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For swatch, 2011 saw the extension of new gent’s spectacular success. Launched in 2010, this plastic model reinterpreting the brand’s DNA continued to win new customers on five continents, all attracted by its trendy colours, the easy readability of its large dial and the comfort of its silicone strap.
In 2011, ck watch & jewellery continued its development all over the world and achieved excellent results across the markets. Generally, the brand is in high demand and has maintained strong growth. Gratifying in itself, this performance holds particular significance within the world of fashion.
Balmain enjoyed a record year in 2011 thanks to brand development that was particularly strong in Europe, the middle east and the Far east.
In 2011, Certina continued to grow internationally. This steady expansion was the result of attractive, targeted product lines supported by effective marketing and distribution strategies.
In 2011, Mido enjoyed double-digit growth in all regions where it is present, repeating the success of previous reporting years. The brand particularly continued its significant development in Asia, a key region in which it won further market share.
Throughout the year Hamilton grew its turnover and brand presence around the world. Asia stood out as a particularly strong region, with Japan, China and Korea representing highly dynamic markets.
Flik Flak is the world’s best-selling children’s watch brand and has been keeping youngsters all over the world on track since 1987. Flik Flak was the first maker of children’s watches to turn the concept of telling the time into accessible fun and entertainment and the brand is now available in more than 70 countries across five continents.
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A quarter century of ceramic innovation Rado had the opportunity to celebrate the 25th anniversary of the Rado integral collection in 2011, famous for having introduced high-tech ceramics into watch construction.
Longines’ market growth continued steadily in 2011. Numerous events and partnerships enabled the brand to consolidate and extend its product strategy based on four pillars: horological tradition, elegance, sport and heritage.
In the 18th century, the Jaquet drozs were the forerunners in the realm of decoration for top luxury watchmaking. Their works contributed to providing a living for a whole generation of craftsmen.
In 2011 Glashütte original experienced the strongest year in its history. This excellent performance was achieved thanks to fantastic growth in the brand’s four most important markets: Germany, China, Hong Kong and the United States.
In 2011, the le Brassus collection welcomed an automatic model. The caroussel repetition minutes featuring a cathedral gong and a grand feu enamel dial is now available with an automatic movement.
2011 saw Tissot achieve double-digit growth in its 160 markets in the brand’s sixteenth year of continual growth, further consolidating its leadership of the traditional swiss watch sector in terms of volume.