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PROOF POSITIVE IT’S “SEE YOU LATER,” SIESTA KEY AND “HOLA,” MIAMI FOR REALITYTV-STAR-TURNED-ENTREPRENEUR JULIETTE PORTER, WHO’S MAKING WAVES WITH HER BODY-POSITIVE SWIMWEAR BRAND, JMP THE LABEL BY MELISSA PUPPO
Clockwise from above: Juliette Porter backstage at Paraiso Miami Beach; looks from her “Into the Jungle” showcase at the 2022 swim week show.
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ou might recognize Juliette Porter as the star of MTV’s reality show, Siesta Key; she’s been a founding member of the hit series since it premiered in 2017. But today, the brunette stunner has outgrown the small beach town, and what better place to reinvent yourself than Miami? “I was coming to Miami a lot before to go out and party, but I wanted to really live here and expand my career,” says Porter. That new career is in swimwear, with the creation of JMP The Label, a premier brand for women, men, and kids. Porter’s line is grabbing the attention of fashionistas and celebs alike; her collection at Miami Swim Week was one of the breakout stars of the summer under the Paraiso Tent at Collins Park. Made for what Porter calls the “independent babe on the go,” JMP’s pieces are thoughtfully designed and crafted from luxurious (and often sustainable) fabrics. But the brand’s claim to fame is its dedi-
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cation to body positivity and size inclusivity. “Anyone can pick from our site and find something that works for them, works for their body, and makes them feel beautiful and confident,” she says. JMP currently carries suits in sizes up to 2X, but Porter says the brand will soon expand its sizing to cater to an even wider range of body types. She’s engaging her clients with focus groups to hear their concerns—and to subsequently design pieces that meet their needs. “There’s such a divide between regular sizes, like extra small through large, and then there’s a whole other section that are sizes anything above that,” says Porter. “They should all be together to make everyone feel like they’re perfect the way they are.” Not one to shy away from using her fame as a platform for change, Porter called out
Instagram on her stories back in June in an effort to address Internet trolls who send cruel messages about her appearance. She’s focused, she says, on what can be done to stop the spread of online hate and shame. “I want to make it known to others that they’re not alone, and we have to put an end
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8/4/22 11:16 AM
