06
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD303
Outcomes
Module Title
Final Major Project
Doc. Code
BRIEF TITLE:
Swatch Annual report 2011/12 The Brief Produce an annual report for the watch company swatch.
Considerations The following questions should inform your design direction: • What makes the brand swatch unique and how do you communicate this through the selection, organisation and communication of content? • What is the underlying visual concept and why is it appropriate, innovative and current? • The message is what? • Who will want to know and how will they find out? • What success has the brand have to showcase
Background In the mid-seventies, the Swiss watch industry was in the midst of its worst crisis ever. Technologically speaking, the Japanese competition had been outclassed in 1979 with the launch of the "Delirium," the world´s thinnest wristwatch with a limited number of components. But the event that marked the upturn in the industry´s fortunes was the founding of SMH, the Swiss Corporation for Microelectronics and Watchmaking Industries. And its answer to the crisis was Swatch-a slim plastic watch with only 51 components (instead of the usual 91 parts or more) that combined top quality with a highly affordable price. It first went on sale in 1983. Since this time, it has gone on to become the most successful wristwatch of all time, and The Swatch Group, the parent company, is the largest and most dynamic watch company in the world. Mandatory Requirements Printed deliverables. Consider stock formats Produce an annual report that covers the boardrooms notes, financial data and showcases the current range. The logo to be used with brand guidelines on the front cover.
Practical Considerations
Deliverables
What production processes, stock decisions and colour options will best support the communication of your concept.
Produce an annual report that covers the boardrooms notes, financial data and showcases the current range.
What additional formats could you use (both print & digital). What other deliverables can you propose? Think about the content of the report being used in.
Produce an online version, as the brand is international. Extend the brief for further deliverables when designing
Studio Deadline
25/5/12