SOPHISTICATED, AVANT-GARDE AND OF BEAUTIFUL SIMPLICITY. AN EXQUISITE SCENT WITH A FRENCH LEANING, POWERFUL AND POWDERY WITH TRANSPARENT AND ETHEREAL NOTES REMINISCENT OF THE AUTHENTICALLY NATURAL.

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TIMELESS BUT MODERN AND INTOXICATING AT THE SAME TIME, MANHATTAN LIGHT REFLECTS THE COSMOPOLITAN, ELEGANT AND LIVELY SPIRIT OF THE METROPOLIS OF HOPES, CHALLENGES AND DREAMS TO BE FULFILLED.

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EVENING WHISPERS IS AN ENVELOPING AND MYSTERIOUS SCENT, ITS ALCHEMY IS SET AROUND FRUITY, FLORAL AND SPICY NOTES THAT ARE CHARISMATIC AND DISTINCT AND WILL LEAVE A VIBRANT TRACE THAT IS INSTANTLY COMPELLING.

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THE SPIRIT OF THE HAMPTONS IS PRESENT IN THE NEW MEN’S FRAGRANCE SUNDAY BREEZE. A REFRESHING SCENT THAT RADIATES THE INSPIRING AND ADDICTIVE FEEL OF SOMEWHERE BY THE SEA.

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CITRUSY AND SPARKLING LEMON NOTES ARE THE BEGINNING OF THE ISLAND ACCORD COMPOSITION, A FRAGRANCE ENHANCED BY REFRESHING MINT WHICH CREATES A SOFTENING EFFECT AND AN INTERESTING BLEND.

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SANDY PAPYRUS IS AN ENIGMATIC, INTOXICATING AND VERY ETHEREAL FORMULA. THE FRESHNESS OF CITRUS FRUIT BLENDED WITH PLEASING FLORAL NOTES AND AN EXOTIC WOODY BASE GIVES THIS PERFUME ITS SEDUCTIVE APPEAL.

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KASHBAH SUNSET IS A FORMULA WITH WARM TOP NOTES THAT ERUPT AND INTOXICATE WITH THE SAME IMPETUOUSNESS AS THE SUNRISES AND SUNSETS OF THE SOUTH.

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THE PERFUMES ROOM

Lisboa

WITH THE LAUNCH OF ITS TWO NEW PERFUMES, BOHEMIAN MUSK (WOMEN’S COLLECTION) AND SUNDAY BREEZE (MEN’S COLLECTION), MASSIMO DUTTI ORGANIZED AN EXCLUSIVE PRESENTATION IN ONE OF ITS MOST ICONIC FLAGSHIP STORES IN THE HISTORIC AVENIDA DA LIBERDADE IN LISBON. HERE, A SELECT AUDIENCE HAD THE OPPORTUNITY TO BE THE FIRST TO INHALE TWO UNIQUE AND TIMELESS FORMULAS INSPIRED BY THE ART OF TRAVELLING.

MASSIMO DUTTI’S PERFUME COLLECTION IS DISPLAYED IN A SMALL EXQUISITE REDOUBT WITH GOOD TASTE AND AN AIR THAT TASTES OF ALCHEMY AND HINTS OF A LABORATORY.

VISIT THE COMPLETE SCENTS COLLECTION.

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LOCATED IN THE STORE’S BASEMENT, THE PERFUMES ROOM HOUSES THE PERFUME COLLECTION MASSIMO DUTTI SCENTS WHICH INCLUDES EIGHT FRAGRANCES: FOUR SCENTS FOR WOMEN AND FOUR FOR MEN.

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A MASSIMO DUTTI

Confidently striding forward with innate style; between a certain irreverant tone and a studied nonchalance. This is the woman dressed by Massimo Dutti with the latest collections. Who better than her to show off the biggest impact trends heading up wish lists for this new season.

