Visual Merchandising Portfolio_Paulo Calhau

VISUAL MERCHANDISING PORTFOLIO Paulo Calhau

paulocalhau.vm@gmail.com www.paulocalhau-visualmerchandising.weebly.com

Paulo Calhau Born in Lisbon- Portugal in March 1974, graduated in Stage and Costume Design by Instituto Politécnico de Lisboa – Escola Superior de Teatro e Cinema (University of Theatre and Cinema).

Starts his career in the retail business in 1998 with Massimo Dutti as a window dresser.

Since then he developed an international career across Europe working with brands such as Hugo Boss, Wrangler, Massimo Dutti, Bata Branded Shoes and more recently C&A Europe.

With a strong knowledge of the european market and retail trends he’s been, for the last years, European Visual Merchandising Manager, responsible for create, deliver and implement visual merchandising guidelines for the brands he worked for.

Highly creative and skilled in visual merchandising, sketchup, photoshop and Indesign.

At the same time, since 1999, he’s been training in several Retail/Commerce schools on Visual Merchandising and Window Design/Window Styling.

C&A Europe Belgium/Germany EUROPEAN VISUAL MERCHANDISING GUIDELINES DEVELOPMENT AND TRAINING MANAGER 2014 -

Visual Merchandising Guide book for C&A stores launched across Europe in AW16 and translated in 15 different languages.

C&A Visual Merchandising Guides

C&A Visual Merchandising Guides

Second book for C&A’s VM department that, together with the Visual Merchandising Guide, set the foundation for the VM across C&A and brings the VM community to the same level of knowledge.

Visual Merchandising Seasonal Magazine A sneak peek of the season.

For internal use only. 3 Issues per year.

03/SPRING SUMMER

2017

W H AT ’ S N E W ?

N e w V M d re s s i n g g u i d e I n s t o re c o m m u n i c a t i o n Tre n d s Ke y l o o k s Ke y i t e m s

VISUAL MERCHANDISING

Seasonal Magazine VMMAGAZINE_SS17_V110_1.indd 1

27.01.17 15:57

C&A Visual Merchandising Guides

THE C&A GUIDE TO SUITING

FIT GUIDE FOR MENS FORMALWEAR ART DIRECTION AND PROJECT MANAGEMENT C&A In Store communication

BATA BRANDED SHOES Compar Spa Padova - Italy EUROPEAN VISUAL MERCHANDISING MANAGER 2012-2013

BATA BRANDED SHOES New Store Concept - Campi Bisenzio - Italy 2013

BATA BRANDED SHOES New Store Concept - Rouen - France 2013

BATA BRANDED SHOES Entrance Table SketchUp Project Planogram Implementation European Stores Summer 2013

BATA BRANDED SHOES SketchUp Projects 2013

WRANGLER VF Corporation VISUAL MERCHANDISING MANAGER EMEA 2011-2012

WRANGLER HQ Showroom - Bornem - Belgium FW2012

WRANGLER Paris Showroom Paris-France

WRANGLER London Showroom London - UK

WRANGLER Visual Merchandising Tools 2012 - 2013

WRANGLER DENIM SPA Project - Freestanding Unit Concept- 2012

WRANGLER Window Concept Fall/Winter 2012

WRANGLER Window Implementation Fall/Winter 2012 - Italy

WRANGLER Instore Implementation Fall/Winter 2012 - Italy

WRANGLER Leipzig Store Opening - Germany 2012

WRANGLER Stabio Store Project with Mockshop Software Ticino-Switzerland VFC HQ 2012

WRANGLER Debenhams SIS Project with Mockshop Software London - UK 2012

HUGO BOSS Visual Merchandising Manager Portugal Portugal 2005-2009

HUGO BOSS Lisbon Showroom Lisbon - Portugal 2005-2009

HUGO BOSS Lisbon Showroom Lisbon - Portugal 2005-2009

HUGO BOSS Lisbon Showroom Lisbon - Portugal 2005-2009

HUGO BOSS Lisbon Showroom Lisbon - Portugal 2005-2009

HUGO BOSS Lisbon Showroom Lisbon - Portugal 2005-2009

HUGO BOSS Lisbon Showroom Lisbon - Portugal 2005-2009

HUGO BOSS Stores Portugal 2005-2009

HUGO BOSS Stores Portugal 2005-2009

HUGO BOSS Stores Portugal 2005-2009

HUGO BOSS Golf Tent for European Golf Championship Cascais - Portugal 2005-2009

MASSIMO DUTTI Window Dresser Manager 1998-2003 Portugal - Spain

MASSIMO DUTTI Windows Portugal - Spain 1998-2003

MASSIMO DUTTI Windows Portugal - Spain 1998-2003

OTHER PROJECTS Windows for small retailers Portugal- Spain 1998- 2011

Mr. Blue Window Design Portugal

ANA SOUSA Window Dressing Workshop Barcelos Portugal