VISUAL MERCHANDISING PORTFOLIO Paulo Calhau
paulocalhau.vm@gmail.com www.paulocalhau-visualmerchandising.weebly.com
Paulo Calhau Born in Lisbon- Portugal in March 1974, graduated in Stage and Costume Design by Instituto Politécnico de Lisboa – Escola Superior de Teatro e Cinema (University of Theatre and Cinema). Starts his career in the retail business in 1998 with Massimo Dutti as a window dresser. Since then he developed an international career across Europe working with brands such as Hugo Boss, Wrangler, Massimo Dutti, Bata Branded Shoes and more recently C&A Europe. With a strong knowledge of the european market and retail trends he’s been, for the last years, European Visual Merchandising Manager, responsible for create, deliver and implement visual merchandising guidelines for the brands he worked for. Highly creative and skilled in visual merchandising, sketchup, photoshop and Indesign. At the same time, since 1999, he’s been training in several Retail/Commerce schools on Visual Merchandising and Window Design/Window Styling.
C&A Europe Belgium/Germany EUROPEAN VISUAL MERCHANDISING GUIDELINES DEVELOPMENT AND TRAINING MANAGER 2014 -
Visual Merchandising Guide book for C&A stores launched across Europe in AW16 and translated in 15 different languages.
C&A Visual Merchandising Guides
C&A Visual Merchandising Guides
Second book for C&A’s VM department that, together with the Visual Merchandising Guide, set the foundation for the VM across C&A and brings the VM community to the same level of knowledge.
Visual Merchandising Seasonal Magazine A sneak peek of the season. For internal use only. 3 Issues per year.
03/SPRING SUMMER
2017
W H AT ’ S N E W ? N e w V M d re s s i n g g u i d e I n s t o re c o m m u n i c a t i o n Tre n d s Ke y l o o k s Ke y i t e m s
VISUAL MERCHANDISING
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C&A Visual Merchandising Guides
THE C&A GUIDE TO SUITING
FIT GUIDE FOR MENS FORMALWEAR ART DIRECTION AND PROJECT MANAGEMENT C&A In Store communication
BATA BRANDED SHOES Compar Spa Padova - Italy EUROPEAN VISUAL MERCHANDISING MANAGER 2012-2013
BATA BRANDED SHOES New Store Concept - Campi Bisenzio - Italy 2013
BATA BRANDED SHOES New Store Concept - Rouen - France 2013
BATA BRANDED SHOES Entrance Table SketchUp Project Planogram Implementation European Stores Summer 2013
BATA BRANDED SHOES SketchUp Projects 2013
WRANGLER VF Corporation VISUAL MERCHANDISING MANAGER EMEA 2011-2012
WRANGLER HQ Showroom - Bornem - Belgium FW2012
WRANGLER Paris Showroom Paris-France
WRANGLER London Showroom London - UK
WRANGLER Visual Merchandising Tools 2012 - 2013
WRANGLER DENIM SPA Project - Freestanding Unit Concept- 2012
WRANGLER Window Concept Fall/Winter 2012
WRANGLER Window Implementation Fall/Winter 2012 - Italy
WRANGLER Instore Implementation Fall/Winter 2012 - Italy
WRANGLER Leipzig Store Opening - Germany 2012
WRANGLER Stabio Store Project with Mockshop Software Ticino-Switzerland VFC HQ 2012
WRANGLER Debenhams SIS Project with Mockshop Software London - UK 2012
HUGO BOSS Visual Merchandising Manager Portugal Portugal 2005-2009
HUGO BOSS Lisbon Showroom Lisbon - Portugal 2005-2009
HUGO BOSS Lisbon Showroom Lisbon - Portugal 2005-2009
HUGO BOSS Lisbon Showroom Lisbon - Portugal 2005-2009
HUGO BOSS Lisbon Showroom Lisbon - Portugal 2005-2009
HUGO BOSS Lisbon Showroom Lisbon - Portugal 2005-2009
HUGO BOSS Lisbon Showroom Lisbon - Portugal 2005-2009
HUGO BOSS Stores Portugal 2005-2009
HUGO BOSS Stores Portugal 2005-2009
HUGO BOSS Stores Portugal 2005-2009
HUGO BOSS Golf Tent for European Golf Championship Cascais - Portugal 2005-2009
MASSIMO DUTTI Window Dresser Manager 1998-2003 Portugal - Spain
MASSIMO DUTTI Windows Portugal - Spain 1998-2003
MASSIMO DUTTI Windows Portugal - Spain 1998-2003
OTHER PROJECTS Windows for small retailers Portugal- Spain 1998- 2011
Mr. Blue Window Design Portugal
ANA SOUSA Window Dressing Workshop Barcelos Portugal