Paris. Massimo Dutti presents a story that takes place on the most emblematic streets of the most chic city on the planet. The protagonist portrays a cosmopolitan woman, a seasoned traveller with innate savoir-faire for whom Massimo Dutti creates versatile collections where quality plays a special role. Each sequence is a tribute to the contemporary spirit of a woman with an intellectual globetrotter soul, overcoming the most obvious trend in favour of a new level of inspiration: versatility and, above all, elegance.

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APRÈS SKI WOMEN’S COLLECTION

BY GREGORY HARRIS WITH SASKIA DE BRAUW

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Massimo Dutti creates a capsule collection of retro-inspired pieces for your next snow getaway.

The brand combines the knowledge on trends and quality with its own unique crafting expertise to make reliable outerwear. This chic-style line will take you from chilly urban streets to fondue up a mountain.

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BY GREGORY HARRIS WITH FINNLAY DAVIS

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URBAN ECHOES

BY ALIQUE STUDIO WITH GRACE ELIZABETH MASSIMO DUTTI

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BREAK BY AMIT ISRAELIWITH MATHIAS LAURIDSEN

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ELISA SEDNAOUI

ENCOUNTERS

Elisa Sednaoui

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BY STEFANO GALUZZI

She is a model, actress, and documentary filmmaker but above all, she is a committed and charitable woman. Elisa Sednaoui gives us an exclusive look at the aspects of her life that position her as one oftoday’s most influential women.

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ELISA SEDNAOUI

I always choose quality first and things that seem like they can stay with me for a long time.

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Every time I need to make professional decisions I try to tap into my intuition, and put heart and mind in the equation.

Lately i only do what “feels right”. I am paving my own road with what is meaningful to me. Of course some times I’m tired so I may not be drawn to do something, but i try to take the time to decide if it’s important for me to make that extra effort.

Other than that, managing it all for me goes through a mix of proper organisation and letting the stars align themselves like they are meant it. Plan but let things also happen. I’m extremely grateful to my team for making it all possible and my husband above all for seeing me and supporting me in my work.

Model, actress and social entrepeneur.

How do you balance a successful career?

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What is your earliest memory in terms of fashion?

My mother designing and producing a clothing and shoe line when we were living in Cairo. Her costumers still wear the items today, and i have inherited some very special items.

How do you celebrate your uniqueness?

I try to stay true to my instincts, to hear my own voice first without trying to conform. And that reflects in everything from the choices i make in my life to my fashion choices.

“Think timeless, over trends” could be one of your motto?

Of course! I never really followed trends. It was more what i was personally into, as my style has evolved over the years. But I always choose quality first and things that seem like they can stay with me for a long time.

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What would you like to change about the current state of fashion?

Radical change in the sustainability of materials used and the fairness of production chain. A change in the message of sales towards including and more responsible and aware consumption.

The immediate abandon of single use plastic. More dept in the choices of the role models who are supposed to inspire the world. themselves ! and also the fact that we are already after only a few years entered the public school in Italy!

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This year we are conducting our first in dept monitoring and evaluation studies to be able to extrapolate some more precise data on the results. But so far to me success is when parents tell us how much evolution they are seeing in their kids who come home and want to share what they learned , when the kids in Egypt and in Italy so excitedly tell me that they want more Funtasia in their life , that this project made them feel for empathic, and more confident, that they see the results themselves ! and also the fact that we are already after only a few years entered the public school in Italy!

How do you evaluate the success of Funtasia’s project?

From where does your desire to create a charitable foundation?

The charitable foundation is now turning into a social enterprise because it seems that innovative education which focuses on creating safe spaces where individuals are encouraged to express and explore their personal is very much in demand in the world, from Egypt to the USA

The goal of our educational programmes is to develop life skills such as conflict management , active listening , taking initiative, and the result is that you effectively contrast bullying, school drop out rates and use of violence.

