Welcome to the Annual Simple as Black & White Bull Sale
What an exciting time to be in the cattle business. With the market reaching new all time records it becomes of the utmost importance to move your program forward to new heights as well. With prices over $4 a pound and projections of the years to come to be upwards from there, every pound counts and inventory is key.
First and foremost I would like to thank all the past customers and bidders that have joined us in previous years and shown confidence in all our programs. We look forward to meeting and doing business with new clientele and earning the reputation that this sale has come to be.
For years we have been pushing to “brand name” our product for the SIMPLE AS BLACK & WHITE BULL SALE. A brand that is the most honest. A brand that works. A brand name that has no frills, fine print or gimmicks. Companies that stand behind their seed stock. Again, I am confident in saying that this year’s offering is just that. Bulls that will go out and do the job as trouble free as possible. Bulls that are responsibly developed to breed and last.
I would like to introduce this year’s consigners: Snake Valley Farm Ltd. and Quarter Horse Coulee Farms. It has been a pleasure working alongside the Vaages, and Darcy & Brandy Brown and family for the past couple years and we look forward to years to come. It’s always rewarding to take a step back and admire multigenerational operations all striving and moving towards the next generation, God willing. Thank you for continuing to be a part of the sale.
As always, if you are in need of assistance in selecting your next herdsire, or have any questions at all, please contact any of us consigners, or our trusted sale team. We welcome anyone to come visit the bull pens prior to the sale at our ranches. Bulls will be on display at the MHFC Sunday, March 16 in a relaxed pen atmosphere. We look forward to seeing, meeting and greeting you at the sale or prior. If you are unable to make it sale day, it will be broadcast on DLMS, or you also able to leave your orders with any of our trusted team. Your order will be dealt with in a professional and confidential manner.
We look forward to seeing you at the SIMPLE AS BLACK AND WHITE BULL SALE.
Jamie Helge By
Jamie & Amy Ehret & family
Box 2, Hilda, AB T0J 1R0 403-504-6265
Flat Valley Cattle Co Ltd
By Livestock
Monday MARCH 17, 2025 | 1:00 PM
MEDICINE HAT FEEDING COMPANY, MEDICINE HAT, ALBERTA
Sale Day Phones
Jamie Ehret, Flat Valley Cattle Co. ................... 403-504-6265
Justin Vaage, Snake Valley Farm 403-423-0157
Darcy Brown, Quarter Horse Coulee Farms 403-928-0447
Helge By, By Livestock 306-536-4261
Candace By, By Livestock 306-536-3374
Danny Skeels, Auctioneer 403-783-1217
Andrew Releeder, Ringman ......................... 403-848-1260
Medicine Hat Feeding Company .................... 403-526-3129
Bob Toner, Angus Field Rep ........................ 306-716-5272
Viewing the Bulls
All of the bulls will be available for viewing at the sale site the day before the sale, or at the farms anytime prior to the sale.
Insurance
Larry Toner 306-834-7652 (talk or text), with Stockmans Insurance will be at the sale offering insurance for purchases.
Lunch
Please join us for coffee and bull viewing at 10:00 a.m. sale day, followed by lunch before the sale.
Buyer
’
s Draw
Thank you to our Buyer’s Draw Sponsor, Cargill Animal Nutrition, Shane Pender.
Hospitality Sponsors
Thank you to Western Tractor.
Delivery
We will deliver your bulls free of charge within 200 km. Beyond the 200 km, we will work with you on delivery to centrally located points. Leave delivery instructions and contact information at time of settlement.
Wintering of Bulls
We will winter your bulls. We ask that two-year olds are delivered by April 1st. Yearling bulls to be delivered by May 1st. Anything not delivered/picked up by deadline will be charged a board fee on a daily basis unless prior arrangements have been made. All bulls being wintered must be insured.
Sight Unseen Purchase Program
If you are unable to attend on sale day but are interested in any of the bulls offered in the sale, give any one of the consignors a call. We will go over the bulls and your program, and recommend the bull that would best suit your needs. Then we will put you in touch with a member of the sale staff to assist you in a professional manner. You have the option of leaving an order or bidding over the phone. DLMS will also broadcast the sale online for your viewing and bidding convenience.
Credit Card Purchases
Visa and Mastercard may be used for payment of purchases. A 4% surcharge will be applied.
Terms & Conditions
The sale will be conducted under the terms of the Canadian Charolais Association and the Canadian Angus Association. Copies will be available sale day.
Semen Rights
Flat Valley Cattle Company, Snake Valley Farm Ltd. and Quarter Horse Coulee Farms retain the right to draw semen for in-herd use on any bull in the offering.
