Image Creative Design HPCI media Introduction by imagecreativedesign

The go-to specialists for both digital and printed Event Marketing Collateral, plus the odd High Quality Monthly Publication Image Creative Design

About us ICD is a fully functioning on and off-line creative design agency. We work alongside some of the best marketing professionals in the world today, creating stunning, imaginative and impactful collateral and high quality magazines and publications.

Our commitment Our commitment to our clients is always the same; to provide a reliable creative design service that can work within tight budgets whilst offering original, outstanding, yet functional designs that will enhance your shows and make your life easier. ICDâ&#x20AC;&#x2122;s commitment for delivering an outstanding service is what our clients love about us.

Our pricing Our pricing has been precisely calculated on the basis that you canâ&#x20AC;&#x2122;t buy better for an equivalent service. With a creative studio often topping that of fancy London agencies and an artworking facility the envy of publishing houses throughout Britain, ICD offer a one stop solution, without the frills and price tags you would expect from a facility of this quality.

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Your reward

Your reward for choosing ICD as your creative design studio is many fold. Firstly, you will be treated with respect and perceived as our only client. Your budgets will go further and allow for a more shrewd marketing strategy and finally but most importantly, you will not need to babysit us, leaving you more time to get on with other business.

Some clients we work with

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Branding Throw five balls at someone and they’ll drop the lot. Throw one ball and they’ll catch it. ICD create tailor-made, clear message branding that your clients will get. We also restore and evolve tired branding that might just need a leg up to reach it’s full potential. Either way, brand recognition doesn’t just happen. It takes research, skill and imagination to finally create something that your clients will get!

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8 Preview magazine WHO IS NEW AT THE SHOW?

New exhibitors

Get to know potential new suppliers at the show and discover if they have something special to take your formulation to the next level... Meet some of the new exhibitors making their debut at this year’s show

Company Name

Booth XXX, Country

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Booth XXX, Country

Company Name

Booth XXX, Country

Company Name

Booth XXX, Country

Company Name

Booth XXX, Country

Identity Guidelines 2020

Half page horizontal and vertica

in-cosmetics Group | Identity Guidelines

| 2020

Company Name

Booth XXX, Countryy

WHO ELSE IS EXHIBITING? FIND

Company Name

Booth XXX, Country

Company Name

Booth XXX, Country

Company Name

Booth XXX, Country

Company Name

Booth XXX, Country

Company Name

6 Print Advertising

Company Name

Booth XXX, Country

OUT NOW: in-cosmetics.com/gl

obal/exhibitors

NOT REGISTERED YET: Register

by 18 Feb and save 60 Euros in-cosmetics.com/reg

ister

11 Post Show Report

in-cosmetics Group | Identity Guidelines :

The examples opposite demonstra te how the ‘in’ measurement can effectively be used across the different sizes and formats required.

Visitor Profile – geographical breakdown

LE A R N • E X P LO R E • N E T WO R K • C R E AT E

LEARN • EXPLORE • NETWORK • CREATE

Country France

success in in-cosmetics Global celebrates edition ever Paris with its biggest, and busiest that Indie Trail Guide - a printed guide

Where personal care ingredients and creators come together

its 2019 edition to a city in-cosmetics Global returned for for innovation in cosmetics with a long-standing reputation lived up to its name, with and toiletries - Paris. The location

Source ingredients from up to 900 suppliers Touch and try the latest innovations Meet exhibitors from 22 countries Learn about future personal care trends Establish profitable business networks Organised by:

Where personal care ingredients and creators come together

Source ingredients from up to 900

suppliers Touch and try the latest innovations

LE A R N • E X P LO R E • N E T W O R K • C R E AT E

Meet exhibitors from 22 countries Learn about future personal care trends Establish profitable business networks

Where personal care ingredients and creators come together Source ingredients from up to 900

suppliers

Touch and try the latest innovations Meet exhibitors from 22 countries Learn about future personal care trends Establish profitable business networks Organised by:

Where personal care ingredients and creators come together

and formulation creativity in personal care ingredients 12,366 unique visitors (31% celebrated in abundance among show) and 843 exhibitors more than the 2018 Amsterdam the show for the first time. – 17% of which were exhibiting at Global With each edition of the show, in-cosmetics by name, but global demonstrates that it’s not just Global arriving from across 114 by nature, with 2019 seeing visitors worldwide appeal, and countries. In honour of the event’s of inclusivity in personal in recognition of the importance Global Beauty care, in-cosmetics Global 2019 launched discussed and honoured Day on 3rd April, where experts industry. brands embracing diversity in the for the first time But inclusivity didn’t just stop there; an initiative exclusive to in-cosmetics Global introduced

I’ve been going to in-cosmetics for many years and it is without a doubt my favourite show. I’m from small independent brand and I found I’ve all the suppliers so kind and helpful. over made some fantastic connections the years and am now working with some big companies.

Key Statistics

Organised by:

#incosGlobal

Unique visitor attendance:

12,366 (+31% vs 2018)

Total (including re-visits):

22,701

Source ingredients from up to 900

suppliers Touch and try the latest innovations

• Day 1: 8,643 • Day 2: 8,875 • Day 3: 5,183

Meet exhibitors from 22 countries Learn about future personal care trends Establish profitable business networks

Marie Drago, Founder, Galinee

International visitors vs French

Indie brands in the suppliers could provide highlighted which of the show’s A welcome tool ingredients to suit a smaller production. their way across all that helped indie brands navigate making it the biggest 18,199sqm of the exhibition – edition in in-cosmetics history. will return with its Join us next year, where the show and business solutions to renowned education programme - 2nd April 2020. March 31st from Via, Gran Fira Barcelona

in-cosmetics Group | Identity Guidelines

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Count 4181

Germany

652

United Kingdom

652

Italy

610

Spain

510

United States

464

Switzerland

324

76% 5%

China

318

South Korea

305

Russia

288

Netherlands

270

Belgium

236

Poland

227

Japan

217

Turkey

177

Greece

156

Brazil

152

Europe

Israel

139

India

136

Asia Pacific 12%

Canada

Thailand

Sweden

Bulgaria

Ukraine

Colombia

Portugal

Indonesia

Finland

Tunisia

Denmark

76%

12%

4% North America 5% Middle East & Africa 4%

South/Central America 3%

Global and it was This year was my first time at in-cosmetics was a very elegant show and much bigger than I imagined. It I visited in search of ingredients is elevated beyond other events. of new companies and innovation, and found a lot It was a that I had not been exposed to before. me and really interesting experience for USA. the from trip the worth definitely Michelle Corredor, Director Product Estée Lauder (visitor)

Development,

(visitor)

visitors

34%

66%

Organised by:

www.in-cosmetics.com/global

#incosGlobal

| 2020

COUNTRIES REPRESENTE D

114

Top Countries Represented

www.in-cosmetics.com/global

in-cosmetics Group | Identity Guidelines | 2020

www.imagecreativedesign.co.uk

| 2020

UNLOCK NEW OPPORTUNITIES Ahoy Rotterdam Rotterdam, Netherlands 20 - 22/03/2018

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2020 EVENT DESIGN GUIDES Design examples for Onsite graphics

The above examples are illustrations of the possibilities, these are not based on actual content.

2020 EVENT DESIGN GUIDES Design examples for supporting graphics

on digital/carousels

2020 EVENT DESIGN GUIDES the 25th Anniversary Event Master Graphic Celebrating

used in large The Anniversary globe icon can be with the format (onsite) but only in association Brand identity, with or without dates. Only use this icon to celebrate the

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anniversary.