We benefit those who can’t afford through our non profit but more and more schools (we are in talks with someone in Spain) are hiring us to train their teachers and educators and support them to implement Funtasia educational programmes both in morning , traditional classrooms, and in after school centres. This year we were called to go to Mexico and Morocco and we are very excited about this!

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A change in the message ofsales towards including and more responsible and aware consumption.

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As my personal life my hope is to continue this work of healing I’m doing.

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I want to see Funtasia becoming an approach used around the world much like , and alongside Montessori. The long term financial sustainability for Funtasia is also something very important to me, and I work on how this project that fuel itself further to the more old fashioned ways of raising money for development.

Professionally I would say that’s the primary thing for me.

As my personal life my hope is to continue this work of healing I’m doing , to get rid of all the behavioural patterns I have developed as a survival mode, so that I can live in as much harmony and peace as I can, with the effect that this has also on the people I share a bit of my path with. I want to see my children thrive. And I wish to see the world continue to take action and make the difference we want.

What are your hopes and dreams for the future?

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Do you have any other philanthropic projects?

Funtasia is my full time job, but I work with Tania Fares in the USA for the USA Fashion Trust. She developed this membership programme to support USA fashion designers.

Is there any message that you wish to instill in new generations?

What I want more than anything is to create opportunities for human connection and self expression, I want to contribute in strengthening the level of self awareness and awareness of the world in youth.

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JOIN LIFE FW20

JOIN LIFE

FALL/WINTER 20 WOMEN & MEN COLLECTION

By Martin Salvador with Sofie Hemmet & Swann Guerrault 250

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Join life fw20

Massimo Dutti presents its latest collection Join Life Men & Women FW20. A set of parts manufactured with the most sustainable raw materials and the best technologies at the service of production.

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WE HAVE STOPPED HERE AT THE EXACT STOP WHERE LEAVES FALL FROM TREES

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Join life fw20

The new Join Life Women FW20 collection is comprised of a selection of austere yet comfortable pieces that naturally integrate into the new principles of respect for the environment.

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Join life fw20

Within the framework of a culture that promotes recycling, the new Join Life Men’s FW2 collection bursts into the new season with creative looks that respect resources and the planet.

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HANGING IN THE MIDDLE OF THE SKY THE WIND CAME TO UNTIE HER HAIR

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Join life fw20

The Join Life collections are part of a plan initiated by Inditex in 2015 with the aim of making our products increasingly sustainable.

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RUES DES DESIRS WOMEN’S COLLECTION FW20 STYLING: GERALDINE SAGLIO. MAKE UP: CHRISTELLE COCQUET HAIR: ODILE GILBERT

The city once again acquires a leading role in everything that has to do with daily wear. Urban luxury to ensure that these same day looks are perfectly contextualizable in a night event.

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BY QUENTIN DE BREY WITH VALENTIN CARON

THE RULES OF THE NIGHT MEN’S COLLECTION FW20

Pieces that are naturally registered in the dress code of the night bear witness to the exceptional instants dressing cosmopolitan spirits. An ode to quality, expressed by showing the goodwill of materials that rise to the Olympus of fabrics of exquisite touch and take shape in extraordinary patterns.

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THE KEEPERS OF SAVOIR FAIRE BY DAVID GANDY

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THE DISTINGUISHED PERSONAL TAILORING COLLECTION BY MASSIMO DUTTI AVAILS OF ITS OWN SPACE WHERE THE WORD EXPERIENCE ACQUIRES A SPECIAL RELEVANCE. 308

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A LA CARTEÂ SERVICE IN KEEPING WITH THE TIMES, WITH FASHION SHOWING US A NEW WAY TO UNDERSTAND TASTE AND THE PLEASURE OF DRESSING WELL. 309

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UNPRECEDENTED SUITS FROM THE MOST EXCLUSIVE MATERIALS, EXQUISITE CUTS, ORIGINALITY IN THE ACCESSORIES AND MAXIMUM CARE IN THE DETAILS. 312

