pdpr magazine june/july 2013

pdpr. magazine Food | Property | Travel | Marketing June/July 2013

Divine Design

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Welcome to the second edition of the pdpr magazine - your bi-monthly source of all things food, property and travel; with just a sprinkle of marketing thrown in for good measure.

Filled to the brim with news, happenings and insider knowledge from Australia and around the world, pdpr magazine showcases things we’re excited about, things we’re working on and what we’d like to be eating, doing, seeing and visiting.

In this edition it’s all about inspired design as we look at a new refresh of marketing materials for a Brisbane architect, then investigate the rise of the pop up eatery and take an exotic tour of the Galapagos.

Enjoy!

Briana + Annika

CUTTINGS The Golden Pig Brisbane Food and Wine School (run by industry experts Katrina and Mark Ryan), offers cooking classes with both hands-on and demonstration style in a variety of popular cuisines.

Visit their website to fine out more! www.goldenpig.com.au

The Royal International Convention Centre has been operating since February 2013... With capacity for 3000 guests and over 7000sqm of exhibition space, RICC is now Brisbane’s largest indoor/ outdoor events precinct.

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Have you connected with us yet?

See our website for details

New lu xur accom y boutique odation is set to Brisban e in 201 hit 4 with t launch he of located Gambaro Ho te a restaura bove the fam l, ed nt in Ca xton St reet.

A leading Brisbane architecture firm needed a branding overhaul so that their public face matched their world leading designs....

Award winning architect Colin Lewington (yes there is a family connection!) of Project Designs architects has been in the Brisbane property scene for nearly four decades.

Known for his modern, yet seemingly timeless creations and his ability to morph outstanding design with everyday living has seen him remain at the forefront of this ever-changing industry throughout the years.

So when it came time to refresh Project Designs’ marketing materials, we needed them to reflect what the company is all about; practicality with flair.

We began with the website, utilising photography to capture the scale and detail of the work, after all, a picture says 1,000 words.

Building on this, a design book was created and published so that it could be integrated in to the site as well as emailed easily to prospective clients.

A Linkedin account was set up as was a profile with the world’s leading residential design website houzz.com.

Button links to both these were integrated into the website providing a circle of interaction with the online world.

Finally, Colin wanted to be able to provide a series of fact sheets to his clients on areas he specialises in such as extensions, small lot codes and building on acreage. These were added to the site with printable and email links.

A sleek range of new business cards with six variable images completed the new look and allowed for the power of marketing to begin from the first introduction.

Artfully Striking

TRAVEL GALAP AGOS The small fishing boat’s blue persex walls cast an unhealthy sheen across the complexion of the nine tourists packed tightly onto its bench seats. Already sitting rather dangerously low in the water, we were awaiting the arrival of a final two passengers before we could depart for the idyllic island of Isabella – one of the four main players in the Galapagos archipelago.

cruise option, which was precisely what bought us to our current situation aboard the over-crowded, disco party remix boat.

As we saw it, the dodgy boat ride would absolutely be worth it for without the bitter, the sweet just wouldn’t be as sweet.

But sadly for us, we were to find our expectations rather optimistically naive to As our delayed travellers finally wedged say the least. themselves in, the captain cranked the volume on the sound system and headed A one day tour to see the famed flamingos out for the open ocean, doof resulted in pulling up in front doof disco blaring in what was of a disused open mine to he archipelago to be two solid hours of sea find just three bright pink truly is one of the sickness, soaking wet clothes specimens scratching around and spine-jarring slamming in the puddles. most incredible across waves. The lifejackets places to visit meanwhile, were tucked up The guide’s explanation safe and warm underneath topped it off however, when it just does not our luggage in the stern of he said we were lucky to see the boat for as the captain three birds at all, because, have adequate explained, “if we leave them ‘unlike in Africa where infrastructure to out, they get stolen.” flocks of flamingos need to cram together, 97% of the support tourism Mmmm...the boat that Galapagos is National Park on the islands rocked, this was not. so our birds are free to roam wherever they please.’ themselves Our trip to South America had so far been three weeks of Our kayaking tour to see amazing realism. Like Peru and the Amazon, the world famous iguanas, sea lions and we wanted to be able to say we saw the blue-footed boobies in their natural habitat ‘real’ Galapagos by staying on the islands was magical – even with our ‘fully trained themselves and not going the sanitised naturalist guide’ admitting halfway through

‘T

,

.’

‘Sadly, the most satisfying tourist

experience to be had on the Galapagos, was not actually upon the idealistic road less travelled, but in fact through the ubiquitous, cookie-cutter cruise option.’

that he was actually a fisherman just making some extra cash and didn’t really have answers to our questions.

The one exception to this was our visit to the Charles Darwin Research Station where their mission is to preserve the islands’ natural wonders and in particular the many species of tortoise.

Even our guide was amazing, having completed her academic thesis on the very tortoises we were viewing. Now with five days worth of questions stored up, she patiently answered each and every one of our queries and was really the star of the whole trip.

However she was unable to provide her expert services on our last day as a large tour boat had come in and she was assigned as their exclusive guide.

That really summed up our visit - the archipelago truly is one of the most incredible places to visit, it just does not have adequate infrastructure to support tourism on the islands themselves.

Sadly, the most satisfying tourist experience over all was not actually upon the idealistic road less travelled, but in fact through the ubiquitous, cookie-cutter cruise option.

Galapag

os Tort o ises at t Researc he C har les D h Centre ar win

At the time of our trip, fairly ambitiouslooking construction was underway on both Isabella and Santa Cruz islands, with talks of glamorous villas and prestige accommodation on the radar for the future. However with the prohibitive costs associated with transferring building materials to the islands and the rather lackadaisical approach to any form of actual construction, this will probably be quite some way off.