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BOOKS

euromoney_learning

E-LEARNING PUBLIC COURSES TAILORED LEARNING

Continuation of base colour into carousel

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Print We have a passion for designing material that’s just too good to throw away! It’s a simple fact - If your brochure’s beautiful, then potential clients will keep it. If potential clients keep it, then they will buy from it. It’s also a simple fact – If your brochures poor, then potential clients perceive you as poor and will most probably buy from our clients! ICD work with you to find a solution that will work. So whether it’s a stunning new brochure, an informative newsletter or a punchy direct mail campaign, getting it right needn’t be a chore.

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Magazines & Directories Turning a page or page turn technology. Itâ&#x20AC;&#x2122;s all in a days work to us. Creating stunning magazines and directories is all in a days work for our team here at ICD. We treat each page as a masterpiece to end up with a final publication that you can be proud of. We even handle chasing the advertisers for their artwork, politely of course. This small yet crucial service frees up your ad sales team to get on with selling ads and is proven to increase sales revenue by 8-10% per issue. Not to be sniffed at!

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ATIONAL

HAIRDRESSERS RNAL JOU INTERNATIONAL

AL INTERN HAIRDRESSERS JOURN

RESSER INSPIRING TODAY’S HAIRD

Visit S HAIRDRESSER INSPIRING TODAY’

What does

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mean

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The Travelbiz Directo ry Diary is distributed free to every person every travel agency , tour operator, ferry working in and cruise company, board and airline in airport, tourist the Republic of Ireland and Ezines, news bulletin s and updates are deliver Northern Ireland. The Travelbiz devices (www.travelbi ed to the desktop and z.ie) of our exclusive mobile trade data base every Travelbiz Social Media week. The platform has thousa nds of Industry followe most liked and read rs and is the In the Industry. Travelbiz.ie Camden Business Centre , 12 Camden Row Dublin 8 Ireland.

2019

Jim O’Brien (Techn ology Director) T; +353 87 9704272) jim@travelbiz.ie

2020

The Irish Travel Dire

Declan Mescall (Featu res Editor) T; +353 87 2473901 Declan@travelbiz.ie

Country Awards

December 2019 to February 2021

Don Shearer (CEO) T; +353 87 2497017 don@travelbiz.ie

The Irish Travel Directory & Diary

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ec z d ir

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e st Trave l ed B Vot rade Media T

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MOTORING

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MOTORING

Vision MercedesMaybach 6 Cabriole AUTOMOTIVE HAUTE COUTURE

S PA P R O F I L E

South Kensington Club

S PA P R O F I L E

South Kensington Club

The glamorous Vision Mercedes-Maybach 6 Cabriolet cabriolet reinterprets classic, emotional design principles in an extravagant way and combines intelligent beauty with classic, aesthetic proportions and a reduced, technoid appearance – a perfect embodiment of the design philosophy of Sensual Purity. THE VISION MERCEDES-MAYBACH 6 CABRIOLET IS A CAR WHICH, WITH ITS SENSUAL, EMOTIONALLY APPEALING DESIGN AND INNOVATIVE TECHNICAL CONCEPT SOLUTIONS, DEFINES THE ULTIMATE IN LUXURY OF THE FUTURE. At the same time the two-seater model pays homage to the glorious automotive haute couture of handfinished, exclusive cabriolets. Measuring almost six metres in length, the Vision Mercedes-Maybach 6 Cabriolet incorporates the classic proportions of art deco design with its extremely long bonnet and puristic, flowing lines, and at the same time completely reinterprets these aesthetic principles.