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NEW BEHAVIOUR PT PART II

THE KEEPERS OF SAVOIR FAIRE BY DAVID GANDY

PERSONAL TAILORING

Smart Statem

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NEW ERA, VOLUME 6

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NEW BEHAVIOUR PT PART II

PAPER MAGAZINE

NEW ERA, VOLUME 6

PERSONALISING A MASSIMO DUTTI SUIT WAS PREVIOUSLY CENTRED ON MORE GENERAL ASPECTS, BUT NOW DETAILS AS SPECIFIC AS THE STYLE OF TROUSERS OR JACKET CAN BE CHANGED, AS WELL AS THE LINING ON THE BLAZERS OR THE CHOICE OF FABRICS AND LININGS. 319

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NEW BEHAVIOUR PT PART II

THE POSSIBILITIES ARE ENDLESS AND THE RESULT IS UNIQUE SUITS WITH PURE LINES, ALMOST ARCHITECTURAL IN STYLE, EXQUISITE CUTS AND HAND-CRAFTED FINISHES CREATED USING TOP-QUALITY DRESSMAKING TECHNIQUES SUCH AS HALF OR FULL CANVAS. 324

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NEW ERA, VOLUME 6

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NEW ERA, VOLUME 6

IN ADDITION TO THE PERSONALISED ATTENTION ANYONE OPTING FOR THIS EXCLUSIVE SERVICE WILL ALSO ENJOY A PRIVATE VIRTUAL SPACE.

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NEW BEHAVIOUR PT PART II

THIS CONSISTS IN HAVING ACCESS TO AN AREA CALLED PREMIUM SPACE, WHERE ALL THE CUSTOMER’S PURCHASES AND MEASUREMENTS WILL BE STORED, GIVING THEM THE OPTION, FOR EXAMPLE, TO ORDER SHIRTS WITHOUT HAVING TO GO TO THE STORE. 330

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GREEN IS THE COLOR OF THE MOON B&G

GREEN IS THE COLOR OF THE MOON FW19 BOYS & GIRLS COLLECTION

TEÂ AS ZE W

ANNE JE

ES G R

LA C

G US TE U A

NY

ZELI

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E C K HO

AS G E O

What do you want to be when you grow up? When a star reaches the end of its life, all elements that have been created in its centre disperse into space and become part of the interstellar gas and dust clouds. These elements are the seed for new generations of stars, planets and life.

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NEW ERA, VOLUME 6

DIRECTED BY MARTIN SALVADOR WRITTEN BY PAULA AYET & MARTIN SALVADOR DIRECTOR OF PHOTOGRAPHY SERGI CAÑELLAS STYLING MARINA GALLO MUSIC BY NIL CIURÓ 333

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PAPER MAGAZINE

NEW ERA, VOLUME 6

Earth is over 4.54 billion years old. And this little story that unites Jeanne and George is the reflection of shared experiences.

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PAPER MAGAZINE

NEW ERA, VOLUME 6

Jeanne is 9 and a half. She takes photos of the things in front of her because Jeanne already knows that she will one day see the earth from the moon and she doesn’t need to be told that she will miss it. She says she will keep the photos in her pocket so she will always have them handy.

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George is 8 and a half. And both have something in common; just like most stars travel together through the galaxy. Inside the observatory, this one becomes his special galaxy.

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Both eyes are closed to discover the new things they learn, the colours around them or the constellations that come to life.

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NEW ERA, VOLUME 6

And this is how each pair of eyes looking at the sky creates a new point of view. The fantastic space.

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What do you want to be when you grow up?

An astronaut? An adventurer? A scientist? ...