Charolais Breed Averages
Black Angus Breed Averages
We are pleased to invite you to the 6th annual Simple as Black & White Bull Sale.
We are excited to present to you this year’s bull pen. These bulls have been selected from a calf crop of 75 purebreds born in 2024. This year’s offering is solid from top to bottom. The last few years considering circumstances we have been culling hard in the herd. In the footnotes, there aren’t many mentions of feet and udders because of our strict culling program. I assure they are all up to and above most cattlemen’s standards. We are confident that they will be able to go out, hold condition, do their job and be around for many years to come.
This year we introduce some new genetics to keep things fresh and up to date. The Bold Move calves have exceeded our expectations. An outcross pedigree that we have used on the majority of our heifers provides pedigree profiles that can be used in just about any herd. The Holy Water sire group is as good as ever; hairy, deep, easy doing, great disposition and consistent throughout. Along with some tried, tested and true, there is a bull to suit your needs.
The whole offering is up to date with our whole herd health program. They have had a booster of VISION 8 and BOVISHIELD ONE SHOT at weaning on Oct. 4. As always, we rely on the professionals in our industry to assist in the development, health, BSE and are confident that these bulls will be as problematic as possible.
We invite you to come view these bulls any time at our yard, or the Sunday prior to the sale at MHFC. Please contact us with any questions or inquiries. There is nothing else I’d rather be doing in a day than talking cattle.
Thanks for taking a look and hope to see you soon.
Jamie, Amy, Luella, Grayson & Joni
An exceptional bull! He has stood out since a calf and has developed into an outstanding bull. You have to admire his presence; starting with great feet and legs, lots of hair, rib shape, optimum structure, and a great skull. The way he comes out of his smooth shoulders with great and attractive neck extension. He flows from front to back and is the complete package with lots of shape. His sire has made a mark in the herd as an easy calving bull that has plenty of growth. His dam is doing the same, with 10 registered progeny already, all boasting numbers for easy calving and lots of grow. Make him your next herd sire!
One of the first Bold Move calves born here at Flat Valley Cattle and boy were we excited. They were coming early, born easy, with lots of vigour and hair, and enough calf there that we knew they would turn out to be something. Backed by the 111B cow family, we suspect this bull will have enough jam and sire calves with a bit more size when maturing. Born with a 275 day gestation and a WW of 906, you’ll be “Moovin On Up” a weight class next time you sell your calves investing in this herdsire.
BOURDON
Coming from the battery herself, HC 206Z. The strongest cow family here at Flat Valley without a doubt. I can not say enough about the impact Cindy has had on our herd. She sires “the right kind”. Cattle that are not extreme in any dimension. Moderate in their make, over achieving individuals, that are structurally correct, easy doing, and easy to get along with. The pairing with Bold Move has added a bit more mature size along with a fairly impressive EPD profile. His full sisters are stand out females in the replacement pen.
A smooth made bull that we feel could work on heifers. With great lines and a nice small head, paired with his impressive EPDs, he will calve. The Kentucky Rain x Bold Move mating will most likely result in a smaller framed bull that will be easy on the females for years to come. Paternal brother to lot 19.
Thick is what comes to mind when describing this bull. The width
Marv Walus 28M
Here’s a bull with performance packed into a streamline attractive meat making machine. The Rage sired calves are always easy doing with a ton of rib shape and great disposition. The mating with Crowd Favourite on the bottom side is sure to pack a punch and add pounds. If you ask me, that’s ‘Marv-walus’
The heaviest weaning bull in the pen and he hasn’t looked back. He has a different pedigree from the
is where the money is made, and Mogarzea’s numbers say he’s got it!
SIRE HOPEWELL STRADA 48H
SIRE SOS RAGE 128C
DAM FVC 42K
Maximus is a brute. Soggy made, soft in his lines, fluid in his movement. He made plenty of friends in town for the Medicine Hat Stampede Exhibition Pen Show. His dam is one of our top producers with 2 progeny working hard here in the herd and a brother selected to work at Vale Land and Cattle. Coming from the 140U cow family his progeny will come early and easy.
A
This bull’s dam has been a pasture favourite for many. Morpheus is much like his dam, sharp fronted with a look at me shape about him. He has great neck extension out of the top of his shoulders with an attractive skull structure. Same pedigree as Lot 13
Medicine Man
our
knowing
DAM PCC 309A
18 17
PCC KENTUCKY RAIN 836F
Millstream is the youngest bull in the offering that weaned at the top of the pen and hasn’t looked back. He will mature into a bigger framed bull with lots of shape. Having both Roundup and Kentucky Rain in his pedigree his calves are sure to be hairy with lots of vigour.
