06
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD303
Outcomes
Module Title
FINAL MAJOR PROJECT
1
FINAL MAJOR PROJECT STATEMENT OF INTENT Name: Paul Brandreth Blog Address: http://pb91783-fmp.blogspot.com/ I want to explore the use of typography for editorial design with a focus on experimental 2d formats. Rationale My statement of intent is dedicated to the use of typography and layout and exploring folds and interaction with the user, but also a small percentage of work to be produced for screen based medias to use in my portfolio to show a range of different medias which I'm capable for designing for. I am interested in bold digital typography but as I have been using bold typography and layout for the last two years I would like to explore different formats and folds for the contents to be printed on. As also trying to push the delivery of my work into interaction and explore the use of layouts I also want to explore typography design with the use of more image and textured typography to break up the flat colour text I have been previously been using. This will need to be researched and developed well with a visual use of control when used. Subjects / Themes The subjects and themes that I am interested in are pretty open depending on the brief. The main subjects I would like to work with are information graphics such as business facts and figures, as well as informing and instructing audiences.
Design Disciplines / Creative Development For my FMP, I will be looking to push the use of typography within my design outcomes. I want to use more hand made organic typography using textures or other ways to break typography up so it gives the outcome more depth rather than using one colour, flat, bold typography – where possible, or appropriate to the brief. I also want to produce work including the use of interaction, because I find design more