Exciting contrasts

The strong contrast between the dark blue paintwork in ‘nautical blue metallic’ and the chrome highlights increases the fascinating

relationship between the clearly defined areas with organically shaped wings and the chrome trim elements. This benefits the interpretation of the Mercedes-Maybach radiator grille, which with its fine, vertical struts accentuates the front end. The grille was inspired by a pinstriped suit. The extended, round ‘boat tail’ format of the Vision Mercedes-Maybach 6 Cabriolet’s rear recalls a luxury yacht, and narrow tail lights which emphasise the width of the vehicle are integrated in its outer edges. Crystal white high-quality nappa leather creates an exciting contrast to the dark paint finish. The custom-made fabric top with interwoven rose gold threads has been perfectly coordinated with the look of the vehicle.

design. The formal flow of the areas from the rear into the interior gives rise to a typical yacht feeling. A light wing flows in a curve across the door trim and the centre tunnel into the seat landscape, creating a 360° open-air luxury lounge. Above the 360° luxury lounge, the display strip links doors, dashboard and the rear area. All display elements are integrated into the continuous glass trim

360° open-air luxury lounge

The generous, flowing design idiom brings exterior and interior together in a holistic

Intercontinental Finance & Law • 147/17

part. By way of contrast, classic round dials are positioned prominently. As a classic borrowing from aviation, three air vents are positioned beneath the wing, which appear to float like engines.

Luxury experience

In addition to the flowing contours, the material composition produces a luxury experience of the highest order. Here, too, the interplay of the contrasts is both hot and cool. The brand’s hallmark authentic materials and colours are used, such as rose gold on the trim elements, or the surfaces which come into contact with the skin, featuring a lavish, quilted crystal white nappa leather finish. In this luxury technique, familiar among other things from Chesterfield furniture, the leather is put into folds in a diamond pattern and secured to the frame with buttons.

The South

n Club offers Turismo, Visionmembers Tokyo and Vision Futuristic interpretation of KensingtoGran a stylish Mercedes-Maybach 6 Coupé. traditional seat upholstery and laid-back environme Thanks to nt the for globalsocialising nature of the , Mercedes-Benz Design function, these relaxation and wellness, finds cues from Elias concept vehicles takeNora local

In the case of the Vision MercedesMaybach 6 Cabriolet, this traditional seat upholstery boasts a futuristic interpretation: each individual button of the quilting depicts a delicate Mercedes star, backlit in blue. The open-pore wood floor with inlaid aluminium underscores the lounge sensation and the connection to yachting. Another highlight comes courtesy of the floating, transparent centre tunnel, which visualises the drive system’s electrical energy flow for the passengers by means of blue fibre optics.

trends in design, culture and mobility and make these the focal point of the respective mobility concept. At the same time, these show cars are looking far into the future. ●

“

Visionary show car legacy

With its generous dimensions, the Vision Mercedes-Maybach 6 Cabriolet continues the series of visionary design show cars from Mercedes-Benz. So far these include the Vision Ener-G Force, AMG Vision

Intercontinental Finance & Law • 147/17

t’s about connecting with people, being social and feeling like you belong. If people feel like they belong, they tend to come back,” says Kalista Badenhorst, wellness manager at exclusive West London members’ venue the South Kensington Club (SKC). The club, which opened in March 2016 and offers its nearly 1,000 members wellness, fitness, food and socialising under one roof, is a compact, warm and elegant city escape in the heart of London. A project driven by founder and owner Luca Del Bono, SKC blends elements from Del Bono’s native Sicily, including healthy and robust Italian food, with a Russian influence most prominent in the banya experience at the centre of the wellness offering. Luciano Mazza, director of hospitality architecture at global architecture firm HKS, which worked on the redevelopment of the club, agrees it was important to create an informal environment. “We were trying to achieve something special, but in a homely atmosphere,” says Mazza, who was the lead architect on the project. “It’s a sophisticated atmosphere but we wanted people to feel comfortable. This is perhaps a phrase that’s used too much but it was about creating a ‘home away from home’. For them to feel relaxed: you can be in your trainers or you can be elegant and have a cocktail and either is OK.”

Left and above: The Russian banya that is central to the South Kensington Club’s wellness experience, complete with treatment cabins, a warm pool and a cold plunge pool.

