2
THE POWER
of
ELENA & GRANT CARDONE
Grant Cardone has closed countless deals. But the hardest one was getting Elena Cardone to become his wife. “At the time, he was so stable, and I was so scared and fluttery and didn’t want to commit to anyone or anything,” Elena recalls. “I thought men were out to be controlling and take away my independence.” But Grant was persistent. Because he ap-
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JERRY RABINOWITZ
Together or apart, these three power couples are making their mark on Miami (and beyond) one project at a time
proached Elena with so much love and care, she says she realized he wasn’t going away. His love was real and deep, so she came around. Together, they have built an empire centered on empowering others to achieve their dreams. It all started from their own struggles. “Ten years ago, I was trying to take care of my family, and I realized I had failed,” says Grant. “I was a newlywed with a baby on the way, and the economy was in trouble and my businesses were failing after 25 years of work. I was sitting
down in reflection, thinking about what I could do differently, and I realized I could have gone 10 times bigger. I ran into the kitchen and told Elena that that was what I needed to do.” His realization led to the best-selling book The 10X Rule, which outlines how taking “massive action” can lead to success. The book has spawned growth conferences and corporate sales and marketing engagements with both small businesses and Fortune 500 companies. Elena has been an integral part of that growth,
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