PMC802027
On behalf of all of us here at Snake Valley Farm, we would like to welcome you to the 6th annual Simple as Black & White bull sale.
Thank you to all previous buyers and bidders for your confidence and support in our SVC program. The Charolais bull has played an integral role in the commercial cow herd for us here at the farm and our goal is to be able to share genetics that will be dependable, profitable and an asset to any breed or type of cow.
Bulls are weaned mothers at 6-7 months and are then fed a balanced, high roughage ration for optimal growth and longevity at the forefront. At 12-13 months, the bulls are scanned to retrieve ultrasound data and will then summer on grass and get plenty of exercise from early June until October. They will return home to the yard, where they are assessed and will be wintered and fed at a pace we feel will provide customers with a bull that is in sound breeding condition and also achieving their true genetic potential. Bulls will come with up to date vaccinations, including Fusogard for footrot prevention.
As always, I encourage and invite you to stop by to view the bulls at the farm anytime prior to the sale. We would love to answer any questions you may have about the bulls as individuals and what bull might fit your breeding needs. If you are unable to attend, the knowledgeable sale team and staff at By Livestock can be of assistance and the fine folks from DLMS will have online bidding available with a live broadcast.
Thank you for taking the time to view our offering and welook forward to seeing you on March 17th!
Snake Valley Farm Ltd.
Guiness was used as a yearling bull on 25 cows from June 30 to August 30. Proven breeder. Will sell with Trich test completed. All Yearling Weights listed are actual weights taken May 20/24
SNAKE
SPARROWS
SnakeValley Reference Sires
On behalf of Quarter Horse Coulee Farms, we welcome you and thank you for joining us for the 6th annual Simple as Black and White Bull Sale!
We are honoured to once again be part of the Simple as Black and White sale alongside Flat Valley Cattle Company and Snake Valley Farm and sincerely appreciate the opportunity to showcase our program with theirs.
To our previous and repeat buyers and bidders, we cannot express enough gratitude for your continued support. Your confidence in our cattle is deeply appreciated, and we’re proud to work with such exceptional cattlemen.
As time flies by and the cattle market continues to thrive, we have been more committed than ever to finding and implementing the best genetics to improve the quality and performance of our program. Our focus remains on raising top-quality, sound, and productive bulls that not only excel in structure and movement but also add pounds to your calf crop and profit to your bottom line. To build top quality bulls, we believe one of the most essential traits is maternal fundamentals: fertility, longevity, structure, and soundness. Our cows calve on grass and are far from being pampered. They’re tough, hardworking, and consistently prove their ability to produce exceptional progeny without needing extra care. We maintain a strong vaccination program for our herd to promote their well-being.
This year, we are showcasing what we believe to be our strongest and most consistent bull pen yet! We would like to extend a special thank-you to our eldest son, Skylar, for stepping up and playing a vital role in getting these bulls to where they are today. You’ll notice the exceptional docility of these bulls reflects the many hours our three kids dedicate to working and helping in the bull pens. Every bull will be semen tested, fully up to date on vaccinations, treated with Fusogard prior to the sale, and ready to cover ground for you.
We welcome you to visit the ranch and take a closer look at the bulls in person. As Always, we’re happy to provide honest evaluations and answer any questions to help you select the right bull for your needs. If you have any further questions, please feel free to contact the sales team at By Livestock or DMLS.
Thank you for your time taken to evaluate our bulls we greatly appreciated it and look forward to the chance to earn your business.
Darcy, Brandy, Skylar, Braxton, and Sierra Brown
Darcy’s standout pick from weaning, this bull is the complete package and exemplifies everything we strive to produce in our program. Backed by a powerhouse genetic foundation, he blends outstanding phenotypical and maternal traits with ease. His sheer presence in the pen makes him impossible to overlook. He’s exceptionally longbodied with impressive rib shape. His ideal front end, wide muscular shoulder, and excellent feet adds to his commanding profile. His herd sire potential is undeniable, as he embodies the traits needed to leave a lasting mark on a breeding program – power, and the genetic consistency to produce outstanding progeny.
Backed by a proven dam who showcases incredible longevity, excellent feet, perfect udder, and an easy keeping nature. He’s smooth, long bodied, has tons of hair and stands out for his note
This cow bull is sure to add depth and middle to your calves, with well-defined muscling and extra rib shape. He most definitely is an eye catcher when you walk into the pen. His sire has consistently proven himself by producing well-structured,
quality bulls, passing that same depth and dimension to his calves.
This
A top-performing calving ease heifer bull, he is soft made with exceptional length, performance, and a well-defined head. Ranking in the top 5 for both weaning and yearling weights, he’s a pound maker for sure.