Wellness warmth

The SKC building has quite a history. Most recently home to the Harrington Club, a party-centric celebrity favourite co-owned by the Rolling Stone Ronnie Wood, it at one point also housed Pineapple Dance Studios. Part of the building was at an earlier stage a church; you can still see the original church windows in the gym on the top floor, and the bathhouse (banya) is situated in an extension that was once the studio of the painter Francis Bacon. 60

World Spa & Wellness | March/April

2017

World Spa & Wellness | March/April

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2017

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2:37 PM

Page 16

Tecknow Issue 7:Layout 1

6/8/11

12:54 PM

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FIT FOR THE FUTURE

PROJECT

“The market expects you to know your level of exposure immediately following a major event – such as a flood or earthquake. GAIA successfully enables this because it lets us consider the big picture, using all the data that it is available”

GAIA S

ince the third quarter of 2010, GAIA – a state of the art geo-enabled database system for storing data drawn from across the RSA Group and named after the Greek goddess personifying the Earth – has been up and running in many countries. These include Canada, the UK, Ireland, Italy, Scandinavia, Colombia and Chile with the intention that GAIA will eventually be adopted by all the countries in which RSA has a presence. Indeed 2011 is a big year for the implementation of GAIA, with the remainder of Latin America Region targeted for Q2, Central and Eastern Europe for Q3 and Asia-Middle East, in Q4. As Dave Grant, Group Property Portfolio Director points out, GAIA represents a major step forward in helping RSA better understand its global levels of exposure, having a better grip on measuring accumulation of risk and assisting in purchasing the right level of reinsurance, in the right areas. “The market expects you to know your level of exposure immediately following a major event – such as a flood or earthquake. GAIA successfully enables this

because it lets us consider the big picture, using all the data that is available,” he says. GAIA development was actually deferred a few times, not because its need wasn't recognised but because as Dave puts it, “managing a database doesn't always seem such a priority to spend money on” compared to other higher profile projects. The need for a single view on our exposures became more apparent after a number of catastrophic events. In the wake of 9/11 it emerged that, unknowingly, RSA had underwritten two policies – from separate offices – for Silverstein Properties, owners of the Twin Towers, as well as numerous other policies for tenants in the complex. Hurricane Wilma in 2005 again revealed our exposure to be larger than anticipated following a change in strategy and portfolio mix in Mexico, but inadequate recording of data meant reinsurers were unaware of this change.

DAVID GRANT

In the UK, RSA has used geographic information systems for sometime. However, this is the first time that a single view has been created, enabling RSA to show and analyse all risk exposures on a map.

62 Skincare

It is one thing to underwrite a risk, quite another to know exactly where the risk that you are underwriting is located or how many other risks the Group has underwritten in the same geographic location. Without this information it is hard to know how much capacity to use for the risk or over time how all these underwriting decisions could impact on risk appetite. At last though, help is at hand.

Russell Dickerson, Technical Underwriting Manager, International, says the effectiveness of good location data was proven following the December 2005 Buncefield oil storage depot explosion, one of the largest in recent European history. Previously RSA would have spent days determining its level of exposure; instead by using geocodes (essentially the latitude and longitude coordinates) to identify exposures, we knew pretty well almost immediately who may be affected and made an estimate of the potential exposure. “There was also a wider regulatory issue: insurers need to know where their exposures and risks are. GAIA is still being rolled out through RSA but we can now look at approximately 1.5 million risk locations worldwide,” says Russell. He adds that although Underwriting derives most use from GAIA to measure exposure and accumulation across our Property, Construction, Engineering and Marine portfolios it can have many other purposes – post-event response (as mentioned above) and even marketing.

