Vacation Rental Listing Guide
CONTENT
STANDARDS & RECOMMENDATIONS
First impressions are incredibly important, especially when potential guests for your resort have a wide range of alternative accommodations available to them. As such, optimization of content is the key to success in today’s online market and one of our primary objectives in ensuring that youour suppliers- receive the highest possible level of bookings for your resort(s).
PHOTOGRAPHY
24
PHOTOS The recommended number of pictures for the optimization of your content is 24
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Less than 18 images will negatively impact your HomeAway quality score
When taking or submitting photos we recommend that you use
LANDSCAPE NOT PORTRAIT If you do not have 24 pictures we recommend you fill the missing slots with destination images relating to the attractions in your area. Make sure to own the proper rights to images
Listing sites and websites favor horizontal photographs as they are structurally more screen-friendly, so it's best to have the majority of your photos in this format
RECOMMENDED SIZE 1600 x 1200 px
MINIMUM SIZE 800 x 600 px
Image size, or resolution, is very important when it comes to renting your vacation accommodation. With potential renters searching for vacation rentals on devices of differing sizes and clarities, we recommend that you submit the highest quality images in your possession.
QUICK TIP To determine the size of a photo on a PC, right click on photo, click Properties, select the Details tab. For Mac, right click on photo, select Get Info.
Vacation rental marketplaces such as HomeAway have begun to reward sellers with higher quality images by prioritizing their listings and by giving them more powerful tools to advertise their rentals.
PHOTOGRAPHIC CONTENT We highly recommend hiring a
PROFESSIONAL PHOTOGRAPHER as they have best equipment on the market and an eye for what makes a great picture
$ Professional photos can be the difference in thousands of extra dollars in rental revenue
QUICK TIP Through partnerships with leading photography companies VacayStay can offer you preferred pricing on photo shoots of your accommodation. For more information contact us at (847) 784-9998.
Stage your photos by cleaning, arranging and decluttering the space - as well as by adding small details like fresh flowers or decorative pillows to increase visual appeal
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Itâ&#x20AC;&#x2122;s important that your pictures are bright and show the quality of your unit clearly as dark pictures can have a negative effect on consumers
Property or resort photos should contain people, while unit photos should be empty so potential guests can picture themselves there
The more areas of your property you can feature, the more confidence a potential guest will have when booking
EXTERIOR
BEDROOMS
BATHROOMS
KITCHEN
LIVING AREAS
AMENITIES
PROPERTY VIEWS
NEARBY ATTRACTIONS
OTHER VISUAL CONTENT Statistics show that in todayâ&#x20AC;&#x2122;s world, video is king. When given a choice between reading text or looking at pictures and video, people overwhelmingly choose the latter. We strongly recommend that you enable your listings with video
If possible, we recommend having a floor plan This allows potential renters to better visualize the property in terms of spacing, boosting their confidence in the accuracy of your listings QUICK TIP
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There are many free programs and apps available to make your own floor plans. Some of the most used are Autodesk HomeStyler, Floor Planner, Roomsketcher and PlacePad.
TEXT & DESCRIPTIONS Provide us with all of the benefits and amenities that your resort and resort units offer for guests and we will provide you with recommended text for your online resort content.
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Get the most out of your vacation rental by letting us know the top 3 to 5 unique benefits or amenities that guests love
FINAL CHECKLIST
24 PHOTOS
VIDEO TOUR
FLOOR PLAN
ALL BENEFITS & AMENITIES
TOP 3-5 SELLING POINTS
LEARN MORE AT VACAYSTAYCONNECT.COM CALL US AT (847) 784-9990 OR EMAIL CONNECT@VACAYSTAYCONNECT.COM DISTRIBUTION | WEBSITES | DIGITAL MARKETING
VacayStay Connect is a distribution and digital marketing platform provider transforming the vacation rental industry through innovative and affordable solutions. We provide an array of interconnected products and services designed to grow online vacation rental business for all types of lodging, including resorts, professional vacation rental managers, innkeepers, and individual homeowners.