This bull combines the best traits of his sire, dam, and influential granddam, who was a foundational female in our program. He’s built with a good foot, deep body, strong overall
SIRE OF LOTS 53 & 59 : COULEE CROSSBOW
SUBSTANTIAL 272 SITZ PRIDE 200B OSF
COULEE TRIPLE THREAT 105J
UNITED 6232 COULEE TRIPLE THREAT 34Z
Skylar’s standout choice from weaning, this low birthweight bull is truly exceptional. Off a first-time heifer that impressed us beyond measure. Showcasing tremendous structure, a level top, deep sides, and abundant muscle. He is the perfect addition to elevate your herd, combining maternal excellence with outstanding performance traits.
This outstanding heifer bull is destined to be a cornerstone of any herd. From a firsttime calver who has already demonstrated her superior breeding potential, he features an impressive hip, smooth shoulders, and well-rounded hindquarters. His excellent scrotal development and sound foot structure make him stand out as a superior choice for those looking to enhance their breeding program.
Brandy selected this bull during weaning, and he has exceeded all expectations ever since. He’s the kind of bull that immediately catches your eye in the pen standing out with his solid build, powerful hip, extra rib depth, and sound feet. Out of a first-calf heifer who impressed us by raising a bull that checks all the boxes. He traces back to our Coulee Countess line known for
A superior bull with a prestigious pedigree that traces back to Coulee Ina and Crossbow genetics. This bull, coming from a first-time dam, embodies excellence in every trait. He has a solid frame, impressive hip structure, and ample body mass. His structural integrity and admirable foot make him a standout choice for any herd.
and
You
This
This moderate birthweight bull offers a balanced combination of traits. Featuring a strong hip, ample spine length, and a solid frame built on an exceptional foot. He moves effortlessly and is sure to impress in the
Peigan Coulee Ranching Ltd.
Mitchell Cattle Co. Ltd.
Wilfred & David Jans
Griffith Cattle Co.
Geigle Farm & Ranch
B.T. Grazing
Bauer Ranching
Carry Ranching Inc.
Triple G Farms
Terms & Conditions
Terms: The terms of the sale are cash or cheque payable immediately after the sale in Canadian funds. All settlements must be made with the sale clerks before cattle will be released. The right of property will not pass until final payment is made.
Bidding: Each animal will sell to the highest bidder. Bidders unable to attend the sale may phone their bids and instructions to the sale manager, auctioneer or special representatives. Bids must be received in sufficient time prior to the sale.
Disputes: Bidding will be reopened between the parties involved. If no further bid is made, the buyer will be the person from whom the auctioneer accepted the last bid. The auctioneer’s decision is final.
Announcements: Announcements made from the auction block will take precedence over printed matter in the catalogue. Buyers are cautioned to pay close attention to announcements.
Purchaser’s Risk: Each animal becomes the risk of the purchaser as soon as sold. Animals will be cared for at the purchaser’s risk for a reasonable length of time. All animals left with the seller must be insured.
Certificate of Registration: Each animal will carry papers issued by the Canadian Charolais Association. A certificate of registry duly transferred will be furnished to the buyer after payment has been made.
Delivery: Assistance will be given in making delivery after the sale. The purchaser agrees shipping arrangements will be at the convenience of the seller, but will be as soon as practical after the sale, at the buyer’s risk.
Breeder Guarantee: Should any bull fourteen months of age or over, fail to prove a breeder after being used on cows known to be breeders, the matter shall be reported in writing to the seller within six months following the date of purchase or six months after the bull has reached fourteen months of age. The seller has the right and privilege of six months to prove the bull a breeder. No guarantee is given that semen collected from the bull will freeze.
Exception Guarantee: In case where the animal is subjected to any hormonal or surgical reproductive techniques after the sale, this guarantee shall be null and void. The seller is not responsible for damage caused by foreign bodies after the animal has been sold or for sickness not apparent at sale time. In no event shall the seller be responsible for more than the purchase price.
Accidents: Although every precaution will be taken to protect the safety and comfort of buyers, neither the sale manager, auctioneer, or sellers assume any responsibility and disclaim any liability, legal or otherwise, in the event of accident or loss of property. By Livestock is only acting as a medium between the buyer and seller and is not responsible for failure on the part of either party to live up to their obligations; or for the truth of any warrantees or representations, expressed or implied. By Livestock assumes no obligation to enforce or collect monies between parties. By Livestock assumes no responsibility for any credit extended by the seller to the buyer. Any legal action taken in exceptional cases must be between the buyer and the seller. The buyer must look to the seller for fulfilment of all guarantees and representations.
Insurance: Insurance will be available sale day.
Pictures: By attending the sale you are granting permission for your picture to be used for promotional and advertising purposes relating to the sale.