16 TECKNOW ISSUE SEVEN JUNE 2011

In the future, Dave believes the geoenabled data will enable it to be used to investigate claims fraud and of course enable RSA to purchase more accurate reinsurance protection. To accompany the rollout of GAIA, the EML (Estimated Maximum Loss) rules were updated with an accompanying training programme. So far this has been delivered to approximately 150 Underwriters and 120 Risk Control Consultants.The training consists of a two day course comprising a wide range of theoretical and practical accumulation exercises, assessments of EML and much more practical and theoretical studies besides.

63 Skincare

Tecknow Issue 7:Layout 1

“Some of the EML practical sessions and the recent earthquake in Japan illustrated how important it is to have all our exposure data in one place, but they have also illustrated some of the gaps in our recording of data,” says Dave.

Saving

He argues that whilst GAIA is an enabler for many things, it is only as good as the location data recorded. Once all the data is correct it will be possible to provide many types of visual interpretation of the data using sophisticated mapping techniques as well as providing accumulation management tools – these are already under development. “At the end of the day, GAIA is there to help us do what we do much better.” If you would like more information, please contact either Russell or Dave. Email: russell.dickerson@gcc.rsagroup.com david.grant@gcc.rsagroup.com

TECKNOW ISSUE SEVEN JUNE 2011 17

t’s fair to say that as the largest organ in our body, our skin goes through a lot, but applying a sunscreen (combined with a good skincare routine) is no longer enough to keep it in tip-top condition. Although protecting ourselves from UV rays has long been a big focus for the skincare industry, the sinister effects of pollution on the skin have come to the fore and it’s not surprising.

Just look at the UK’s track record. We’ve been breaching EU pollution limits consistently for the past six years and London broke its annual air pollution limit for this year just five days into 2017. But that’s not all. According to the World Health Organization (WHO), cities such as Port Talbot, Glasgow, Scunthorpe, Nottingham, Southampton and Oxford are all breaking its air pollution guidelines.

FACE

With pollution at an all-time high, a new breed of skincare has landed to fight the fumes. AMANDA PAULEY investigates how salons can treat this modern-day ager So, how is the beauty industry reacting to this modern-day problem? “We know the sun is the number-one most harmful aggressor to the skin but the second most harmful is free radicals from pollution. We as an industry need to make sure we’re educating our clients because the damage to the skin is incredible,” says Fiona Brackenbury, education director for skincare brand Decléor.

The pollution problem

Known as the “hidden ager”, exposure to pollution can cause wrinkles and loss of elasticity due to reduced collagen production and also increase pigmentation and the appearance of dark spots and uneven skin tone. “When urban pollution comes into contact with skin, it doesn’t

professionalbeauty.co.uk

just sit on the surface,” says Kirsti Shuba, co-founder of British skincare brand Katherine Daniels Cosmetics. “The tiny particles infiltrate the deeper layers of the epidermis, causing not only inflammation and dehydration, but a cellular-level reaction that leads to the breakdown of collagen and the lipid layer in the skin, which impairs the skin barrier functions.” It also damages the protective hydrolipidic film that covers the skin’s surface and defends against bad bacteria from sweat, sebum and water. “Particles from pollution adhere to the hydrolipidic film and damage it,” explains Brackenbury. “It takes eight hours for your skin to repair itself once the hydrolipidic film has been damaged, so clients need to be using products with ingredients that will act as a shield to prevent this.” >

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nail and make-up trends

professionalbeauty.co.uk

nail and make-up trends

professionalbeauty.co.uk

Webster and Julien Macdonald. At the latter, skin-finisher Jules Heptonstall gave models an all-over sheen for a wet-look finish. At Chiara Boni, Aveda paired glistening skin with a bright pink lip, while at Rag & Bone a strobing effect and a heavy brow dominated the face, with the rest of the make-up kept simple.