So for now, the key to getting the most out of what the Galapagos has to offer is simply a matter of signing up to the tourist trail and following in Darwin’s footsteps by exploring the islands by boat. And though it may not be filled with quite as much wanderlust as in Darwin’s heyday, it does allow for full appreciation of the beauty and natural wonder that keeps bringing visitors to the islands in the first place – and all without the need to embrace your inner backpacker.

It’s exciting, it’s new, pdpr is proud to announce the impending launch of Blu. magazine, an entirely fresh concept in marketing for Brisbane’s lead wedding suppliers.

unique and elegant fine wedding.

Blu. utilizes the database of every participating supplier, sending out electronic versions of the magazine to all contacts as well as leading event venues, industry suppliers One dress designer, one florist, one and other media. cake decorator, one jeweler, one photographer…all up, twelve like- In this way, Blu. becomes your minded participants who all share advertising, your advertorial and the same demographic – that your marketing all wrapped up. of prospective brides desiring a Essentially, Blu. is your magazine. pdpr is proud to annouce the impending launch of Blu. magazine, an entirely new concept in marketing, in that it is essentially run as a collective.

If you’re involved in Brisbane’s wedding scene please email us for rates and a media kit.

P laces are filling fast!

Rise of the

Pop Up

alt on D f o n o lt a er ome D J d ne. n a a b s n i o r s p B im d n S u s ar o Iohne p u p o p n u r o wh Hospital it y

They started in the markets and alley ways of many a far flung destination, simple street food that was easy to prepare and needed little more than an open flame...

Reaching America the concept grew, evolving first into roving food vans vending comfort food in ever changing locales to its present guise where some seriously fine fare is dished out of stateof-the-art mobile trailers on a nightly basis to avid fans who have been known to drive up to four hours to dine.

The concept has now also hit Brisbane, where it has been adapted (and bettered!) to suit our way of life.

Bespoke Brisbane caterer Dalton Hospitality has embraced the idea, running a series of ‘instant restaurants’ in unexpected locations.

Think soul food ribs and sliders at Ballymore Stadium or authentic bistro fare like cassoulet and bouillabaisse for two nights only at a secret location in Milton.

With many more evenings in the works (Spanish anyone?) be sure to follow them on Facebook to get in quick, as before you know it, they’ll be gone.

JULIA TAYLOR Runner-up for MasterChef 2012, Julia Taylor is currently an apprentice pastry chef with Adriano Zumbo in Sydney and studying patisserie under scholarship at Le Cordon Bleu. Julia still enjoys home baking in her days off, and has developed these cupcakes to support SIDS & Kids Red Nose Day.

Click on the logo to find out more about this wonderful association!

Friday 28 June 2013

CLICK HERE FOR JULIA’S JAM DOUGHNUT CUPCAKE RECIPE!

Delys

Bread.

It can be as simple as flour, water and a little salt and yet it is integral to our way of life. It can bring people together, be the axis upon which nations rise and fall and above all, make food into a meal.

So it can be somewhat puzzling therefore, that despite the increase in availability of artisan styles over the last few years (and some seriously great bakers rising to prominence), we still can find so many bad examples gracing our cafes, supermarkets and restaurant tables.

Emily Carnell (also of Chouquette), looks after the pastry or viennoiserie section, with her inherently deft skills producing such delights as chocolate croissants, escargot, flaky brioche and danishes.

Baking out of their Newmarket-based bakery, the duo currently supply only in a wholesale capacity to a select group of restaurants and eateries around Brisbane. They do however have a strategy to expand, with plans for an onsite café/shop to open within the year and the concept to further grow their wholesale arm.

“It’s very important to us to create a perfect product,” says Sebastien. “We are going to focus solely on our core offerings, ensuring we can maintain quality before we look to expand.

Even then, we are going to move Head baker Sebastien Pisasale (formerly slowly so that our products are never of New Farm’s famed Chouquette), is compromised.” in charge of operations, with his classic French training a heavy influence on For venues looking to source beautiful, Delys’ product offerings which include quality breads, more on Delys can be baguettes, rustic olive loaves and found by contacting the bakery here. wonderfully chewy boules.

Newcomer Delys however, is part of the fast emerging group intent on changing all that, offering beautiful rustic breads and pastries that have been hand made using age-old, traditional styles.

a Emily and Sebastien of Del ys wiodthuce.. selection of their freshl y baked pr

Tradit ional ‘b a

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ets

Behind Branding

The COLOUR

Did you know that association with particular colours increases brand recognition by as much as 80%?

Among the many marketing contributors to brand image, colour is a vital attribute that signals a wealth of associations and powerful messages about your company (including cultural, political and environmental standpoints).

It is also a key element in building a strong presence and an immediately identifiable look.

Think what brand comes to mind if you were handed a square egg-blue box?

Tiffany’s trademark blue hue is best known as Pantone 1837 and uniquely identifies the luxury jewellery range.

Because this provides such as strong visual cue for brand recognition, Tiffany & Co. (like many others) have now trademarked their signature colour(s).

Uber talented Brisbanite Susan Williams has opened the doors to her beautiful new florist shop - The Butterfly Lounge in Red Hill.

Susie was busy preparing countless beautiful blooms for an upcoming wedding when we visited, but she paused long enough so that we could take this happy snap (with a gorgeous bunch of roses!). www.thebutterflylounge.com.au

Complete marketing solutions and inspired branding collateral for the food, property and travel industries

www.pdpr.com.au pdpr is based in Brisbane, Australia and specialises in printed and electronic marketing collateral.