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PAPER MAGAZINE

NEW ERA, VOLUME 6

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DUBAI OPE NING

MASSIMO DUTTI

DUBAI OPENING

MASSIMO DUTTI MALL OF EMIRATES SHEIKH ZAYED RD - DUBAI

THE BRAND RELAUNCHES ITS FLAGSHIP STORE IN DUBAI, AT MALL OF THE EMIRATES, PRESENTING FOR THE FIRST TIME ITS NEW INTERIOR DESIGN PROPOSAL IN THE STORE’S ALMOST 1.000 M2 IN ONE FLOOR. 344

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NEW ERA, VOLUME 6

Massimo Dutti will offer in one floor to the Women Men collections and Personal Tailoring service, the brand’s personalised range of tailoring that has been its signature for more than a decade. the new Men and Women areas, aesthetically aligned but with their own identity expressed through the personalisation of certain finishes and textures such as colour, light, painted paper and furniture.

The new interior design concept at Massimo Dutti expresses the brand’s natural evolution from its purest origins, reflecting the brand’s level of excellence, not only when customers buy the collections, but in the experience of visiting the store itself. A store concept that is much more about lifestyle that offers a more enticing setting thanks to the use of warm, high-quality materials.

The new Mall of Emirates store, Massimo Dutti offers a new customization service The Custom Experience that allows embroidering initials in three pieces - shirts, interiors of blazers and from the Men & Women collections. An exclusive experience that the client will be able to live live since the firm has placed an embroidery machine in an old office furniture.

The new store is in line with the Inditex Group’s most advanced approach to eco-efficience so as new purchasing experiences based on innovation and adaptation to customers’ new needs. The new Dubai store unites the characteristic excellence of the personalised attention the staff offers with some of the most innovative retail technology.

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THE FASHION FILE

PHOTOGRAPHER: MIKAEL JANSSON CREATIVE DIRECTION: ATELIER FRANCK DURAND STARRING: RIANNE VAN ROMPAEY, SIMON NESSMAN & DEIRDE FIRINNE STYLING: GERALDINE SAGLIO MAKE UP: HANNAH MURRAY HAIR: RUDI LEWIS

THE CAMPAIGN FW19

PAPER MAGAZINE NEW ERA, VOLUME 6

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PHOTOGRAPHER: MIKAEL JANSSON CREATIVE DIRECTION: ATELIER FRANCK DURAND STARRING: RIANNE VAN ROMPAEY, SIMON NESSMAN & DEIRDE FIRINNE STYLING: GERALDINE SAGLIO MAKE UP: HANNAH MURRAY HAIR: RUDI LEWIS

THE CAMPAIGN FW19

MASSIMO DUTTI THE FASHION FILE

MASSIMO DUTTI

MASSIMO DUTTI – Paper Magazine is a project published by Massimo Dutti Editor-in-Chief: MARTA R. HIDALGO / Artistic and Graphic Design Director: ANA MIRATS STUDIO Contributors - Styling: MASSIMO DUTTI TEAM / GERALDINE SAGLIO / MARINA GALLO Photographers: SOPHIE TAJAN / CLAUDIA KNOEPFEL / ANNIE VAN NOORTWIJK / ALVARO BEAMUD VANMOSSEVELDE / CHARLOTTE LAPALUS / GREGORY HARRIS / ALIQUE STUDIO AMIT ISRAELI / STEFANO GALUZZI / MARTIN SALVADOR / CHRIS COLLS / QUENTIN DE BREY THE CAMPAIGN FW19 / Photographer MIKAEL JANSSON / Creative Direction ATELIER FRANCK DURAND Starring RIANNE VAN ROMPAEY, SIMON NESSMAN & DEIRDE FIRINNE / Styling GERALDINE SAGLIO / Make Up HANNAH MURRAY / Hair RUDI LEWIS

MASSIMODUTTI.COM

PHOTOGRAPHER: MIKAEL JANSSON CREATIVE DIRECTION: ATELIER FRANCK DURAND STARRING: RIANNE VAN ROMPAEY, SIMON NESSMAN & DEIRDE FIRINNE STYLING: GERALDINE SAGLIO MAKE UP: HANNAH MURRAY HAIR: RUDI LEWIS

THE CAMPAIGN FW19