St Tropez for Julien Macdonald

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autumn/winter nails

83 St Tropez for Sophia Webster

Aveda for Chiara Boni

taken to the extreme on the spring/summer catwalks. St Tropez previewed its Self Tan Luxe Oil Spray, which will launch to salons in February 2016, at shows including Sophia

Classical glamour

eep, dramatic shades and show-sto pping glitters always come back around for autumn/ winter. Last year deep berries and oxblood shades dominate d, but for 2015, expect a lot of rich, glossy to see aubergine hues, some even borderin on inky black. Shades g like Orly’s OffBeat, from the Infamous collection, and OPI’s O Suzi Mio from the Venice collection are set to be a big hit, while CND has amped up the glamour further with the glittery Poison Plum in Shellac or Vinylux from the Contradi ctions collection. Bio Sculpture has adapted the trend in its Romantic Gothic Collection with a rich, vampy shade of polish. Meanwhile, Leighton Denny’s take on classic red, Radiant Rhea, is shot through with a rich, gilded shimmer, and the brand’s Goddess collection also features Tell me Aurora, a party-ready polish bejewelled with golden and holograp hic glitters. Seal the Deal from Gelish’s Urban Cowgirl collection and Check out the Silver Fox from China Glaze’s Great Outdoors line are also suitably sparkling .

Tresemme for Marissa Webb

Victor Alforo

Cool cuts ORLY for Fyodor Golan

Nars for Creatures of the Wind

GILDED EDGE

Gold is set to be the colour of the season for make-up, with gold leaf, glitter, appliqué foils and metallic shadows all in evidence on the recent catwalks. Creatures of the Wind used the gold trend with graphic liner, painting a heavily glittered lid with a sharp liner flick. The Blonds went bold on gold with stick-on foils. At Marissa Webb, metallics were used in a far more subtle way, accenting the inner eye and lthough we may blending into a deep purple shadow. Ethologie by still beout adjusting to summer, nail climes and what havethe been Jasper Garvida used gold leaf, againbrands accenting inner clients dreaming of chillier will want on their nails when again. But it’s not autumn andGolan winter come knocking eye all forgloomy a brightened, finish, while Fyodor – therewide-eyed are some gorgeou autumn/wintertook s shades and stunning 2015 it that across the whole top lid. PB haven’t finishes for been around for breathed new life the fall season for into the typical trends a while. Brands have you wouldn’t expect we see at this time to find, sitting alongsid of the year, with shades e classic that represent the season reds and sparkles. Intense, shimmer just as much as ing metallics rustic earth tones, minimalistic creams thereNovember for clients who prefer Professionaland Beauty 2015 is even an array of beautiful to keep it simple, , whatever the weather.

Take your pick from the autumn/winter seaso n’s top trends in our preview of the upcom ing collections from the biggest nail brands

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Dimensional shimmer

t wouldn’t be party season without a good coating of shimmer, but this season nail brands have taken it a step further and incorpor ated deep, multifaceted tones into their shiny metallic polishes. Metallic is no longer just about silver and gold; for 2015 almost every hue imaginable has been given a metal makeover for nails that pack a serious punch. The Spellbound collectio n from Gellux features enigmati c, multi-dimensional gel polishes such as pink Mystery and bluepurple Illusion, while Essie’s intense indigo Bell-bottom Blues and burnished bronze Leggy Legend are sure to make a statement. Both China Glaze and Leighton Denny also feature several unique molten-effect shades this season to add real depth and dimension.

14/10/2015 12:52

“The nail of fall/ winter 2015 is both distressed and refined , techfluent with an air of elegant danger. Some of our most creations for the runwa fierce y suggest shark’s teeth and a heavymetal meltdown” JAN ARNOLD co-founder and style director, CND

Professional Beauty August 2015

082-086 PBAUG15

M&S

14/10/2015 12:52

standing out against a barely-there base. At Jonathan Simkhai, a pale blue was used to line the waterline of the lower lid, brightening the eyes.

HIGH GLOSS

CND for The Blonds

ORLY for Markus Lupfer

SUBTLE GRAPHICS While nudes and pastels dominated, plenty of nail art was also in evidence on the spring/summer catwalks. Graphic designs were kept subtle in two contrasting colours. At Ji Oh in New York, Rita Remark kept the graphic to a simple single or double fine stripe down each nail using Essie. Orly also created some interesting but subtle graphics in London, both at Markus Lupfer, where nails were finished with a small triangular shard of silver foil at the base, and also at Fyodor Golan, where reverse French was given a completely different treatment using the new Color Amp’d line: powder blue City of Angels was used as a fresh alternative to a nude base while tips were finished with neon orange Sunset Strip, which was applied very fine at the tip and thicker along the side walls for a pointed finish.

Professional Beauty November 2015

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Tigi for Jonathan Simkhai

Nars for Marc Jacobs

Graphic liner is now a standard technique in any make-up artist’s repertoire but this season’s catwalk shows gave it a new treatment with designs migrating to the lower lids and using colour as well as black to create striking effects. At Jeremy Scott, spiked lower-lid designs created an animated babydoll look, while the wow lashes at Thomas Tait also accented the lower lid for a heavy finish and at Zang Toi accented lower lids finished in a classic flick. Colour came into play at Victor Alforo where canary yellow or white shadows were applied in sharp lines for a summerready graphic winged edge.

Macademia for Zang Toi

ORLY for Fyodor Golan

used as a liner to highlight the outer edge of the top lid and inner edge of the bottom, while at Hugo Boss it was painted across the full top lid, both

M&S

OPI for Rag & Bone

Jessica for Eudon Choi

Usually more prevalent as an autumn/winter trend, dark, distressed grungy looks were out in force on the s/s16 catwalks and nails were no exception. From the matte indigo finish OPI gave to models at Rag & Bone in New York to the sultry black at Ethologie by Jasper Garvida (created using Jessica’s black creme Velvet & Pearls polish) in London, nails remained dark and edgy for the lighter months. One of the most striking effects of the season was created by the Jessica Hands On Team at Eudon Choi, where metallic grey Sterling Queen was messily painted on the centre of the nail then given a scratched finish using a cuticle stick before being seale d with No Shine Matte Finish top coat.

eyes. At Marc Jacobs, Nars applied it messily to the inner corner of the top lid and paired with messy liner for a painterly effect. At 3.1 Phillip Lim, it was

Dewy skin was as popular as ever but the recent trend for strobing also meant high-shine got

Gold, aqua, pretty pinks and high-gloss skin dominated the catwalks at the spring/summer 2016 shows. Eve Oxberry uncovers the on-trend looks for next season

Victor Alforo

DISTRESSED FINISH

trend talk OPI for Jeremy Scott

powder blue or candy pink as a base and contrasting with its gold Tinsel Town Epix polish on the free edge.

autumn/winter nails

GRAPHIC TWIST

custom-blended sheer peach-toned top coat. Meanwhile at Sibling, Orly created a gilded French using black,

MAKE-UP AND SKIN Blue is set to be the standout accent colour for spring, used in subtle ways to highlight pared back

BLUE MOOD

KMS for Thomas Tait

OPI team created metallic accents on a vintage look by using silvery Glitzerland polish for a reverse French, then softening the effect with a

Golan

Vinylux and Additives. To complement the sequin and lace at Rodarte, nail artist Miss Pop used

ORLY for Fyodor

nails and embellishments with liquid and powder and Brisa Gel, then added layers of color with Shellac,

CND for The Blonds

heavily bejewelled nails to match the gold clothes and make-up. The CND Design Lab Team hand-sculpted the

OPI for Rodarte

CND for The Blonds

standout trend for gold eye make-up and glossy skin. CND were truly going for gold at The Blonds show with

Nars for 3.1 Phillip Lim

Metallics and embellishments gave a high shine to nails, matching the

Jessica for Ethologie by Jasper Garvida

NEW METALLICS

NAILS

Redken for Marc Jacobs

Redken for Hugo Boss

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